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September 17, 2024:
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The schedule has been published for the 2024 asi International Radio & Audio Conference in Venice on Nov 6. Session 2 includes a number of speakers about podcasting, including Rockie Thomas from Soundstack, Daryl Battaglia from Triton Digital, and our Editor, James Cridland.
September 11, 2024:
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The Australian Podcast Ranker for August was released. Total downloads for the top 200 shows in August were down -3.5%; August has 4.5% fewer weekdays, though, making it difficult to compare calendar months. The highest new entry was Wondery’s Hysterical at #73.
September 2, 2024:
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Megaphone has overtaken Triton Digital’s Omny Studio as the #4 biggest podcast host, according to total episode share in August measured by Livewire. Spreaker continues to take more episode share at #2; Spotify for Podcasters is still #1, though has lost almost a quarter of its market share this year.
August 30, 2024:
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Podcast listening is bigger than ever in Australia, according to a new report from Commercial Radio & Audio and Triton Digital. The free report is full of data with detail of how Australians listen, and what to; listeners grew 9% in the first half of this year, though it also suggests that growth is slowing.
August 29, 2024:
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In Australia, Triton Digital’s Sounder has partnered with NOVA Entertainment for contextual targeting and brand suitability.
August 26, 2024:
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Omny Studio and Headliner have partnered to get customer podcasts onto the video platform.
August 16, 2024:
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The Triton Digital US Rankers were released for July. Unlike the Australian versions, these measure a four-week period for better comparison (this time, Jul 1 - Jul 28): downloads were down by 0.6%. Participating publishers only - NPR’s News Now is #1 in the podcast list, iHeart Audience Network is #1 in the sales networks.
August 14, 2024:
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The Triton Digital Australian Podcast Ranker was released for July. Podnews analysis reveals an increase of more than 10% new episodes in this period. Monthly downloads were up 7.7%; listeners up 2.4%. The average number of top 200 shows per listener has also slowly increased from April, from 2.61 to 2.72. The list measures participating publishers only, over a calendar month. (There were 15% more weekdays in August vs July, making monthly comparisons not the best).
August 5, 2024:
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Triton Digital’s Sharon Taylor writes about the integration of brand-suitability tool Sounder, which the company acquired in March. She talks about the perils of being mis-categorised, and the benefits of a brand-safety tool being built-in to a podcast host. (Podcast Movement Booth 504)
August 2, 2024:
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Triton Digital has launched a new ranker, for LATAM Sales Networks. Prisa Radio is #1. The company has also published its debut LATAM Insights Report.
July 22, 2024:
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The Triton Digital Podcast Ranker for June was released. Downloads for the period were down 2.2%. Audioboom re-entered the top 5. iHeart is #1 sales network with average weekly downloads of 66mn.
July 17, 2024:
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Triton Digital released the Australian Podcast Ranker for June. Total downloads are down 6.2% month-on-month, and there were 16% fewer episodes published. There were 13% fewer weekdays in the month, though, thanks to the way calendars work.
June 21, 2024:
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There’s a new #1 for podcasting at the top of May’s Triton Digital US Podcast Ranker - for the first time, iHeart Media is being measured by the service. The “iHeart Audience Network” claims 67,355,410 average weekly downloads, 76% more than the previous #1 network, SiriusXM. iHeart is also #1 with Podtrac.
June 19, 2024:
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The Triton Digital Australian Podcast Ranker has been released for May. There are no changes in the top 5; the top 200 in May saw downloads increase by 3.9%, while listeners increased by 1.6%.
June 18, 2024:
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Podcast listening in Malaysia has increased 18% in the last year, according to Triton Digital’s Simon Lee. He will be sharing more data and insights at Podcast Day Asia, powered by Podnews, in Kuala Lumpur on Sep 3. Use code
PODN10
to save.
June 14, 2024:
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On LinkedIn, Triton Digital’s Simon Lee shares data from Singapore’s podcast landscape. 6% of shows are currently downloaded using Google Podcasts in the city state. They’re in for a surprise.
June 5, 2024:
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Triton Digital has released the 2024 Canadian Podcast Report. Meanwhile, on Friday, our sister publication the Podcast Business Journal talks with CEO of TPX, Pary Bell, about podcasting in Canada.
May 17, 2024:
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NPR has two shows at the top of the US Triton Digital Podcast Ranker for April, which has been released.
May 15, 2024:
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The Triton Digital Podcast Ranker is out for Australia. ABC News Top Stories is new at #3 (like NPR News Now, it’s the bulletin that also appears if you ask a smart speaker for the latest news). Everyone is a winner: ARN/iHeart is #1 publisher by listeners; LiSTNR/SCA is #1 sales representative, though ARN is close on its heels, and the ABC is #1 for total downloads.
April 17, 2024:
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The Australian Podcast Ranker for March was released. Hamish & Andy return to #1 for monthly listeners; the show’s first weekly episode this year was posted on Feb 28. (Notably, the show has moved away from titles like “Hamish & Andy 2023 Ep 240”, and instead is using more attention-grabbing titles like “2024 Ep 247 - The Amazing Hat Prank”). The ABC’s Conversations is #1 by total downloads.
April 16, 2024:
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Long Zheng is to leave Omny Studio and Triton Digital. Based in Melbourne, he was a co-founder of Omny Studio, which was purchased by Triton Digital in 2019.
March 27, 2024:
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Exclusive: The Podcast Show in London has all gone a bit Pete Tong - the renowned DJ has been announced as the host of the Spreaker and Triton Digital official party. A number of speakers for The Podcast Show have also been announced: including Will Pearson and Carrie Lieberman from iHeartPodcasts, Alison Lomax, YouTube’s UK Managing Director, and Richard Knight, the Director of Audio for BBC Studios. The event’s in May - use
PODNEWS10
to save on selected passes.
March 15, 2024:
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Triton Digital has announced a partnership with ID5, an identity provider, to add audience data to Triton’s Audio Marketplace. ID5 uses “consented signals provided by media owners to securely identify users without compromising privacy and data protection”; Triton client ARN is quoted as saying it has converted 60% of their unaddressable audience to addressable.
March 13, 2024:
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The Australian Podcast Ranker for February was released by CRA and Triton Digital. LiSTNR is #1 for sales representation; ARN’s iHeartPodcast Network Australia is #1 publisher in terms of monthly listeners; the ABC is #1 in terms of total downloads.
February 16, 2024:
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Triton Digital released its January 2024 Podcast Ranker. NPR has the #1 podcast; SiriusXM is the #1 sales network. However, as we highlight in our report about iOS 17, Triton Digital’s ranker shows a year-on-year drop for average weekly podcast downloads of almost 33%.
February 9, 2024:
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Daryl Battaglia from Triton Digital is one of the guests this week in the Podnews Weekly Review - highlighting some of the results of the 2023 US Podcast Report. “The biggest finding is a 12% growth in monthly podcast listeners over the last two years. We saw a broadening of the audience, and we're seeing that podcasting appeals to everyone.”
January 31, 2024:
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Triton Digital has released its US Podcast Report 2023. The free 32 page report says there has been a 12% growth of monthly podcast users in the last two years, and that 55% of podcasts get fewer than 10,000 US downloads per month. Apple Podcasts gets 45% of all episode downloads; Spotify just 15%.
January 19, 2024:
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Triton Digital’s US Podcast Ranker for December 2023 is out. NPR’s shows are back in after being absent since August for a “planned data migration”.
January 17, 2024:
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The Australian Podcast Ranker for December 2023 was released by Triton Digital. Audioboom’s Casefile True Crime returns to the number one slot by total listeners - but only released one full show in December. The ABC’s Conversations is number one by total downloads: it released seven shows in the month.
January 9, 2024:
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Triton Digital has announced an integration with Amazon Publisher Services for interactive audio ads on Amazon’s smart speakers. The service lets you ask your smart speaker for more information on the ad you’ve just heard, or even to add the product to your shopping cart.
December 22, 2023:
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Triton Digital released the US Podcast Ranker for November. The top five publishers all saw a month-on-month drop of weekly downloads and users.
December 14, 2023:
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The Australian Podcast Ranker was released for November. For the first time, it includes the Australian Broadcasting Corporation (ABC). The ABC says it has the most titles in the top 200, with long-form interview show Conversations landing at #5. LiSTNR claims the #1 podcast slot, with Hamish & Andy being the only podcast with more than a million listeners; ARN’s iHeartPodcast Network Australia claims #1 publisher. The top 10 shows are all Australian.
December 13, 2023:
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Exclusive: In Australia, we’ve had a number of tipoffs suggesting that the Australian ABC will be listed in November’s Australian Podcast Ranker, which is released tomorrow. It’s one of the country’s biggest podcast producers.
November 22, 2023:
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Triton Digital released the Canadian Podcast Ranker for October. In comparison to August, downloads were down 2.5%. US figures were down 8.4% across the same timeline.
November 16, 2023:
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Triton Digital released the New Zealand Podcast Ranker for October. At 9am ET today it'll release the US Podcast Ranker (probably at this URL): if we understand the advance information we've been given, PRX appears to be a newly measured publisher in the ranker.
November 15, 2023:
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The Australian Podcast Ranker was released for October, the 50th release. There's no change in the top 5 podcasts or the top 5 publishers. The ABC, who announced its participation in October 2019 and again in March 2023, still is not present.
November 14, 2023:
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It looks like support for the podroll, a way to link to recommended podcasts, is coming to Triton Digital's podcast platforms, according to this maintenance note. Meanwhile, Buzzsprout has written up its implementation ("linked by us, not an algorithm"). We like their podroll.
October 20, 2023:
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Triton Digital released the September US Podcast Ranker. The release says that NPR is "temporarily excluded from the rankers this month due to a planned data collection migration".
October 18, 2023:
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The Australian Podcast Ranker for September was released. Shows repped by SCA achieved 28mn downloads vs ARN's 25.9mn downloads: a company representing ARN+SCA would represent 69% of all podcast downloads in the ranker. The ABC, which has announced twice that it is joining the ranker, is still absent: but is not funded by commercials.
September 22, 2023:
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Triton Digital released its US Podcast Ranker for August. There were two new entries in the podcast list, which measures participating publishers.
September 19, 2023:
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First look: Triton Digital unveiled its Canada Podcast Trends report with data from the country. An accompaniment to the Canadian Podcast Ranker, it reveals that Canadians listen to three hours of podcasts on average per week, and that true crime is the most popular category.
September 13, 2023:
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A new Australian Podcast Ranker has been released for August. SCA's LiSTNR now has over 8mn monthly listeners. ARN's iHeartPodcast Network Australia is celebrating being the #1 podcast publisher for 40 consecutive rankers.
August 24, 2023:
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Triton Digital released the July 2023 Canadian Podcast Ranker. Average weekly downloads were down 2.2%.
August 23, 2023:
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Triton Digital announced data integration with YouTube analytics, allowing YouTube view numbers to be visible in Triton Podcast Metrics.
August 18, 2023:
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Triton Digital (Podcast Movement booth #201) released the US Podcast Ranker for July.
August 17, 2023:
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Triton Digital (booth #201) has released the New Zealand Podcast Ranker for July.
August 16, 2023:
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The Australian Podcast Ranker was released by Triton Digital (booth #201). There's no change in the top positions this month.
August 9, 2023:
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Podcast Perspectives is a new weekly podcast from The Podglomerate, focused on discussing ways to build the next generation of podcasting. Premiering today, the debut episode explores the state of podcast tech with Sharon Taylor, Triton Digital’s SVP of Podcast Strategy and Product Operations (and formerly CEO of Omny Studio).
August 2, 2023:
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The number of episodes published (on open RSS) by Spotify for Podcasters, formerly Anchor, dipped to a new low last month says Livewire; but it still hosts one out of every five new episodes; and Spotify's Megaphone also posted another record high. The biggest increases were seen by Omny Studio and its owner Triton Digital.
July 27, 2023:
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Triton Digital's Canada Podcast Ranker was released for June. As our graph of the year shows, Wondery appears to be showing significant growth.
July 20, 2023:
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June's New Zealand Podcast Ranker was released by Triton Digital. Two radio shows are the most-listened podcasts.
July 19, 2023:
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The Australian Podcast Ranker was released. The ABC is still absent; the data is otherwise consistent with previous months.
July 4, 2023:
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The Canada Podcast Ranker for May was released at the end of last week by Triton Digital. For sales networks, Amazon's Wondery Network overtook CBC/Radio-Canada to reach second place, behind the SiriusXM Podcast Network. It lists participating publishers only.
June 16, 2023:
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Triton Digital released the May Podcast Ranker for the US. Wondery has grown to be the #2 sales network. The data doesn't measure iHeart nor Spotify, however, and lists participating publishers only.
June 14, 2023:
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The Australian Podcast Ranker for May was released. Both ARN's iHeartPodcast Network Australia and SCA's LiSTNR claim various #1 slots. The #1 publisher in the country is the ABC, but they are still not participating in the ranker; they announced their participation in March (and in Oct 2019).
June 8, 2023:
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Triton Audio Marketplace now lets advertisers book ads on broadcast radio and streaming alongside podcasts. The company claims it as an industry first; broadcast radio inventory includes iHeartMedia's 850+ stations, and will shortly add 3,400+ stations represented by Katz Media. The company suggests that making advertising easier to buy will benefit all parts of the industry.
June 1, 2023:
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Talent agency WME has signed the podcaster Ed Mylett. The Ed Mylett Show, from SiriusXM, was #88 in the Triton Digital US podcast ranker in April.
May 19, 2023:
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Triton Digital's US Podcast Ranker for April was released. NPR's Up First climbs to #3, behind Crime Junkie and NPR's own NPR News Now, which remains the #1 show. The ranker measures participating publishers only.
May 16, 2023:
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The Australian Podcast Ranker was released for April. Mamamia's But Are You Happy? is the highest new entry. The ABC, the country's largest podcaster, is still absent.
May 12, 2023:
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In the Podnews Weekly Review this week, we hear from two different companies doing "broadcast to podcast" - Triton's Omny Studio and Spotify's Megaphone. Plus, we get a preview of the Podcast Show 2023 in London.
May 11, 2023:
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Triton Digital has entered into an agreement with Audacia, an ad network focusing on the Asia Pacific region.
April 21, 2023:
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Triton Digital's US Podcast Ranker for March is out. SiriusXM is still #1 network; NPR News Now is still #1 podcast. It measures participating publishers only.
April 20, 2023:
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The Triton Digital Australian Podcast Ranker was released for March. In the ranker, NRL podcast Bloke in a Bar was the highest new entry at #10; Hamish & Andy regained the top spot with just over 2m monthly downloads. LiSTNR posted a 23% month-on-month increase.
March 23, 2023:
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Triton Digital's Canada Podcast Ranker for February was released. Measuring participating publishers only, there was no change in the top five podcasts. CBC/Radio-Canada moved up one place in the top sales network listing to #2.
March 17, 2023:
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February's US Podcast Ranker is out from Triton Digital. The top 5 remains unchanged; it measures participating publishers only; notably, iHeart-owned Triton Digital doesn't measure iHeartPodcasts.
March 15, 2023:
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The Australian Podcast Ranker for February has been released, containing shows from Shameless Media and Squiz Media for the first time. The ABC's figures could be in next month. Kyle & Jackie O, from iHeart, is the new #1 podcast. SCA's LiSTNR claims it now reaches more than 6.5m monthly listeners.
February 17, 2023:
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SiriusXM is still number one for podcasting, according to iHeart-owned Triton Digital. The January podcast ranker for the US also has a brand new #1 show - NPR News Now, which has overtaken Crime Junkie. The ranker measures participating publishers only.
February 15, 2023:
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The Australian Podcast Ranker for January was released. SCA's LiSTNR claims number one, while ARN's iHeartPodnews Network Australia also claims number one. SiriusXM (represented by LiSTNR) reached #2 in the publisher list, despite making no shows in the country.
February 7, 2023:
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Exclusive: You'll spot a new name at the top of future Triton Digital and Edison Podcast Metrics reports: "SiriusXM Podcast Network". Previously, the company was listed as "Stitcher Media" or "SXM Media", but we're told they "saw an opportunity to unify our naming conventions across these trackers in order to improve SiriusXM's overall brand equity and recognition in the industry, and raise awareness and understanding of our robust podcast content network."
January 26, 2023:
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Podcast downloads increased by 20% last year, says Triton Digital in the company's first US Year-End Podcast Report (pdf). Listeners downloaded 5.6 episodes a week on average, representing 3.8 hours of content.
January 18, 2023:
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The Australian Podcast Ranker for December was released by Triton Digital. SCA's Hamish & Andy lost their top spot - but then, they didn't release a single show in December; the #1 is now Casefile True Crime, produced by Audioboom and represented by ARN's iHeartPodcast Network Australia, which remains the top publisher; while SCA's LiSTNR remains the top sales house (just). Both claim they're #1 in press releases.
January 13, 2023:
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US radio broadcaster Salem Media Group has announced an extension of its agreement with Triton Digital, including Podcast Metrics Demos+.
January 10, 2023:
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Later today, Apple Podcasts will announce the launch of Delegated Delivery (beta), allowing creators to publish Apple Podcasts Subscriptions content directly from their participating hosting provider dashboard. Blubrry, Libsyn, Triton Digital's Omny Studio and RSS·com are the first to offer the service: Acast, ART19, Buzzsprout and other providers will follow. Creators can still upload subscriber audio directly to Apple Podcasts Connect.
December 16, 2022:
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Triton Digital announced the US Podcast Report for November 2022. Listing participating publishers only, Crime Junkie is the new number 1. The data has removed spikes caused by Samsung Free.
December 14, 2022:
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The new Australian Podcast Ranker was released. Mamamia joins the ranker and claims it is "the biggest Australian pure podcast network"; both LiSTNR and iHeart also claimed they were #1.
November 30, 2022:
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Josh Yamuder has been announced by Triton Digital as its new Director of Partnerships, Programmatic Marketplace. He was Programmatic Manager at Targetspot and, before that, Programmatic Specialist at Xaxis.
November 18, 2022:
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Triton Digital's US Podcast Ranker for October was released. Stitcher Media remains #1 sales network. A press release tells us that the top 20 publishers did 241.5m average weekly downloads (which is up 3.2% month-on-month).
October 24, 2022:
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Data: In Australia, the ABC's Annual Report was published. The national broadcaster is seeing 33m downloads per month for its podcasts (p64), up 22% year-on-year. (ARN's iHeartPodcast Network Australia, the #1 according to the Australian Podcast Ranker, got 18m downloads in Sep 2022). News shows got the highest increase (50% year-on-year); the ABC News Daily achieved 46% higher downloads than its predecessor, The Signal. Long-form interview podcast Conversations remains #1, with an 8% drop. /ht Oscar
October 21, 2022:
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The Triton US Podcast Report for September was released. NPR News Now returns to #1. Stitcher Media remains #1 network.
October 18, 2022:
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The Australian Podcast Ranker for September was released. SCA says LiSTNR is #1. ARN says its iHeartPodcast Network is also #1. The ranker doesn't measure the ABC, which is probably #1.
October 5, 2022:
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First look: Triton Digital has just revealed an update to theitsir TAP advertising platform. The tool allows advanced ad separation, expanded targeting, and new management of creative.
September 22, 2022:
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Triton Digital published the New Zealand Podcast Ranker for August. The Mike Hosking Breakfast from iHeart NZ is the new #1 show; iHeartRadio is #1 for podcasts in the country. An incomplete ranker, Triton Digital does not measure RNZ or Spotify.
September 19, 2022:
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This could be an attempt to boost "iHeart" numbers on Podtrac. If so, there could be more iHeart traffic to be added: currently unmeasured by Podtrac are Triton Digital and Omny Studio, who are owned by iHeart, and iHeart affiliates, like ARN's iHeartPodcast Network Australia or Bell Media's iHeart Canada.
September 15, 2022:
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Australia has a new #1 for podcasting, kind of: Triton Digital's ranker says LiSTNR is the #1 sales representation podcast network, now representing 5.9m monthly listeners and claiming an 81% month-on-month growth in audience. The network added Stitcher and Audiochuck's content to its numbers.
August 16, 2022:
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Triton Digital's Australian Podcast Ranker for July was released. Hamish & Andy remains the #1 show; while ARN's iHeartPodcast Network Australia remains the #1 publisher. The ranker measures participating publishers only.
August 10, 2022:
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Daniel Karlsson has been made Vice President of Market Development & Global Strategy at Triton Digital. He started work at Triton Digital in 2008, and has been with the company a total of thirteen and a half years.
August 5, 2022:
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Like Triton Digital's rival ranker, Podtrac showed The Ben Shapiro Show overtaking NPR News Now in June; but Shapiro dropped back two places in July.
July 28, 2022:
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Triton Digital released the Canadian Podcast Report for June. SXM Media is still #1 for podcasts. Studio71 is a new publisher this month; excluding them, average weekly downloads fell by 2.2%.
July 22, 2022:
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Since records began (in early 2020), the top 3 downloaded podcasts in Triton Digital's US Podcast Report have been #1 NPR News Now, #2 Crime Junkie, and #3 The Ben Shapiro Show. But according to Triton Digital's US Podcast Report for June, released yesterday, NPR has been toppled: the new #1 is Cumulus's Ben Shapiro Show (which is also carried on radio stations across the US). SXM Media remains the #1 podcast network; Triton Digital is owned by iHeartRadio but doesn't measure them.
July 21, 2022:
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Triton Digital released the New Zealand Podcast Ranker for June. Studio71 is a new participating publisher; for the rest, total downloads are down 9.7%, listeners are down 5.2%.
June 28, 2022:
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Triton Digital released its US Podcast Ranker for May. The Ben Shapiro Show climbed above Crime Junkie. Stitcher Media remains #1 network. The ranker measures participating publishers only.
June 27, 2022:
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Triton Digital has published its Canada Podcast Report for May. WarnerMedia is a new participating publisher. Dateline NBC remains #1; SXM Media are the network that's #1 for podcasts.
June 16, 2022:
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Triton Digital's New Zealand Podcast Ranker for May was released. May had a total of 8.1m downloads - a 21% increase month-on-month. The ranker lists participating publishers only, and doesn't list RNZ, the country's biggest podcaster.
June 15, 2022:
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Triton Digital released the Australian Podcast Ranker for May. Of interest - now exclusive to the LiSTNR app, Hamish & Andy's Remembering Project saw 310,647 downloads in May; the show's last season in August, where it was available everywhere, did 572,113 downloads. (The ranker lists participating publishers only, and doesn't list the ABC, the country's largest podcaster).
June 9, 2022:
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Triton Digital has made a number of promotions: Stephanie Donovan to Global Head of Revenue, Alex Fournier to CTO, Benjamin Masse to Chief Product Officer, and Molly Glover Gallatin to SVP of Marketing and Jelli Customer Experience.
May 23, 2022:
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There's a new podcast ranker in New Zealand today for April. Compiled by Triton Digital, it lists participating publishers only, and omits RNZ, the country's largest podcaster.
May 20, 2022:
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Triton Digital released its US Podcast Report for April. SXM Media is #1 for podcasts, with more than twice the unique weekly listeners for NPR podcasts at #2.
May 19, 2022:
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Triton Digital has released the NZ Podcast Ranker for April 2022. iHeartRadio is #1 for podcasts in the country, operated by NZME, but the ranker doesn't measure public broadcaster RNZ.
May 16, 2022:
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Opinion: This 'top publisher' data is based on "the number of podcasts in the top 100", and not based on audience reach nor total downloads. While data from Podtrac and Triton Digital is incomplete, both align well with publisher data we already have from Edison Podcast Metrics, a more robust survey of the whole space, which shows SXM Media at #1, and NPR at #4. To suggest that NPR isn't in the top ten of US podcast publishers is obviously untrue; but helpful narrative for its competitor iHeartMedia. Coincidentally, iHeartMedia owns Media Monitors, a fact not disclosed.
May 11, 2022:
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The Australian Podcast Ranker was published for April. Orginal podcasts by both ARN's iHeartPodcast Network and SCA both lost 18% of downloads month-on-month. An incomplete ranker, it measures participating publishers only, and not the country's #1 podcast publisher, the ABC.
May 6, 2022:
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Triton Digital has signed with Mirchi, India's largest commercial radio brand, for podcast hosting and monetisation. The company is part of Times of India group (which publishes the largest-selling English-language daily newspaper in the world).
May 5, 2022:
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Podtrac has published the top 20 podcasts for the US for April. There's no change in the top 5, but My Favorite Murder is brand new at #6. Amazon bought the rights in January; it's already a top ten podcast with Triton Digital’s Podcast Ranker and Edison Research’s Podcast Consumer Tracking Report. Podtrac's data is participating publishers, now including Exactly Right Media.
April 28, 2022:
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Daryl Battaglia from Triton Digital has joined Bryan Barletta for a deep-dive into Triton Digital's new podcast metrics tool. The company worked with Signal Hill Insights to produce a tool that's comprehensive and accurate.
April 27, 2022:
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Triton Digital has released its inaugural Canada Podcast Report. The ranker shows the top downloaded podcasts overall, top Canadian English-language and French-language shows, as well as top networks in the country. For Canadian podcasts, CBC Radio's The Current is #1 in English (and CBC run 28 of the top 30); Radio-Canada's Le Radiojournal is the #1 in French (they run 14 of the top 30). Overall, Dateline NBC was the #1 show in the country. It measures thirteen participating publishers.
April 22, 2022:
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Triton Digital has released the US Podcast Report for March. SXM Media remains #1 for podcasts ahead of NPR who move up to #2. Total US downloads and users for the top five publishers dropped slightly. The ranker measures participating publishers only; iHeartMedia-owned Triton Digital doesn't measure iHeartMedia.
April 21, 2022:
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The New Zealand Podcast Ranker has been published. New Zealand-made podcasts at the top of the charts are all republished radio shows; the highest native podcast, Between Two Beers, is #21. Total downloads for March were 6.8m, down from February's 7.3m. The ranker lists participating publishers only, and doesn't list public broadcaster RNZ.
April 20, 2022:
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Triton Digital has withdrawn its Webcast Metrics from MRC accreditation. Webcast Metrics measures live streams for radio stations, which Triton Digital does for broadcasters around the world; the Media Rating Council is a US-only body.
April 13, 2022:
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There's a new #1 show in the Australian Podcast Ranker: SCA's Hamish and Andy top the chart. For publishers, ARN's iHeartPodcast Network Australia is still #1 for podcasts, but SCA is closing the gap.
April 11, 2022:
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iHeartRadio appears to be switching from Spotify's Megaphone to Omny Studio, according to our host changes page. Omny Studio is owned by Triton Digital, which in turn is owned by iHeartMedia.
April 6, 2022:
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By comparison, Triton Digital's equivalent report for February says SXM Media is #1, with an equivalent 457m downloads over 31 days, we calculate. Triton Digital is owned by iHeart; but iHeartRadio doesn't participate.
March 30, 2022:
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Ivone Schramm from Triton Digital joins RAIN for a Podcast Business Lunch today, on how programmatic works, how it is priced, and its trends. It's at 12pm Eastern.
March 24, 2022:
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Triton Digital has announced a new automated ad placement system for podcast hosting company Omny Studio. Ad Marker Rules can specify a minimum number of ad markers, and remind users if they've not added enough.
March 16, 2022:
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John Rosso has been promoted to President and CEO at Triton Digital. Neal Schore will take an advisory role.
March 11, 2022:
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The Australian Podcast Ranker for February has been released. Casefile is still #1; the highest new entry is Last Podcast On The Left, which returned to open podcasting on Feb 4.
March 8, 2022:
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Triton Digital has published data for women's podcast listening - fiction is the top genre for females aged 18-24, and Crime Junkie is the most listened-to podcast for women of all ages. The company also says that women are more likely to use Apple and direct websites to listen. (Need a decent embedded player?)
March 7, 2022:
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A successful Australian podcast goes exclusive on SCA's LiSTNR app this week. 2 Guys 1 Cup got 28,655 downloads in January, according to the Australian Podcast Ranker, but will no longer be available on other platforms from this week. The Podcast Ranker means we can monitor the effect exclusivity has on their figures.
March 3, 2022:
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In podcast representation deals, The FOX Audio Network has signed a hosting and advertising deal with Megaphone. A number of the company's shows were with Triton Digital's Omny Studio … BuzzFeed Studios has signed with Acast to launch a podcast slate of six shows; BuzzFeed also has shows with Anchor and iHeartRadio … Acast has signed Scott McGillivray, a "prolific expert in real estate" and TV star, for season three of The Real Estate Rebel … and AdLarge has signed Going West, a "top-ranked true-crime podcast".
February 25, 2022:
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Triton Digital's January Podcast Report for the US tells us that US podcast listeners downloaded 4 podcasts per week on average. NPR News Now is the new #1 podcast; SXM Media remains #1 for publishers.
February 23, 2022:
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In Germany, MA Podcast is a new podcast ranking tool for advertisers. Similar to Triton Digital's podcast rankers in other countries, it uses logfile analysis to produce a consistent measurement. It uses the existing IAB v2.1 standard. ) /thnx Steffen
February 18, 2022:
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Edison Research also released their first US Top Podcast Networks ranker. The data looks at all of 2021, measuring total reach. SXM Media is #1 for podcasts, the data finds (which is also what the latest Triton Digital US Podcast Ranker, based on server logs, says). "We've tracked this space for ten quarters with thousands of listeners, and the data we see has been incredibly stable over that period of time," said Edison Research SVP Tom Webster.
February 17, 2022:
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Triton Digital released the New Zealand Podcast Ranker for January. Audioboom's Casefile makes it to #1 for montly listeners; in publishers, NZME's iHeartRadio is #1 for podcasts.
February 10, 2022:
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Triton Digital has released its Australian Podcast Ranker for January. Casefile remains number 1. In publishers, Stitcher moves to #2, but has around half the monthly listeners of ARN's iHeartPodcast Network Australia, who remain #1 for podcasts.
January 13, 2022:
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The Australian Podcast Ranker for December 2021 was released. Casefile remains #1. ARN's iHeartPodcast Network is comfortably in the lead for publishers, for the twentieth consecutive time.
December 23, 2021:
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Triton Digital has signed with Fresh Media Bulgaria, a radio broadcaster.
December 17, 2021:
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Triton Digital's November US Podcast Report says that Stitcher is still #1 for podcasts. NPR News Now remained the #1 podcast itself. The ranker contains participating publishers only.
December 15, 2021:
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The Australian Podcast Ranker for November was published, along with a fancy new website that lets you filter the results. Casefile is still #1 podcast; ARN's iHeart Podcast Network Australia is #1 network for the 19th consecutive time; rival LiSTNR claims it has more shows in the top 50 Australian shows ranker than any other podcast publisher - which they might, but in the main top 100, it has 17 - the same number as ARN.
November 15, 2021:
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How to improve your podcast downloads was the subject of an Audry chat with Sharon Taylor, of Triton Digital's Omny Studio.
November 11, 2021:
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The Australian Podcast Ranker for October has a new #1 podcast: Audioboom's Casefile returns to the #1 slot. It's represented by ARN's iHeartPodcast Network Australia, which remains #1 for podcasts in the country.
October 28, 2021:
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Signal Hill Insights is working with Triton Digital to integrate survey data and server logfiles for more accurate podcast measurement.
October 27, 2021:
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Another high-profile podcast signing: SiriusXM has done a deal with Ashley Flowers' podcast network Audiochuck. Audiochuck was previously with AdLarge. SiriusXM has done a number of deals this month, including Rory and Mal, Last Podcast on the Left, and production company Audio Up. Through its ownership of Stitcher, the company is #1 for podcasts according to Triton Digital's US podcast ranker.
October 26, 2021:
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The Podcast Show 2022 has announced new partners, including Amazon Music, Sony Music Entertainment, Wondery, Adswizz and Triton Digital. The show will also include a week of live podcast events across London.
October 21, 2021:
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Triton Digital has launched the New Zealand Podcast Ranker. It's being run by the RBA, the radio companies association, and contains eight networks so far. In the first figures, iHeartRadio is #1 for podcasts: in this country it's licensed and run by NZME.
October 13, 2021:
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Triton Digital has released the Australian Podcast Ranker. There's no change in the top 3 in either the publisher or show rankers. Total measured downloads rose to 52m; almost hitting the record of 52.2m in May.
September 24, 2021:
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The August 2021 Latin America Podcast Report has been released by Triton Digital. The highest new entry at #16 was Dementes ("uncensored conversations with leaders of industry").
September 17, 2021:
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Triton Digital has released the US Podcasting Report for August. Downloads are up 11% from July, as the Apple bugfix rolled out. Stitcher is #1 for podcasts, though NPR is just 70,000 downloads behind; it measures participating publishers only.
September 14, 2021:
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Now ordered by total monthly listeners, the Australian Podcast Ranker for August has been released. Hamish & Andy remains #1 podcast (919,000 listeners); ARN's iHeartPodcast Network Australia remains #1 publisher (3.4m listeners - or 15% of all Australians). Total downloads increased in August to 49m.
September 9, 2021:
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The Australian Podcast Ranker will report on audience reach and download figures by podcast title. The ranker, compiled by Triton Digital, will add these numbers after ad-buyer request; the ranker will now be in order of total audience, aligning with Triton Digital reports in other countries, and with Podtrac.
August 25, 2021:
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Triton Digital has released the July 2021 Latin America Podcast Report.
August 24, 2021:
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Triton Digital's podcast host Omny Studio has enabled the Podcast Namespace transcript RSS tag for its publishers. It enables visibility of transcripts in many new podcast apps, and could also help contextual advertising.
August 20, 2021:
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The effects of the Apple Podcasts download bug could be clearer today after the release of new data from Triton Digital. The data allows us to compare overall download numbers from May, which was largely unaffected, with those across July in a number of different territories. Apple's buggy app began to be rolled out from May 24, and was fixed on Jul 31.
August 17, 2021:
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Acast has also described Triton Digital's Podcast Ranker as "a pretty average buying tool": Guy Scott-Wilson was commenting in an Australian interview. Acast doesn't participate in it.
August 11, 2021:
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After we perplexingly mentioned June's Australian Podcast Ranker yesterday (sorry for the confusion), today sees the release of July's Australian Podcast Ranker. LiSTNR's Hamish & Andy is the new #1.
August 10, 2021:
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The Triton Digital Australian Podcast Ranker for June 2021 has been released. Casefile True Crime is still #1, as is ARN's iHeartPodcast Network Australia.
August 5, 2021:
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Being unable to travel from Melbourne VIC, Australia, didn't stop Triton Digital's Sharon Taylor from attending Podcast Movement (seen above with Edison Research's Tom Webster). Based at Triton Digital's stand, #RobotSharon has been dancing and making friends with many conference-goers. It's unclear how it works with a glass of wine.
July 21, 2021:
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Triton Digital's LATAM Podcast Report for June is out, with a debut appearance from Audiochuck Adlarge/cabana's Crime Junkie.
July 16, 2021:
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The June 2021 US Podcast Report is out from Triton Digital. Stitcher are #1 for a second month, beating NPR (though iH eartRadio isn't measured). Average weekly downloads for the top 10 publishers were up by 5% year-on-year, in spite of an Apple Podcasts auto-download bug and a shift to IAB v2.1. (One investment analyst recently used figures from the competing Podtrac ranker to claim podcasting was in negative growth).
July 15, 2021:
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Analysis: Bernstein quotes Podtrac figures as evidence of this 'slowing market', saying that in June, listening sank 16.5% year-on-year. However, Podtrac don't measure Spotify's podcasts; and it's notable that the top ten publishers in Triton Digital's latest Podcast Report for the US (measuring May vs May) shows an 11.4% growth in downloads. However, a bug in Apple Podcasts may affect total downloads in June.
July 13, 2021:
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The Australian Podcast Ranker is also out for June, measuring participating publishers. Casefile True Crime is still #1, but Hamish & Andy has moved up to #2. Casefile is now on a break while their anonymous host recovers: so, will we see a new #1 for July?
June 30, 2021:
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The Netherlands now has its own podcast chart. The Netherlands Podcast Report, compiled by Triton Digital with NLO, shows daily podcast NRC Vandaag as the #1 show (from the NRC newspaper); and NPO, the public service broadcaster, as the clear #1 publisher. As ever, the ranker contains participating publishers only.
June 29, 2021:
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Federated Media, a broadcaster in the US, has signed with Triton Digital and Omny Studio.
June 24, 2021:
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The latest Latin American Podcast Report has been released by Triton Digital.
June 18, 2021:
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Stitcher Media is the new #1 podcast publisher in the US, according to the latest Triton Digital US Podcast Report for the four weeks ending May 30. The company, owned by SiriusXM, beat NPR for both average weekly downloads and listeners. NPR News Now is still the #1 podcast, though. It's the first to be compiled to v2.1 of the IAB Podcast Technical Guidelines: the result is a reduction in average weekly users by around 5% for the top 5 publishers. The ranker measures participating publishers only; iHeartRadio owns Triton Digital, but it is not included in the ranker.
June 10, 2021:
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The National Association of Television Program Executives in the US, NATPE, has revealed NATPE Virtual: ContentCast - the Business of Podcasting Content. The event in July will include executives from Audible, GroupM, iHeartMedia, RoosterTeeth, ViacomCBS, Wolf Entertainment, and Triton Digital, and the press release also tantalisingly reveals that "moderators for the sessions include top minds covering the audio industry including Nick Quah (HotPod) and James Cridland (Podnews)."
June 8, 2021:
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Triton Digital's programmatic audio marketplace has integrated with PayTunes, an Indian audio ad platform.
May 26, 2021:
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Triton Digital has released the Latin American Podcast Report for April 2021. Toxicomanía is the highest new entry at 7.
May 21, 2021:
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Triton Digital released the US Podcast Report, showing NPR as the #1 network. The company, owned by iHeartRadio, doesn't measure iHeartRadio (yet). Earlier it released the Australian Podcast Report; ARN's iHeartPodcast Network is the #1, though these numbers don't measure the ABC which is thought to be bigger.
May 18, 2021:
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Spanish publisher Unidad Editorial has signed with Triton Digital for the delivery, monetization, and measurement of its streaming audio and podcast content.
May 11, 2021:
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Enterprise podcast host Omny Studio has added enhanced reporting functionality and additional metadata features.
April 22, 2021:
Sounds Profitable's deep-dive of Omny Studio for enterprise has just gone live. Sharon Taylor from Triton Digital's Omny Studio talks with Bryan Barletta and takes us through the entire system. Watch here.
April 13, 2021:
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The Australian Podcast Ranker was released for March. The highest new entry was The Sure Thing, a true crime podcast from Nine's Australian Financial Review. It lists participating publishers only; the ABC, the country's largest podcast publisher, isn't there.
March 24, 2021:
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Triton Digital has released the February 2021 LATAM Podcast Report. The top 5 is unchanged.
March 19, 2021:
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Triton Digital released their new US Podcast Report for February. The #1 publisher is NPR; but Triton Digital, which is owned by iHeartRadio, does not measure iHeartRadio, the #1 publisher according to Podtrac. (Incomplete: participating publishers only)
March 12, 2021:
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More people are listening to podcasts than ever before. With Triton Digital, Edison Research has released its Infinite Dial 2021 study, which you can read in full on their website. Showing continued growth for podcast consumption, the study reports that 41%, or 116m of US adults 12+ now listen to podcasts every month. There are more numbers and analysis below.
March 10, 2021:
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The Australian Podcast Ranker for February was released. There's a new #1: Casefile, from Audioboom and represented in the country by ARN's iHeartPodcast Network Australia.
March 8, 2021:
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The forthcoming Edison Research and Triton Digital "Infinite Dial" will tell us that "the amount of ad-skipping (in podcasts) is high", pre-warns Tom Webster in his newsletter. He points out that podcasts are the only audio medium that even has skippable ads.
March 3, 2021:
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Omny Studio's CEO, Sharon Taylor, has released her predictions for podcasting in 2021. The company, owned by Triton Digital, puts Amazon Music ahead of Google Podcasts for downloads in 2020.
February 24, 2021:
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Triton Digital has released the latest Podcast Rankers for the US and LATAM. These rankers are incomplete and contain participating publishers only; notably these rankers do not include iHeartRadio's podcasts. Triton Digital is being bought by iHeartRadio.
February 18, 2021:
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iHeartMedia is to buy Triton Digital for $230m from EW Scripps. Triton Digital owns podcast host Omny Studio, podcast metrics, analytics services, and dynamic advertising. It's one in a series of podcasting ad-tech acquisitions.
February 11, 2021:
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January's Australian Podcast Ranker is out. Stuff You Should Know, represented in Australia by ARN's iHeartPodcast Network Australia, continues as #1 podcast; Life Uncut, above, is #3. Diamantina Media (represented by ARN's iHeartPodcast Network Australia) is a new publisher at #9. Downloads for the top ten publishers increased by 5.5% month-on-month.
February 4, 2021:
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In Canada, the Jim Pattison Broadcast Group has signed with Triton Digital for podcast hosting, monetisation and measurement. You can take a deep dive into Triton Digital's podcast metrics platform on the Sounds Profitable website.
February 1, 2021:
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Triton Digital has released the Latin American Podcast Report for December 2020. Grupo Globo podcasts, including the former market leader O Assunto, are "excluded from this Report while we conduct an additional review of recent data". An incomplete ranker, it measures participating podcasters only.
January 28, 2021:
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Triton Digital has released its latest US Podcast Report, covering December 2020. Total downloads for the top 10 publishers slumped by almost 10% during the holiday month; NPR remains at #1. An incomplete ranker, it measures participating publishers only (and notably, not iHeartRadio).
January 21, 2021:
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A deep dive into Triton Digital Podcast Metrics has been released by Sounds Profitable. The demonstration shows the kind of data that the platform, which is IAB certified, can offer.
January 20, 2021:
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Kast Media has chosen Triton Digital for the delivery, monetisation and measurement of its podcast content.
January 15, 2021:
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Edison Research and Triton Digital have announced that The Infinite Dial 2021 will be presented on March 11th. This research of the US media market typically includes the most-quoted figure of the year for podcasting: the number of Americans aged 12 and over who consume podcasts per month. Last year the figure was 37% - equivalent to 104m people.
January 12, 2021:
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Australia's Podcast Ranker for December shows Stuff You Should Know at #1, represented in the country by ARN's iHeartPodcast Network. They had 9.2m downloads in December; the second place, SCA/PodcastOne, had 5.2m. The ranker is incomplete, listing participating publishers only.
December 23, 2020:
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Triton Digital's US Online Audio Consumption report says that podcast downloads slipped a little again last week: down from a high from the week of Nov 9. The data also says that Tuesday is the most popular day for downloads.
December 22, 2020:
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The new Latin American Podcast Report has been released by Triton Digital. O Assunto, the #1, saw 10% more downloads month on month. An incomplete ranker, it measures participating podcasters only.
December 18, 2020:
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Triton Digital has released the latest US Podcast Report. The data covers most of November; the top 5 remains unchanged, with NPR at #1. The total downloads from the top ten publishers dropped by more than 5%, in a period that included the US Presidential Election and Thanksgiving. An incomplete ranker, it measures participating publishers only - notably, not iHeartRadio.
December 17, 2020:
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Triton Digital's Omny Studio is now available in German and Italian - making the platform available in six languages.
December 15, 2020:
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Cisneros Interactive has signed with Triton Digital's Omny Studio to power their podcast network. They're a digital advertising company serving the Latin American and U.S. Hispanic markets.
December 10, 2020:
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Australia has a new #1 podcast, according to the November Australian Podcast Ranker at least: Audioboom's Casefile, represented by the #1 network, ARN's iHeartPodcastNetwork Australia. Overall monthly downloads dropped by 6.5%. An incomplete ranker, it measures participating publishers only, and still doesn't include the country's largest podcaster, the ABC.
December 9, 2020:
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Free podcast host RedCircle has launched programmatic advertising with Adswizz. Meanwhile, Sounder's monetization deals with DAX and Triton have gone live.
December 8, 2020:
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Triton Digital's Omny Studio has been selected by SPLiCE Studios, a Singaporean content-maker; and by Estadão, the third largest newspaper in Brazil.
November 25, 2020:
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Triton Digital have published their latest LATAM Podcast Report. There are two new companies being measured: Sonoro Media and the audio·ad Podcast Network. The #1 remains O Assunto, a Portuguese-language news show. An incomplete ranker, it measures participating publishers only.
November 20, 2020:
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Triton Digital have released their latest US Podcast Report. Combined, the Top 100 Podcasts by Downloads and Top 100 Podcasts by Users are up 3.6% from the previous reporting period. NPR is the #1 publisher, with NPR News Now the #1 podcast. An incomplete ranker, it measures participating publishers only, and doesn't measure iHeartMedia.
November 11, 2020:
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Triton Digital has published their Australian Podcast Ranker for October. There's no change in the top 3: an incomplete ranker, it lists participating publishers only, and not the country's largest podcaster, the ABC. Total publisher downloads were up 1.4% - but October has 3.3% more days than September, so daily podcast downloads have actually fallen in reality, for the first time this year.
November 10, 2020:
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Triton Digital's Omny Studio has partnered with Gaana, India's largest music streaming app, to bring Omny Studio podcasts into the Gaana platform. (See below for how well it's working for us.)
November 9, 2020:
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Triton Digital's MRC accreditation for its Webcast Metrics Local service was revoked in August, according to the MRC's quarterly update. The update also notes that accreditation is "suspended" for the main Webcast Metrics service. No reason was given. These are both used to compare streaming radio, and not podcasting; Triton are seeking to regain accreditation for Webcast Metrics.
October 22, 2020:
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Sounder has partnered with Triton Digital to allow any podcast to earn revenue with dynamically-inserted advertising. This adds to their partnership with DAX for larger publishers.
October 16, 2020:
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Triton Digital has published its latest podcast ranker for the US. NPR is at #1; total podcast downloads were up 1.8%. An incomplete ranker, it measures participating publishers only.
October 13, 2020:
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The Australian Podcast Ranker has been released for September. The #1 remains Stuff You Should Know, represented in Australia by ARN's iHeartPodcast Network Australia. The top 10 publishers account for 45,853,133 downloads, up 4.1% from August. An incomplete ranker, it measures participating publishers only, and doesn't include the ABC, the country's largest podcaster.
October 5, 2020:
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The most popular day for downloading podcasts in the US is a Thursday, according to Triton Digital's weekly snapshot data.
September 18, 2020:
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Triton Digital released its US Podcast Ranker ending Aug 30. AdLarge/cabana is new to the ranker: the network debuts at #6; Crime Junkie debuts at #3 for both users and downloads. An incomplete ranker, it measures participating publishers only.
September 15, 2020:
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Cabana, AdLarge's podcast studio, will be in the next Triton Digital Podcast Metrics Report for the US, the companies have announced. Cabana has over 165 podcasts.
September 10, 2020:
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The new Australian Podcast Ranker is out. The highest new entry is Please Explain, a news podcast from Nine. The ranker measured 46.7m downloads in August, though part of that was an expansion of Nine's monitored shows; excluding Nine, the top 10 publishers grew downloads by 22%.
September 8, 2020:
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Chartapalooza: Why Every Podcast Chart Is So Different - Steven Goldstein posts a helpful article about podcast data, including the US podcast networks measured by Podtrac and Triton.
August 26, 2020:
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Triton Digital has released its latest Latin American Podcast Report. Total downloads for the top 100 podcasts have declined from 20.3m to 19.6m this time around, coinciding with the highest number of new cases in the pandemic in the region.
August 21, 2020:
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Triton Digital has released their latest US Podcast Ranker. The top 10 networks, and top 5 podcasts, are unchanged; total downloads were up 1.1%. The ranker only measures participating publishers.
August 11, 2020:
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Triton Digital have unveiled their Australian Podcast Ranker for the month of July. ARN's iHeartPodcast Network Australia is the #1 publisher once more. It measures participating publishers only.
July 31, 2020:
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A new Latin American Podcast Report is out from Triton Digital, covering the four weeks ending July 5. The top 10 podcasts have seen a slump in downloads, down by over 10%. The highest new entry is at 11: Educação Financeira a financial podcast from Radios Grupo Globo.
July 24, 2020:
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Triton Digital have published their latest US Podcast Report. SiriusXM's Stitcher has overtaken Entercom's Cadence13 in the network ranker. For shows, the highest new entry is Stitcher's WTF with Marc Maron, at #32. Downloads (for the top 15 networks) are up 3.4% since the last report. The report measures participating publishers only.
July 16, 2020:
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Triton Digital's podcast platform Omny Studio has enabled tools for exclusive podcasts with secure podcast feeds and players, it's been announced.
July 14, 2020:
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Triton Digital has published their June Podcast Report for Australia. Total downloads of the top ten publishers are virtually unchanged month-on-month. The report only measures participating publishers; the country's largest podcast publisher, the ABC, is not measured (in spite of being announced as 'joining in the next few months' back in October).
July 10, 2020:
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Canada's The Podcast Exchange has launched programmatic advertising for premium podcasts. TPX can now work with agencies to create deals that meet the needs of their clients - whether it’s buying by genre, by demo, publisher, region, or language. It's using Triton Digital technology.
June 30, 2020:
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The latest Triton Digital Podcast Report for Latin America has been released. The top 3 was unchanged: total downloads for the top 3 slightly fell (by half a percent).
June 26, 2020:
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Triton Digital has released its latest US Podcast Report. The top 5 podcast networks, unchanged in order, saw a 6% rise in downloads. WarnerMedia made its debut at #8, with 3.7m weekly downloads; the data includes participating publishers only (and doesn't include iHeart nor ESPN).
June 18, 2020:
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Analysis: The podcast market appears to be horizontally consolidating. SiriusXM already owns Pandora and ad-tech company AdsWizz: their acquisition of Simplecast adds a capable podcast host and analytics company, and means they have capabilities in all sectors of the business. They join EW Scripps, who own Omny Studio, Triton Digital, Midroll and Stitcher; Spotify, who own Anchor, Gimlet et al; and Acast, who acquired Pippa and set up their own content studio last year. It's not enough, it seems, to be a great hosting company or a content-creator: the podcast companies of the future appears to need a foot in all parts of the business.
June 16, 2020:
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The latest Australian Podcast Report has been released by Triton Digital. ARN's iHeartPodcast Network Australia is the #1 publisher, with 8.4m downloads in May. Audioboom and West Australian Newspapers are new publishers in the report. The ABC, the country's largest podcaster, was promised to be joining "in a few months" back in October, but is still absent. They did not respond to our request for comment. The ranker only measures participating publishers.
June 8, 2020:
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Edison Research has revealed its US podcast ranker top 10. Unlike Podtrac or Triton Digital, who only measure downloads from selected publishers, the Edison Research data is calculated from 2,013 online interviews with podcast listeners about all the podcasts they listen to, which is then weighted to be nationally representative, and calculates reach ('people'), rather than total downloads. Joe Rogan is at #1; The Daily at #2; This American Life at #3.
June 5, 2020:
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Triton Digital has released their US Podcast Report through May 10. NPR News Now is (still) #1; NPR have 9 shows in the top 15. The highest new entry was from Audioboom, who joined the report this release: Morbid is new at #29. The service only measures participating publishers.
June 4, 2020:
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The new Triton Digital Podcast Report is out for Latin America: new publishers include Audioboom and the audio·ad podcast network. The data is only from participating publishers.
June 3, 2020:
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Olá! ¡Hola! Bonjour! Wotcha! Omny Studio, the podcast management platform from Triton Digital, is now available for use in French, Spanish and Portuguese, with more languages to follow. Their embedded players also support Arabic and Japanese. ここには何でも書けます!لن يقرأ أحد هذا!
May 29, 2020:
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Audioboom is to "participate exclusively" in Triton Digital's Podcast Reports, according to a press release. Triton competes with Podtrac in the US for a podcast ranker, but also has products in LATAM and Australia, with more countries slated for launch.
May 27, 2020:
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Omny Studio now offers podcast hosts the ability to offer "analytics-only access" to users.
May 20, 2020:
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Omny Studio has expanded its consumption analytics on its podcast platform
May 14, 2020:
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Triton Digital have published their latest Australian Podcast Ranker for the period ending 3 May. The highest new entry is Wondery's The Dollop, at #15; new publishers in the ranker are Wondery, NBC News and Wavelength Creative, an indie Australian podcast publisher. The ABC, the largest podcast publisher in the country, are still absent. The service only measures participating publishers.
May 12, 2020:
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Triton Digital's Omny Studio has rolled out new user access permissions, allowing individual members of your team 'program access' to specific shows, or 'organization access', allowing access to portions of your entire podcast catalogue.
May 11, 2020:
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Scripps also released quarterly earnings figures. Of their podcast companies, Triton Digital, which also owns Omny Studio, showed a small decrease in revenue (down 1.1% to $10.3m); Stitcher/Midroll saw an increase of 13.4% to $17.1m.
May 7, 2020:
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Triton Digital have released their Latin America Podcast Report for the four weeks ending April 12. There's a new #1, Radios Grupo Global's O Assunto ("The Subject"), which has 694,720 average weekly downloads. The highest English-language podcast is Freakonomics Radio at #35. The service only measures podcasts from participating publishers.
May 5, 2020:
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Triton Digital has released its US Podcast Report for the four weeks ending April 12. By average weekly downloads, the #1 is NPR News Now; My Favorite Murder at #2, and The Ben Shapiro Show at #3 - no change. The top network was NPR; and there were fourteen new entries in the charts. The service measures podcasts from participating publishers.
April 14, 2020:
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Triton Digital have launched their Podcast Report for the US (formerly known as Podcast Ranker). The report has NPR's News Now at #1, Stitcher's My Favorite Murder at #2, and Westwood One's Ben Shapiro Show at #3.
April 7, 2020:
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There are fifteen new entries in Triton Digital's LATAM Podcast Ranker, which published today. Average weekly downloads of the top 10 were up by 27%. The highest new entry is also the highest English-language podcast on the list: The School of Greatness by Lewis Howes.
April 2, 2020:
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A new Australian Podcast Ranker has been released. Stuff You Should Know remains the #1 show, which is represented in Australia by ARN's iHeartPodcast Network Australia. The top 100 podcasts account for 19.1m downloads in total; it doesn't include the ABC, the country's largest podcaster.
March 25, 2020:
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Magellan has looked at which podcast advertisers are spending more, and less, because of the coronavirus. Travel advertising is down 73%, which shouldn't surprise anyone. Meanwhile, Triton Digital says that news/talk radio's share of streaming has grown by 14%.
March 24, 2020:
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Best practice for podcast trailers have been published by Omny Studio, Triton Digital's podcast hosting company. Their first piece of advice is to, um, make one: and they show plenty of places where trailers are given prominence to new listeners.
March 20, 2020:
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37% of US adults - over 104m people - now listen every month to podcasts, according to the newly-released Infinite Dial 2020 survey from Edison Research and Triton Digital. The figure has grown markedly from 32% a year ago. The data also shows podcasting continuing to head toward gender parity, and increased use of smart speakers. In other news, the research says that almost a third of all Americans no longer own an AM/FM radio.
March 16, 2020:
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Triton Digital is reporting that online audio shares to Public Radio and News/Talk stations have grown this last week, says Westwood One, who also wonders what happens to radio figures if everyone works from home? Not much, they say - the figures are deliberately made to smooth out highs and lows, as a average over a number of months. 90.8% of people who work from home are reached by AM/FM radio says the company, which is owned by Cumulus Media, a company that operates 428 radio stations. See below for Tom Webster's take for podcasting.
March 12, 2020:
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Spotify is a "frenemy" to podcasters, said News Corp Australia’s head of audio Del Fordham at a conference last week. Triton Digital's Sharon Taylor also acknowledged that publishers are in a "weird position", given Spotify is both a successful platform and a content producer.
March 10, 2020:
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Triton Digital have released new rankers for the four weeks ending Feb 16: their new LATAM ranker; and their Australian Podcast Ranker, which was delayed after a typo. The Aussie ranker has a new #1: Stuff You Should Know from iHeartRadio, which is sold in Australia by ARN. From The Newsroom is the highest Aussie podcast in the list, debuting at #2 even though it launched a week into the data period.
March 4, 2020:
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The new Australian Podcast Ranker will be released in the next few hours with some new titles for the first time. Podcasts from Stitcher and the iHeartPodcast Network will be included in the Aussie ranker - these international podcasts can all carry Australian geo-targeted advertising. The new podcast ranker is out at 9.30am Sydney time tomorrow; that's 5.30pm NY time today.
February 6, 2020:
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Is it possible to become the #2 podcast even if you're not available on podcast apps? A new Australian Podcast Ranker has been released, and the #2 podcast is "Sky News - News Bulletin", audio which is only available on smart speakers (though we found this listing). Similarly, "Fox Sports Audio Bulletin", at #9, is a smart-speaker exclusive. These are both pieces of on-demand audio delivered via RSS, so it's still a "podcast" to the IAB's definitions (and that of Commercial Radio Australia, which runs the ranker): but shows the high level of use of these daily bulletins on speakers.
February 4, 2020:
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Omny Studio has built a dynamic ad manager for publishers, called the Omny Campaign Manager, using Triton Digital's ad tech; has added transcription tools (both human and automated); geoblocking tools; enhanced analytics; fully translated web players; and has added a method of delivering ad-free versions of podcasts for subscribers.
January 24, 2020:
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Triton Digital have released their latest podcast ranker for LATAM. One new entry is interesting: the FOX News Radio Newscast, which is (as far as we can tell) the only podcast in the ranker in English.
January 23, 2020:
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Omny Studio is now integrated with Podchaser - allowing you to add creator and guest credits within the Omny Studio podcast platform.
January 20, 2020:
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Norway has launched Podtoppen, a ranker of Norwegian podcasts. Produced by research company Kantar, their 'about' page contains details of how it works; it uses IAB v2 compliant data (but, unlike Triton Digital's rankers for LATAM, Australia, and their forthcoming US ranker, is not IAB certified).
January 16, 2020:
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Triton Digital's Australian Podcast Ranker for the four weeks to 22 Dec has been released. Hamish & Andy are still #1; the ABC are still not being reported. The highest new entry is 7am, a daily news podcast (which returns Jan 27th).
January 13, 2020:
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In 2014, CBS was told to pay $1.3m for "violating a podcast patent"; which was ruled invalid by a court action in Aug 8 2017. A "final rejection" was given by the Supreme Court in May 15 2018. On Friday, Personal Audio LLC lost their appeal in the Federal Circuit, which means this - finally - goes away.
January 8, 2020:
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Podtrac have released December's top podcast publisher list, which is now a top 15 and shows a sales contact. The data is US-only, opt-in and incomplete. It faces competition from Triton Digital's Podcast Ranker, which launches later this year.
December 20, 2019:
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Triton Digital is to produce a podcast ranker in the US, called Podcast Reports. Already signed up are NPR, Entercom (inc Cadence13, RADIO·COM and Pineapple Street Media), Stitcher and Cumulus Media (inc Westwood One). The company is already producing a ranker in Australia, the Netherlands and Latin America, and has been producing a ranker for online radio for some time; Triton Digital uses logfiles to produce IAB certified data.
December 18, 2019:
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Triton Digital has launched a new podcast ranker for Latin America. It includes "average weekly downloads", with the #1 achieving 886,977.
December 12, 2019:
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A new Australian Podcast Ranker has been released today. Podcast One's Hamish and Andy return to #1; the highest new entry is The Lighthouse, a true-crime podcast from News Corp. The Parent Brand (publishers of Kinderling Kids Radio), Schwartz Media (The Saturday Paper) and TOFOP have been announced as new publishers from January 2020. The ranker does not yet include the ABC, the country's biggest podcaster; and some publishers have told Podnews they have declined to take part.
December 9, 2019:
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We have updated our "For Podcast Listeners" section of our privacy policy to reflect that we are now a client of Triton Digital's Podcast Metrics, who parse our audio logfiles. Opinion: are we alone in having a privacy policy for podcast listeners? And if so... why?
November 27, 2019:
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Triton Digital has integrated Voxnest into their Podcast Metrics platform. The tool allows podcast advertising buyers to have an independent view of download data, designed to improve the trustworthiness of analytics. Both Podcast Metrics and Voxnest are IAB Certified.
November 13, 2019:
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BFM, Malysia's business radio station (and a podcast leader in the country) have signed with Triton Digital.
November 11, 2019:
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Triton Digital paid $8.5m for Omny Studio, it was revealed in owner Scripps's earnings call. Triton Digital revenue is down more than 10% but is refocusing on core businesses. Revenue at Stitcher is up by 41.4%, says the iHeart-owned InsideRadio.
November 7, 2019:
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John Rosso from Triton Digital, who are technical partners for the Australian Podcast Ranker, announced at the ASI Conference in Prague that The Netherlands will launch a similar podcast ranker in early 2020.
October 18, 2019:
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Editorial opinion: I was worried that this service would be protectionist and proprietary: but it isn't. The service seems open to all, the technology operated by Triton Digital to IAB standards. Participants get a dashboard with full analytics, too. While the initial list is necessarily made up of the largest publishers, it does seem genuinely open if you hit the technical criteria: though you need to have access to logfiles. You'll remember the Open Downloads initiative which offers portability of logfiles? Suddenly, that seems rather more important. I intend to investigate if I can get Podnews listed in the ranker (though hitting the top 100 might be hard!)
September 25, 2019:
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People Building Businesses: Omny Studio's Sharon Taylor talks about the story of the podcasting company from 2011 to its successful acquisition by Triton Digital earlier this year in the latest episode.
September 16, 2019:
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The first-ever Infinite Dial South Africa, presented by Edison Research, NAB South Africa and Triton Digital, will be announced on Wednesday. Here's where to register for the free seminar.
September 10, 2019:
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Triton Digital has partnered with Frequency, a "creative management platform", to help produce, manage and deliver ad creative. "Frequency also leverages data to build personalized audio ads, control ad distribution, and deliver ads based on performance," adds the press release.
September 6, 2019:
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There's an election coming up in Canada: one that's quite close. Party Lines, a new podcast from the CBC, launched yesterday - attempting to explain the whole thing. Hosted by Rosemary Barton (The National) and Elamin Abdelmahmoud (BuzzFeed News), here's a little peek. (CBC News / CBC Podcasts / Triton Digital)
August 22, 2019:
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CBC/Radio-Canada have signed with Triton Digital to help monetise and measure their podcasts. Meanwhile, streaming company Mediastream has been selected by Adswizz as a premier partner in Latin America.
August 14, 2019:
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We reported on Triton Digital receiving IAB Certification earlier this week. The company has now published details: the certification is for the Triton Podcast Metrics tool, and Triton's Tap ad server. Podtrac have also published detail of their Certification,
July 5, 2019:
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Bespoke personalised audio advertising company AMillionAds has announced partnerships with Triton Digital and Adform.
June 13, 2019:
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Triton Digital has acquired Omny Studio, an enterprise podcast hosting company, for an undisclosed sum. The Sydney Morning Herald estimate the company's value well into the millions. Founder Ed Hooper posted a bit about the company history.
June 7, 2019:
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Triton Digital have released February's Webcast Metrics, which measures streaming media across the world. Top three lists - US: Pandora, iHeart, NPR; LATAM: Prisa Radio, Grupo Axir, Grupo Radio Centro; EMEA: Talpa Radio, Prisa Radio, Karnaval. (No UK streamers seem to be measured).
May 30, 2019:
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Expect to see podcast consumption data for a new country soon - Edison Research's Infinite Dial will be coming to South Africa with Triton Digital and NAB South Africa, the company has announced.
May 21, 2019:
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Dominick Milano has joined audio advertising platform Targetspot as Vice President Business Development in North America. He was formerly a senior leader at Triton Digital.
May 10, 2019:
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Edison Research and Triton Digital have unveiled their Infinite Dial data for Canada, speaking at Canadian Music Week in Toronto ON. 36% of Canadians 18+ are now monthly podcast listeners, up from 28% last year; and Canadians listen to an average of five podcasts. We took some snaps of the podcast section: there's a full webinar planned for Tues May 21, for which you can register online.
May 1, 2019:
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Data and stats: for live radio, there's much more use of smart speakers over weekends, say the Triton Digital Webcast Metrics for January 2019. Mobile devices get most use in the mornings, too.
March 12, 2019:
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Steven Goldstein has been poring over the latest Edison Research and Triton Digital results, and has discovered some interesting data - not least, how successful Spotify could be for podcasting.
March 7, 2019:
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Over half of US adults have listened to a podcast. Edison Research and Triton Digital have published Infinite Dial 2019, a set of research on US media consumption. One third of US adults (90 million people) listened to a podcast over the last month, the survey also reports. You can view the webinar here; or grab the slides. There is lots of data in the release, but - happily for us - the media have focused on podcasting's growth.
March 5, 2019:
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Scripps, who own Triton Digital and Stitcher, have seen revenue grow by 41% in Q4 2018, according to new results from the company. Revenue for Stitcher, which includes Midroll, was up 64% to $16.7 million.
January 25, 2019:
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Set your calendars: the results of Triton Digital and Edison Research's 2019 US Infinite Dial survey will be live online on Wednesday, March 6, at 2pm ET. It contains lots of data about US audio consumption. You can join the webinar here.
December 12, 2018:
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Podtrac has announced support for RAD, and their own RAD beta is open for signup. Other companies who've said they'll support it are Acast, AdsWizz, ART19, Awesound, Blubrry Podcasting, Panoply, Omny Studio, Podtrac, PRX, RadioPublic, Triton Digital, and WideOrbit.
December 6, 2018:
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Deezer has signed an agreement with Triton Digital for programmatic ads within their music and podcast app.
December 4, 2018:
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Scripps has formally concluded the purchase of Triton Digital. Scripps also own Stitcher and Midroll; the purchase of Triton Digital was US$150m, and Triton Digital's current management team will continue to head up the company.
November 13, 2018:
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Triton Digital has signed a deal with Singapore's largest broadcaster Mediacorp to monetise their podcasts and streams. Mediacorp will be using Omny Studio's technology for podcasting.
October 11, 2018:
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Planet Broadcasting, Australia's largest independent podcast network, has signed with Triton Digital to deliver and monetise their podcast content.
October 10, 2018:
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Triton Digital have been signed by Canadian media company Quebecor Media Group to power its digital audio and podcast strategy.
October 8, 2018:
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The Podcast Consumer Canada 2018 report has been released by Edison Research and Triton Digital. 19% of adults are Weekly Podcast Listeners and 28% are Monthly Podcast Listeners.
September 7, 2018:
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Jovem Pan, the largest commercial radio network in Brazil, has selected Triton Digital and Omny Studio for podcast distribution and monetisation.
August 22, 2018:
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Caution: The data, in many places, confuses "top RSS feed hosting platforms" with the audio hosting platform. As an example: the RSS feed for NPR's Up First is hosted by npr·org, but as we note on that page, the audio is hosted by Triton Digital; npr·org is not the "podcast host". Chartable say they are re-running the dataset and will post updated numbers in the next twenty-four hours. Expect Libsyn and Blubrry, who host audio and also offer tools for third-party RSS feed generation, to appear higher in the revised figures.
August 8, 2018:
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Triton Digital have inked a deal with TruOptik that allows publishers to "leverage a custom audio marketplace that can facilitate targeting in about 75 million U.S. households".
June 13, 2018:
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"The growing consumption of on demand audio requires better and reliable data" - Benjamin Masse, Triton Digital on the state of podcast measurement
May 31, 2018:
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Audioboom has been given another loan of £500,000 (US$665,000) by shareholder Nick Candy. There appears to be a deadline of 30 June for the company to achieve further fundraising. Data: "The platform receives over 60 million listens per month". The shares continue to be suspended; their proposed takeover of Triton Digital failed earlier this month.
May 16, 2018:
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Yesterday, we reported that Audioboom had called off its acquisition of Triton Digital. We're being told by some Audioboom publishers that they have not been paid by the company since February. Audioboom's COO, Stuart Last, says that any non-payment is "not good enough", and in an email to Podnews, he says the company is working hard to get back to normal after the failure of the Triton Digital acquisition. He's also bullish about the future. Read his comments in full.
May 15, 2018:
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BREAKING: The Audioboom takeover of Triton Digital is no longer going ahead. The note released to the markets notes a £1m loan that Audioboom got in February, says Audioboom only has "sufficient working capital for a further period of up to four weeks from today's date", that the withdrawl will cost Audioboom a further £700,000 in a break clause, and that its "financial position remains uncertain". The note also warns of a possibility of winding up the company. Shares in Audioboom remain suspended. Audioboom's also announced they have a new CFO, Brad Clarke.
April 30, 2018:
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Audioboom is helping raise funds for the Starkey Hearing Foundation in a May fundraising drive, Better Hearing Month, leveraging its global ad network to help provide hearing aids and healthcare assistance to the deaf and hearing impaired in over 100 countries. Meanwhile, the company took a £1m loan last week for 'working capital'.
April 27, 2018:
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Audioboom's proposed acquisition of Triton Digital is continuing, according to a release. The company will 'make a further announcement' in 'the next three weeks'. Audioboom expect revenue to be around £4.7m for the twelve months 'till November, but lost £4.6m.
April 20, 2018:
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Edison Research release Podcast Consumer 2018, the world's most-quoted research about podcasting, with Triton Digital. The weighted survey is based on telephone research (rather than online polling, which adds an obvious bias in many other studies), and interviewed 2,000 Americans. RAIN pores through the data.
April 12, 2018:
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In Las Vegas NV, USA, the NAB Show continues. Speaking yesterday, Triton Digital, Spreaker, Midroll, Jacobs Media and more. Here's a report of the day from AllAccess.
April 11, 2018:
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Gatehouse Media, a local publisher, has done a deal with Triton Digital for programmatic ads.
April 10, 2018:
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Edison Research have announced that The Podcast Consumer 2018, with Triton Digital, will be presented on Thursday April 19th - here's where to sign up.
March 9, 2018:
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Edison Research's Infinite Dial 2018 came out yesterday. They survey is sponsored by Triton Digital. It reports:
March 7, 2018:
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Omny Studio has a new client: Beasley Media Group, the US broadcaster, who has also renewed with Triton Digital.
February 22, 2018:
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Triton Digital release their new webcast metrics ranker for December 2017. It measures streaming audio; Pandora and Spotify are at the top of the list, with NPR at #4.
January 24, 2018:
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Triton Digital and Edison Research have announced the release date for the US Infinite Dial 2018. It'll be on March 8th at 2.00pm EST. You can sign up to a Facebook Live broadcast.
December 29, 2017:
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Triton Digital release their latest ranker of internet radio broadcasts. News/talk is up, top 40 is down.
December 11, 2017:
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A white paper from Triton Digital on the impact of caching on the podcast industry, and why it's an issue.
December 6, 2017:
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The IAB in the UK announces acast and Triton Digital have also joined as members.
November 20, 2017:
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iHeartMedia debuted as #2 in October's podtrac numbers (as we reported on Nov 13). Mike Agovino, formerly of Triton Digital, did some investigation - and he isn't happy about what he's found. "I'm sorry but Podtrac, you have a responsibility to provide accurate and impartial data to the marketplace".
October 12, 2017:
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The Radio Alive conference in Melbourne tomorrow will feature, among many other talks and events, podnews publisher James Cridland talking with Sharon Taylor from Omny Studio and Benjamin Masse from Triton Digital.
August 29, 2017:
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"Teaching radio broadcasters the new tricks of podcasting". Good quote from John Rosso of Triton: "[Radio's] first question is 'can you help me fill this inventory?' That's great for remnant but you have to harness your sales team and figure out how to sell [podcasts]."