Data: podcasts 'resonate with diverse audiences'
First look: Nielsen say that podcasts are resonating with diverse audiences, in a new set of data from the Nielsen Podcast Buying Power service. Podcast listening among younger Hispanics has doubled over the last three years, while Asian Americans prefer technology and business podcasts, the report says.
The HISTORY This Week podcast is the first to be adapted into Russian. Produced by Yekaterinburg’s Venture Media, the podcast, locally called Stories About Us, is available as an exclusive on the Megogo platform.
Want to promote your podcast? Be known as experts in your field - the hosts of the Popcorn Podcast appeared on Australian TV in a five-minute segment to talk about what to watch in the cinema over the holiday period - on Channel 9s A Current Affair.
Who owns who in podcasting? Evo Terra and Anne Baird keep this list up to date with the latest acquisitions.
Moves and hires - with Pod People
- Leila Fadel has been announced as a host of NPR’s Up First and of Morning Edition. She currently works for NPR in Los Angeles; she’ll move to DC.
- Claudine Ebeid has joined The Atlantic as Executive Producer of Audio. She joins from The New York Times and NPR.
Podcast News - with Memberful
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