Some US dollars
Pepi Stojanovski

Podcast ad rates are on the rise

Listen · · 1.8 minutes to read
  • Libsyn Ads released its June 2024 ad rates - average CPMs were $21.90, up 1.2% from May, and down 0.3% from last year. Technology podcasts pay the most; fiction podcasts are “more accessible”, the company says.

  • Music streaming service Wavlake has partnered with ZBD, a payment infrastructure company. The tools use Podcasting 2.0’s value-4-value model, which enables music podcasts where the musicians get paid directly by listeners.

  • There is no change in the top 15 podcast host market share ranker, according to Livewire. Spotify, Spreaker and Buzzsprout remain the top three for June.

  • Buzzsprout’s download data for June shows a significant jump for “web browsers” in June. Google Podcasts posted a 1% share of downloads.

  • There was a new podcast episode posted every 0.8 seconds last month, according to the Podcast Index (visualised by the Podcast Business Journal). However, the number of active podcasts (updated in the last 30 days) dropped by 10,000 last month, to 332,511.

  • Google Podcasts is no longer visible in the Google Play store for new listeners.

Travel delays mean a shorter than usual Podnews today. Back to full strength tomorrow.

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Companies mentioned above:
Buzzsprout logoBuzzsproutCumulus Podcast Network logoCumulus Podcast NetworkGoogle logoGoogleGoogle Podcasts logoGoogle PodcastsHeadliner logoHeadlinerLibsyn logoLibsynLibsyn Ads logoLibsyn AdsPodcast Index logoPodcast IndexPodnews logoPodnewsSony Music Entertainment logoSony Music EntertainmentSpotify logoSpotifySpreaker logoSpreaker

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Podcast data for Jul 2

#1 in Apple Podcasts
US flag Drowning Creek (Wavland)
SG flag A Book with Legs (Smead Capital Management)

#1 in Spotify
US flag The Joe Rogan Experience (Joe Rogan)
SG flag Rotten Mango (Stephanie Soo & Ramble)

Over the last week, 194,915 podcasts published at least one new episode (up 0.5%). source

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