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April 29, 2024:
    Is Apple’s Messages app the latest new podcast player? Not really - but it does play podcasts. Send someone on Messages a link to a Podnews news page (like this) it renders with the image, headline, and a little audio button - which, when pressed, plays the linked audio. It looks quite neat. It uses the og:audio meta tag, part of the Open Graph protocol, which is supported in the Messages app on iPhone and MacOS.
April 26, 2024:
April 25, 2024:
March 21, 2024:
    Fancy a slice of Blubrry PAI? Blubrry has launched the Blubrry Podcast AI Assistant, which helps podcasters with creation, production and clips. Six months of work, the tool is future-ready, able to switch between LLMs when required.
March 19, 2024:
March 14, 2024:
March 12, 2024:
    Blubrry’s statistics for this month has added a new category showing places with the largest growth of listening in February. South Korea seems to be having a moment, with growth of 700%; though the Pope’s getting his fair share of podcasts too, with a 524% growth from listeners in the Vatican City.
March 6, 2024:
    As one open standard gets integrated by Apple (the transcript), another has been integrated by Spreaker. The company now supports podping, a near-instant way of communicating to podcast directories that you’ve published a new episode. Already supported by companies like Buzzsprout, Blubrry, Transistor, RSS.com and Captivate (and us!), the addition of Spreaker adds a signficant number of shows, says John Spurlock.
February 22, 2024:
February 21, 2024:
February 16, 2024:
February 9, 2024:
    Blubrry has published its statistics report, looking at January. Spotify only accounts for 1.7% of all downloads: CEO Todd Cochrane tells us: “three of our five primary customer categories - nearly 50% of our customer base - Business, News, and Religion - drive our overall Spotify numbers down. You would not expect the Spotify demographic to connect with these categories.”
January 17, 2024:
January 10, 2024:
December 25, 2023:
    Blubrry has announced that it will support the alternateEnclosure tag, in a limited way, to help link to YouTube videos. That way, explains Todd Cochrane in the New Media Show, podcasters can link to YouTube videos directly (and use their bandwidth), while supporting SAT streaming, boosts and other things. This sounds fun - we might play with an example in our RSS feed.
November 29, 2023:
November 13, 2023:
    Speaking on the Podnews Weekly Review, Buzzsprout has announced support for the "podroll", a simple way to link to other shows you think your audience might like. Podnews's podcast pages support it - see it in use in the Buzzcast, under "Other shows you may enjoy". We understand that Blubrry will also announce its support today; as a supported feature of the Podcast Standards Project, we expect other podcast hosts to follow soon.
September 20, 2023:
    Blubrry has quietly launched support for the new podcast namespace in Podcast Mirror, the company's RSS feed mirroring platform. It now means you can accept value-for-value payments, and support other new features, wherever you host your podcast. A full launch will happen shortly.
September 13, 2023:
August 16, 2023:
August 14, 2023:
August 1, 2023:
July 26, 2023:
July 18, 2023:
July 12, 2023:
May 31, 2023:
April 25, 2023:
April 18, 2023:
    Traffic at the NAB Show "has been great", says Blubrry's CEO Todd Cochrane; the company moved to the central hall this year. The NAB Show is celebrating its centennial year.
April 17, 2023:
    At the NAB Show, a number of podcast companies including Blubrry, Podbean and Libsyn are exhibiting among the plethora of equipment manufacturers. The event has a podcast conference track: among the speakers: our Editor, James Cridland, interviews Valerie Geller in Podcasting in 2023: Where Are We & Where Are We Going? (11.30am, N255/N257)
April 3, 2023:
March 27, 2023:
    Blubrry has removed email addresses from RSS feeds by default (and the latest version of PowerPress also does so). It joins a growing number of podcast hosting companies who have removed email addresses from feeds for privacy.
March 14, 2023:
March 9, 2023:
February 27, 2023:
February 14, 2023:
January 30, 2023:
January 26, 2023:
    Podcast hosting company Blubrry has released support for "value4value", a way to accept online payments from podcast listeners in apps like Fountain, Castamatic and Podverse. The company has partnered with Alby. With more than 100,000 shows using Blubrry, this is the biggest podcast host so far to natively support value4value. The company will release further support for the new podcast namespace next week.
January 19, 2023:
    Blubrry has launched Media Mastering by Auphonic as a tool for their publishers. The integration allows quick and easy audio post production, ensuring it's the right volume level and includes noise reduction. It's free for all customers for the next thirty days.
January 16, 2023:
January 10, 2023:
    Later today, Apple Podcasts will announce the launch of Delegated Delivery (beta), allowing creators to publish Apple Podcasts Subscriptions content directly from their participating hosting provider dashboard. Blubrry, Libsyn, Triton Digital's Omny Studio and RSS·com are the first to offer the service: Acast, ART19, Buzzsprout and other providers will follow. Creators can still upload subscriber audio directly to Apple Podcasts Connect.
December 29, 2022:
    "We are 95% complete at Blubrry for our Dashboard customers in adding a pile of Podcasting 2.0 tags and features. We will release them come the new year and when we finish testing. V4V is also almost ready," posts Blubrry's CEO, Todd Cochrane.
December 27, 2022:
    Blubrry posts a list of some of the events the company plans to go to next year: but in rhyme.
October 12, 2022:
October 3, 2022:
    Podping, a method of faster notification of your new episodes, is now supported by PowerPress. The Blubrry publisher "is not far behind", Todd Cochrane tells us.
September 20, 2022:
August 22, 2022:
August 18, 2022:
    Blubrry has unveiled a way all its hosting customers can earn money through programmatic advertising. There are no minimum downloads or audience figures required; the company is using SoundStack. We're also told to expect a big announcement from the company on Monday.
August 9, 2022:
    Blubrry has partnered with Descript to allow Descript users to publish their edited podcasts directly from the app. Blubrry joins Buzzsprout, Captivate, Castos, Hello audio, Podbean, Podcast·co and Transistor with this functionality. Blubrry publishing is also available directly from Hindenburg.
August 3, 2022:
August 2, 2022:
August 1, 2022:
    Boosts this week include 2222 sats from Blubrry's Mike Dell ("I think I have the hang of this"); 1024 sats from Dave Jones besmirching Spotify once more ("When the Index first started people were roundly skeptical of there being 4.5 million podcasts. Now everyone wants to claim that number"); 3 sats from JAF2100 ("keep up", they say, intruiguingly); 1,000 from Fail Better Media's Georg; 10 from cristobal_mena; 10 from xavi_herrera; and a thumb-up emoji and 10 sats from alfcamacho. If you get value from Podnews's podcast, please consider boosting it in your favourite new podcast app (try Fountain to get started).
July 29, 2022:
    Blubrry has previewed that programmatic advertising is coming to its customers: allowing you to enable pre-roll and post-roll advertising via companies that choose your show. Expect more information next month (they'll be at Podcast Movement).
July 26, 2022:
July 19, 2022:
    Following the acquisition of Podchaser by Acast, Acast's Ross Adams and Podchaser's Bradley Davis will be on the Podland podcast this Thursday. Meanwhile, Mathew Passy wonders if the acquisition enables Acast to "spam more podcasters", Matt Cundill wonders whether to keep information on Podchaser, and Blubrry's Todd Cochrane says he'll pull all his shows because of Acast's "spamming and poaching". Acast tell us the acquisition is "completely unrelated to our email marketing strategy"; and we would also note that Acast doesn't appear to have sent a cold email marketing campaign, to anyone, since mid-June. Perhaps they've heard us.
July 13, 2022:
July 7, 2022:
July 1, 2022:
    Blubrry is working on a media kit generator tool for their customers to send to media buyers, and pre-roll programmatic advertising.
June 27, 2022:
June 22, 2022:
June 17, 2022:
June 15, 2022:
    Transistor's Justin Jackson has reported Acast to Canadian law enforcement and to Acast's email service provider, after the company targeted Transistor customers. Acast's email provider says that Acast's use is against its terms of service, and Jackson - who has previously worked for an email company - considers the emails are illegal under Canadian law. The company has recently targeted customers from Podbean, Captivate, Blubrry and others, using competitor's logos, and sending multiple follow-up messages to each podcaster. A spokesperson for Acast tells Podnews that the emails are "part of our continuing marketing strategy, which we don't currently plan to change".
June 3, 2022:
May 25, 2022:
May 9, 2022:
    If you've ever been to a podcast conference, you'll have picked up a Blubrry podcast notepad. They're quite neat. Turns out, other people think so, too.
April 22, 2022:
April 12, 2022:
April 7, 2022:
April 5, 2022:
March 15, 2022:
March 11, 2022:
March 10, 2022:
March 8, 2022:
March 1, 2022:
February 25, 2022:
    Noting that Chartable and Podsights have been bought by Spotify, Podtrac is owned by Authentic, and Triton Digital owned by iHeart, podcast analytics service PodInch has launched, offering "podcast analytics by an independent team which care about user privacy". (Blubrry remains independent, too).
February 17, 2022:
February 15, 2022:
January 25, 2022:
December 28, 2021:
November 30, 2021:
November 5, 2021:
    More acquisition news: Blubrry CEO Todd Cochrane has acquired a beard, according to evidence in today's Geek News Central. No terms were given; though we understand the beard is entirely made in the US. (All joking aside, the itchy beard is for raising cancer awareness as part of No Shave November.)
October 20, 2021:
    Facebook recently added podcasts into their app (mobile only, US only), but haven't talked too much about their plans for podcasting. 1.8 billion users visit Facebook daily, so anything they do to increase podcasting would be welcome. Today, Facebook's podcasting team is joining The New Media Show, with Libsyn's Rob Greenlee and Blubrry's Todd Cochrane, at 3pm Eastern. You can watch the live feed here.
September 21, 2021:
September 14, 2021:
September 9, 2021:
August 24, 2021:
August 23, 2021:
August 17, 2021:
August 3, 2021:
June 4, 2021:
April 27, 2021:
March 26, 2021:
    Samsung has launched Samsung Podcasts within the Samsung Free app in the US. The service offers instant access to "thousands of podcasts" from publishers like American Public Media, CNN Audio, Conde Nast, iHeartMedia, Kast Media, Motley Fool, NPR, PodcastOne, PRX, This American Life, Vox Media Podcast Network and Barstool Sports. Both Blubrry Podcasting and Libsyn have announced a launch partnership: both require you to specifically add your podcasts to the service. Samsung has a roughly 25% market share in the US; this is available now on Galaxy S21, Galaxy S20, Galaxy Note 20, Galaxy S10, and Galaxy Note 10 devices.
March 24, 2021:
March 23, 2021:
March 18, 2021:
March 16, 2021:
March 15, 2021:
March 10, 2021:
March 4, 2021:
February 3, 2021:
January 28, 2021:
January 19, 2021:
January 14, 2021:
    Todd Cochrane's Geek News Central will today release its 1,500th episode in a live recording from 7.30pm ET via Facebook. Todd is also CEO of Blubrry, and tells Podnews of the benefit of using your own product: "While I love doing my show for my family of listeners, I strongly believe the only way to stay abreast of what is happening, and the struggles podcasters face in building a show and keeping advertisers happy, is by being in the trenches creating content." Congratulations to him.
January 12, 2021:
December 24, 2020:
December 23, 2020:
December 22, 2020:
    Libsyn has said it will support the Podcast Index tags, Adam Curry will announce in the next edition of Podcasting 2.0. Buzzsprout is already supporting the new tags, and Blubrry has already said it plans to support them soon too. The podcast will have a special guest: our Editor.
December 15, 2020:
November 23, 2020:
November 18, 2020:
November 9, 2020:
October 26, 2020:
October 21, 2020:
October 13, 2020:
October 6, 2020:
    Congratulations to Blubrry CEO Todd Cochrane, for whom yesterday was the 16th anniversary of becoming a podcaster. "It all started in Waco, Texas in a Hampton Inn hotel room. Sounds like the start of a scary movie," he says. Cochrane wrote Podcasting: Do-It-Yourself Guide in early 2005, before podcasts had even made it to the Apple iPod. (There's currently one still available at Amazon - or Todd has six in a cupboard, according to a recent podcast).
September 24, 2020:
September 14, 2020:
    Congratulations to podcast host Blubrry, who celebrates 15 years in business tomorrow. Enjoy a free virtual event with trivia and prize giveaways.
September 1, 2020:
August 28, 2020:
August 26, 2020:
August 11, 2020:
August 4, 2020:
July 24, 2020:
July 23, 2020:
June 26, 2020:
June 9, 2020:
    Blubrry has made its Professional Podcast Hosting product available via AWS Marketplace. This allows companies with a billing relationship with Amazon Web Services to easily add Blubrry podcast hosting. CEO Todd Cochrane tells Podnews that the company has plans for further integration to help developers.
June 2, 2020:
    Podcasting WordPress plugin PowerPress has been updated to v8.3, offering an improved user experience and interface. The plugin from Blubrry powers more than 60,000 active podcasts.
May 29, 2020:
May 27, 2020:
May 21, 2020:
    First look: Podcast hosting and analytics company Blubrry has announced a private internal podcasting service, allowing companies and organisations to produce secure audio and video on-demand for their employees and members. The company says it's responding to increased need, driven by the high number of people working from home.
May 19, 2020:
May 12, 2020:
May 5, 2020:
April 28, 2020:
April 8, 2020:
    How many takedowns have Blubrry and Libsyn had from Spotify because of coronavirus-related concerns? Hardly any - "under double digits" according to Todd Cochrane of Blubrry, speaking on The New Media Show.
April 7, 2020:
    Podcast host Blubrry have also published their own statistics regarding coronavirus. "Total downloads were only down one-half of 1%", they say, though they add "The last week of March saw the sharpest decline compared to the previous weeks in the month."
March 16, 2020:
February 12, 2020:
January 30, 2020:
    Scene of the Crime, recorded in Coalfield WA by two former KIRO reporters, gets profiled by Seattle Weekly. "(Our) purpose is to do what we love, which is storytelling," they say. (Blubrry)
January 27, 2020:
    Podcast Insider, Blubrry's official podcast, has entertainment lawyer Gordon Firemark as guest this week. The podcast also says that Spotify passthrough is coming soon to Blubrry hosted customers.
December 27, 2019:
    The Sentenced to Life podcast tackles trauma, suicide and PTSD head on. "With honesty, humor and hope, it is our goal to shed light on these important topics and shatter the stigma around these very real and ever increasing issues," they say, and are asking for donations. (Blubrry)
December 19, 2019:
    Podcast host Libsyn is restricting its publishers from using some analytics companies. The company's recent platform update to add "URL prepends" for companies like Podtrac and Blubrry does not allow publishers to add Podsights, a company that measures the effect of podcast advertising. Attempts fail with an error, saying that the prepend is not compliant with privacy legislation. Podsights, however, say in a statement to us that "Podsights is GDPR and CCPA compliant, and data privacy is core to our business." Libsyn tells us: "We are taking these steps to help Libsyn, our customers and Libsyn partners better comply with CCPA and data privacy best practices globally, and because we feel it is necessary to protect listener privacy," though their statement does not mention Podsights by name.
December 16, 2019:
December 10, 2019:
    24% of all podcasts released in 2019 are in AAC/M4A format (the format Apple recommends). So says podcast host Blubrry, who have looked at MP3 vs AAC format files. However, the company points to M4A being the default for Anchor - and once you remove those, M4A format files only account for 4.3% of 2019's podcasts where podcasters have made a deliberate choice. One of those is ours.
December 5, 2019:
    The Spark Christian Podcast Conference has announced that Blubrry will be a silver sponsor of the event, and that CEO Todd Cochrane will be one of the speakers. The conference is in Houston TX, USA on Feb 21-22.
December 4, 2019:
November 19, 2019:
November 14, 2019:
    Cross Country Coffee Roadshow is back for a new season: Linda and Dan McGarry are driving from San Diego to Seattle, one coffee-shop at a time: interviewing the owners, customers and baristas. Even though they're driving to the birthplace of Starbucks, they "stop at only the best independent coffee shops/roasters". (Blubrry)
November 1, 2019:
October 24, 2019:
October 11, 2019:
    In the latest episode of Beyond Podcasting, Blubrry's CTO, Angelo Mandato, talks with Allan Tépper about the power of WebSub - a way to get your new podcasts onto podcast apps faster. (We've written about it before).
October 1, 2019:
September 17, 2019:
August 20, 2019:
    The latest episode of The New Media Show, recorded at Podcast Movement itself, included Lindsay Bowen from Pandora let slip that the company will share advertising revenue with podcasters; and an unusual pronounciation of Cochrane. (Blubrry)
August 14, 2019:
    Healthcare in the US costs an arm and a leg, so there's a podcast looking at the price to pay. Hosted by Dan Weissmann, it's just wrapped up season two, with a third season coming in the next few months. (Blubrry)
August 8, 2019:
August 7, 2019:
    Podcast Movement's main stage will be streamed live all day Wednesday and Thursday. The last event of Thursday is a live taping of the New Media Show, with Todd Cochrane (Blubrry), Rob Greenlee and Rob Walch (Libsyn), Lindsey Bowen (Pandora) and Sarah van Mosel (Stitcher).
August 5, 2019:
July 31, 2019:
July 24, 2019:
    Blubrry has already activated the new podcast categories in their platform; and we understand Libsyn should follow suit today. The Powerpress Wordpress plugin has a new release to also support the new categories.
July 19, 2019:
    Blubrry has launched Podcast Insider. The first episode has an interview with Brandon Dawson from The Distiller Podcast.
July 16, 2019:
    Stagepass, a company that allows podcast hosts and other creatives to increase their income by selling tutorials, retreats, sessions and other experiences, has announced a partnership with Blubrry, a podcast host that supports over 100,000 podcasters and shows. Blubrry's MacKenzie Bennett calls the partnership a "refreshing new take on monetisation".
June 26, 2019:
    There are now 706,000 podcasts, according to Blubrry. How many are still in production? About 280,000, according to this article by Amplifi Media - 18% of the podcast catalogue.
June 19, 2019:
    The Virtual Couch interviews Dan Radin from Auxbus. "Dan did a great job of talking about the state of podcasting, what compelled him, a 15-year veteran of the audio industry, to head into the podcast industry specifically, AND he teaches me how to better use my mic (after 135 episodes of my podcast)" (Blubrry)
May 22, 2019:
    At the end of last year we highlighted that Podtrac's figures were around 27% higher than Blubrry/RawVoice, who were awarded IAB Certification in early December.
May 16, 2019:
    Blubrry has announced it is offering measurement for partial downloads, which "breaks out those downloads that did not get to the finish line but did qualify as a countable download". Premium data, this is being offered free for Blubrry's hosting customers until July 1.
May 10, 2019:
    The podcast host ART19 is now IAB Certified, complying with IAB guidelines for measuring downloads. They join NPR and Blubrry.
April 30, 2019:
April 26, 2019:
April 12, 2019:
    We've added support for Blubrry's "subscribe via email" service in our podcast pages.
March 27, 2019:
    Podcast host Blubrry and voice search company Audioburst have announced a partnership. New and existing Blubrry users will have access to transcription, shareable short snippets or "bursts" for social, monetisation options and enhanced distribution and discovery.
March 13, 2019:
    Who cares about Ross and Patrick? features a newly married couple discussing topics "as broad as sobriety, mental health, wellness, New York City, comedy, pop culture, politics, sex and sexuality, and polyamory." Maybe relevant: it's #197 in the comedy podcast chart for Saudi Arabia. (Blubrry)
January 22, 2019:
January 21, 2019:
    Democracy Works returns for a new season. First up: the fundamental question of “What Is Democracy?”, featuring a conversation with writer and filmmaker Astra Taylor, who released a documentary of the same name last year. (Blubrry)
January 15, 2019:
January 9, 2019:
January 3, 2019:
    IAB Certification update: Whooshkaa lets us know that they, too, are in the process of attaining IAB Certification. They join Simplecast, Voxnest/Spreaker, Megaphone, Libsyn, Omny Studio, and ART19. Blubrry and NPR are already there.
December 31, 2018:
    Simplecast is in the process of attaining IAB Certification. They join Voxnest/Spreaker, Megaphone, Libsyn, Omny Studio, and ART19. With Blubrry and NPR having already achieved it, that's over a quarter of a million dollars that the IAB has earnt so far from certification. Cough
December 20, 2018:
    Libsyn have confirmed that they aim to achieve IAB Certification. They'd join Blubrry and NPR, who were the first to get the accolade earlier this week.
December 19, 2018:
    Here's a press release from Blubrry about their measurement certification.
December 14, 2018:
December 12, 2018:
    Podtrac has announced support for RAD, and their own RAD beta is open for signup. Other companies who've said they'll support it are Acast, AdsWizz, ART19, Awesound, Blubrry Podcasting, Panoply, Omny Studio, Podtrac, PRX, RadioPublic, Triton Digital, and WideOrbit.
December 6, 2018:
November 27, 2018:
    Chartable, a podcast analytics product, has added integration for Apple Podcasts Analytics. To use this, however, you need to share your Apple username/password with Chartable; the company told Podnews that "we triple encrypt all usernames and passwords with the same technology used by sites that ask for the same information for bank accounts". They've also launched Trackable, a redirect stats service much like Podtrac or Blubrry. (We're trying it out for our podcast).
November 12, 2018:
    Blubrry have published a set of guidelines on how to ensure your podcast statistics are accurate. Podnews podcast pages have always conformed to their requirements of no pre-loading or auto-playing.
October 29, 2018:
    Shedunnit is all about classic detective writers like Agatha Christie, Ngaio Marsh, and Dorothy L Sayers and promises to unravel the mysteries behind classic detective stories. It's produced by HotPod writer Caroline Crampton. (Blubrry)
October 25, 2018:
October 18, 2018:
October 4, 2018:
September 27, 2018:
September 24, 2018:
    What do your Spotify stats actually say? Blubrry's Todd Cochrane comments on the New Media Show that they measure "listens", not downloads, and that someone just needs to listen for 30 seconds to count.
September 12, 2018:
August 24, 2018:
    There might be about 540,000 shows in Apple Podcasts, but they're not all active. In fact, according to Todd Cochrane from Blubrry, 75% of podcast [shows] are no longer in production, he tells Stephen Goldstein - a phenomenon known as "podfade". Separately, Chartable's hosting data suggests only 16% of podcasts on the free podcast host Anchor have published more than 9 episodes: that figure rises to 77% of podcasts hosted on the paid platform Libsyn. (Anchor is considerably younger, of course.)
August 22, 2018:
    Caution: The data, in many places, confuses "top RSS feed hosting platforms" with the audio hosting platform. As an example: the RSS feed for NPR's Up First is hosted by npr·org, but as we note on that page, the audio is hosted by Triton Digital; npr·org is not the "podcast host". Chartable say they are re-running the dataset and will post updated numbers in the next twenty-four hours. Expect Libsyn and Blubrry, who host audio and also offer tools for third-party RSS feed generation, to appear higher in the revised figures.
July 25, 2018:
    AdsWizz has launched a podcast platform partnership program with a set of podcast hosts including Blubrry, Libsyn, Voxnest, StreamGuys and EmpireStreaming. The program offers 'massively accelerated revenue growth' to podcasters on those platforms.
July 23, 2018:
    French music service Deezer is adding podcasts to their product. Speaking on The New Media Show, Blubrry's Todd Cochrane said that Deezer have an API in place, and are approaching podcast companies for content.
July 18, 2018:
June 26, 2018:
    Blubrry's PowerPress Podcast covers the Google Podcast app this week. In the podcast, Blubrry announce that Subscribe on Android will support Google Podcasts.
May 4, 2018:
May 3, 2018:
    Blubrry's Todd Cochrane has a view on the adoption of podcast pingback and RAD. He says he spoke with someone at Apple, and 'when posed the question on a scale of 1-10 would Apple participate in RAD I was asked why zero was not an option'.
April 13, 2018:
April 5, 2018:
April 3, 2018:
    Blubrry has partnered with SourceAudio to provide licensed music for podcasts. "This new offering will improve tenfold the availability of legal music for podcast producers," says Todd Cochrane, the CEO.
March 29, 2018:
    Podcast host Blubrry continues an assault on the radio business, posting a piece on podcasting's unlimited distribution. They're at the NAB Show in early April in Las Vegas NV, USA.
March 26, 2018:
March 22, 2018:
    Podcast Movement has revealed, in an email, their first sixteen speakers. We suspect they'll add them to the website shortly. From our supporter list, we'd highlight Todd Cochrane from Blubrry.
March 19, 2018:
    Blubrry asks Will Podcasting Save Radio?, highlighting the company's appearance at the NAB Show. (For comparison: Radio: 93% of the US listened last week. Podcasts: 17%.)
March 9, 2018:
February 8, 2018:
January 2, 2018:
    Two podcast hosts have looked back at their year's releases and activity - BluBrry and LibSyn.
December 15, 2017:
    Only 59% of iOS devices are running iOS 11. Apple Podcasts has 20.2% of all podcast plays, according to 2016 stats from Blubrry. iTunes has a further 11.6%. This may mean that Apple Podcasts Analytics could be only measuring 20% of total podcast plays.
December 7, 2017:
November 28, 2017:
November 9, 2017:
    Angela Mandato from podcast host Blubrry shares facts and stats from their own survey data and analytics, showing that podcasts are "still rising in popularity". "Nearly 63% of podcasts are consumed via mobile apps". US is the #1 country, with Canada at #3, the UK at #4 and Australia at #5. The #2 is surprising.
November 7, 2017:

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