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Just in time for the closure of Chartable, Magellan AI has posted a case study of an advertiser using Magellan’s attribution and performance tracking tools. The data suggests Magellan’s tracker was 32.9% more accurate.
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Chartable has sent a further email about its closure - warning you to remove the Chartable analytics prefix by Dec 12. When the company closes, it’lll render your podcast entirely unplayable if you’re still using the Chartable prefix - or, in Spotify-speak, “you could risk episode playback issues”.
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Using Chartable? The company is closing soon; we’ve got alternatives for you to consider.
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Looking to replace Chartable with a different company, now we know it’s going away? You have options. We’ve written about them here.
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Exclusive: Spotify is to close the podcast analytics platform Chartable, as part of a re-focus at the company. Chartable users will receive an email a little later today detailing next steps. The tool, bought by Spotify in Feb 2022, offered “SmartLinks and SmartPromos” attribution tools; which we reported in 2022 were to be incorporated into Megaphone. That’s still the plan for Megaphone-hosted customers; though Spotify has also recently announced generally available attribution tools similar to SmartLinks for the Spotify app. Chartable’s co-founder Dave Zohrob left Spotify in July; Spotify’s other purchase at the time, Podsights, was integrated into Spotify Ad Analytics in June last year.
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Podnews articles
Replacing Chartable - alternatives for reviews, marketing and analysis
Chartable is to close. But what can you use to replace it? It all depends on what you used it for...
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Promo ad swaps, episode drops and crossovers
Advertising A Podcast, Part 2
Buying Social and Search Ads
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One of the most-asked questions on podcasting forums is "which podcast host should I use?" So, here's the answer.
Things I learnt when self-hosting my own podcast
Some things learnt after self-hosting a podcast for a while
IAB “Compliance” or “Certified” - the difference
What does 'IAB compliance' actually mean? Spoiler: not much. You want to be looking for IAB Certification.
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