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August 15, 2024:
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Libsyn has partnered with Barometer to provide continuous verification of brand safety and suitability for every podcast in Libsyn’s marketplace.
August 7, 2024:
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Data that Podnews published a year ago suggested that some brand safety tools incorrectly categorise Black-hosted podcasts as risky, because of a lack of nuance and cultural understanding. Today, Barometer and DCP have partnered to create the Black Podcast Coalition - a collective of influential Black networks and shows. Shows will be tracked and certified for brand safety. The group suggests that these shows “are actually more suitable and less potentially risky than the average show in the Edison top 50.”
July 16, 2024:
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SoundStack and Barometer have partnered to provide SoundStack customers with curated collections of targeted shows for purchase.
July 9, 2024:
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Barometer and Audiohook have launched an enhanced brand suitability tool. It should result in less inventory being discarded.
May 16, 2024:
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Ad management company Flightpath has partnered with Barometer, a brand suitability service.
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