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Cumulus Media


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    For 18-34 year-olds, podcasts are almost as popular as TV, says Pierre Bouvard of Cumulus Media and Westwood One, analysing Edison Research’s Infinite Dial data. 48% of 18-34s listen to podcasts each week - nearly as large as TV at 50%. Bouvard also shares “the one podcast slide every marketer should have”.

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