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Stew Redwine, Head of Creative at Oxford Road and host of the award-winning podcast Ad Infinitum is venturing into fiction podcasting with Gypsy Vampire Slayers from Kansas. In 1990, four teenagers in Faith, Kansas, are forced to choose between devotion and doubt as they confront an ancient evil determined to destroy their town. It's co-created with Audio Producer Zach Hahn.
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Oxford Road and Veritone One are to combine to form the world’s largest podcast agency. For now, both companies will continue to trade independently. “With Veritone One’s industry-leading tech and data platform, in combination with Oxford Road’s innovation on behalf of brands, we’re creating an agency that sets a new standard,” says Dan Granger, who is CEO of the newly combined organisation.
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“Brand Safety is Broken”. Oxford Road has released a new report on the challenges and opportunities for audio advertising. The report highlights 2024’s podcast deals, the growth of video, and digs deep into the current state of brand suitability after the dismantling of GARM.
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Podcasts Used to Be Ad-Light Oases. Not Anymore. “Some hosts and industry executives worry ad creep will hurt the medium for both listeners and marketers,” says this article from The Wall Street Journal. Oxford Road’s Dan Granger is quoted: “This is not going in a direction that’s going to end well for any of us.”
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Since 2021, there has been a 39% increase in the amount of ads in podcast shows - so says podcast advertising agency Oxford Road, which has launched a new report: “The Danger of Rising PodLoad”. Higher adload means ads perform worse, says the company: suggesting the “Oxford Clock” - a maximum of six minutes of ads an hour, spaced evenly throughout.
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Podnews articles
Is a Lack of Nuance in Brand Suitability Tools Demonetizing News Podcasts?
Is there a negative impact from keyword-based brand suitability measures? And what news podcasts could be falsely flagged?
Divided States of Media: Dan Granger interviews Jordan Harbinger
Jordan Harbinger, on his start into podcasts, self-censorship, and defending yourself against misinformation
Media's New Deal: Dan Granger interviews Entercom CEO David Field
A transcript from Media's New Deal, presented by Oxford Road
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