The biggest brand advertising on podcasts is...
May 24, 2018 · 2 minutes to read
In April, report Magellan, there were 361 brands or products advertised in the top 200 Apple Podcasts; and 1,864 pre-roll or mid-roll ads. SquareSpace is the second-biggest podcast advertiser - you’ll have heard #1 probably.
UK magazine The Spectator accuses podcasts of ignoring their audience. “A lot of podcasts are basically just a group of people chatting together with very little attention paid to those who might be listening.”
Pacific Content’s Steve Pratt talks about podcast episode length and frequency. “Think about valuing the listener’s time every step of the way. Edit out content that doesn’t value their precious time and attention.”
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Get your tickets to Audiocraft Podcast Festival — Featuring speakers from Audible, ABC, NPR, Radiotopia & more. Learn from the best in the biz & up your podcast game! Use promo code PODNEWS for 10% off Conference pass (General Admission on June 2).
Anchor launches “mobile importing” on its mobile app - a way of using audio clips you already have on your phone.
A new tool, called upload-dot-fm, makes video from your podcast and uploads it to YouTube automatically.
Australian podcast producer Jay Mueller is interviewed by Radio Today about podcasting.
AdLarge Media is to represent Crime Junkie. The podcast launched in December 2017 and has amassed a dedicated following, averaging 40,000 downloads per episode.
Three local podcasters from Washtenaw County MI, USA are profiled in a website called Concentrate - Martin Bandyke Under Covers, Super Skull, and a YouTube-hosted local news show What’s up in the Willow?.
- US magazine Mother Jones releases its flagship politics podcast: hosted by Jamilah King - The Mother Jones Podcast.
- The Verge has launched interview-cum-game-show Converge with Casey Newton.
- WFAE’s She Says, an investigative podcast series that follows the story of a sexual assault survivor in North Carolina’s Mecklenburg County, launches at the end of May.
Our podcast subscribe pages now load faster, and are more intelligent - not displaying an Apple Podcasts subscribe icon to Android users, for example. The audio player is also simpler and is easier to find (and IAB compliant); Android users will notice a fully-featured notification shade, and Chromecast capability too.
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