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People in rural areas of the US listen to podcasts for only half the time as those in urban areas, says data from Edison Research today. Rural listeners consume just as much audio as urban listeners: but only spend half as much time listening to podcasts.
The #1 podcast among Black listeners in the US is the one you’d probably expect: Joe Rogan. However, six shows in the top ten have Black hosts, including The Breakfast Club with Charlamagne Tha God at #2, says Edison Research in the company’s weekly insights email. (That show is also broadcast on 152 US radio stations).
Edison Research has published the Top 50 Podcasts in the US. New Heights with Jason and Travis Kelce has shot into the top ten - the show has gained more than four times the amount of listeners, and saw a change in composition to 50% female listeners.
The Infinite Dial 2024 (for the US) will be unveiled at Evolutions by Podcast Movement in Los Angeles on Mar 28. The gold-standard study from Edison Research is America’s longest-running survey of digital media consumer behaviour. This year, it’s with support from Audacy, Cumulus Media, and SiriusXM Media.
The average person in the US spends 11% of their daily audio time listening to podcasts, according to the latest Share of Ear study from Edison Research. Radio is still doing more than three times that - plenty of space to grow. The company sends out a weekly insights email which is free.
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