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Brett Jordan

A way to promote your podcast you’re not using yet

LISTEN · · 2.9 minutes to read
  • A simple, straightforward way to promote your podcast? Embedding your audio in an email - so it plays right in the email app. We tested using the HTML audio tag in email and learnt that it is an effective way to promote your show - it works for much of your audience, and degrades gracefully for those where it doesn’t. See all the details in our full report.

  • If you’re running an Intel Mac, don’t upgrade to MacOS Sonoma - according to audio manufacturer RØDE. “We recommend you do not update to MacOS Sonoma if you wish to continue using your RØDE product.”

  • Correction: on Friday we suggested that Audioboom had cancelled a minimum contract. As detailed in the company’s H1/23 financial report, the company has one onerous contract which it made provision for; but Stuart Last, the company’s CEO, tells us “We have not and will not cancel this contract. Audioboom has never cancelled a minimum guarantee that has been contracted with a partner. We honor our contracts with creators including payments of minimum guarantees within those contracts.” We’re happy to make this clear.


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