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What’s next: 2026 in podcasting

Hannah Southern, Podcast Discovery:

Going into 2026, creators know that they need to have a multi-platform approach. YouTube is the place where this is being tested in the wild. This year, we’ve worked with a lot of shows from independents, publishers, networks, that have all been really successful for a long time on RSS. They’ve grown really strong audiences, really strong revenue streams. What’s been really interesting is seeing the same shows and how they approach their YouTube strategy for their podcast. Just uploading the audio version as a video just doesn’t cut it for YouTube audiences who are consuming podcasts on that platform.

We’ll see creators actively reworking underperforming YouTube channels. We’ll see them changing formats, making shows feel native to the platform, and in the process reaching a totally new audience. We’ll see lots of strategic testing and learning on packaging and editing. And I’m really looking forward to see these podcasters find their audiences across this platform.

It’s not just about the content and the edit for YouTube as well. YouTube audiences love the community side as well. They like going to the comments, interacting with the creators, and this should be the same for podcasters as well. So I’m looking forward to seeing podcasters actively replying to comments, posting updates on YouTube, using all of the community engagement elements they can on the platform, and treating YouTube as somewhere where you show up for your audience, and not just a place where you upload your podcast.

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Podcast data

Crime Junkie
#1 in Apple Podcasts (United States)
(→)
Crime Junkie (Audiochuck)
charts
The Joe Rogan Experience
#1 in Spotify (United States)
(→)
The Joe Rogan Experience (Joe Rogan)
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Nourish Bump and Beyond
Biggest Gain: #4 Nutrition (Ireland)
(↑193)
Nourish Bump and Beyond (Dr Anika Rouf and Michelle Brown)
charts
Regenerative Gardening with Simon Adams
Highest New Entry: #1 How To (Ireland)
(☆)
Regenerative Gardening with Simon Adams (Simon Adams)
charts
Mooney Goes Wild
#1 Nature (Ireland)
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Mooney Goes Wild (RTÉ Radio 1)
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Safe Space ASMR
#1 Leisure (Australia)
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Safe Space ASMR (Safe Space ASMR)
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