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Ex of Spotify and Parcast, Max Cutler has written his podcast and industry predictions for 2024. “Layoffs and restructuring freed up talent eager to make their mark. Some of these brilliant minds will launch startups with the potential to be truly disruptive.”
Former head of Spotify's Parcast, Max Cutler, spoke to Foundr magazine about what's next in podcasting. He appears to gently criticise Spotify; suggesting that it's a mistake to go after Hollywood talent, and discussing the slowness of decisions at the company. Shows that are "resourceful" rather than entertaining are what's next, he suggests.
Spotify is to cut 200 jobs from its podcasting division. The company says that's 2% of Spotify's global workforce; but these are substantial cuts to the podcast division. While Spotify couldn't tell us how many staff work in podcasting overall, various reports suggest Gimlet has around 125 employees, Parcast has about 40, and The Ringer about 120.
After announcing $100mn for a 'creator diversity fund' in February 2022, Spotify has only spent 10% of that amount, says a report from Bloomberg (syndicated). Spotify's Parcast Union has also highlighted that less than 5% of an internal diversity budget announced almost a year ago has been spent.
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