New Podcast Buying Guide published

• AdLarge has published its 2022 Podcast Buying Guide. The fifth edition focuses on brand alignment, ad quality, and the evolution of the marketplace, and is great for anyone getting into the medium.

• Vizzy, a web-based podcast enrichment platform, is looking for early adopters to use its tool. Images, chapters and links can be added to podcasts, and are viewable using Apple Podcasts, Overcast, Podcast Addict and others.

• The Afros & Audio Podcast Festival has set its date: Oct 21-23 next year in Baltimore MD. You can put a deposit down today to be one of the first to get a ticket.

• Eric Johnson’s Follow Friday podcast and newsletter is another casualty of Twitter’s purchase by Elon Musk. “I believe the era of social media as we’ve known it is coming to a close,” Johnson adds.

• If you’re one of the many people making the leap to Mastodon, you might be interested in MastoFeed, a tool to share new episodes of your podcast.

Moves and hires

• Megan Marcus has been appointed VP Podcast Editorial for Paramount. She joins from CNN, CBS and NBC.

Tips and tricks

• How to Write a Podcast Sponsorship Proposal That Lands Deals (Castos)

Podcast News - with CBC Podcasts

From CBC Podcasts #15 is: Let’s Make a Sci-Fi > “Three comedians try to write an earnest sci-fi script together while making a podcast documenting their efforts,” writes Nick Quah in Vulture’s ‘Best Podcasts of 2022,’ describing the show as “fun,” “lovely” and “special.”

The Sound Off Podcast has Evo Terra as a guest this week, explaining to host Matt Cundill why he has finished doing Podcast Pontifications and what’s next for the podcast Hall of Famer.

Not content with having Joe Rogan interview Steve Jobs in its first episode, podcast.ai is back - with Lex Fridman interviewing physicist Richard Feynman. (Fun fact: Fridman was just 4 and a half when Feynman died in 1988).

Wild Rose Podcast is brand new from Yea Networks, with Real Housewives of Salt Lake City star, Whitney Rose. In it, Whitney speaks her mind on Housewives, entrepreneurship, motherhood, spiritual wellness, leaving the Mormon Church and more.

WBUR in Boston has launched The Common, a daily news and culture show, hosted by Darryl C. Murphy. There’s an introduction to the show here.

True Spies returns for a new season today; and the first episode delves into the hunt for one of the most consequential and notorious figures of the turn of the millennium: Osama Bin Laden. Hosted by Sophia Di Martino, you’ll learn about some of the first people to flag him as a threat; and those who tried to find him.

Podcast ads in the wild

As seen in Victoria tube station (on the Victoria line platform, to be exact) in London, a poster for Crowd Network’s drama series Eliza: A Robot Story, starring Tanya Reynolds, made in partnership with Manchester Women’s Aid, and produced and directed by Ella Watts in an all female production team, written by Emma Hickman.