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Apple launch podcast analytics: now available

Apple launch podcast analytics: now available

· 1.6 minutes to read

This article is at least a year old

!-- LINKCHECK|20230728|403|https://pacific-content.com/|http://web.archive.org/web/20171222195650/http://pacific-content.com:80/| --> Apple
Apple finally launch their podcast analytics dashboard, in beta. They promised it on June 12. Techcrunch has a set of screengrabs.

  • It only measures devices on iOS 11 (only using the Apple Podcasts app) and iTunes 12.7. Android, web plays, listening using Overcast and other apps are not measured.
  • Apple
    Apple Podcasts
    Blubrry
  • Only 59% of iOS devices are running iOS 11. Apple Podcasts has 20.2% of all podcast plays, according to 2016 stats from Blubrry. iTunes has a further 11.6%. This may mean that Apple Podcasts Analytics could be only measuring 20% of total podcast plays.

  • Jul 28 2023: This broken link now points to the Internet Archive.
  • Of note: it measures devices, and not people. Presumably, the HomePod will be a further “device”.
  • For fun: here are the original screenshots of what was promised (slide 75) - surprisingly similar to what we have now.
  • “We found a lot of discrepancies between Apple’s stats and our Libsyn stats for Apple users” says one commenter in a Facebook group.
  • How is it for you? We’d love to know. Come and comment on Facebook and let us know.
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