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May 7, 2024:
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Cumulus Media’s Q1/24 financials were released. Podcasting isn’t broken out, but “is pacing up” according to executive comments. Total revenue is down 2.7%.
April 2, 2024:
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For 18-34 year-olds, podcasts are almost as popular as TV, says Pierre Bouvard of Cumulus Media and Westwood One, analysing Edison Research’s Infinite Dial data. 48% of 18-34s listen to podcasts each week - nearly as large as TV at 50%. Bouvard also shares “the one podcast slide every marketer should have”.
February 27, 2024:
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AM/FM Radio And Podcasts Deliver Decision Makers For Business-To-Business Advertisers says new data analysed by Cumulus Media and Westwood One’s Pierre Bouvard.
February 13, 2024:
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Half of weekly podcast consumers follow a podcast host on social media, according to a new report from Signal Hill Insights and Cumulus Media.
February 9, 2024:
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The Infinite Dial 2024 (for the US) will be unveiled at Evolutions by Podcast Movement in Los Angeles on Mar 28. The gold-standard study from Edison Research is America’s longest-running survey of digital media consumer behaviour. This year, it’s with support from Audacy, Cumulus Media, and SiriusXM Media.
December 12, 2023:
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For consuming podcasts, YouTube has more than twice the users of Apple Podcasts, and almost twice that of Spotify, according to a study of YouTube’s growth as a “power podcast player”, highlighted in a new study from Cumulus Media and Signal Hill Insights.
December 5, 2023:
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Collin Jones is to be the new President of Westwood One. He has worked for Cumulus Media in Development & Strategy since 2011 - and remains EVP of Strategy and Development for the company. He replaces Suzanne Grimes.
November 14, 2023:
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Stop cramming so many words into your audio ads, and the copy works better - says a study highlighted by Cumulus Media and Westwood One.
September 12, 2023:
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Lemonada Media signed with award-winning podcast Everything Happens with Kate Bowler for ad sales and distribution. Meanwhile, Cumulus Media expanded their partnership with Rich Eisen's podcast network.
August 29, 2023:
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Podcasting represents 11.4 minutes of every hour listening to "ad-supported audio". Cumulus Media and Westwood One has written up its analysis of Edison Research's Share of Ear Q2/23.
July 12, 2023:
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Former Spotify director of global podcast sales David Cohn has joined Cumulus Media’s Westwood One as senior vice president of sales & digital partnerships.
June 6, 2023:
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YouTube is now the "most utilized podcast listening platform" in the U.S.: 29% say it is the platform they use the most, followed by Spotify (17%) and Apple (16%) - according to Cumulus Media and Signal Hill Insights, who have released the Spring 2023 Podcast Download Report.
May 2, 2023:
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Data: Cumulus Media shares 7 New Findings About The Podcast Audience, from the Share of Ear study conducted by Edison Research.
April 28, 2023:
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SiriusXM released its Q1/23 financials. Podcast revenue was up by 34% (though overall revenue declined by 2%). Cumulus Media also released their Q1/23 financials. Digital revenue (including podcast ads) was up by 23% (though total revenue slumped 12%).
February 28, 2023:
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The Mark Levin Podcast has a new home on YouTube, as Cumulus Media launches Mark Levin's official podcast channel on YouTube. The channel will contain a number of different segments from the show.
November 30, 2022:
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Data: For the first time, a majority of national marketers and media agencies are advertising in podcasts, according to a new study. Cumulus Media And Signal Hill Insights released the Podcast Download - Fall 2022 Report, an in-depth study of podcast listeners and advertisers. Nearly 1-in-3 listeners say they prefer podcasts with video.
September 30, 2022:
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Hello Ross is new today from Cumulus Media, featuring longform interviews with entertainment journalist Ross Mathews. Today’s inaugural episode features an in-depth interview with Chelsea Handler.
August 5, 2022:
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Cumulus Media released its Q2/22 financial report. The company made around $15m in revenue from podcasting last quarter, up by 27% year-on-year; podcasting accounts for 6% of the company's revenue. The company warned of a tougher market environment.
May 6, 2022:
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iHeartMedia's podcast business brought in $69m during the first quarter - 12% of total revenue; its radio business brought in $416m. The company posted a net loss of $48.7m, though, for the quarter. Meanwhile, competitor Cumulus Media has rejected a hostile $1.2bn bid from a consortium wanting to take it private.
May 2, 2022:
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Pierre Bouvard, Chief Insights Officer at Cumulus Media, has been given a Leadership Award by the Broadcasters Foundation of America.
March 9, 2022:
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Podcasts now make up a quarter of all time-listening on smart speakers, according to Edison Research's Share of Ear study. Cumulus Media and WestwoodOne's Audio Active Group has released its analysis on the latest data.
March 1, 2022:
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Podcasts are best to help listeners concentrate on the ads they hear, according to new research on media attentiveness and ad skipping from Cumulus Media and Westwood One.
December 8, 2021:
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Data: Signal Hill Insights and Cumulus Media have released their Podcast Download Fall 2021 Report. It says that Spotify is the platform people say they use the most, beating Apple and YouTube. Newer podcast listeners are likely to be women, the research says, and two out of five weekly podcast listeners no longer have a cable TV subscription.
November 30, 2021:
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The latest Share of Ear study from Edison Research suggests that more than a quarter of all Americans aged 18-34 are listening to podcasts every day. Podcasting's share of audio time has also dramatically grown. The results are quoted by Cumulus Media's Westwood One.
November 4, 2021:
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In US company financial results: Cumulus Media's CEO Mary Berner commented that their podcasting business is profitable, but margins are low - and hinted at further acquisitions in podcasting ... The New York Times said their "audio storytelling" now reaches 20 million listeners a month ... Graham Holdings own Slate, City Cast, and Pinna and say these businesses all saw revenue increases but all made losses.
October 21, 2021:
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Cumulus Media is now interfacing its podcasts into the Strata media buying platform, for advertisers who use this service.
September 16, 2021:
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Cumulus Media radio stations and podcasts will now be on the Audacy digital platform. Cumulus shares rose 3% on the news.
August 5, 2021:
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Cumulus Media saw record digital revenue, including from podcasting, in Q2/21, according to their financial report; though podcasting didn't make any other appearance in their earnings call.
June 28, 2021:
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Cumulus Media, which owns the Cumulus Podcast Network, has settled one of its loans, and paid down another.
June 22, 2021:
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Who Was Prince? Why, he was an American singer-songwriter, multi-instrumentalist, record producer, actor, and director. But if you want more than that, Cumulus Media and DCP Entertainment have launched an eight-episode series, hosted by music journalist Touré.
May 12, 2021:
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Listeners are fine hearing ads in their podcasts, says some new research from Cumulus Media and Signal Hill Insights. The data also says Clubhouse over-indexes for podcast users, and the pandemic helped accelerate listening.
February 24, 2021:
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Cumulus Media, owners of Westwood One, says it achieved more than 1bn downloads in 2020, and podcasting is "pacing up more than 30% in Q1". Podcasting revenue grew 40% last year. "We've made our bet on partnership arrangements with talent as opposed to going out and spending a lot of money on IT or infrastructure," said CFO Frank Lopez-Balboa. The company uses Spotify-owned Megaphone.
November 6, 2020:
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Westwood One's owner Cumulus Media says podcasting revenue was up 50% in the last quarter, and that the network achieved 102m downloads in September, up 47% year-on-year. "Digital dollars represented over 10% of revenue in the quarter," added CFO Frank Lopez-Balboa.
November 3, 2020:
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Music magazine publisher Rolling Stone has partnered with Cumulus Media's Westwood One to market and distribute Useful Idiots with Matt Taibbi and Katie Halper and Rolling Stone Music Now
September 10, 2020:
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Cumulus Media's Westwood One has selected Placements.io to create a custom operating management system that will integrate with Megaphone, to "dramatically improve the ease and scalability of Westwood One Podcast Network’s advertising sales operations".
September 9, 2020:
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TRUE is a new weekly podcast from Cumulus Media's Westwood One and Imperative Entertainment's Podcast Division, focusing on weird-but-true stories. We're promised, among other things, the story of ‘Balloon Boy’ – a six-year-old, trapped in a homemade helium-filled gas balloon shaped to resemble a flying saucer.
August 26, 2020:
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True-crime podcast In The Red Clay is the sixth series from Imperative Entertainment's podcast division, launched yesterday with Cumulus Media's Westwood One. It follows the most dangerous man in Georgia history, Billy Sunday Birt.
August 12, 2020:
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The Syndicate is new today from Cumulus Media's Westwood One, Imperative Entertainment's podcast division, and Foxtopus Ink. It's a true-story podcast that follows a multi-state marijuana drug ring’s rise and fall.
July 22, 2020:
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American Skyjacker: The Final Flight of Martin McNally launched today, looking at the story of a man who wanted to hijack a plane and get himself half a million dollars. It's part of a partnership between Imperative Entertainment's podcast division and Cumulus Media's Westwood One.
May 13, 2020:
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Cumulus Media, owners of Westwood One, said in their earnings call that their podcast revenue was up 60% year-on-year in March. Downloads were also up year-on-year by 50%.
March 16, 2020:
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Triton Digital is reporting that online audio shares to Public Radio and News/Talk stations have grown this last week, says Westwood One, who also wonders what happens to radio figures if everyone works from home? Not much, they say - the figures are deliberately made to smooth out highs and lows, as a average over a number of months. 90.8% of people who work from home are reached by AM/FM radio says the company, which is owned by Cumulus Media, a company that operates 428 radio stations. See below for Tom Webster's take for podcasting.
December 20, 2019:
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Triton Digital is to produce a podcast ranker in the US, called Podcast Reports. Already signed up are NPR, Entercom (inc Cadence13, RADIO·COM and Pineapple Street Media), Stitcher and Cumulus Media (inc Westwood One). The company is already producing a ranker in Australia, the Netherlands and Latin America, and has been producing a ranker for online radio for some time; Triton Digital uses logfiles to produce IAB certified data.
August 6, 2019:
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Cumulus Media's Westwood One Podcast Network has hired four new producers. Madena Parwana (ex Bloomberg) is Senior Producer, Core Content; Lou Pellegrino (Cadence13) is Senior Producer, Development; Rebekah Wineman (WSJ) is Audio Mixing Engineer/Studio Technician; and Sarah McCrory (Fox News Channel) is Associate Producer.