A gambling company is one of US podcasting's top advertisers
November 25, 2019 · 3.7 minutes to read
Magellan report that DraftKings, a US gambling company, is now in the country’s top 15 podcast advertisers list. The top is Geico, an insurance broker; Spotify is at #9.
Libsyn’s changes to become a “Spotify passthrough” destination - so Spotify appears in their standard stats - has had the effect of instructing Spotify to download every single episode all over again, the company says, causing a spike in download numbers. “Don’t panic!”, they add. Spotify stats are available for users paying $20 or more per month.
- The company has also announced a new independent director: Brian Kibby, CEO of N2Ventures and Senior Partner of N2Growth, an executive search firm that works with private equity companies and venture capital firms. He’s over here on Twitter.
AccuRadio, a humanly-programmed online music service, has released data which they claim demonstrates that human curation is better than algorithms.
Podcast Discovery Sucks - Find New Podcasts Now — Subscribe to Find That Pod – A weekly newsletter bringing you 5 new Podcasts you’ll want to listen to each week. It's that simple. Subscribe today!
Subscribe to PodLords — Tune in for conversations with the most fascinating people in our medium. Guests have included Todd Cochrane, Elsie Escobar, James Cridland & many more. Veteran podcaster Jim Harold hosts.
That Was Genius - A Silly History Podcast — Discover little known history, bad accents and worse jokes, as two history graduates surprise each other with a themed story each week. Top recommended comedy podcast on Podbean! (NSFW - swearing)
Should I Stay or Should I Go? — Deciding whether or not to attend a conference can be a daunting task. Do you love podcasting? Is your faith part of what and why you’re getting into the industry? Not sure what to do or who to listen to? Need to connect with people who understand your love for podcasting? Attend the first event of it’s kind in February 2020 by going to the Spark Christian Podcast Conference. You’re worth it.
In France, media research company Médiamétrie will start measuring podcasts on January 1. Like radio measurement in some countries, the company will use a small electronic gadget known as a “portable people meter”; podcasts will need to be watermarked with an audio code; and panelists will need to plug both their headphones and their phone into the meter for it to register. (That won’t work with Bluetooth). The company admits it has yet to approach independent podcast producers, preferring to talk to its current clients in radio and television. It has also worked on its own download guidelines to rival the American IAB’s.
Jake Brennan (“Disgraceland”) and Brady Sadler have launched Double Elvis Productions, with four music-focused podcasts for iHeartMedia. The company has Podfund as an investor. The first podcast will be Dear Young Rocker, a podcast which will start with some remastered episodes from her initial podcast, and a further ten new episodes from the story.
Podblade has launched a $20 podcast editing package: “a low-cost editing solution that allows podcasters of all sizes to outsource their post-production without spending an arm and a leg”. The flat $20 fee per episode also includes social media content, said Apple Crider, a co-founder of the company.
Sonos has spent $37.5m buying a voice assistant: a French company called “Snips” which claims to perform more tasks on the device rather than use cloud computing. One of the co-founders of Snips, Rand Hindi, is leaving the company as part of the deal, which is reported as being a low valuation.
Too busy to listen to podcasts? easypodcasts offers short clipped “takeaways” of them, complete with a transcription.
- Opinion: It’s generally expected by publishers that a podcast app won’t edit the audio (or make other “derivative works”). This is the second such app covered by Podnews this month that does so. “Copyright infringement” seems a big phrase to use in this case; but I’m not entirely comfortable with other people cutting my podcast up. Some publishers want a little more control.
Presumably in a bid to increase page impressions from furious podcasters, The Spectator’s Matt Labash has posted The Pod Delusion, highlighting why he “hates all podcasts”.
Podcasting websites are getting excited that Emily Ochsenschlager, former director of podcasts at National Geographic, has apparently joined Apple Podcasts. “What if Apple produced their own podcasts?” they ask. But in March, our Editor wondered how Apple could revitalise Apple Podcasts - not by just producing exclusive content; but by selling it instead. Is this the master plan?
Advice - with Acast Open
The simplest, smartest way to host, share and grow your podcast. Acast Open: get started today |
- If you do an interview podcast, just two words can make your small talk - and your interview - more interesting. Guy Raz and Tim Ferris use them all the time. If you’re curious, they’re over here.
- 500,000 Downloads In One Year and 1,200 Reviews Later: What I Did (or Think I Did) to Continue to Grow as a Podcaster is a set of ideas from Steve Sarumi, from the Super Effective Pokemon Podcast.
Podcasts - with Spreaker Prime
Spreaker Prime helps podcasters increase their exposure, maximize ad revenue, and cuts hosting costs to nothing. Get more details and join Spreaker Prime today |
Spreaker Prime: Latter-Day Lesbian is hosted by Mary and Shelly (the latter) who share their raw, honest and funny life experiences. Shelly is a divorced mother of seven dealing with leaving the Mormon church and learning about her sexuality for the first time. They’re using Spreaker Prime to host for free and make more money. |
Gee thanks, just bought it focuses on the stuff you want to buy next. “All the life-changing under-the-radar products you didn’t think you needed — like hand warmers that double as phone chargers, foot hammocks, and full-face ice masks”. We miss Sky Mall magazine. (Forever35/Caroline Moss/Acast) |
Podjobs
Product Manager, ART19 United States of America |
See more jobs and add yours, free
Events
Tucson Podcasters League Social: December 9
Florida Podcasters Association: December 10
San Francisco Podcasters Association: December 10
Lucia Festival: click for details
Encontro com Dendê: Como atuam podcasts locais?: December 13
Northeast Ohio Podcasters Meetup: December 16
California Podcast Association – Oakland, California: December 17
Lexington Podcasters Meetup: December 18
PHX Podcast Club Social: December 19
Columbus Podcasters Meetup: December 31
Data: Podcasting Events · add an event