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Magellan AI
Empowering publishers, agencies and brands to succeed in the rapidly changing world of podcast advertising.
Data and analysis
Empowering publishers, agencies and brands to succeed in the rapidly changing world of podcast advertising.
Data and analysis
Stories
November 21, 2024:
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Attribution and analysis company Magellan AI has successfully joined the list of companies compliant with IAB Podcast Measurement Guidelines v2.2.
November 20, 2024:
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Jim Ballas has been promoted to General Manager, Measurement, at Magellan AI. Ballas will oversee the company’s growing suite of measurement solutions.
November 19, 2024:
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Magellan AI has released its top podcast advertisers ranker for October. Amazon is #1; BetterHelp at #2, T-Mobile at #3. The biggest movers this month were investment company Robinhood and AI company Anthropic. The page has details of a webinar.
November 13, 2024:
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Magellan AI is now measuring more forms of promotional content within podcasts. “Shows are increasingly using branded episodes, interviews, and feed drops - formats that deserve the same level of measurement as conventional placements,” the company says.
October 22, 2024:
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Amazon is now spending the most to advertise on podcasts. Magellan AI released the top podcast advertisers for September, showing that BetterHelp has (just) retreated to #2. Betterment, a financial app, posted the biggest increase in spend. There’s a webinar with more detail on Thursday.
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