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In case you missed it from a few days ago, mowPod has launched a forever-free way to check where your podcast is in the podcast charts all over the world.

mowPod Charts is a new replacement to Chartable’s chart ranking tool. “Forever-free”, the tool contains historic data, email notifications, and doesn’t require an account.

mowPod has made two promotions: James Flint becomes Director of Global Business Development and Marilyn Haigh is now Vice President of Sales.

Wondery, iHeart and Lemonada Media are all using a non-public product from MowPod - which gives extra lives and game credits to gamers if they follow shows on Apple Podcasts from game apps, according to a piece from Bloomberg’s Ashley Carman. It’s distinct from MowPod’s public product (which we looked into last year). It has the effect of driving more downloads and manipulating chart placings: she says at least nine of the current top fifty shows have been promoted in this way.

Jesse Kinney and Holly Garrard have been hired by mowPod. Kinney joins from iHeartMedia and SoundHound, and is Business Development Manager; Garrard joins from iHeartMedia and ESPN as VP, Audience Development.

Marilyn Haigh has been promoted to Senior Business Development Manager at mowPod.

Exclusive: Gossip, rumour, and beer - a combination that makes for interesting stories. We heard all kinds of tales while at Podcast Movement: so we did some investigation. Was this podcast promotion company doing something naughty - or was it just the beer talking?

mowPod has added AI-powered ad copy and precision targeting to its self-serve platform. The product turns podcast episodes into display ads, which are placed across the web to attract new listeners.

Chase Hattie has been promoted to Chief Revenue Officer at mowPod. He has worked for the company since 2019.

Thank you to mowPod for becoming our latest gold supporter. mowPod are a podcast audience growth agency, working with companies like iHeartRadio, The Gist and the Oprah Winfrey Network to grow their audience with real, engaged listeners. You should be a supporter of Podnews too.