A Million Ads highlights dynamic advert production

The Earshot podcast highlights A Million Ads, technology that makes personalised ads for every different person who listens. It’s very clever.

A thought-piece from Steve Bowbrick - Podcasting, the platform battle. In it, he talks about the history of RSS (and its fundamental drawbacks), and predicts who’ll own podcasting in the future. He doesn’t think it’s going to be Apple.

Podcast editing company Podigy are a new supporter of podnews - thank you - and Riley Byrne has written a long piece about setting up audio editor Reaper for podcast editing use. (Listening to our podcast? We’ve used Reaper today.)

As the Apple HomePod becomes available, Business Insider posts “7 reasons why you shouldn’t buy Apple’s HomePod right now” - one quite big one is that it doesn’t actually work with Spotify, and won’t work with any Android phone. And here’s how it works (or doesn’t) with your many and various music libraries.

True Gambling Stories is a new podcast from PokerNews (who already produce a podcast of their own). “The show will be similar to some of those really cool true crime podcasts, but with a gambling twist”, says host and writer Sean Chaffin.

The Guardian listens to Secrets, on Radiotopia’s Showcase feed. “Astonishingly absorbing”.

Want a weekly newsletter which contains “the best audio that curious people will find the most satisfying”? You’ll want Hurt Your Brain. Here’s this week’s.