Search for ‘Veritonic’
Directory
Stories
July 12, 2024:
-
In the US, consumers say they don’t mind hearing an ad twice in a day; but three times or more is annoying. But, podcast ads work better than billboards, video ads or ads on social media, says Unlocking the Power of Audio Ads, a study from Veritonic.
June 27, 2024:
-
Veritonic has added benchmarks to its brand-lift measurement tool. The feature adds helpful context when showing how campaigns are performing.
May 22, 2024:
-
Veritonic has launched cross-podcast measurement, allowing brands to understand the level of distinct, or overlapping, listening to shows, improving efficiency.
April 30, 2024:
-
Making a branded podcast? How about... using that branded podcast as on-hold audio? How Audio Turns Waiting Time into Brand-Building Opportunities, is a new study released today by Veritonic. 40% of consumers would quite like to hear about interesting new podcasts while they’re on hold...
These are the five newest results: you can show all results
Podcasts
Privacy: Images on this page are from Statically, an image CDN (privacy).