Search for ‘Midroll’


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Ad sales and monetisation


April 11, 2024:
October 13, 2023:
July 25, 2023:
July 18, 2023:
April 14, 2023:
January 12, 2023:
September 19, 2022:
May 25, 2022:
    Buzzsprout has launched Buzzsprout Ads in beta. The system automatically finds the right place for a midroll ad, and pays 1.4 cents (USD) per download. You can check eligibility in your dashboard. The official launch is next week.
February 23, 2022:
November 1, 2021:
May 11, 2021:
February 18, 2021:
    EW Scripps previously sold Stitcher to SiriusXM for $325m in July 2020. Stitcher and Midroll cost Scripps $54.5m in 2016.
February 10, 2021:
December 24, 2020:
December 4, 2020:
November 19, 2020:
November 11, 2020:
November 5, 2020:
October 19, 2020:
September 28, 2020:
August 28, 2020:
    Lemonada Media is switching from Westwood One to Stitcher's Midroll for ad sales.
July 7, 2020:
    Sirius XM is in advanced talks to buy Stitcher. SiriusXM owns Pandora, a US-only music service and podcast app), AdsWizz, a programmatic audio ads technology company, and Simplecast, a podcast host and analytics service, along with the US satellite radio service. Stitcher encompasses Midroll, a podcast advertising company selling ads for 350 shows, podcast production networks Stitcher Podcasts and Earwolf which make 50 shows, and a podcast app.
June 18, 2020:
    Analysis: The podcast market appears to be horizontally consolidating. SiriusXM already owns Pandora and ad-tech company AdsWizz: their acquisition of Simplecast adds a capable podcast host and analytics company, and means they have capabilities in all sectors of the business. They join EW Scripps, who own Omny Studio, Triton Digital, Midroll and Stitcher; Spotify, who own Anchor, Gimlet et al; and Acast, who acquired Pippa and set up their own content studio last year. It's not enough, it seems, to be a great hosting company or a content-creator: the podcast companies of the future appears to need a foot in all parts of the business.
May 11, 2020:
April 14, 2020:
    Unlike competitor Podtrac, it's based on average weekly downloads over a four-week period, rather than a calendar month. Different publishers are in each: Podtrac has iHeartMedia, NYT and PRX, while Triton lists Stitcher/Midroll and Entercom's RADIO·COM.
April 8, 2020:
December 10, 2019:
December 9, 2019:
    Podcast advertising company Midroll is "bullying" podcaster David Pakman to switch his podcast host from Libsyn to Omny Studio, he says in a YouTube video. Pakman is unhappy at leaving Libsyn, and claims Omny Studio "tracks listeners using a tracking pixel". He is, he says, ending his relationship with Midroll as a result. We've approached Midroll for comment, and will carry that tomorrow; however, Sharon Taylor, CEO of Omny Studio, has clarified to Podnews (our bold):
December 5, 2019:
October 28, 2019:
    Event: the RAIN Summit Europe is on November 13th in central London. Speakers include Ruth Fitzsimons from Podfront UK, Sarah van Mosel from Midroll, Declan Moore from Wondery, Steve Goldstein from Amplifi Media, and radio consultant David Lloyd. Priced at over £200, this special link for Podnews readers will get you free tickets, if you're quick.
October 8, 2019:
September 19, 2019:
    Maggie McGuire, the CEO of Pinna, an ad-free children's audio network, talks to Podcast Movement. They advertise themselves, though: "We’re running advertising across audio networks including Spotify, Pandora, and NPR, and across podcast networks like Megaphone and Midroll."
September 17, 2019:
August 23, 2019:
    The New York Times, in an analyst's call earlier this month, revealed that digital advertising (including within its podcasts) grew by 14% year-on-year, and that they added a second ad into The Daily at the end of June. (We think this refers to an additional midroll position; there have been occasional post-roll ads for a while). Mark Thompson, the CEO, added that the company is "looking for ways ... of building out our podcasting capability".
August 21, 2019:
April 29, 2019:
April 12, 2019:
    Edison Research revealed their Podcast Consumer 2019 study yesterday in a webinar. They have posted the full slide deck and video on their website. On the Twitter hashtag, Midroll highlight that 70% of podcast consumers are doing "nothing else" when listening to podcasts; Mark Asquith highlights that 75% of non-listeners believe that podcasts are "just not for them", and sees this as a marketing opportunity; and Evo Terra highlights that podcast listeners overwhelmingly use their phones for just that.
March 5, 2019:
    Scripps, who own Triton Digital and Stitcher, have seen revenue grow by 41% in Q4 2018, according to new results from the company. Revenue for Stitcher, which includes Midroll, was up 64% to $16.7 million.
February 15, 2019:
    Event: Winter Podcast Upfront 2019 will give advertisers, agencies and media a first look at the newest partnerships, talent and shows slated for 2019. It's the first to be held on the West Coast of the USA, in Beverly Hills CA, on Feb 20.
January 10, 2019:
January 3, 2019:
    Bad With Money is back for a fourth season, with a trailer featuring host Gaby Dunn and Suze Orman. And the book of the podcast is now available, too. (Stitcher/Midroll/Megaphone)
December 4, 2018:
    Scripps has formally concluded the purchase of Triton Digital. Scripps also own Stitcher and Midroll; the purchase of Triton Digital was US$150m, and Triton Digital's current management team will continue to head up the company.
October 31, 2018:
October 9, 2018:
September 28, 2018:
September 12, 2018:
    Stitcher has a new logo. "A bit more modern, a bit bolder. Representative of the continuing evolution of podcasting, yet still harkening back to our roots." Podcasters are asked to update their listen badges: visit the partner portal and then hit "promote this show". Stitcher is also now the parent brand of Midroll and Earwolf.
September 7, 2018:
August 31, 2018:
August 21, 2018:

Thank you, to Midroll, FullCast, Ad Results Media and our first Singaporean supporter Splice Cast for recently becoming supporters of Podnews; and to Be My Guest for your personal support.

August 16, 2018:
July 20, 2018:

Welcome to our new readers this week, including fine folk from Auscast Network, the New York Times, Midroll, Loftus Media, the Wall Street Journal, Cliff Central, the Financial Times, the BBC, Monash University, Radio France and Future.

June 27, 2018:
June 7, 2018:
May 17, 2018:

Welcome to our new subscribers this week, including lovely people from ABC Australia, Spotify, Midroll, Harper Collins, Audiogram, KQED, Havas Edge, Penguin Random House, Whistledown Productions, Slate, Audioboom, the BBC, Turner, Univision, Spreaker, SRF Switzerland, Bauer Media, Global, Somethin'Else and Townsquare Media.

May 9, 2018:
April 26, 2018:
April 12, 2018:
April 5, 2018:
March 15, 2018:
    Midroll shares ad effectiveness research in podcasts: Talenti, a brand of "gelatos and sorbettos", bought a 30-second pre-roll. 74% of episode listeners were able to recall a feature of the frozen treat.
March 9, 2018:
February 7, 2018:
January 26, 2018:
    Radio is out, podcasting is in: US media company Scripps is restructuring. They're selling their 34 US radio stations. In future they want to focus on TV and podcasting, through their companies Midroll, Stitcher and Earwolf.
January 25, 2018:
January 24, 2018:
December 20, 2017:
    NYC-based podcast producer Midroll announces a Make-A-Wish podcast mini-series. Audible is donating US$1 per listener, up to US$25,000, to the charity, which helps children with critical illnesses.
November 29, 2017:
November 7, 2017:
November 6, 2017:
    Jon Ronson's Audible-exclusive documentary, The Butterfly Effect, is now available more generally, ad-supported, with Midroll (there are seven episodes in the feed).
October 16, 2017:
September 8, 2017:
September 7, 2017:
July 26, 2017:
    HotPod 129 is out. (Reading time: 19m51s). "Gimlet's Homecoming returns for its second season, gets an e-book companions, and hammers down its TV adaptation; More paywalled podcasts trickle out into the open ecosystem; Midroll expands its Earwolf lineup; Wondery's new show breaks 1M in slightly over a week... and more."
June 27, 2017:
    New hires for Midroll: an exec producer, a head of marketing, and a VP of finance and strategy.
June 22, 2017:
    Midroll announce that the anonymous TED podcast "Sincerely, x" - previously an Audible exclusive - will be generally available on July 20 (ad-supported).
June 20, 2017:

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