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April 11, 2024:
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Think one mention of murder in your true crime podcast means no monetisation? Not necessarily. Barometer and Sonnant have worked on a project to offer advertisers suitably separated ad placements, allowing them to reach your audience while avoiding unwanted alignment with the gory bits. The tool uses a contextual engine to set midrolls and other ad placements at a safe distance.
October 13, 2023:
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Jon Cohen is celebrating ten years in podcasting with a special feature from Indiana University. After working for companies like PodcastOne, Wondery and Midroll, he's a Partnership Executive at Spotify.
July 25, 2023:
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Grace Carrick has been made Head of U.S. Business Development for Signal Hill Insights. She has worked for Midroll Media and Westwood One.
April 14, 2023:
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Buzzsprout has added automated midrolls to their dynamic audio insertion tool. The tool automatically works out "excellent placements" for midrolls in episodes, allowing you to add or remove sponsor credits as well as other time-sensitive messages.
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