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May 16, 2024:
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In the UK, the Advertising Standards Authority has released new guidance on making ads clear in podcasts. Use the phrase “This is sponsored by...” or “This is a paid-for advertisement for...”, the self-regulator says. It’s similar to FTC guidelines in the US.
August 2, 2023:
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Podtrac is measuring more podcasts than ever: Livewire reports its tracking code was in 8.6% of all episodes released in July. Meanwhile, the use of trackers from Audacy's Podcorn has almost halved in just two months.
May 18, 2023:
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Audacy, which owns Cadence13, Pineapple Street Studios, Podcorn and Moonbeam, is to be delisted from the stock market for having an "abnormally low" share price. The company plans to appeal. $200 invested in Audacy this time last year would be worth just over $10 today.
January 2, 2023:
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Podtrac remains the most popular third-party analytics service; Audacy's Podcorn has slipped to fourth place.
November 10, 2022:
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Agnes Kozera has left Podcorn, the company she co-founded, according to her LinkedIn. The company was acquired by Entercom, now Audacy, in Mar 2021.
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