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Edison Research produce a number of gold-standard research studies for the podcasting industry, including the Inf...
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The majority of women in the US are sports fans, according to the Female Fans Sports Audio Report from Edison Research, which was released last week. The research, with SiriusXM Media and GroupM, discovered that a third of them listen to sports audio each week.
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Podcast Movement has announced that Gabriel Soto from Edison Research will keynote, investigating the world of true crime podcasts with audiochuck. A number of other speakers have also been announced. (Our Editor will, of course, be there too!) Prices go up shortly - use code
PODNEWS to save.
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Podcast listeners in the UK are more likely to listen while walking, or to listen while on public transport, than podcast listeners in the US, says Edison Research’s Podcast Metrics.
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In the US, podcasting is almost as big as talk radio, according to Edison Research. For people aged 13-64, podcasting is already bigger.
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The Infinite Dial Australia 2024 was released, from Edison Research and CRA. 35% of Australians listen to podcasts every week (the US number is 34%). Overall, Australia is 9% ahead of the US for online audio listening.
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