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Podtrac provides the podcast industry with the analysis, tools and data to better understand and grow shows, netw...
Data and analysis
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Podtrac’s “top podcasts by country” rankers have been updated for October.
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Podtrac released its new US rankers for October. Most participating publishers saw increases in the month. As a reminder, the “top publishers” ranker also includes YouTube podcast consumption; 43% of downloads/views for Libsyn Ads shows are consumed on YouTube; 56% of Paramount’s are, too.
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Acast blames Apple’s iOS 17 changes for a drop in listens of -15%. A decrease of -15.2% was also reported by Podtrac earlier in the year. We covered the iOS 17 changes in full.
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Adam Bowie analyses the recently announced Podtrac Country estimated rankers - comparing them to UK recall data from Edison Research, and to logfile-derived data from Triton Digital in Australia. Pointing out some rankings which are “wildly off”, “there are some curious anomalies between what [Podtrac] are suggesting versus what Triton can more accurately discern”, he concludes.
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Podnews articles
Replacing Chartable - alternatives for reviews, marketing and analysis
Chartable is to close. But what can you use to replace it? It all depends on what you used it for...
How much are podcast downloads really down year-over-year?
How much has the change in auto-downloads from Apple Podcasts affected podcast downloads? New data suggests wildly different effects based on different categories.
The iOS 17 changes in Apple Podcasts
A special report, with a timeline of the changes; how automatic downloads work and what changed; how the industry spotted it, and the effect it has had on podcasting.
How to understand podcast stats
Analytics from Apple, Spotify, YouTube, podcast charts, downloads, OP3, Podtrac and more: what does it all mean? What's the biggest show in the world; and how is your show doing?
How to email someone your podcast: the AUDIO tag in email
A great way to market your podcast to someone: use email (specifically, the AUDIO player tag). We test it out.
The history of the Stitcher app
An app that was ahead of its time; and one of the biggest.
Podtrac data: total audience and download shares for Jan 2023
Apple's size, and Spotify's size. Who's #1 for podcasts?
US podcast app downloads and audiences: Sep 2021
Podcast data shows Apple is close to be beaten by Spotify for monthly users; but not for downloads - and significant differences in engagement
Apple Podcasts - top subscriptions and top free channels
The most popular channels on Apple Podcasts, both free and paid-for, is the first publisher-based data from the company
A proposal: do we need an Incognito Mode for podcast apps?
How can we let users control their privacy, and publishers control their content?
New Weekly Podtrac Download and Audience Data Amid the COVID-19 Crisis
Data from the US's largest podcast measurement tool
Is Hot Hollywood really the #5 podcast in Podtrac?
Two new entries in this month's Podtrac podcast charts highlight the fragility of podcast stats
Who's the best podcast host - how to choose
One of the most-asked questions on podcasting forums is "which podcast host should I use?" So, here's the answer.
Podtrac admits to error on website as it aims for IAB Certification
An erroneous post on Podtrac's website claimed they were measuring something they weren't
Our take: Spotify in talks to buy Gimlet Media. Good plan?
Spotify is in talks to buy Gimlet Media for $230m. Is it worth $230m? What next?
Things I learnt when self-hosting my own podcast
Some things learnt after self-hosting a podcast for a while
IAB “Compliance” or “Certified” - the difference
What does 'IAB compliance' actually mean? Spoiler: not much. You want to be looking for IAB Certification.
Is iHeartMedia really the leader in 'snackable' podcasts?
A configuration error means that their Podtrac stats could be thousands of times too large
Podcasts
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