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BNR Nieuwsradio doing 600,000 podcast downloads a month

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This article is at least a year old

  • Data (in dutch) from dutch broadcaster BNR Nieuwsradio about their podcast numbers, split between “iTunes and Spotify” and “BNR web and app”. Excepting a spike when a podcast was featured by iTunes, their own web/app delivers twice as much audience. 600,000 downloads in September. The population of the Netherlands is 17m; all programming is in Dutch. Also - watch Sjors Fröhlich at Next Radio talk about how they use data to help their programming.

  • Old data, but worthwhile understanding: Spanish smartphone penetration is over 90% (population: 46m), but the more interesting figure is the Android market share which is 93.9% - small wonder, therefore, that readers of podnews in Spain don’t really care about the Apple Podcasts store, and dismiss it as not having much impact. If you’re a Spanish-language podcast, you apparently want to be making friends with iVoox, who describe themselves as the leading podcast platform in Spanish (and also host and monetize).

  • HotPod 140 is out, focusing on Edison Research’s data about “super listeners” (which we covered yesterday).

  • Community podcasting in US community radio is the subject of the Radio Survivor podcast this week. “Turning terrestrial shows into consistent podcasts requires work and thoughtful planning behind the scenes. Community radio KPOV in Bend, OR is starting a project to do just that”

  • Event: The Irish Learning Waves radio training organisation is running its first podcasting event, 21st November, Dublin, Ireland. The organisation is funded by Irish commercial radio and government.

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  • The Pittsburgh City Paper covers a magazine and a podcast working together to bring Pittsburgh’s African-American community into the craft-beer scene.

  • The Ed Miliband and Geoff Lloyd podcast Reasons to be Cheerful has had 230,000 downloads so far, according to discussion in episode 8.

  • Australians The Thinker Girls say they won’t come back to their radio show next year, but will do podcasts and live shows. One’s in Melbourne on Saturday.


    Jul 27 2023: This broken link now points to the Internet Archive.
  • TuneIn is, according to MusicBusinessWorldwide, going to be taken to court by large record companies in the UK for carrying a number of unlicensed music streams (aka 'radio stations’) on its platform. This could refer to unlicensed streams from UK broadcasters, or non-UK broadcasts which don’t pay UK licensing fees being available on the platform.

  • Season 2 of Food 4 Thot is announced, along with a distribution deal with Grindr. Vice describe it as “Four diverse queer men who have made it a point to focus on the intersection of race and queerness”.

  • Listicle: 5 reasons why millennials lead other generations in podcast consumption. “Listening is something that fits the millennial lifestyle” is one quote from this Forbes piece that might help you decide whether it’s worth a read; also - “Millennials do read but it’s not their “thing.” It is time consuming and requires a non-mobile, stationary position” - are they trying to look like an envelope, a legal pad, or a pencil?

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