Breaking: AudioBoom to buy Triton Digital

odcast host and monetisation company AudioBoom is to acquire measurement and audio ad company Triton Digital, it’s just been announced on the London Stock Exchange. AudioBoom will be buying Triton Digital for US$185m.

The acquisition is a reverse takeover, and the larger company will be called Triton Digital Group plc.

Neal Schore, President and CEO, and Mark Rosenbaum, EVP and CFO of Triton Digital will join the Board of the new company with the same job titles. Robert Proctor, CEO of AudioBoom, will remain an Executive Director. The company also plans to hire a number of additional Non-Executive Directors to the Board.

Triton Digital was founded in August 2006 by Neal Schore and Mike Agovino in Los Angeles CA, USA. It focused on digital audio metrics. In June 2010 it acquired Montreal’s StreamTheWorld, an online audio streaming company. They launched a2x, their audio ad exchange, in 2012. It has offices in six locations. In 2016, it has an EBITDA of US$9m.

AudioBoom was founded in London, UK in March 2009 by Mark Rock. The company was initially called Audioboo, an online audio blogging product (here’s your Editor talking about beer). Rebranding in September 2014, the company refocused on offering podcasting services, including monetisation and hosting. The company made £4.8m in revenue during its last financial year, but posted an EBITDA loss of £4.5m.