Visualising your podcast audience

• “What would you do if you had 50 people come see you speak live in a room? Imagine you’re lucky enough to lead a panel at Podcast Movement in front of 500 people. What if 5000 people came. What kind of prep would you do?” Steven Goldstein writes about visualising a podcast audience. It’s hard to build an audience, he says - it’s easier to lose them.

• Music from Crosby, Stills and Nash has returned to Spotify. The band removed their music earlier this year because of Joe Rogan.

• The Bugle, audio newspaper for a visual world, is to celebrate its fifteenth anniversary later this year with four live shows across the UK and Ireland.

• Podcast host Transistor has increased the number of monthly downloads that customers get on each plan. The company has also got Spotify passthrough, for better playback data.

The Tech Stuff - with RSS.com

• Alby, a browser extension for cryptocurrency, has added its own podcaster wallet. The service allows you to earn from your listeners as they listen. The company has written a full guide to enabling your podcast.

• We have added direct links to Anytime Player and Podvine in our podcast pages (here’s Podland for an example). These new links appear in all newly-generated pages. They use a variant of ?feed=. You’ll also see links into Global Player where they exist.

Podcast News - with Pushkin Industries

From Pushkin: Revisionist History is back! This season, Malcolm Gladwell focuses on experiments. Thought experiments. Failed experiments. Experiments that end up in salt factories and file drawers filled with carbon copies. Experimental endings to Hollywood classics and a deep dive involving… Will & Grace.

In 2017, broadcaster Shelagh Fogarty began to notice the same face appearing in crowds, on the tube, outside her Leicester Square workplace. She dismissed it at first, but then the appearances became more and more noticeable - he was there when she met friends, when she travelled across London, at her local train station, and once, he was standing right outside her home in South West London. The Followers is the story of how she realised she was being stalked - and how to stop it. The show is available in full on Global Player.

Why has there suddenly been a huge rise in shark attacks on a remote island in the Indian Ocean? Réunion: Shark Attacks in Paradise looks at the issues that could have led to the increase: it’s new today from Hyperobject Industries and Sony Music Entertainment, and available in full in The Binge.

Hintech launches a search engine and monitoring tool

Paid content

The number of shows has more than doubled in the last two years, so it can be hard to find shows to talk to - as well as see consumption details and get the right contacts.

Hintech has launched a new tool to help: a search engine for marketers to find which podcasters cover specific topics, with details about how many listeners they have, their marketing potential, ratings and comments. The tool contains contact information and everything you need to find the right podcast.

Learn more, and sign up for the waiting list, at hintech.ai

Podcast ads in the wild

Kayla Moriarty shows off the fancy display outside Headgum’s offices in Los Angeles. Of note - the use of Spotify’s own QR-like code, which you can scan within the Spotify app. Here’s how to get yours. Advertising for podcasts help grow the whole medium - so if you’ve spotted any (or responsible for some), just hit reply and send us a nice picture.