BetterHelp spent $4.4m on podcasts in January
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BetterHelp is still the #1 podcast advertiser in the US, according to Magellan AI. CarMax, an auto retailer, increased their spending the most.
Entercom did their Q4 2020 earnings call. Digital revenue was up 23% year-on-year, though the company didn’t break out podcasts.
DAX is reported to have been appointed exclusive sponsorship partner for NPR in Canada. DAX already represents Wondery in the country.
iHeartMedia announced a new partnership with Novel, a UK podcast producer, to co-produce a series of narrative, in-depth investigative podcasts.
The Wall Street Journal highlight Gotham Podcast Studio in Manhattan NY, USA - and the rise of “pros to polish podcasts”.
The Ambies, the podcast awards from The Podcast Academy, will announce its nominations on March 4th.
WACUP really whips the llama’s ass. The WinAmp Community Update Project is a set of plugins aiming to keep Winamp working and updated. It appears to have a podcasts player inside it.
AdsWizz Audiomatic got a deep-dive in Sounds Profitable last week. A scalable way to reach podcast and audio listeners, Erik Barraud shows Bryan Barletta how the product achieves targeting, real-time measurement and attribution.
Christina Cauterucci at Slate dissects the Spotify press image of Bruce Springsteen and Barack Obama. She notes that Obama has three different beverages: “something in a mug, something in a glass, and something in an insulated cup”.
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