Apple launch podcast analytics: now available

!-- LINKCHECK|20230728|403|https://pacific-content.com/|http://web.archive.org/web/20171222195650/http://pacific-content.com:80/| --> Apple finally launch their podcast analytics dashboard, in beta. They promised it on June 12. Techcrunch has a set of screengrabs.

• It only measures devices on iOS 11 (only using the Apple Podcasts app) and iTunes 12.7. Android, web plays, listening using Overcast and other apps are not measured.
• Only 59% of iOS devices are running iOS 11. Apple Podcasts has 20.2% of all podcast plays, according to 2016 stats from Blubrry. iTunes has a further 11.6%. This may mean that Apple Podcasts Analytics could be only measuring 20% of total podcast plays.

Jul 28 2023: This broken link now points to the Internet Archive.
• Of note: it measures devices, and not people. Presumably, the HomePod will be a further “device”.
• For fun: here are the original screenshots of what was promised (slide 75) - surprisingly similar to what we have now.
• “We found a lot of discrepancies between Apple’s stats and our Libsyn stats for Apple users” says one commenter in a Facebook group.
• How is it for you? We’d love to know. Come and comment on Facebook and let us know.

• The New Yorker’s Sarah Larson releases her “best podcasts of 2017”.

• Ricky Gervais is Deadly Sirius will be available from today on iTunes and Acast for £1.99 (about US$2.70). As at the time of writing, it doesn’t appear to be on iTunes; it’ll be in the audiobooks section, though, when it is.

• The BBC is experimenting with a set of text-to-speech tools, mainly to streamline the news-gathering process.

• Building a podcast app? Joe Clark has a list of podcasts to test it with.

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