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December 10, 2024:
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What can marketers do to improve podcast advertising? That’s the subject of new data from Veritonic, released today. 27% believe that ads should be more seamlessly integrated into shows.
December 4, 2024:
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Veritonic announced enhanced capabilities to analyze and optimize the audio performance of video podcasts.
November 19, 2024:
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New data shows that a significant portion of listeners takes action after hearing a podcast ad. The most common actions include visiting a brand's website (57%) and making a purchase (28%). The data is released as part of Veritonic’s November 2024 Podcast Study, which is free and released today.
October 15, 2024:
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Listeners are more connected to a brand when it has a sound identity, according a new report from Veritonic. More than half of all podcast listeners say that a brand’s sound is more memorable than its visual logo, too.
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