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September 14, 2023:
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Audio drama Superhuman Public Radio returns for a new season today; and also has joined the Fable and Folly Network. Enjoy the surprisingly human stories that come out of a superhuman world, in this show produced by award-winning duo John Dorsey and Maximilian Clark.
November 5, 2021:
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We'd always be keen to share learnings about experiences with promoting podcasts. This set of articles from Fable and Folly are a great start.
October 7, 2021:
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Kristi Boulton is now Marketing and Content Manager for Fable and Folly, the audio fiction network.
June 10, 2021:
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Can you use email to build a viable podcast business? Sean Howard from Fable and Folly highlights the benefit of a viable email list in a three-part series.
June 2, 2021:
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Fable and Folly have announced their Q3/21 slate. Co-founder Sean Howard: "There's something for everyone. How about an award-winning, non-binary and women led actual play podcast? Or an experimental podcast where art comes alive? Or take a dip into a Gilded Age alternate history of murders, birders, and a missing whale."
December 30, 2020:
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"Committed to a future where audio fiction producers can make a good living telling their stories", Fable and Folly have announced new represented shows for 2021. They've been sponsoring our Podcast News section this month, highlighting some of their current shows.
December 28, 2020:
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Fable and Folly presents The End of Time and Other Bothers. A cafeteria worker, a demonic filing clerk and a fairy PR exec are thrown back into the ancient past to save the universe.
December 25, 2020:
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PodTales, a festival of audio drama and fiction podcasting, is the first event in the United States dedicated to the burgeoning art forms of imaginative audio storytelling. The podcast feed features discussions with creators, recordings of pannels, and our 2020 Indie Fiction Showcase! Ad sales by Fable and Folly.
December 24, 2020:
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Twas the night before Xmas and all through the pods, not a creature was stirring, not even dear Bob. Fable and Folly presents Civilized: a crew of barely-competent explorers who try their best to survive despite themselves.
December 23, 2020:
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Fall of the House of Sunshine - a musical comedy about a dental cult, a defective detective, a murder at a children's show, and a fuzzy elder god. And that's just the start! Binge the whole series now! Ad sales by Fable and Folly
December 22, 2020:
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Fable and Folly presents Alba Salix. A hospital sitcom with a fantasy twist. 'Sup, witches?
December 21, 2020:
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Fable and Folly presents The Wanderer, the tale of a man set to wander the forest till he can find his love. Armed with nothing but his lute and a small silver hatchet, The Wanderer blends music, magic, folk tale, and fantasy. Listen to the trailer now!
December 18, 2020:
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Death by Dying The award-winning whimsical dark comedy about an obituary writer solving murder mysteries in the delightfully grim town of Crestfall, Idaho. Season 2 soon to be in production! Ad sales by Fable and Folly.
December 17, 2020:
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Still the best set of articles we've read on the subject, advertising a podcast from Fable and Folly is a three-part article on how to stand out and build an audience.
December 16, 2020:
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Fable and Folly presents We Fix Space Junk, the award-winning sci-fi comedy from Battle Bird Productions, following seasoned smuggler Kilner and reluctant fugitive Samantha as they travel the galaxy, dodging bullets and meeting strange and wonderful beings as they carry out odd jobs on the fringes of the law.
December 15, 2020:
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Moonbase Theta, Out - a tense, emotional, queer sci-fi drama counting down to the end and beyond - now in Season 3! 2020 Webby Awards Honoree. Ad Sales by Fable and Folly.
December 14, 2020:
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Facing Fate - An improvised anthology podcast exploring settings, genres, and different characters by way of a thrilling and hilarious collaborative storytelling experience. Ad Sales by Fable and Folly.
December 11, 2020:
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Fable and Folly presents Marsfall, an award winning sci-fi adventure drama - Settling Mars is hard, just take it one problem at a time. Seasons 1 and 2 available now with a new series coming in 2021!
December 10, 2020:
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Fable and Folly presents Greater Boston, an award winning fiction podcast that’s even stranger than the real place, featuring intersecting storylines involving a subway line that becomes a city.
December 9, 2020:
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The Critshow - Three friends find themselves the last line of defense against the coming storm in this Monster of the Week actual play podcast. Ad sales by Fable and Folly
December 8, 2020:
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In What's the Frequency? the radio stations are playing nothing but static, and a mysterious voice, and author and his typewriter have goine missing. It's a psychadelic noir for fans of David Lynch and Double Indemnity. Ad sales by Fable and Folly
December 7, 2020:
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Unwell: A Midwestern Gothic Mystery is a fiction podcast about conspiracies, ghosts, and unusual families of blood and choice. Ad sales by Fable and Folly
December 4, 2020:
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DOWN, by Definitely Human is a sci-fi thriller set aboard a deep sea research submarine, where impossible twists and dramatic intrigue bring the crew to breaking point. Ad sales by Fable and Folly.
December 3, 2020:
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Fable and Folly presents The Amelia Project - a dark comedy about an agency that fakes its clients deaths and lets them reappear with a brand new identity. Declared "Best Fiction Podcast 2020" by Discover Pods.
December 2, 2020:
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Fable and Folly presents Dumbgeons & Dragons. A comedic actual play podcast created by your new best friends telling the story of 2 adventuring groups trying to save the world.
December 1, 2020:
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Fable and Folly presents The Carlötta Beautox Chronicles -- a screwball comedy that follows the misadventures of a wanna-be actress. Called “One of the 100 Outstanding Podcasts of 2019” by Bello Collective.
October 19, 2020:
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The Fable and Folly Network is "becoming 32.9% more human", announcing a partnership with UK-based fiction podcast producers Definitely Human.
September 4, 2020:
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ICYMI, Advertising a Podcast is a three-part series from Sean Howard of Fable and Folly Productions - going into the many ways to build your audience.
August 3, 2020:
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We Fix Space Junk, a comedy fiction podcast, returns for its third season today. Recorded entirely in lockdown (involving sending recording kit across the country), it's part of the Fable and Folly Network.
May 11, 2020:
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99% of podcast advertising is dreadful, says Fable and Folly's Sean Howard in a blog post that demonstrates the power of unique creative to fit both a brand and a podcast. Meanwhile, Acast's Brian Danzis suggests that we shouldn't treat podcasting the same way as we did digital video.
May 7, 2020:
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A new podcast network, The Fable and Folly Network is aiming to sell out - of inventory. The new network launches with fifteen shows, including three shows nominated for awards; and it is actively pursuing sponsorship and growth opportunities for its members. In a press release, co-founder Sean Howard points to specific opportunities with serialised fiction podcasts.
March 17, 2020:
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Sean Howard from Fable and Folly Productions has left a little message for us all to watch.
March 16, 2020:
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"This is the single largest download day in the history of our podcast." In the latest part of his exclusive series for Podnews about advertising a podcast, Sean Howard of Fable and Folly Productions writes about promo ad-swaps, episode drops and crossovers, and discovers something that works really well.
February 10, 2020:
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Exclusive: In the second part of how to advertise your podcast, Sean Howard of Fable and Folly Productions , the creators of Alba Salix, Royal Physician and the improvised sci-fi dark comedy, Civilized, focuses on paid online advertising: what works, and what doesn't? The results are not as expected...
February 3, 2020:
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Exclusive: How should you advertise your podcast? In part 1 of an exclusive series for Podnews, Sean Howard of Fable and Folly Productions, the creators of Alba Salix, Royal Physician and the improvised sci-fi dark comedy, Civilized, gives us the big list of ways to advertise your podcast - 24 ways! - and what to consider when planning your marketing.
January 6, 2020:
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Canadian podcast producer Fable and Folly Productions have produced what they call the missing Patreon dashboard - containing a set of supplemental metrics and data from your own Patreon account. "Building a community is about revenue, audience growth and retention. In other words, it’s a business. And we believe it’s time we start measuring it like one," said the company's EP, Sean Howard.
November 18, 2019:
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The Axe & Crown is back for a second season from Eli McIlveen and Sean Howard. This season of The Axe & Crown sees the cast, especially Stan and Betula, embarking on new ventures, some legal, some not. (Fable and Folly Productions / Libsyn)