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Ausha is the first podcast marketing platform with all the tools a podcaster needs to launch and grow their show.
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Thank you to podcast hosting company Ausha, which has returned as a Podnews supporter today. The company recently released a Podcast Search Optimisation tool across all platforms. Joining Podnews as a supporter shows your company is serious about podcasting, and helps us cover the stories that help the industry - you can be like Ausha too.

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January 18, 2024:
    The podcast dedicated to analysing podcast trailers, Trailer Park, returns for a new season today. The show plays a new podcast trailer, then checks it out to help creators make better short-form content. This time around, it's sponsored by Ausha and Fanlist.
January 9, 2024:
December 29, 2023:
    In the Podnews Weekly Review this week, hear from 21 people across podcasting about their highlights of 2023, and predictions for 2024. More consolidation for podcast publishers, diversity in monetisation techniques, big-name retirements as podcasting reaches 20, and the benefit of multi-platform podcasting, it’s all in this episode: speakers include Acast’s Ross Adams, Vox Media’s Nayeema Raza, Skye Pillsbury from The Squeeze, Ausha’s Jennifer Han, and many more. Listen here.
October 25, 2023:
October 16, 2023:
    Exclusive: Ausha is launching a Podcast Search Optimisation tool today. The tool monitors and optimises show appearance in podcast app search results, suggests keywords to rank for, and monitors Apple Podcasts and Spotify to measure the effect of any change. It's available in beta for selected customers today, before a full launch later in the year.
October 10, 2023:
August 23, 2023:
    YouTube will fully support ingestion of RSS feeds for podcasts by the end of the year, it was announced at Podcast Movement by the Product Lead Podcasting at Google, Steve McLendon, speaking to Ausha's Jennifer Han. He also made the first public acknowledgement of the ongoing beta testing that we reported on in May. (It ingests RSS audio feeds and turns them into YouTube-hosted video, like CNN One Thing which we understand is using it.)
August 14, 2023:
    Bad news: YouTube's Kai Chuk is no longer answering questions at Podcast Movement (Wed, 2.30pm, Aurora C). Good news: his place will be taken by the Product Lead Podcasting at Google, Steve McLendon. A former co-founder of 60dB, he's been involved in the launch of podcasts on YouTube, but also looks after Google Podcasts - so knows a thing or two about the whole space. We hope to be there (if we can squeeze in) - the session's sponsored by Ausha.
July 31, 2023:
July 26, 2023:
    Kai Chuk, YouTube's Head of Podcasting, will be at Podcast Movement next month. He'll be interviewed by Ausha's CMO, Jennifer Han (Tues, 2.30pm).
July 11, 2023:
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June 2, 2023:
    In the Podnews Weekly Review this week, Sam Sethi and James Cridland talk with Alban Brooke from Buzzsprout and Maxime Piquet from Ausha about their use of AI in podcasting. The title and description is produced by AI, too.
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December 12, 2022:
    Ausha tells Podnews the podcast hosting company now has more than 10,700 podcasts on the platform, and achieved 167m downloads in 2022.
December 2, 2022:
    Podcast host Ausha has achieved IAB certification. The company was already following the ACPM guidelines, one of the two French podcast audience measurement organisations. Ausha's press release includes an infographic explaining what an IAB download is.
November 16, 2022:
    Podcast company Ausha has launched a new podcast called Tips - How to grow your podcast - hosted by Sarah Donnelly, an American comedian and podcaster, it's also available on YouTube. “Our goal is to create 10 minute bursts of joy, clarity, and inspiration for podcasters,” says Odile Beniflah, Head of US at Ausha.
October 27, 2022:
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October 12, 2022:
    Popular podcast platform Ausha ('Oh Sha') has launched in the US. The hosting platform, used by more than 7,000 podcasts in France, includes a social media manager, one-click sharing to YouTube, and monetisation options.
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Thank you to more than 600 new subscribers in February so far; including from people at Ausha, Netflix, Amazon, Claritas, Sybel, Apple, APM and Hessischer Rundfunk. If you're finding us useful, please tell your colleagues to subscribe too!

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April 15, 2021:
    In France, podcast host Ausha has conducted research on how podcasters promote their show. 47% use social media; 14% use newsletters. Instagram is the most popular social media platform to promote new shows.
April 16, 2020:
    Podcastéo has looked at the French podcast industry. In the top 200, the most popular host is Acast (who bought the French company Pippa last year), ART 19 and Soundcloud; for smaller podcasts, the #1 host is Ausha, another French company. As is the case in many emerging markets, repurposed radio material leads the charts.
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Thank you to Ausha, who host, share, manage and monetise your podcasts, for becoming our latest supporter. Be like them.

April 24, 2019:

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