US/UK audio drama podcast research published
December 21, 2018 · 2.1 minutes to read
The BBC have published research undertaken about audio drama podcasts in the US and UK by consultant Ella Watts. The 36-page report includes a detailed list of the top 10 audio podcast dramas.
The CBC have published a set of trends, surprises and must-hears from 2018, from 13 podcast experts (including our Editor).
Røde have launched their new PodMic, a "broadcast-grade dynamic microphone designed for podcast applications" (with an XLR connection).
Podmosphere - For investors — Podmosphere has now opened for our second round of capital after a successful year of launching. For investors who have experience in the podcast industry and wants details - contact us in the chatbox.
Hiring Pregnant Podcast Talent — Life, Listened, an independent podcast production company, is seeking a diverse cast of talent in the first two trimesters of pregnancy for a paid guest position on a show to launch in early 2019.
Job: NPM Account Manager — National Public Media secures corporate support for NPR affiliate, Public Media Podcast Publishers, and PBS stations via broadcast and digital platforms. This role is based in either Chicago or Dallas, covering the Central Region.
The Podcast Movement Holiday Sale is ON! — The world's largest conference in podcasting is back, and it's our BIGGEST SALE OF THE YEAR. Save over $300, and join nearly 3,000 podcasters from around the world this August. SALE ENDS JANUARY 2!
The Indian Express posts a story highlighting Indian podcasters. "In the west, podcasts came as a substitute for the talk radio, but in India, we are trying to build a new industry altogether, and that will take some time." Meanwhile, Livemint reports that audiobooks may do better than podcasting in India: "there could be an inherent demand for a book but may or may not be for a podcast," says Rajesh Tahil, co-founder of One By Two Media, which runs the Indian podcast brand Audiomatic.
Job: The Los Angeles Times is looking for an Executive Producer, Podcasts and Audio. "This is a chance to get in on the ground floor of a 137-year-old startup."
Now read the book of the podcast: Bustle lists twelve books inspired by podcasts.
The 15-second skip button is the best invention for podcasts, claims Mashable. "The revolutionary ability to jump forward and backward in short intervals, featured prominently in every podcast app I've used, has a single profound effect, making your listening virtually ad-free."
The BBC cover podcasts from a business perspective - why are they so popular, and can you make a living from them - and end by saying: "Audio has never been all about the money. It's a medium for enthusiasts produced by enthusiasts. And podcasts may have secured its future."
Stats and data
- Comedy was listened-to twice as much as true crime podcasts on the Stitcher platform - from Stitcher's 2018 year in review.
- Podcasts generate up to 4.4x better brand recall than display ads, claim Nielsen in an ad-effectiveness study.
|Audioboom have signed And That's Why We Drink as their latest addition to the Audioboom Originals Podcast Network. The company says that the podcast has accrued over 28 million listens with an average of two million listens per month.|
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