What happens if you promote Apple Podcasts and Google Podcasts equally

Listen · December 10 2018 · 2.3 minutes to read

This article is at least a year old

Welcome to last week’s new subscribers, including people from Entercom, Ad Results Media, Vox Media, Gimlet, Cadence13, Nielsen, Midroll, Global, the CBC and ESPN.

If you promote Apple Podcasts and Google Podcasts equally, it turns out you get equal usage, according to our own figures.
Nick Quah reports that Gimlet Media is to work with the Wall Street Journal to produce a daily news podcast.
Anchor has shared how to record great podcast ads, meant for their own podcast sponsorship service (but applicable for all of us).

Not entirely podcast-related, but certainly audio-related. RecordThem is a (UK) service that sends a professional interviewer to a family member to record their life story.

Spotify is collaborating with Ellen Degeneres, a US TV host, to produce a curated playlist of podcasts and music.
Pinecast, a podcast host, clearly cares about the user experience for its customers, and has recently published a blog about the UX modules they use behind the scenes. Of note: their front end is all open source.

Opinion

Gustav Lindberg writes about what you should, and shouldn’t, delegate for your podcast.

As a general rule of thumb, you should not do things that will hinder you from doing your primary focus as a podcaster — creating superb content!
Tim Romero shares what he learnt as Japan’s first professional podcaster.

If podcasting is going to continue to grow, it’s going to be the independent voices rather than the media companies that drive that growth.