A way to promote your podcast you’re not using yet

• A simple, straightforward way to promote your podcast? Embedding your audio in an email - so it plays right in the email app. We tested using the HTML audio tag in email and learnt that it is an effective way to promote your show - it works for much of your audience, and degrades gracefully for those where it doesn’t. See all the details in our full report.

• If you’re running an Intel Mac, don’t upgrade to MacOS Sonoma - according to audio manufacturer RØDE. “We recommend you do not update to MacOS Sonoma if you wish to continue using your RØDE product.”

• Correction: on Friday we suggested that Audioboom had cancelled a minimum contract. As detailed in the company’s H1/23 financial report, the company has one onerous contract which it made provision for; but Stuart Last, the company’s CEO, tells us “We have not and will not cancel this contract. Audioboom has never cancelled a minimum guarantee that has been contracted with a partner. We honor our contracts with creators including payments of minimum guarantees within those contracts.” We’re happy to make this clear.

• PodcastOne plans to give all its employees and talent shares in the company. The stock is at $2.67.

• Monolith is an Australian horror film about podcasting, which has got a cinematic release date of Oct 26. It was at SXSW earlier this year; and was premiered at the Adelaide Film Festival 2022.

• Spotify released data about podcasting in Kenya. Interestingly, it ranks podcasts by total hours of listening, rather than total audience.

Moves and hires - with Podnews Live: where podcasting connects

• Media measurement company Nielsen has a new CEO. Karthik Rao replaces David Kenny, who becomes Executive Chairman. The company was purchased by private equity last year, and has since had two rounds of redundancies.

• German audio company Zebralution is switching up its management. Co-founder Kurt Thielen is to retire; Tina Jürgens is promoted from COO to co-CEO, alongside Konrad von Löhneysen.

The Tech Stuff - with RSS․com

• The Podcasting 2.0 Music Top 100 is new data from the Podcast Index, showing the most boosted songs played in music podcasts. (We covered it at the beginning of September; it’s now updates hourly).
• The Top 100 is also available via OPML and as a remoteItem RSS playlist
• Podnews’s own New Podcast Trailers podcast is also available as a remoteItem RSS playlist
• If you want to listen to the top 10 in a podcast, try James’s Random Show Thing, a test by our Editor to see how all this stuff works.

Tips & Tricks

• Same content, many places: Headliner covers the launch of its new podcast, using an “omnichannel” approach.

Podcast News - with Airwave

From the Airwave Podcast Network: Yahoo Finance Daily covers the latest financial news from the reporters at Yahoo Finance. Shows are less than five minutes!

Magic & Mountains returns for a new season in early October, according to the author T. A. Barron. The second season will explore the wonders and inspiration of nature, the challenges of climate change and biodiversity loss, the magic of creative writing, and the power of young people to make a positive difference in our world.

Doctor Who: Redacted is back for a new season today, to celebrate the show’s 60th anniversary. The second season is made by BBC Studios for BBC Sounds.