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BlogTalkRadio is to close on Jan 31. One of the earliest podcast and live-streaming hosts, it launched in January 2006. It merged with Spreaker in August 2017; Voxnest bought Spreaker in 2018; iHeart bought Voxnest in 2020. Most recently it’s been part of Triton Digital. In August this year, it hosted 3,293 podcasts.
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The host of Sword and Scale, Mike Boudet has posted a racially unpleasant poll on Twitter. Boudet was sacked by Wondery in 2019 after similar Twitter comments, and was widely accused of orchestrating one-star reviews against a competitor. He has denied that he left one star reviews; and is also the subject of a YouTube documentary. We've again asked for comment.
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Spotify is now producing the audio section of US airline Delta's in-flight seatback entertainment. The service contains mixtapes of music, and 42 podcast series including Gimlet's Science Vs, The Ringer's The Dave Chang Show and WSJ/Gimlet's The Journal, as well as Crime Junkie (which isn't a Spotify show). Spotify's original deal with Delta was announced two years ago: at that time it was podcast-only, and Delta was seeing around 16.5m passengers every month; JetBlue also signed with Spotify in November 2019. Podcasts are also on other airlines.
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In the US, iHeartMedia has launched its own Private Marketplace, allowing advertisers to buy shows across the iHeartPodcast Network. Using Voxnest, it allows geo-targeting and "psychographic" targeting (only want "intrepid" listeners? Or "conquerors"?) We wonder if it can also target people who've had their first COVID-19 vaccination and are feeling a bit sleept.
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Bye, Himalaya: the company is "transitioning away from podcasts towards audio courses". The company launched a $100m podcast platform in 2019, in a statement since claimed to be "partially false".
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