Majority of Chinese podcast consumers listen every day
This article is at least a year old
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Half of podcast consumers in China listen every day, according to the first survey of podcasting in the country from PodFest China. The most popular app is Apple Podcasts, according to the data, with Ximalaya FM and NetEase also being in the top 3; while a chat app, WeChat, is at #4. Most people listen to podcasts on public transport.
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Making audio stories for kids? Keep it simple, says new research into kids audio by Hook, who say that sound effects and multiple actors are nice but can be confusing. Parents feel podcasts are perfect for kids, according to the report.
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Triton Digital’s Omny Studio has rolled out new user access permissions, allowing individual members of your team 'program access’ to specific shows, or 'organization access’, allowing access to portions of your entire podcast catalogue.
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Podtrac shows another slow increase in podcast listening in their weekly report. The Business category saw the highest growth last week.
Aug 23 2023: This broken link now points to the Internet Archive. -
Podcast company Acast has partnered with nonprofit media organization Radio Ambulante Estudios for the launch of El hilo, a narrative Spanish-language podcast covering news from Latin America and the world.
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PodFrance, an excellent newsletter from Linda Fall, has closed. “The unique challenges of the pandemic are affecting all of us, and redefining what’s important in life,” she says. (She’s selling the domain name, if you’re interested).
Tips and tricks
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Planning your next podcast episode (Blubrry)
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How to pick the topic for your podcast (DiscoverPods)
Podcast News
Companies mentioned above:
Acast
Apple
Apple Podcasts
Omny Studio
Podtrac
Ximalaya
