Apple - what they should do next
March 19, 2019 · 2.1 minutes to read
Our Editor, James Cridland, has written an opinion article called Podcasts - what Apple should do next: three simple steps to stop the decline of Apple Podcasts and help podcasters.
The Google Podcasts Creator Program has just opened its second round of applications. It “seeks to increase the diversity of voices in the industry globally and lower barriers to podcasting.”
How you can make the most of podcast advertising, by Suchandrika Chakrabarti, was part of a Future of Advertising supplement in The Times last week, and has now been published online. All the contributors to this article are excellent, especially the second one quoted.
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Podcasts are great for people who have difficulties seeing properly. But making sure that your podcast website is accessible is important too, says Robert W Kingett. (It’s also a legal requirement in many countries).
In a statement, Libsyn says its podcasting revenue grew by 30%, and in total the company earned double the amount of revenue year on year: earning over US $22m. The company has $11m in the bank. Congratulations to them. (Cough)
We note that podcasts on iHeartRadio have been marked up using OpenGraph as videos, and appear within a Google video search.
Indian newspaper The Hindu covers the power of podcasts. “In countries similar to India, where people are still not very comfortable showing their face, this medium fits in perfectly.”
Another day, another music streaming company is moving into podcasting. Anghami, a music streaming service for the Middle East and North Africa, has just added over 250 shows to its service.
Rejoice! We have another Netflix for podcasts - an app called Brew is looking at a $5/month subscription. “Brew pays its creators based on their number of unique listens”. They’ve raised a total of $400,000 in a funding round.
Sean Clements would like you to clear your throat.
|From the Bleacher Report, Football Ranks is a podcast about soccer that focuses on ranking all that’s important in football and life. It launched in January.|
|Cadence13 has launched ProfessionalAF, a podcast with Diana Kander that will help listeners develop the essential habits that will empower them to navigate any situation with confidence and success.|
|Podnews is also available as a daily news briefing on Amazon Alexa and on Google Home. Find us wherever you control what news briefings you want to listen to - ours is usually less than 2 minutes long.|
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|Podcast Producer, CQ Roll Call|
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