The biggest brand advertising on podcasts is...

• In April, report Magellan, there were 361 brands or products advertised in the top 200 Apple Podcasts; and 1,864 pre-roll or mid-roll ads. SquareSpace is the second-biggest podcast advertiser - you’ll have heard #1 probably.

• UK magazine The Spectator accuses podcasts of ignoring their audience. “A lot of podcasts are basically just a group of people chatting together with very little attention paid to those who might be listening.”

  
  This link is no longer available, as at Aug 2 2023

• Pacific Content’s Steve Pratt talks about podcast episode length and frequency. “Think about valuing the listener’s time every step of the way. Edit out content that doesn’t value their precious time and attention.”

• Anchor launches “mobile importing” on its mobile app - a way of using audio clips you already have on your phone.

• A new tool, called upload-dot-fm, makes video from your podcast and uploads it to YouTube automatically.

  
  This link is no longer available, as at Aug 2 2023
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• Australian podcast producer Jay Mueller is interviewed by Radio Today about podcasting.

• AdLarge Media is to represent Crime Junkie. The podcast launched in December 2017 and has amassed a dedicated following, averaging 40,000 downloads per episode.

• Three local podcasters from Washtenaw County MI, USA are profiled in a website called Concentrate - Martin Bandyke Under Covers, Super Skull, and a YouTube-hosted local news show What’s up in the Willow?.

• New podcasts:

  • US magazine Mother Jones releases its flagship politics podcast: hosted by Jamilah King - The Mother Jones Podcast.
  • The Verge has launched interview-cum-game-show Converge with Casey Newton.
  • WFAE’s She Says, an investigative podcast series that follows the story of a sexual assault survivor in North Carolina’s Mecklenburg County, launches at the end of May.

• Listicle corner: the perfect podcast for every occasion; ten tips for podcast beginners

  
  Aug 2 2023: This broken link now points to the Internet Archive.

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