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Podcast host Ausha has launched two new tools as part of its Podcast Search Optimisation features. The PSO Checker gives recommendations to help optimise your titles, description and tags; and the PSO Live Search lets you compare your podcast with your competitors.

22.7% of shows started on Spotify for Creators in January haven’t posted a new episode since the end of February - that’s better than the average, as is 20.4% for Ausha, 18.9% for Megaphone, 12.6% for Podbean and 12.3% for Libsyn. As you’d expect, podcast hosting companies with well-publicised free trials show the highest levels of podfade, including Spreaker (40%), RSS (71%) and Hubhopper (83%).

Podcast hosting company Ausha announced integration with automation platform Zapier. The tools allow you to automate a variety of tasks in more than 6,000 apps, including notifications whenever you post a new episode.

In France, new data was released about French podcast consumption (summarised here by Ausha), which has increased year-on-year. The research looks at “native podcasts”, which are distinct in the country from radio podcasts.

Ausha launched “Ausha Intelligence”, what it calls the first AI-powered tool designed to generate search-optimized show notes and promotional content. It was first demonstrated at Podcast Movement in Washington DC by Podnews’s Editor, and offers customisable prompts to match your editorial style.

Learn how to successfully pitch a branded podcast to your boss or clients with Ausha's guide.

Amplify your podcast's reach — grab Ausha’s ultimate marketing checklist to make every episode a success.

Discover Ausha’s 10 Podcast Metrics to Measure Your Podcast Success

Gain insights into key metrics for evaluating branded podcasts

Boost your podcast's discoverability with Ausha’s tips on choosing the best keywords.

There are a number of new features in Apple Podcasts with iOS 18, which is rolling out now. We covered enhancements to chapters last week; podcast host Ausha highlights other new features including sharing links to a specific timestamp, clickable timestamps in episode descriptions (which seem to work similar to Spotify and YouTube), and a revamped search engine. There are more details in a July post from 9to5Google, based on a beta release.

Explore Ausha’s 5 innovative ways to use transcription to enhance your podcast's accessibility and SEO.

Learn from YouTube experts: watch the replay of a live session with Ausha about Podcasting on YouTube with YouTube specialists. Step into the world of video podcasting and learn everything you need to know about Podcasting on YouTube.

Check out Ausha's top picks for AI-assisted podcast editing tools.

Master audience engagement by creating listener personas with Ausha’s guide.

Download 6 free podcast planner templates for your show from Ausha to keep your show consistent in publishing.

Discover how Ausha Helped the startup Iconosquare Boost Its Lead Base by 11%

Identify growth opportunities for your podcast by downloading Ausha’s Podcast marketing Growth Scorecard

Discover strategies to dominate podcast search rankings in Ausha’s feature article.

Master audience engagement by creating listener personas with Ausha’s guide.

Gain insights into Ausha’s key metrics for evaluating branded podcasts

Explore Ausha’s list of 10 top branded podcasts and what makes them stand out.

Explore 10 top branded podcasts and what, according to Ausha, makes them stand out.

Discover strategies to dominate podcast search rankings in Ausha’s feature article.

Learn how to successfully pitch a branded podcast to your boss or clients with Ausha's guide.

Ausha has published detail of how the Spotify algorithm works. It’s not just your titles and descriptions: it’s ensuring that users engage with your content, and that you use the right keywords for popular topics in your category.

Learn how to successfully pitch a branded podcast to your boss or clients with Ausha's guide.

Learn how to successfully pitch a branded podcast to your boss or clients with Ausha's guide.

Discover strategies to dominate podcast search rankings in Ausha’s feature article.

Above - what a request from the Apple Podcasts web player looks like, as seen by OP3. The user-agent looks like a browser; but the “referer” header makes it clear that this is coming from Apple Podcasts. Many podcast hosting companies (Ausha, Buzzsprout, Spreaker, Captivate and Transistor), and OP3, are using the referer to count these as Apple Podcasts downloads.

Discover Ausha’s Partner Program for Exclusive Benefits and to elevate Your Podcast Agency with Ausha.

Check out Ausha's top picks for AI-assisted podcast editing tools.

Exclusive: Podcast hosting company Ausha has launched an AI tool, “Ausha Intelligence”. The CEO Maxime Piquette, above, will unveil the tool later today at Podcast Movement. The tool has flexible AI that use Ausha’s understanding of podcast search-engine optimisation to produce metadata that’s customisable and designed to drive discoverability of new episodes.

Statistics in your podcast host - We asked a variety of podcast hosts. Ausha, Buzzsprout and Spreaker will correctly list this as Apple Podcasts. Omny Studio lists this separately as an Apple Podcasts website play. Captivate, Podbean, Megaphone, Spotify for Podcasters and RSS.com will list this as a browser (Chrome, Firefox, etc).

On the Ausha stage at Podcast Movement 👉 Discover the New AI for Podcasts: Search-Optimized Show Notes and Marketing Strategy Optimization.

On the Ausha stage at Podcast Movement 👉 Podnews Editor James Cridland will speak about the latest AI-tools to enhance your podcast workflow with a live demo of a brand new AI-tool.

On the Ausha stage at Podcast Movement: 👉 Elevate your audio-only show with video with effective strategies for wider reach on Social Media and YouTube.

On the Ausha stage at Podcast Movement: 👉 Tom Webster (Sounds Profitable) will reveal the latest data on podcast discoverability, precise marketing tips, and actionable strategies to elevate your podcast’s visibility.

On the Ausha stage at Podcast Movement 👉 Learn how the PSO Control Panel can skyrocket your podcast's visibility and dominate Spotify's search results.

Explore Ausha’s 5 innovative ways to use transcription to enhance your podcast's accessibility and SEO.

Let Ausha uncover which metrics to track for your YouTube podcast's success.

Learn how to expand your podcast's reach with Ausha’s advice on transforming audio episodes into captivating videos.

Learn how Ausha suggest you Find the Best Podcast Keywords for Your Show to boost your visibility in-apps.

Discover Ausha’s 10 Podcast Metrics to Measure Your Podcast Success.

Explore Ausha’s 5 innovative ways to use transcription to enhance your podcast's accessibility and SEO.

Discover strategies to dominate podcast search rankings in Ausha’s feature article.

Master audience engagement by creating listener personas with Ausha’s guide.

Ausha publishes “Everything you need to know” about YouTube for podcasts.

Ausha shares How to Enhance Your Podcast Rankings Effectively: our 5 strategies

Ausha has achieved ISO/IEC 27001:2022 certification for security of customer data. It appears to be the first hosting platform to receive it; Podbean, Chartable, Megaphone, Riverside and Veritonic all have SOC 2 Type II certification, a US equivalent.

Ausha suggests: Gain insight into key metrics for evaluating branded podcasts, and learn how to calculate your podcast's ROI effectively"

Ausha suggests: Explore 10 top branded podcasts and what makes them succeed

Ausha suggests: Learn how to successfully pitch a branded podcast to your boss or clients with Ausha's guide; and find expert podcasting partners with Ausha’s Agencies Directory

Ausha suggests: Boost your podcast's discoverability with tips on choosing the best keywords.

Ausha suggests: Discover strategies to dominate podcast search rankings in Ausha’s feature article

Ausha suggests: Master audience engagement by creating listener personas with Ausha’s guide.

Ausha suggests: Explore a curated list of 15 podcast agencies that will help you grow your show

Ausha suggests: Explore a curated list of 15 podcast agencies that will help you grow your show

Ausha suggests: Gain insight into key metrics for evaluating branded podcasts

Ausha suggests: Gain insight into key metrics for evaluating branded podcasts

Ausha suggests: Explore Ausha’s curated list of the top tools for AI-assisted podcast editing

Ausha suggests: Explore 10 top branded podcasts and what makes them succeed

Ausha suggests: Explore Ausha’s curated list of the top tools for AI-assisted podcast editing

Ausha suggests: Check out Ausha's top picks for AI-assisted podcast editing tools.

Ausha suggests: Learn how to top podcast search rankings with Ausha’s guide.

Ausha suggests: Explore 5 innovative ways to use transcription to enhance your podcast's accessibility and SEO

Ausha suggests: "Uncover which metrics to track for your YouTube podcast's success

Ausha suggests: Learn how to expand your podcast's reach by transforming audio episodes into captivating videos.

Ausha suggests: Discover the art of audience engagement by creating detailed listener personas with Ausha's comprehensive resources.

Ausha suggests: Discover 10 Podcast Metrics to Measure Your Podcast Success

Ausha suggests: Explore 5 innovative ways to use transcription to enhance your podcast's accessibility and SEO

Ausha suggests: Discover strategies to dominate podcast search rankings in Ausha’s feature article

Ausha suggests: How to Find the Best Podcast Keywords for Your Show

Podcast host Ausha has launched a transcription service. The tool creates an Apple Podcasts-compatible transcript; transcripts are available in 99 languages in compatible podcast apps and on your Ausha website. It uses the podcast:transcript standard from Podcasting 2.0.

Episodic vs Serial Podcasts : A Comprehensive Guide for Content Creators (Ausha)

Thank you to podcast hosting company Ausha, which has returned as a Podnews supporter today. The company recently released a Podcast Search Optimisation tool across all platforms. Joining Podnews as a supporter shows your company is serious about podcasting, and helps us cover the stories that help the industry - you can be like Ausha too.

Ausha has published a study about the Apple Podcasts search algorithm, including gains for podcasters who use their keywords in podcast titles and descriptions. We link to the full infographic.

EXCLUSIVE: Podcast host Ausha has released its Podcast Search Optimisation tool for podcasts on all hosting platforms. After more than 700 people attended the company’s webinars on podcast search optimisation, the tool is now available to all podcasters.

Daniela Reyes has been hired by Ausha as the podcast host’s Head of Product Marketing.

Podcast hosting company Ausha has launched its Podcast Search Optimization control panel. The tool is aimed to ensure its podcasts reach the #1 slot in Apple Podcasts and Spotify search results.

The podcast dedicated to analysing podcast trailers, Trailer Park, returns for a new season today. The show plays a new podcast trailer, then checks it out to help creators make better short-form content. This time around, it's sponsored by Ausha and Fanlist.

Ausha published its list of podcast trends for 2024.

In the Podnews Weekly Review this week, hear from 21 people across podcasting about their highlights of 2023, and predictions for 2024. More consolidation for podcast publishers, diversity in monetisation techniques, big-name retirements as podcasting reaches 20, and the benefit of multi-platform podcasting, it’s all in this episode: speakers include Acast’s Ross Adams, Vox Media’s Nayeema Raza, Skye Pillsbury from The Squeeze, Ausha’s Jennifer Han, and many more. Listen here.

Ausha discuss what keywords you should use for your podcast.

Exclusive: Ausha is launching a Podcast Search Optimisation tool today. The tool monitors and optimises show appearance in podcast app search results, suggests keywords to rank for, and monitors Apple Podcasts and Spotify to measure the effect of any change. It's available in beta for selected customers today, before a full launch later in the year.

Ausha walk you through how to use a RØDE Podcaster microphone.

YouTube will fully support ingestion of RSS feeds for podcasts by the end of the year, it was announced at Podcast Movement by the Product Lead Podcasting at Google, Steve McLendon, speaking to Ausha's Jennifer Han. He also made the first public acknowledgement of the ongoing beta testing that we reported on in May. (It ingests RSS audio feeds and turns them into YouTube-hosted video, like CNN One Thing which we understand is using it.)

Bad news: YouTube's Kai Chuk is no longer answering questions at Podcast Movement (Wed, 2.30pm, Aurora C). Good news: his place will be taken by the Product Lead Podcasting at Google, Steve McLendon. A former co-founder of 60dB, he's been involved in the launch of podcasts on YouTube, but also looks after Google Podcasts - so knows a thing or two about the whole space. We hope to be there (if we can squeeze in) - the session's sponsored by Ausha.

Got questions about YouTube and podcasting? Here's your chance to ask Kai Chuk, YouTube's Head of Podcasting, a question. The best questions will make it to his appearance at Podcast Movement, being interviewed by Ausha's Jennifer Han.

Kai Chuk, YouTube's Head of Podcasting, will be at Podcast Movement next month. He'll be interviewed by Ausha's CMO, Jennifer Han (Tues, 2.30pm).

Podcast hosting company Ausha has been recognised as one of the 'Best Workplaces for Women', according to Great Place To Work.

Ausha has launched Ausha PRO, specifically designed for professional creators of branded podcasts.

In the Podnews Weekly Review this week, Sam Sethi and James Cridland talk with Alban Brooke from Buzzsprout and Maxime Piquet from Ausha about their use of AI in podcasting. The title and description is produced by AI, too.

Buzzsprout and Ausha have both launched AI tools to help podcasters when publishing new shows. Buzzsprout's tool automatically builds episode titles, descriptions, chapter markers and transcripts; while Ausha has added ChatGPT to help produce social media posts. Both services are available to all customers, joining other services like Capsho.

How will AI transform the podcast industry? Maxime Piquette, the CEO of Ausha, suggests it is possible to use AI in every step of podcast creation.

Podcast host Ausha has launched a new "location" feature. Depending on their plan level, podcasters get access to country, state or city-level data.

Podcast hosting company Ausha has added ChatGPT to its social media manager system as a private beta. It can now, if you want it to, automatically generate your social media posts with AI.

Podcast hosting company Ausha has been ranked in the top 100 companies in France as a great place to work; and #12 in those with fewer than fifty employees. (Here are the company's core values).

Ausha tells us how to check podcast name availability; starting with a trademark check. We've also written information about registered trademarks, and how they can help.

Ausha shows you How to Structure a Podcast in 5 Steps in the company's latest blog.

Podcast hosting company Ausha has a new CTO. Nicolas Defranoux joins the company from Google, according to the press release (he worked for DoubleClick in 2015). Co-founder Charles De Potter was formerly the company's CTO; he remains as CEO of RadioKing, an online radio software company that shares a corporate parent.

How do you measure podcast success? Ausha gives a number of things to look at, beyond the numbers.

Podcast host Ausha and Targetspot have just announced "automatic monetisation" for podcasts in a webinar this morning. Targetspot works with more than 5,000 advertisers: your podcast needs a minimum of 5,000 monthly downloads to be considered for these automatic prerolls.

Podcast host Ausha has launched a "smartlink" - a player for sharing that is intended to increase your conversion rate and downloads.

Podcast hosting company Ausha claims that branded podcasting is growing in audience. They also claim 95% renewal from brands using podcasting.

36% of podcasts are discovered on social media, suggests new research in an infographic from podcast hosting company Ausha and social media analytics company Iconosquare.

Ausha has launched Deeplinks, a method to link directly to an episode on a number of different platforms. Here's an example linking to an episode of their own tips podcast. It's free for all Ausha customers.

Ausha tells Podnews the podcast hosting company now has more than 10,700 podcasts on the platform, and achieved 167m downloads in 2022.

Podcast host Ausha has achieved IAB certification. The company was already following the ACPM guidelines, one of the two French podcast audience measurement organisations. Ausha's press release includes an infographic explaining what an IAB download is.

Podcast company Ausha has launched a new podcast called Tips - How to grow your podcast - hosted by Sarah Donnelly, an American comedian and podcaster, it's also available on YouTube. “Our goal is to create 10 minute bursts of joy, clarity, and inspiration for podcasters,” says Odile Beniflah, Head of US at Ausha.

Data: 32% of people in France (18-64) listen to podcasts, says new data from Havas Paris (en Français). French podcast platform Ausha translates some of the key findings, noting that "listeners consider podcasts spaces of tolerance, progress, softness, and trust."

French podcast hosting company Ausha, which recently launched in the US, has shared the company's values in a blog post.

Popular podcast platform Ausha ('Oh Sha') has launched in the US. The hosting platform, used by more than 7,000 podcasts in France, includes a social media manager, one-click sharing to YouTube, and monetisation options.

In France, podcast hosting company Ausha has a new visual identity and a refreshed website, with brighter images and a new slogan: "Boost your podcast game".

Targetspot has worked with Warner Music France to launch a podcast series, Avec ma gueule de Renaud, to promote the French singer's new album. It's hosted with Ausha.

Thank you to more than 600 new subscribers in February so far; including from people at Ausha, Netflix, Amazon, Claritas, Sybel, Apple, APM and Hessischer Rundfunk. If you're finding us useful, please tell your colleagues to subscribe too!

Podcast host Ausha has launched a complete social media management tool, and says its the first in the world to do so. Ausha is connected to Instagram, LinkedIn, Facebook and Twitter.

French podcast host Ausha has launched a networking space, called Club Ausha. It contains rooms for tips, podcast news, and webinars; and a matching room to find guests and cross-promotion partnerships.

In France, the Podcast Marketing Summit, organised by podcast host Ausha, is planned for June 17.

In France, podcast host Ausha has conducted research on how podcasters promote their show. 47% use social media; 14% use newsletters. Instagram is the most popular social media platform to promote new shows.

Podcastéo has looked at the French podcast industry. In the top 200, the most popular host is Acast (who bought the French company Pippa last year), ART 19 and Soundcloud; for smaller podcasts, the #1 host is Ausha, another French company. As is the case in many emerging markets, repurposed radio material leads the charts.

French podcast hosting company Ausha have raised €1.2m (US$1.3m). They plan to expand across Europe. The company has twenty employees.

Podcast host Ausha grabbed some pictures of new podcast research shared at the Paris Podcast Festival.

Speaker submissions are now open for Outlier Podcast Festival events next year, in Salt Lake City UT, Columbus OH and North Adams MA.

Deezer is coming after Spotify, and has substantially strengthened its podcast offering, partnering with Libsyn, Ausha, Podomatic, Blubrry and Simplecast in addition to Audioboom and Spreaker. Podcasters on those platforms will find automated submission tools; though you can add a podcast to Deezer from any platform. It reports a 250% increase in podcast usage on its platform over the last two years.

Thank you to Ausha, who host, share, manage and monetise your podcasts, for becoming our latest supporter. Be like them.

Oh, you want more stats? Try these statistics for the French podcasting market, showing that Pippa is the #4 podcast host in the country, and SoundCloud #3. Ausha is the most popular podcast host - a French company.