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Ausha suggests: Discover the art of audience engagement by creating detailed listener personas with Ausha's comprehensive resources.

Ausha suggests: Discover 10 Podcast Metrics to Measure Your Podcast Success

Ausha suggests: Explore 5 innovative ways to use transcription to enhance your podcast's accessibility and SEO

Ausha suggests: Discover strategies to dominate podcast search rankings in Ausha’s feature article

Ausha suggests: How to Find the Best Podcast Keywords for Your Show

Podcast host Ausha has launched a transcription service. The tool creates an Apple Podcasts-compatible transcript; transcripts are available in 99 languages in compatible podcast apps and on your Ausha website. It uses the podcast:transcript standard from Podcasting 2.0.

Episodic vs Serial Podcasts : A Comprehensive Guide for Content Creators (Ausha)

Thank you to podcast hosting company Ausha, which has returned as a Podnews supporter today. The company recently released a Podcast Search Optimisation tool across all platforms. Joining Podnews as a supporter shows your company is serious about podcasting, and helps us cover the stories that help the industry - you can be like Ausha too.

Ausha has published a study about the Apple Podcasts search algorithm, including gains for podcasters who use their keywords in podcast titles and descriptions. We link to the full infographic.

EXCLUSIVE: Podcast host Ausha has released its Podcast Search Optimisation tool for podcasts on all hosting platforms. After more than 700 people attended the company’s webinars on podcast search optimisation, the tool is now available to all podcasters.

Daniela Reyes has been hired by Ausha as the podcast host’s Head of Product Marketing.

Podcast hosting company Ausha has launched its Podcast Search Optimization control panel. The tool is aimed to ensure its podcasts reach the #1 slot in Apple Podcasts and Spotify search results.

The podcast dedicated to analysing podcast trailers, Trailer Park, returns for a new season today. The show plays a new podcast trailer, then checks it out to help creators make better short-form content. This time around, it's sponsored by Ausha and Fanlist.

Ausha published its list of podcast trends for 2024.

In the Podnews Weekly Review this week, hear from 21 people across podcasting about their highlights of 2023, and predictions for 2024. More consolidation for podcast publishers, diversity in monetisation techniques, big-name retirements as podcasting reaches 20, and the benefit of multi-platform podcasting, it’s all in this episode: speakers include Acast’s Ross Adams, Vox Media’s Nayeema Raza, Skye Pillsbury from The Squeeze, Ausha’s Jennifer Han, and many more. Listen here.

Ausha discuss what keywords you should use for your podcast.

Exclusive: Ausha is launching a Podcast Search Optimisation tool today. The tool monitors and optimises show appearance in podcast app search results, suggests keywords to rank for, and monitors Apple Podcasts and Spotify to measure the effect of any change. It's available in beta for selected customers today, before a full launch later in the year.

Ausha walk you through how to use a RØDE Podcaster microphone.

YouTube will fully support ingestion of RSS feeds for podcasts by the end of the year, it was announced at Podcast Movement by the Product Lead Podcasting at Google, Steve McLendon, speaking to Ausha's Jennifer Han. He also made the first public acknowledgement of the ongoing beta testing that we reported on in May. (It ingests RSS audio feeds and turns them into YouTube-hosted video, like CNN One Thing which we understand is using it.)

Bad news: YouTube's Kai Chuk is no longer answering questions at Podcast Movement (Wed, 2.30pm, Aurora C). Good news: his place will be taken by the Product Lead Podcasting at Google, Steve McLendon. A former co-founder of 60dB, he's been involved in the launch of podcasts on YouTube, but also looks after Google Podcasts - so knows a thing or two about the whole space. We hope to be there (if we can squeeze in) - the session's sponsored by Ausha.

Got questions about YouTube and podcasting? Here's your chance to ask Kai Chuk, YouTube's Head of Podcasting, a question. The best questions will make it to his appearance at Podcast Movement, being interviewed by Ausha's Jennifer Han.

Kai Chuk, YouTube's Head of Podcasting, will be at Podcast Movement next month. He'll be interviewed by Ausha's CMO, Jennifer Han (Tues, 2.30pm).

Podcast hosting company Ausha has been recognised as one of the 'Best Workplaces for Women', according to Great Place To Work.

Ausha has launched Ausha PRO, specifically designed for professional creators of branded podcasts.

In the Podnews Weekly Review this week, Sam Sethi and James Cridland talk with Alban Brooke from Buzzsprout and Maxime Piquet from Ausha about their use of AI in podcasting. The title and description is produced by AI, too.

Buzzsprout and Ausha have both launched AI tools to help podcasters when publishing new shows. Buzzsprout's tool automatically builds episode titles, descriptions, chapter markers and transcripts; while Ausha has added ChatGPT to help produce social media posts. Both services are available to all customers, joining other services like Capsho.

How will AI transform the podcast industry? Maxime Piquette, the CEO of Ausha, suggests it is possible to use AI in every step of podcast creation.

Podcast host Ausha has launched a new "location" feature. Depending on their plan level, podcasters get access to country, state or city-level data.

Podcast hosting company Ausha has added ChatGPT to its social media manager system as a private beta. It can now, if you want it to, automatically generate your social media posts with AI.

Podcast hosting company Ausha has been ranked in the top 100 companies in France as a great place to work; and #12 in those with fewer than fifty employees. (Here are the company's core values).

Ausha tells us how to check podcast name availability; starting with a trademark check. We've also written information about registered trademarks, and how they can help.

Ausha shows you How to Structure a Podcast in 5 Steps in the company's latest blog.

Podcast hosting company Ausha has a new CTO. Nicolas Defranoux joins the company from Google, according to the press release (he worked for DoubleClick in 2015). Co-founder Charles De Potter was formerly the company's CTO; he remains as CEO of RadioKing, an online radio software company that shares a corporate parent.

How do you measure podcast success? Ausha gives a number of things to look at, beyond the numbers.

Podcast host Ausha and Targetspot have just announced "automatic monetisation" for podcasts in a webinar this morning. Targetspot works with more than 5,000 advertisers: your podcast needs a minimum of 5,000 monthly downloads to be considered for these automatic prerolls.

Podcast host Ausha has launched a "smartlink" - a player for sharing that is intended to increase your conversion rate and downloads.

Podcast hosting company Ausha claims that branded podcasting is growing in audience. They also claim 95% renewal from brands using podcasting.

36% of podcasts are discovered on social media, suggests new research in an infographic from podcast hosting company Ausha and social media analytics company Iconosquare.

Ausha has launched Deeplinks, a method to link directly to an episode on a number of different platforms. Here's an example linking to an episode of their own tips podcast. It's free for all Ausha customers.

Ausha tells Podnews the podcast hosting company now has more than 10,700 podcasts on the platform, and achieved 167m downloads in 2022.

Podcast host Ausha has achieved IAB certification. The company was already following the ACPM guidelines, one of the two French podcast audience measurement organisations. Ausha's press release includes an infographic explaining what an IAB download is.

Podcast company Ausha has launched a new podcast called Tips - How to grow your podcast - hosted by Sarah Donnelly, an American comedian and podcaster, it's also available on YouTube. “Our goal is to create 10 minute bursts of joy, clarity, and inspiration for podcasters,” says Odile Beniflah, Head of US at Ausha.

Data: 32% of people in France (18-64) listen to podcasts, says new data from Havas Paris (en Français). French podcast platform Ausha translates some of the key findings, noting that "listeners consider podcasts spaces of tolerance, progress, softness, and trust."

French podcast hosting company Ausha, which recently launched in the US, has shared the company's values in a blog post.

Popular podcast platform Ausha ('Oh Sha') has launched in the US. The hosting platform, used by more than 7,000 podcasts in France, includes a social media manager, one-click sharing to YouTube, and monetisation options.

In France, podcast hosting company Ausha has a new visual identity and a refreshed website, with brighter images and a new slogan: "Boost your podcast game".

Targetspot has worked with Warner Music France to launch a podcast series, Avec ma gueule de Renaud, to promote the French singer's new album. It's hosted with Ausha.

Thank you to more than 600 new subscribers in February so far; including from people at Ausha, Netflix, Amazon, Claritas, Sybel, Apple, APM and Hessischer Rundfunk. If you're finding us useful, please tell your colleagues to subscribe too!

Podcast host Ausha has launched a complete social media management tool, and says its the first in the world to do so. Ausha is connected to Instagram, LinkedIn, Facebook and Twitter.

French podcast host Ausha has launched a networking space, called Club Ausha. It contains rooms for tips, podcast news, and webinars; and a matching room to find guests and cross-promotion partnerships.

In France, the Podcast Marketing Summit, organised by podcast host Ausha, is planned for June 17.

In France, podcast host Ausha has conducted research on how podcasters promote their show. 47% use social media; 14% use newsletters. Instagram is the most popular social media platform to promote new shows.

Podcastéo has looked at the French podcast industry. In the top 200, the most popular host is Acast (who bought the French company Pippa last year), ART 19 and Soundcloud; for smaller podcasts, the #1 host is Ausha, another French company. As is the case in many emerging markets, repurposed radio material leads the charts.

French podcast hosting company Ausha have raised €1.2m (US$1.3m). They plan to expand across Europe. The company has twenty employees.

Podcast host Ausha grabbed some pictures of new podcast research shared at the Paris Podcast Festival.

Speaker submissions are now open for Outlier Podcast Festival events next year, in Salt Lake City UT, Columbus OH and North Adams MA.

Deezer is coming after Spotify, and has substantially strengthened its podcast offering, partnering with Libsyn, Ausha, Podomatic, Blubrry and Simplecast in addition to Audioboom and Spreaker. Podcasters on those platforms will find automated submission tools; though you can add a podcast to Deezer from any platform. It reports a 250% increase in podcast usage on its platform over the last two years.

Thank you to Ausha, who host, share, manage and monetise your podcasts, for becoming our latest supporter. Be like them.

Oh, you want more stats? Try these statistics for the French podcasting market, showing that Pippa is the #4 podcast host in the country, and SoundCloud #3. Ausha is the most popular podcast host - a French company.