![A sign outside Vancouver airport, warning about ice](https://i.podnews.network/r/a/840/podnews240813.jpeg)
Podcast ads generate as much attention as TV ads
-
Podcast ads generate nearly the same level of attentiveness as TV, says new research from attentiveness measurement firm Adelaide. The data also says that 24% of podcast listeners never, or rarely, skip the ads: a better figure than TV’s.
-
Podnews has a free jobs board. New jobs are posted below every day. We can link to your jobs board, too. Please let your HR person know!
-
Run your podcast ad too often, and it won’t work as well. That’s according to the latest Podscribe Performance Benchmarks Q2 2024 report, which you can get free here. The fourth edition of the data suggests that host-read ads often work twice as well as others; and performance goes down by 60% if you play the same ad more than twice in the same show. There’s a free webinar tomorrow at 3.30pm ET to get more detail.
-
New podcast The Daily Book Club is from Otis Gray: it’s a daily show from the creator of Sleepy, with a chapter of a classic story every day. The daily content of the podcast is made with his own cloned voice, using ElevenLabs: the use of AI isn’t mentioned in the audio, and is coyly described as a “voice recreation” in the show description. We asked Otis: he told Podnews that after running tests with listeners, “I told them it was AI, and asked if they had a problem with that. To my great surprise, none of them did. They did not feel duped. They just wanted more content, and they knew it was coming from me.“ He added, “if listeners think it’s Otis they’re hearing, then that’s just fine.”
-
The Boston Globe hired three people to launch a weekly podcast earlier this year: but then, changed its mind and doesn’t plan to launch the show. It’s reported that two people are being paid while they look for alternative jobs at the company; and the producer of the show has been redeployed as the writer of a newsletter. (Thoughts and prayers.)
-
Free money! All Hear is a free email newsletter which contains available grants, calls for podcast pitches, residencies and awards, and has almost 4,500 subscribers. Looking at August’s edition, there were 115 different opportunities all round the world. Subscribe over here.
-
Listen Notes suggests that July saw the lowest number of “new podcasts” this year - more than 60% lower year-on-year. Technically, the number refers to “new feeds”; many new podcasts have been launched on defunct feeds for shows that have ceased. There is a decline in production of new podcast episodes: that’s only down 6% year-on-year according to the Podcast Index (see the tech stuff last month).
- Meanwhile, Blubrry has published its July 2024 stats. (Only 2.3% are consumed on Spotify.)
-
Headliner has announced a collaboration with Canva, for more sophisticated design capabilities for audiograms.
-
Pocket Casts will add the ability to rate podcasts to the next version of its iOS app, v7.70. Listeners need to listen to two episodes or more to vote.
Grow your podcast community with MemberfulPaid content
Memberful has everything you need to make your audience become part of your show.
When your listeners become members of your podcast, you can offer them a private community, so they feel more connected to you and others who love your show. Memberful works with platforms like Discord and Discourse to help bring your community to life
With Memberful, you can offer newsletters and exclusive content, getting closer to your audience and keeping them listening for longer. You can even offer online courses, or private podcasts. Earning monthly revenue is best when it comes directly from the people who value your work.
And, best of all, with Memberful you’re in full control of your brand, your website, and your audience.
Easily create reliable, recurring revenue, while deeply connecting with your audience. Start growing your community today with Memberful.
Moves and hires
-
The UK’s Goalhanger has made two appointments: Nicole Logan has been appointed as Executive Producer, Development. She joins from Reduced Listening. Andy Neilson has also joined as PR & Communications Manager.
-
mowPod has made two promotions: James Flint becomes Director of Global Business Development and Marilyn Haigh is now Vice President of Sales.
Tips and tricks - with Ausha - Next Gen Podcasting 🚀
-
On the Ausha stage at Podcast Movement 👉 Learn how the PSO Control Panel can skyrocket your podcast’s visibility and dominate Spotify’s search results.
-
What is PSO Control Panel? Discover Ausha’s game-changing tool.
Podcast News - with Airwave
![A Mindful Moment](https://i.podnews.network/r/t/75/182565-449c239d.jpeg)
![Talent All-Stars](https://i.podnews.network/r/t/75/1292946-50cc8693.jpeg)
![Dear Bri: Community Strategy, Fiascos, and Drama](https://i.podnews.network/r/t/75/1297209-9e51a919.jpeg)
![How Wild](https://i.podnews.network/r/t/75/1297226-a002be52.jpeg)
![Don't Drink the Milk – The curious history of things](https://i.podnews.network/r/t/75/506526-94ca9458.jpeg)
Companies mentioned above:Airwave
Ausha
Blubrry
Goalhanger
Headliner
Listen Notes
mowPod
NPR
Podcast Index
Podscribe
Reduced Listening
Spotify
Podcast data for Aug 13
#1 in Apple Podcasts The Headlines (The New York Times)
The Rise and Fall of Ruby Franke (Law&Crime | Wondery)
#1 in Spotify The Joe Rogan Experience (Joe Rogan)
Anders og Matildes verden (Anders og Matilde)
Over the last week, 176,209 podcasts published at least one new episode (down 2.1%). source
Events - with Podcast Movement 2024: Aug 19-22
- Getting
- the
- five
- latest
- events
Latest Jobs
- Getting
- the
- five
- latest
- jobs