Search for ‘Edison Research’
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Edison Research produce a number of gold-standard research studies for the podcasting industry, including the Inf...
Data and analysis
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In the US, YouTube is the service used most often to listen to podcasts, according to Edison Research. 31% of weekly podcast listeners aged 13+ choose YouTube as the service they use most to listen to podcasts; Spotify is at 27%, and Apple Podcasts is at 15%, says the data.
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Edison Research has released a study showing the comparative difference between Trump and Harris appearances on podcasts before the election. Trump spoke to over three times the number of listeners, says the data.
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Edison Research revealed the top 50 podcasts in the US, by total audience, for Q3/2024. Our list includes links to listen; 21 of the top 50 are hosted by Spotify’s Megaphone.
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Adam Bowie analyses the recently announced Podtrac Country estimated rankers - comparing them to UK recall data from Edison Research, and to logfile-derived data from Triton Digital in Australia. Pointing out some rankings which are “wildly off”, “there are some curious anomalies between what [Podtrac] are suggesting versus what Triton can more accurately discern”, he concludes.
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Acast released its Podcast Pulse report, working with Edison Research. 80% of podcast listeners tune into niche podcasts, with 63% saying they are less likely to skip ads on those shows. 92% say they listen to podcasts because they cover topics more in-depth than other media. The data is available in full here.
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Podnews articles
How to understand podcast stats
Analytics from Apple, Spotify, YouTube, podcast charts, downloads, OP3, Podtrac and more: what does it all mean? What's the biggest show in the world; and how is your show doing?
What is a podcast?
What is the definition of the word 'podcast'? Are YouTube shows podcasts? How about Spotify Exclusives? It's a simple question: but it doesn't, quite, have a simple answer.
Podcasting offers novel ways of media reporting in South Africa
Johannesburg-based podcast production studio Volume got creative, using WhatsApp to shed light on how media startups in South Africa were reporting on the toughest parts of the Covid-19 pandemic.
B2B podcasts: count your meetings, not your downloads
What's the best way to measure success for your branded podcasts?
How long should a podcast be?
How long should my podcast be? What's the right duration for a podcast? This is one of the first questions ever asked when people are thinking about making a podcast. Here's an attempt to answer.
Chapter points in podcasts: a waste of time?
Which podcast apps support chapter points? Is it worth your while spending time and effort on them?
Podcasts
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