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July 16, 2024:
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SoundStack and Barometer have partnered to provide SoundStack customers with curated collections of targeted shows for purchase.
July 9, 2024:
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Barometer and Audiohook have launched an enhanced brand suitability tool. It should result in less inventory being discarded.
May 16, 2024:
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Ad management company Flightpath has partnered with Barometer, a brand suitability service.
May 14, 2024:
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Ad management company Frequency has partnered with Barometer, a brand suitability and contextual targeting service.
April 11, 2024:
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Think one mention of murder in your true crime podcast means no monetisation? Not necessarily. Barometer and Sonnant have worked on a project to offer advertisers suitably separated ad placements, allowing them to reach your audience while avoiding unwanted alignment with the gory bits. The tool uses a contextual engine to set midrolls and other ad placements at a safe distance.
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