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November 21, 2024:
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In the US, YouTube is the service used most often to listen to podcasts, according to Edison Research. 31% of weekly podcast listeners aged 13+ choose YouTube as the service they use most to listen to podcasts; Spotify is at 27%, and Apple Podcasts is at 15%, says the data.
November 19, 2024:
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The UK’s Goalhanger has announced its latest launch - The Rest is Classified will launch at the end of this month, hosted by a former CIA analyst and a national security journalist. The show will uncover the murky and often misunderstood world of international espionage. It’s to launch on podcast apps and YouTube.
November 18, 2024:
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Just days after Spotify’s video announcement, YouTube has announced that it is to run an online Q&A session on Dec 12. Kai Chuk, Global Head of Podcasting, and Steve McLendon, Podcast Product Lead, will be “spilling the tea on platform updates and answering your burning questions”. The session is free; they’ll be joined by Stephanie Chan, a Strategic Partner Manager for YouTube Podcasts.
November 14, 2024:
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Eligibility for the Spotify Partner Program requires you to use Spotify for Creators to host your podcast (or Megaphone in some cases); and you need at least twelve episodes, 2,000 unique Spotify users in the last month, and 10,000 streamed hours in the last month. (YouTube, by comparison, needs 1,000 all-time subscribers, but 4,000 streamed hours in the last year.)
November 12, 2024:
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The Podcast Haven has added a podcast search to help you check if anyone else has the same podcast name. “It’s a pain to check across platforms like Apple, Spotify and YouTube separately, so I created a one-stop search tool to handle it all,“ said its founder, Eric Montgomery.
November 11, 2024:
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Exclusive: Podpage has added a listener survey tool for anyone using its podcast website service. It uses standard questions inspired by Tom Webster’s The Audience is Listening, and you can add your own questions should you require.
November 8, 2024:
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Podtrac released its new US rankers for October. Most participating publishers saw increases in the month. As a reminder, the “top publishers” ranker also includes YouTube podcast consumption; 43% of downloads/views for Libsyn Ads shows are consumed on YouTube; 56% of Paramount’s are, too.
November 7, 2024:
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The live stream for The Rest is Politics during the presidential election saw 2mn views over an 18-hour period. The podcast got an additional 600,000 downloads during that time. You can catch up with part one and part two; and on Spotify. It was produced by Dizplai at Spotify’s NYC studios.
November 6, 2024:
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The New Books Network hits 25,000 episodes today. The network, a consortium of author-interview podcast channels dedicated to public education, is one of the largest podcast networks in the world.
November 5, 2024:
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Riverside now lets you add background music, and intro/outro music, to your recordings.
November 1, 2024:
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Max Cutler from PAVE Studios writes that creators are the new Hollywood; with podcasts “officially going mainstream”, YouTube dominating streaming, and engaged communities now directly connected to creators.
October 31, 2024:
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Craig Hewitt from Castos shares 10 Years Of Podcasting Experience In 28 Minutes on YouTube. There are 59 tips, too.
October 30, 2024:
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Joe Rogan has uploaded the full Trump interview to Elon Musk’s X, claiming that “there is an issue with searching for this episode on YouTube”. He had blamed a Spotify glitch for the video initially being unwatchable on YouTube. Rogan’s next guest will be JD Vance; negotiations continue with the Harris campaign.
October 28, 2024:
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What’s the biggest podcast on YouTube? It’s not Joe Rogan, says new research from Tubular Lab: Studio71’s Kill Tony more than doubled in watch-time in the last year.
October 25, 2024:
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YouTube Shorts can now be up to three minutes long. The update started rolling out earlier this month, making it an ideal place to promote podcasts. (Headliner might help.)
October 24, 2024:
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Yes, YouTube Music plays RSS feeds. Here’s how.
October 22, 2024:
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For podcasters who upload a video version of your podcast to YouTube, Podpage’s podcast websites have just rolled out automatic matching for your podcast episodes.
October 21, 2024:
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NPR’s Emily Kwong had a number of hints and tips in her Podcast Day Asia session in early September - including “fixing a plane while flying it”. We’d advise against doing that literally.
October 14, 2024:
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Clipwing tells us how to launch a youtube channel or podcast with evergreen content
October 11, 2024:
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Last week, we spoke with Spotify’s Maya Prohovnik - this week, it’s the turn of YouTube’s Sandy Wilheim to answer questions like... what is a podcast? Do I have to do video now? And how important is RSS to YouTube? You can read the answers here, or listen to the Podnews Weekly Review.
October 9, 2024:
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YouTube UK head of podcasts, Sandy Wilheim, has spoken to Broadcast Sport about best practice on the platform. She will be on the Podnews Weekly Review this Friday.
October 8, 2024:
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Headliner has added video support for podcasters. Creators can now quickly repurpose video episodes to maximise reach and engagement across social media and YouTube.
October 7, 2024:
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Below - but we don’t want you to miss it - YouTube Music plays podcasts via RSS. Here’s how
October 4, 2024:
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Axios has noticed the podcast capability in Google’s NotebookLM. It ends: “Anthropomorphic tech will always wow us — for a time, at least. But these tricks quickly become first mundane and eventually dull and passé.” The tool now works with YouTube videos.
October 1, 2024:
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Designated with Yaya Jata Fanusie is new today from Illicit Edge, "the world’s foremost source of financial crime news". The show features financial crime investigations, sanctions enforcement, and the key illicit finance challenges facing the world. The show is also available on YouTube.
September 27, 2024:
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Google’s NotebookLM - which (in part) lets you create a podcast-like experience from uploaded articles, like this, has added a built-in YouTube uploader, and better sharing tools. Since it’s a Google product, we assume it’ll be closed in three years; but it’s an impressive tool in the meantime.
September 25, 2024:
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For those wondering about audience engagement, read Ausha’s article “How Many Podcast Downloads is Good?"
September 20, 2024:
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There are a number of new features in Apple Podcasts with iOS 18, which is rolling out now. We covered enhancements to chapters last week; podcast host Ausha highlights other new features including sharing links to a specific timestamp, clickable timestamps in episode descriptions (which seem to work similar to Spotify and YouTube), and a revamped search engine. There are more details in a July post from 9to5Google, based on a beta release.
September 19, 2024:
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YouTube announced a new “hype” function to help boost videos from new creators, and earn them revenue as well. The gamification feature has been on beta test in Brazil, Taiwan and Turkey. We suspect it’ll work just fine for podcasts consumed within YouTube as well.
September 18, 2024:
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Learn from YouTube experts: watch the replay of a live session with Ausha about Podcasting on YouTube with YouTube specialists. Step into the world of video podcasting and learn everything you need to know about Podcasting on YouTube.
September 17, 2024:
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See how AI is changing the podcast industry in this Ausha YouTube Short.
September 13, 2024:
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Thought Spotify had stopped spending the big bucks on content? Think again: the company is making offers, reaching seven figures, to “encourage video-oriented creators to distribute their shows to the platform in addition to YouTube”, according to a new scoop from Bloomberg’s Ashley Carman. She points out that when you upload videos to the service, it pulls audio from the video file, rather than the RSS feed (thus cutting out dynamically inserted ads).
September 12, 2024:
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We Hate Movies returns for season 15 this week. The podcast is hosted by four movie aficionados who met in college and love to make fun of movies. Beyond that they have a Patreon community of over 9500 members, a YouTube show with 18K subscribers and they have a live tour. The season premiere is Twister, hot off the heels of the recent remake.
September 10, 2024:
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Buzzsprout’s iOS app now has lock screen widgets - to put today’s download numbers, or your progress towards the next milestone, on your iPhone’s lock screen.
September 9, 2024:
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From Crooked Media, What A Day has new artwork and a brand new host - Jane Coaston. She joins from the New York Times, where she hosted The Argument. The show also starts on YouTube today in social-first segments.
September 6, 2024:
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Lateral, a comedy panel game podcast hosted by YouTuber Tom Scott, about weird questions with wonderful answers, has posted its 100th episode (with guests from No Such Thing As A Fish). The show is live on stage for the first time next month; and the podcast releases a book with Pan Macmillan in early November.
August 29, 2024:
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Podcasts are more interesting to non-listeners than ever before, says new data. Sounds Profitable published The Podcast Landscape 2024, a look at podcast consumption in the US. It claims 53% of Americans ages 18+ listen to podcasts each month (6% higher than Edison Research’s claimed 47%). The data includes the top 20 “favorite podcasts” (13% of respondents say their favorite is Joe Rogan), and suggests that YouTube has extended its lead as the most popular place to discover new shows. The study interviewed more than 5,000 Americans in an online panel. Some of the data was previewed at Podcast Movement.
August 27, 2024:
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At Podcast Movement on the Monday, some of us were lucky enough to see none other than Lainey Wilson at an NPR Tiny Desk Concert. Here’s a link to the concert on YouTube - it premieres later today. See if you can hear our Editor’s politely restrained British clapping.
August 26, 2024:
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Omny Studio and Headliner have partnered to get customer podcasts onto the video platform.
August 23, 2024:
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Podcast Movement posted the highlights reel from the event which concluded yesterday. Good news: no Podnews Editor in this reel. Good news also: puppies!
August 22, 2024:
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YouTube has updated the company’s API tools with two new features intended for podcast hosts for podcast images and to mark a playlist as a podcast. YouTube Data API users can upload / update / delete square playlist images to any of their existing playlists (“podcasts”) via the playlistImages API; YouTube Data API users can also set / unset any of their existing playlists that have a square image as a podcast, via the playlists/update method.
August 21, 2024:
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True crime is the third most popular podcast genre; but 84% of the US population consume true crime content in some way, whether TV, YouTube, social media or podcasting. Edison Research presented the True Crime Consumer Report at Podcast Movement.
August 15, 2024:
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On the Ausha stage at Podcast Movement: 👉 Elevate your audio-only show with video with effective strategies for wider reach on Social Media and YouTube.
August 9, 2024:
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Let Ausha uncover which metrics to track for your YouTube podcast's success.
August 8, 2024:
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Former Spotify show Toni and Ryan will move to Acast on Monday, on the duo’s third anniversary; the show will be available on YouTube in full for the first time.
August 6, 2024:
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UK podcast producer Goalhanger is celebrating record numbers for its shows, with tens of millions of downloads and YouTube views for its politics and football shows. The country has just been through an election and the Euros football championship.
August 2, 2024:
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How do YouTube stats work for podcasters? YouTube isn’t, really, a podcast app - so what does that mean for the stats in your podcast host?
August 1, 2024:
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Locked On Podcast Network is launching two new sports Fast TV channels. Locked On NFL and Locked On College Sports will both stream on Amazon Fire TV, YouTube, NewsON and Zeam.
July 30, 2024:
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Flightpath is to unveil predictive analytics for YouTube at Podcast Movement 2024. It means that the tool now gives real-time visibility into future availability across YouTube as well as podcasting platforms.
July 29, 2024:
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In the UK, Channel 4 News thinks YouTube is ‘where podcast market growth really lies’, according to a story in Press Gazette. As evidence, the article quotes the apparent success of The Political Fourcast, which achieves “over 100,000 views per episode on average”. By comparison, two years ago, The Rest is Politics’s audio podcast got more than a million downloads per episode; and two years later they’re doing around 200,000 views per episode on YouTube.
July 25, 2024:
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Sports podcasting is booming in the UK, says PressGazette. The article quotes YouTube views, which are public.
July 24, 2024:
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YouTube Music added the ability to mark a podcast as played earlier in the month. We also notice that in Australia, we now get a “podcasts” chip at the top of the screen; you can now auto-download shows; and there are ways of filtering episode lists to only show, for example, unplayed or downloaded episodes.
July 19, 2024:
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“Using AI to read a personal endorsement—unless done for accessibility purposes—is both disingenuous and unethical.” So says ADOPTER Media, which has announced clear limits on the use of AI voice-cloning for host-read ads.
July 17, 2024:
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YouTube is looking for people to participate in a research study about podcasters who are “involved in creating the visuals of a podcast (i.e. waveforms, images, video shown in a video podcast).“
July 16, 2024:
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Captivate is doing a live unveiling of Captivate 2.5, the company’s new dashboard and some new features, on a live stream at 4pm UK time (11am ET). Captivate's Mark Asquith, co-founder and Managing Director, Garry Aylott, Head of Design, and Danny Brown, Head of Podcaster Experience will all be speaking.
July 15, 2024:
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Exclusive: Rhapsody Voices is to launch two new shows this week from established creators: one from Rabia Chaudry and another from YouTuber Geography by Geoff.
July 12, 2024:
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What’s the best way to start a video and audio podcast (and get it into YouTube, Spotify and Apple)? Justin Jackson from Transistor takes us through the process.
July 11, 2024:
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Plink now supports YouTube Music on its smart podcast link pages. This page for Stuff You Should Know is a good example. It should open YouTube Music directly on Android phones.
July 9, 2024:
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YouTube is now the “most-used” platform for podcast consumption, says a report from Cumulus Media and Signal Hill Insights.
July 8, 2024:
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Stephen Robles looks at Apple Podcasts vs Pocket Casts. Pocket Casts “wins on almost every level”, he says.
July 5, 2024:
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Podfollow links redirect users based on their device - so iOS users can be sent to Apple Podcasts or Android users to Spotify or a mobile landing page. They're often used as a way to link to shows on social media. Podfollow has now added YouTube as a destination; you’ll want to claim your show for free and add your YouTube playlist. See ours here.
July 4, 2024:
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Transistor’s bright-shirted Justin Jackson explains how to use Spotify’s new tool to upload video podcasts, wherever you’re hosted.
June 28, 2024:
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In the Podnews Weekly Review, Alban Brooke talks about Buzzsprout's new Android app, and Russell Harrower from podcast hosting company PodToo talks about interfacing podcasts with radio. We also hear the latest about YouTube and Google Podcasts.
June 27, 2024:
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The Bouquet Toss - A Wedding Planning Podcast has joined Love Stories TV. After five successful seasons as an audio show, it's now a video podcast, available on YouTube, Spotify, and Love Stories TV's streaming TV channel.
June 25, 2024:
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YouTube has added a “Your Podcasts” page. You’ll see it in the “You” tab in the YouTube app on mobile; and on the web on the sidebar: you get a list of shows you’re subscribed to. There’s a “Your Shows” rail in the YouTube Music app, too.
June 24, 2024:
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Creators: now’s the time to check if you’re still linking to Google Podcasts from your website, and remove those links. You’ve until the end of July 30 to get your podcast stats from Google Podcasts Manager. That website will also help submit your RSS feeds to YouTube, if you’ve not done that yet.
June 21, 2024:
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Riverside’s Kendall Brietman is on the Podnews Weekly Review this week to explain more of the features.
June 19, 2024:
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We should have known better: we suggested yesterday that Libsyn might be the only podcast hosting company that both supports video podcasts and can automatically upload those videos to YouTube. Of course, Castos also offers this feature.
June 18, 2024:
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Libsyn has integrated YouTube Music’s API, which lets podcasters automatically upload shows to YouTube. The API, which was announced at Podcast Movement Evolutions in March, automates the process of telling YouTube where your RSS feed is: Libsyn also pulls in statistics from YouTube to a separate page in the Libsyn dashboard.
June 13, 2024:
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68% of people listened to some or all of the podcast ads in the last episode they listened to, according to Ad Nauseam, new data released yesterday from Sounds Profitable. The US data suggests that while ad-skipping does happen, podcasting performs better than radio or YouTube. It also gives insight into how many ads listeners tolerate.
June 12, 2024:
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King Bach’s Court: A Royalty Podcast launches today, from Vine, TikTok, YouTube and Instagram stars Andrew “King Bach” Bachelor, Christina Bachelor, and Gary Glushon: a new, comedic podcast that’s a mix of solo musings and dynamic chats with special guests. The show is from Cloud10.
June 5, 2024:
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Powered by PodUp, Podcasting Secrets has a special guest this week - our Editor, James Cridland. Also available in video, the show "is packed with strategies, inspiration, and practical takeaways to help both seasoned podcasters and newcomers alike thrive in the exciting world of podcasting".
May 20, 2024:
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Podcast chapters are a slightly inconsistent experience, with ID3 chapters, Podcasting 2.0 chapters, chapters in the description (used by Spotify and YouTube), Podlove chapters (used by Spotify), and even M4A chapters. John Spurlock has checked every single podcast episode in April to discover that ID3 chapters are the most popular, but only exist in 1.9% of all new episodes. (Drawbacks with ID3 chapters are that they can’t be viewed in web-based players, nor can they be changed without uploading a whole new audio file).
May 17, 2024:
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Ausha suggests: Watch how artificial intelligence is transforming the podcast industry in this YouTube Short
May 16, 2024:
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Podcast hosting company Podbean has launched a YouTube Video to Podcast feature, allowing you to turn a YouTube playlist into a podcast. Blubrry launched a similar service in March.
May 15, 2024:
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Ausha suggests: Watch how artificial intelligence is transforming the podcast industry in this YouTube Short
May 14, 2024:
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Take a look at Pod Houston, in this fancy new video. Oziel Enriquez says that he is looking to empower other leaders to go local and launch in-person micro-events too.
May 8, 2024:
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The biggest podcast ever on YouTube is that episode with Joe Rogan and a slightly giddy Elon Musk, which has 69mn views, right? Wrong - it’s actually an Arabic language podcast from Saudi Arabia. The Fnjan podcast, now hosted with Thmanyah, has achieved more than 100mn views in the last eighteen months for its episode with a relationship and communication skills trainer.
May 3, 2024:
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In the Podnews Weekly Review this week, Kevin Finn talks about "fanmail", a new way for listeners to get in touch with Buzzsprout podcasters. Plus, Captivate's Mark Asquith talks about the YouTube integration the company has worked on this week.
May 2, 2024:
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Matt Medeiros writes “YouTube is not the saviour you’re looking for”, cautioning against YouTube “swallowing up another piece of the open web”.
May 1, 2024:
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Captivate has launched a set of integrations with YouTube onto podcast websites and for supporting podcast players.
April 29, 2024:
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With YouTube Booming, Podcast Creators Get Camera-Ready (The New York Times)
April 25, 2024:
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What is the future of podcasting on YouTube? Johanna Voolich, Chief Product Officer of YouTube, is interviewed by Rene Ritchie (and her conversation is written up in the company’s blog.) She describes the company’s vision of podcasting on the platform being an “eyes optional” experience; and confirms that YouTube does not plan to publish RSS feeds. She does, though, look suspiciously as if she knows a little more than she can say, when talking about whether YouTube might augment audio-only podcasts with AI visuals of its own.
April 24, 2024:
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How do YouTube stats work for podcasters? They’re not in your podcast host’s dashboard (probably); we explain why.
April 23, 2024:
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Google appears to have set a date for Google Podcasts to be switched off in countries outside the US. A support document has been updated to say “Users outside of the United States will be able to use Google Podcasts until mid-to-late June 2024”, 9to5Google has spotted.
April 17, 2024:
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UK media regulator Ofcom has released data on audio listening in the UK. The raw data is also available in full, and Adam Bowie has looked more closely into the data. He discovers that podcast listening is not growing overall in the country; but there has been a marked growth in younger listeners. Spotify, BBC Sounds and YouTube appear high in the list for podcast apps.
April 12, 2024:
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Want to help your listeners listen to your podcast on the YouTube Music app, but would prefer they listen to your proper RSS feed, rather than whatever YouTube wants to do with it? RSS2YTM gives your listeners instructions on how to get your RSS feed in the app. (You can share the link, too).
April 11, 2024:
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YouTube Music has unveiled improvements to the app: enhanced podcast sort options, a “recommended shows” shelf in the app, and improved search results. The company announced the changes on Reddit.
April 9, 2024:
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A talent agency focusing on YouTubers and Twitch streamers, including Mr Beast, Night has acquired The Roost Podcast Network from Warner Bros. Discovery. A majority of the team will be retained, including the head of the network, AJ Feliciano.
April 1, 2024:
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At Podcast Movement Evolutions, YouTube announced a YouTube Podcasting 101 workshop, to take place on Apr 26. It’s the first of a number of workshops, the company said. A new “Podcasts for you” rail in YouTube was shown, using square show art; unspecified enhancements to the podcast experience in YouTube Music were also teased.
March 29, 2024:
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The Podcast Host publishes “The truth about Video Podcasts on YouTube” - you don’t need video to succeed.
March 28, 2024:
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Caloroga Shark Media has signed Dig, Plant, Water, Repeat to produce a new podcast from the popular YouTube channel.
March 27, 2024:
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Exclusive: The Podcast Show in London has all gone a bit Pete Tong - the renowned DJ has been announced as the host of the Spreaker and Triton Digital official party. A number of speakers for The Podcast Show have also been announced: including Will Pearson and Carrie Lieberman from iHeartPodcasts, Alison Lomax, YouTube’s UK Managing Director, and Richard Knight, the Director of Audio for BBC Studios. The event’s in May - use
PODNEWS10
to save on selected passes.
March 26, 2024:
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Podcast Movement Evolutions starts later today in Los Angeles. The first session is the orientation event for new and veteran attendees. The AMBIES awards take place at 6pm PT / 9pm ET tonight: here’s a live video feed for you to watch the ceremony wherever you are (or see your email from Podcast Movement to RSVP). We’ll have a full list of winners tomorrow morning; and some exclusive data ahead of the unveiling of the Podnews Report Card 2024 at 9am.
March 22, 2024:
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Joe Rogan has 14.5mn followers on Spotify, reveals Ashley Carman in Bloomberg; that’s smaller than his total subscriber number on YouTube of 16.4mn. Her compilation includes the top shows on the platform, taken from a new UX feature.
March 19, 2024:
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Blubrry has launched Vid2Pod, a service to turn YouTube videos into open RSS audio podcasts. Post a new video on YouTube, and Vid2Pod automatically publishes an audio version for Apple Podcasts, Spotify and other services. (Here’s a demo video of the tool in action).
March 18, 2024:
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Another place to find new podcasts? Wondery is adding some of its sports podcasts to Amazon Prime Video, starting today. Wondery Chief Content Officer Marshall Lewy said that “being on Prime Video will help them connect with even more sports fans”. The shows continue on YouTube, Wondery+, and open RSS.
March 15, 2024:
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We Are Chelsea is a new football/soccer podcast today which will take fans behind-the-scenes of the most successful team in the Barclays Women’s Super League. It's also available on YouTube, and is produced by Crowd Branded.
March 14, 2024:
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An interesting example of good podcast ad-targeting on entertainment business podcast The Town (from Puck and The Ringer) - an ad targeting Disney shareholders telling them who to vote for in an upcoming AGM. (Thank you for the spot, Gene Monterastelli)
March 11, 2024:
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Episodes of The Joe Rogan Experience podcast are now available, in full, on YouTube - after the podcast ended its exclusivity deal last month with Spotify. Some industry observers had expected the video version to remain exclusive on the Spotify platform. However, the biggest podcast in the world is not marked as a “podcast” within YouTube Studio, and therefore doesn’t appear on the YouTube Podcasts index page.
March 7, 2024:
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The YouTuber-presented Dad V Girls After Hours has hit "1.5mn audio downloads and full episode YouTube views" in its first month since launch. It hit #1 in Spotify and #1 trending worldwide on YouTube on launch. It's produced by The Fellas Studios, a video podcasting company targeting 16-35 year-olds.
March 6, 2024:
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After a flurry of announcements last year, YouTube has gone quite quiet about podcasting. However, Steven Goldstein spotted Kai Chuk, who is Head of YouTube Podcasting, in the audience at the HotPod Summit last week. He writes about the session that Kai attended - which contained frustration about how slow YouTube is to see audience growth.
March 4, 2024:
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YouTube Music has fired around 50 staff looking to unionize, at the exact moment when they were in a meeting with Austin City Council asking for their help. Google deny they were fired, saying that they were contractors and the contract had ended - and that they need to negotiate with their employer. The National Labor Relations Board has said twice that the workers are jointly employed by both the contractor Cognizant and Google. The Alphabet Workers Union says Google’s action is illegal.
February 29, 2024:
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Podcast Tips with Rob Greenlee is live at 7pm Eastern today, with a special guest of our Editor, talking about video podcasting and podcasting round the world. Come for the British accent, stay for the insight.
February 27, 2024:
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A new sales company has launched for podcasters and YouTube creators: Amplitude Media Partners has been formed by John Donahue, who was most recently Senior VP of Sales at Libsyn’s AdvertiseCast. He says: “Our network’s goal is to assist Independent Creators in monetising their content through a back-to-basics approach of dedication and transparency, utilizing our experience and extensive Advertiser connections.”
February 26, 2024:
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Apple Totally Screwed Small Podcasts (and it was the right thing to do), says Hank from Scishow Tangents. It’s partially - but not entirely - referencing the iOS 17 changes.
February 23, 2024:
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Max Cutler, the founder of Parcast, has written a LinkedIn post about podcasting’s apparent shift to video, and praising YouTube’s podcast experience.
February 20, 2024:
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Buzzsprout has just rolled out YouTube as a supported destination in their Directories page, with six steps to get your podcast listed. In Buzzcast this week, a debate as to whether Spotify and YouTube are good for podcasting or not.
February 16, 2024:
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Podtrac has launched a global ranking - the first to include YouTube views. The first ranker for January 2024 says that Libsyn’s AdvertiseCast is #1 for “streams, downloads and views”, with the DailyWire+ at #2. However, DailyWire+ shows do 32x better on average than AdvertiseCast’s.
February 13, 2024:
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Rephonic has added a new feature - matching podcasts with YouTube channels in its directory, and a look at each country’s YouTube Podcast Charts.
February 12, 2024:
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How do YouTube stats work for podcasters? Particularly: “are they included in my podcast host’s total numbers?” (No.) We’ve all the detail.
February 6, 2024:
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The nominees have been announced for the iHeart Podcast Awards 2024. The awards, presented by The Hartford, will be announced on March 11 at SXSW (as well as being broadcast on the radio and streamed live on YouTube).
February 5, 2024:
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The world’s #1 podcast, The Joe Rogan Experience has renewed with Spotify. The show will no longer be exclusive: and will ‘soon’ be made available on additional platforms like Apple, Amazon and YouTube.
February 2, 2024:
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The Podnews Report Card would like to capture your thoughts on the big podcast platforms. It’s our third year of compiling this data, which we anonymise and feed back to Apple, YouTube, Spotify and Amazon - and we’re keen to know what’s changed. Please take part today; we’ll reveal the results at Evolutions by Podcast Movement in March.
January 31, 2024:
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Exclusive: Acast is blocking YouTube from ingesting Acast podcasts via YouTube’s RSS tool. An email from Acast’s support team seen by Podnews points out that YouTube requires all submitted podcasts to be ad-free; that creators will be unable to make money from listens on YouTube; and cites concerns that YouTube will divert listeners away from podcast platforms. “Acast has exclusive monetization rights to podcasts hosted with them,” it adds.
January 29, 2024:
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Science YouTube channel Kurzgesagt explains “How we make money on YouTube with 20mn subs”. Its shop earns 40% of its revenue. YouTube ads account for just 13%.
January 25, 2024:
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Willie D “won’t ever sell his podcast despite multi-million dollar offers almost weekly”, says Hip Hop DX. He’s the host of Willie D Live: the show is predominantly on YouTube, where most of his shows get fewer than ten thousand views.
January 19, 2024:
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There have reportedly been 100 redundancies at YouTube. The company employs 7,173 people.
January 18, 2024:
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The Media Roundtable returns this week, with our Editor among the guests. Does podcasting need the IAB? Why isn't programmatic advertising as good as host reads? And are podcasts on YouTube a real thing now?
January 17, 2024:
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Do plays on YouTube appear in my podcast host’s total numbers? No, they don’t. Here’s how do YouTube stats work for podcasters
January 16, 2024:
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Is it worth making a podcast? Transistor’s Justin Jackson started in 2012, and suggests it “has led to almost every good thing in my professional life since”.
January 15, 2024:
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YouTube Music is missing too many podcast basics, says 9to5Google. Abner Li is missing “mark episodes as played”, chapter support, and new episode notifications. (We’d add: skip-silence and volume-boost, please; but we like the “New episodes” view and when it gains swipe-to-mark-as-listened, it’ll be excellent).
January 11, 2024:
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YouTube has taken its RSS ingest tool out of beta. It’s now available in 98 countries. Podcasts uploaded in this way cannot contain advertising (just host-read sponsorships).
January 3, 2024:
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Simon Willison writes about consistency and “escalating streaks”, looking at the ten-year career of British YouTuber Tom Scott, who has just retired from producing weekly videos.
January 1, 2024:
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Want to hack your way to seeing what YouTube’s podcast homepage look like in other countries? No need for a VPN - just add
?gl=CA
to the podcast homepage URL, where CA is the two-letter country code you want. (You can only use this if your region has a podcast homepage of its own though).
December 29, 2023:
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We notice a YouTube Podcasts homepage has appeared for the UK: here’s how it looks.
December 28, 2023:
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Spotify now has more than 100,000 video podcasts on its platform, according to TubeFilter. They claim, as we covered on Nov 9, that video is more popular in the evenings, while audio is used more during the day. Spotify faces significant competition for video podcasts as YouTube Music ramps up its podcast aspirations.
December 26, 2023:
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Rephonic has launched a YouTube channel. James Potter will be adding indepth videos about podcast ads, PR and collaboration.
December 25, 2023:
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Blubrry has announced that it will support the
alternateEnclosure
tag, in a limited way, to help link to YouTube videos. That way, explains Todd Cochrane in the New Media Show, podcasters can link to YouTube videos directly (and use their bandwidth), while supporting SAT streaming, boosts and other things. This sounds fun - we might play with an example in our RSS feed.
December 22, 2023:
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Simplecast is reported to have added an integration with YouTube.
December 19, 2023:
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Not a podcast: Yule Log Jamz, the world’s “hottest” wood-burning sounds. The album features wood fires in Argentina, New Zealand, Sweden, Vermont and many other places. It’s an hour long and available wherever you stream your music - and even as a thrilling watch-along.
December 14, 2023:
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Almost 47% of people who watch video podcasts in the US say they have watched The Joe Rogan Experience in the last month. Only 29% consume the show on Spotify, though, with 71% saying they watch the show on YouTube. A new study called Sound You Can See, released by Signal Hill Insights and Sounds Profitable, also claims audiences differentiate “podcasts” from other content, and that YouTube podcast consumers hate YouTube’s ads.
December 12, 2023:
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For consuming podcasts, YouTube has more than twice the users of Apple Podcasts, and almost twice that of Spotify, according to a study of YouTube’s growth as a “power podcast player”, highlighted in a new study from Cumulus Media and Signal Hill Insights.
December 11, 2023:
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Elsie Escobar and Libsyn are releasing a prediction video at 8am ET today. Among those interviewed: our Editor, James Cridland.
December 8, 2023:
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Google now plans to kill Google Podcasts in the US as early as April 2024, in favour of the company’s YouTube Music app. For US users, the company has posted information on how to migrate to YouTube Music or another app; the Google Podcasts app in the US will contain an “Export subscriptions” banner at the top.
December 5, 2023:
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Headliner has posted how its own podcast is using video platforms like YouTube and TikTok.
December 4, 2023:
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Listeners can now add RSS podcasts in the YouTube Music app on all platforms, including iOS. Our own RSS2YTM website will help you/them add your favourite shows.
December 1, 2023:
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In the Podnews Weekly Review, we talk to Anna Sian from Spotify for Podcasters; Christiana Cromer from Descript; and Neil Mody from Headliner. Neil thinks YouTube is good for podcasters; Christiana shares what Descript is doing in terms of AI, and Anna talks about the new Spotify 2023 Wrapped for Podcasters. It's sponsored by Buzzsprout.
November 30, 2023:
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Independent financial advice podcast The Power Of Zero Show has officially crossed the impressive threshold of a million podcast downloads and a million views on YouTube. The show is produced by the Podcast Partnership.
November 27, 2023:
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Posy, a professional audio engineer, musician and Youtuber, tests a €20 and €1500 microphone next to each other (and a €200 one).
November 20, 2023:
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YouTube Music is (whisper it) quite a good, if basic, podcast app. From your friends at Podnews, this website will help you - if you want - listen to any podcast in YouTube Music, via the power of RSS. Shh.
November 16, 2023:
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Descript's Ashley Hamer shares How I got 10x YouTube subscribers by adding video to my podcast.
November 15, 2023:
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YouTube Music continues rolling-out its support for playing podcasts via RSS feeds. You can currently add new RSS feeds to the app using Android or the web; but you can play them back on the app on iOS already. We built a website to help listeners find RSS feeds (and for podcasters to link to). You'll also find a new YouTube Music button in our podcast pages.
November 14, 2023:
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Three new pages have recently appeared in YouTube's podcasting help section. They are: countries where the RSS ingest tool is available, detail on how to deliver podcasts to YouTube via RSS, and specific details about handling episodes.
November 13, 2023:
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John Spurlock has published all useragents for YouTube Music's RSS playback feature, which we covered on Friday. The user-agents are part of the shared opawg user-agents-v2 repository, and will now be measured by OP3.
November 10, 2023:
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Exclusive: On Android and the web, the YouTube Music app is rolling out support for adding a podcast using an RSS URL. This lets you listen to any RSS-based podcast within the YouTube Music app; it works as passthrough direct to the podcast host. So, even if your favourite podcast isn't on YouTube... you can still listen, on YouTube Music. (The app is pre-installed on most new Android phones).
November 9, 2023:
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Financially Inclined is back for a new season. Yanely Espinal looks how we can all use our finances to live life on our own terms. It's also on YouTube, and is created by Marketplace.
November 8, 2023:
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Exclusive: Payne Lindsey is to launch his first weekly podcast - and we've got the first look of the trailer to watch here. "Talking to Death" will launch on Nov 15, from Tenderfoot TV and iHeart, and combines a unique blend of storytelling and off-the-cuff conversations.
November 6, 2023:
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Podcast host RSS.
November 3, 2023:
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Chat Sh!t: The Official Rap Sh!t Podcast is back for a new season. It's the official after-show companion podcast for Max Original Rap Sh!t hosted by actress and content creator Jessie Woo and singer and YouTube sensation Zach Campbell.
November 1, 2023:
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Our page on understanding podcast statistics has been rewritten to include YouTube and updated information about Spotify for Podcasters.
October 31, 2023:
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In Australia, Shout Collective has launched, promising to match podcasts to brands. The company's founder Liam Daly, formerly of Acast and News Corp, says he is working at a more personalised level with a select group of podcasters, focusing on integration across a podcast's platforms including YouTube and social media.
October 24, 2023:
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The Inspired Money podcast is changing to be a more interactive format with weekly livestreams on YouTube. Host Andy Wang tells us that the change has led to more guest invitations being accepted, and better interaction with the audience.
October 23, 2023:
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Amrita Khalid, who's been writing HotPod for the last six months, has written a final update looking back at the last six months. She also writes about industry concerns around YouTube's podcasting plans (for more of which, try The Tech Stuff, below). HotPod's Ariel Shapiro returns next week.
October 20, 2023:
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Steve Goldstein and Jay Nachlis are guests on this week's Podnews Weekly Review talking about their research into YouTube's place in podcasting - and Gene Liverman is guest co-host. Come for the podcast news, and stay for the home automation chat.
October 18, 2023:
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Podcasters are the most trusted media personalities in the US, according to a new study. The second most-trusted are YouTubers (many of whom are, of course, podcasters). The data was released by Acast.
October 17, 2023:
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YouTube is now sending out emails to creators entitled Podcasts are on YouTube Music – make sure yours is too. It links to this page, which includes official buttons. We hear the company is also briefing some podcast hosting companies.
October 16, 2023:
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YouTube appears to be rolling out limited access to its RSS ingest service to some podcasters (we've heard it is visible to some people in the US and the UK). Invitations appear in YouTube Studio for podcast playlists. YouTube's Help Center has some detail on it. Podcast shows ingested in this way are visible globally on YouTube and within the YouTube Music app in selected countries.
October 13, 2023:
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Want to draw a picture of a cow in your audio editor? How about making it sound as if it's a cow too? Japhy Riddle shows us how it's done. Amazing.
October 12, 2023:
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Further reading/viewing: "Don't make podcasts radio," said Oxford Road CEO Dan Granger in a speech made at Podcast Movement which was made available this week on the company's YouTube channel … Acast's Megan Davies has posted about what she calls a revolutionary female podcast landscape in Saudi Arabia … NPR left Twitter six months ago; but the broadcaster says traffic to its websites has dropped by only one percentage point … and The Verge covers more about redundancies and cancellations at WNYC.
October 11, 2023:
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Machine Takeover - which blends Artificial Intelligence voices, narrative comedy, and immersive sound design as well as human acting - has produced a fully animated video version of the first episode. As befits an AI show, the video is completely AI-generated.
October 10, 2023:
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Podcasts are launching on YouTube Music in the UK today, the second-largest podcast market in the world. We're told there will be a podcasts destination page within the YouTube Music app (normally pre-installed on all modern Android phones). The company also reaffirmed that "Later this year, we'll offer support for creators to directly submit their RSS feeds to YouTube to distribute their audio podcasts." YouTube UK Lead Alison Lomax said: "We’re thrilled to be launching podcasts in the UK on YouTube Music. Podcasts have soared in popularity in recent years among all age groups, particularly Gen Z users, and there is clearly an appetite for this longer–form audio visual content."
October 9, 2023:
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YouTube continues to roll-out podcasts globally, and has added a podcasts homepage in Australia. It looks like this. We're expecting more countries to get podcasts in YouTube later this week.
October 6, 2023:
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Remote recording tool Riverside has launched a built-in teleprompter, and a way to upload files to the service.
October 4, 2023:
-
YouTube Music is adding auto-downloads for podcasts. Google Podcasts, which is top be replaced by YouTube Music, has this feature already.
October 3, 2023:
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The journalist Glenn Greenwald calls it "one of the world's most repressive online censorship schemes"; The Toronto Sun has also posted criticism.
October 2, 2023:
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Adam Bowie has written a long, data-rich, look into the the future for podcasts in YouTube.
September 27, 2023:
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Google Podcasts is to close, the company has announced. The news confirms Podnews's coverage in August that YouTube Music will allow you to add any RSS feed to the app, so you can continue to listen to your favourite shows in YouTube Music as a replacement. The company is working on a migration tool. They've also communicated the upcoming closure to listeners.
September 26, 2023:
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Listenbox says it offers a way to subscribe to your favourite YouTube podcast in any podcast player.
September 22, 2023:
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Riverside's Stephen Robles looks at the big changes in iOS 17's Apple Podcasts in a fancy video. As the podcast app responsible for more plays than any other, it's worthwhile tweaking what you do to make sure it looks great.
September 21, 2023:
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Headliner has added a free transcription service into Make, the company's audiogram and video tool. Once you log in, look for the big pink transcribe button. The product, called Eddy, also allows you to edit a podcast as if it's a word document. (We were given a complimentary subscription to Headliner to publish the Podnews Weekly Review on YouTube.)
September 20, 2023:
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Podcasts are now available via search in the YouTube Music app in many more countries. A search for Podnews Daily now finds our podcast in - according to our searches - Australia, New Zealand, Cambodia, India, Indonesia, Japan, Malaysia, the Philippines, South Korea, Singapore and Thailand (and, perhaps, other countries too) - along with the US, Canada and Latin America, who've had it for a while. It looks like this. We're not yet seeing podcasts appear in search results in Europe or the Middle East; though the search box correctly auto-completes "Podnews Daily".
September 19, 2023:
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Amy Westervelt, founder of Drilled Global and the Critical Frequency podcast network, has received a Journalist Of the Year award from Covering Climate Now, a global journalism collaboration co-founded by Columbia Journalism Review and The Nation. Watch the video announcing the award.
September 15, 2023:
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On YouTube, a twenty-minute documentary on Kast Media has been published by "Coffeezilla", the investigative journalist Stephen Findeisen - featuring Theo Von, Brendan Schaub, Whitney Cummings, Brian Last and Jim Cornette who all allege that they weren't paid by the company. The journalist talks to Kast Media's Colin Thomson and his former partner Dustin Knouse, and to creators on the network. Findeisen makes a number of allegations against Thomson personally, as well as the company. At press time, the video had over 1.5mn views.
September 13, 2023:
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Podcast hosting company RSS
September 7, 2023:
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This man defrauded our podcast, claims a new video from Theo Von. It's the latest claim from former creators at Kast Media. The video claims Kast Media CEO Colin Thomson is to work for PodcastOne/LiveOne; he has denied to Podnews that he has a confirmed future role at the company.
September 5, 2023:
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You can now leave comments on podcasts within the YouTube Music app.
September 4, 2023:
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Podshorty, a tool to “turn any YouTube video into an AI-summarized podcast” which we mentioned last month, has closed and refunded its users.
September 1, 2023:
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Transistor's Justin Jackson posts a review of Podcast Movement: "What makes the conference special is the relationships you build with people there. It's the one place you can get face-to-face time with podcasters, platforms, and other folks in the industry. This year, came away from Podcast Movement more inspired than ever."
August 31, 2023:
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Did you make it into the Podcast Movement Denver highlights video? The Podnews Puppies did…
August 29, 2023:
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Revive calls itself "a groundbreaking, generative AI audio enhancement" tool, which makes any recording sound as if it was recorded in a proper studio. We've an impressive demo YouTube video to watch.
August 28, 2023:
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You might use audio tool ffmpeg in your production process, but it comes with "a learning curve that looks suspiciously like a brick wall", according to Hackaday. The good news? There's a nice website here that adds a graphical interface to fiddle with it all. We didn't realise that there's an audio compressor built-in to ffmpeg, or a silence remover. Anyway, it'll let you play about with it all, and copy the output command. (We use ffmpeg to produce our daily podcast (from a WAV), and our YouTube version).
August 23, 2023:
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YouTube will fully support ingestion of RSS feeds for podcasts by the end of the year, it was announced at Podcast Movement by the Product Lead Podcasting at Google, Steve McLendon, speaking to Ausha's Jennifer Han. He also made the first public acknowledgement of the ongoing beta testing that we reported on in May. (It ingests RSS audio feeds and turns them into YouTube-hosted video, like CNN One Thing which we understand is using it.)
August 22, 2023:
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Remote recording tool Riverside has enhanced its editor in its latest release. This year, it's been upgraded to allow text-based editing, intros and outros, magic clips, silence removal and other features.
August 15, 2023:
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Podshorty will "turn any YouTube video into an AI-summarized podcast", joining many others doing audio summary tools.
August 14, 2023:
-
Bad news: YouTube's Kai Chuk is no longer answering questions at Podcast Movement (Wed, 2.30pm, Aurora C). Good news: his place will be taken by the Product Lead Podcasting at Google, Steve McLendon. A former co-founder of 60dB, he's been involved in the launch of podcasts on YouTube, but also looks after Google Podcasts - so knows a thing or two about the whole space. We hope to be there (if we can squeeze in) - the session's sponsored by Ausha.
August 3, 2023:
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If you love learning heaps of personal stuff about people on the internet including their embarrassing trips to the emergency department and tips on asserting dominance over landlords, SBS has all the laughs in its newest podcast, The Parasocial Social Club. It's hosted by TikTok'er Jenny Tian and Sydney comedian Kevin Jin, and is also available on YouTube and SBS On Demand.
August 1, 2023:
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Amazon is to require streaming video apps on its FireTV platform to share 30% of their ad revenue with the company, or to use the company's own ad sales program. Podcasts which contain advertising are not required to share ad revenue at this time - but we presume Amazon Music, Spotify and YouTube will all be watching this with interest.
July 31, 2023:
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Got questions about YouTube and podcasting? Here's your chance to ask Kai Chuk, YouTube's Head of Podcasting, a question. The best questions will make it to his appearance at Podcast Movement, being interviewed by Ausha's Jennifer Han.
July 27, 2023:
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YAP Media CEO Hala Taha is hosting a free webinar about cross-channel podcast campaigns on Aug 2. "Podcasts are no longer an audio-only format, and effective podcast campaigns lean into the strengths of each podcast influencer's platforms across audio, social media, livestream and youtube. Learn how cross-channel podcast campaigns drive better results and how to effectively design, price and track your next campaign."
July 24, 2023:
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Kast Media stands accused of not paying its podcasters. Jim Cornette and Brian Last devoted almost an hour of their latest show covering claims of Kast Media's behaviour. They allege that the company hasn't paid for the advertising sold on the show for some time; and that, should Kast Media's acquisition by Live One go ahead - and they sign an agreement - they would only be paid two-thirds of the money they are currently owed, with the final third as shares. Without the Live One deal however, which was pre-announced two months ago but has yet to go through, Kast Media is likely to go bankrupt, according to Kast Media's own lawyer, they say. The apparent situation is described by the podcasters as "forcing us into a bad deal".
July 21, 2023:
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Riverside has teased a set of updates being launched on Monday. Expect an AI-powered tool called "Magic Clips"; and awkwardly-long-silence detection. The company has also released a test of its transcription service.
July 20, 2023:
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Aligning with the Canadian launch of podcasts in the YouTube Music app, CBC Podcasts has launched a channel on YouTube. CBC already has more than eight million subscribers on the platform.
July 19, 2023:
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YouTube could be great at finding new listeners for your podcast, according to a study into podcast consumption on YouTube from Veritonic. 65% of people who watch a podcast on YouTube are consuming it for the first time, the data says. Also, we learn that 54% of listeners like to consume podcasts on YouTube because they enjoy seeing the hosts and their guests talk, we also learn; and (slightly unnervingly) 2% of people watch YouTube while driving.
July 18, 2023:
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Data: new research about podcasting in Taiwan has been released. 24.5% of the population (18-60) listen every month; YouTube, Spotify, Apple and Google are the top 4 platforms, with local apps KKBox and SoundOn next in the list.
July 17, 2023:
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A number of news podcasts are being censored by Meta's Facebook, Instagram and Threads in Canada, after the Canadian government passed Bill C-18, a new law requiring tech companies to pay to link to news content. The 905er podcast is one of those affected. In a video, Canadian YouTuber and journalist J.J. McCullough calls it "ill-conceived" and akin to extortion; our Editor has personal thoughts too.
July 14, 2023:
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9to5Google claims that YouTube Music is rolling out international support for 'podcasts', with some users in Canada and Brazil seeing podcasts appear in the music app. Separately, comments appear to also be rolling out. We've asked Google for comment.
July 11, 2023:
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Podcast Bestie, the Podcast with Courtney Kocak this week has Jeff Umbro from the Podglomerate sharing his five tiers of audience development to market your podcast. For the first time, the podcast is on YouTube too. (But it's still a podcast, right, Todd? Right?)
June 29, 2023:
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Meanwhile, YouTube still has to launch their podcast offering outside the US (where they launched in April). The company hasn't completed its RSS ingest trial, either, and consumption numbers are low. Meanwhile, YouTube is under fire for what some are calling "fraudulent conduct", after Adalytics researchers suggest as much as 80% of YouTube's video ads on third party sites are hidden and muted.
June 27, 2023:
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When asked which platform listeners use most often for podcasts, Spotify is #1 with 34%; YouTube #2 with 24% and Apple Podcasts #3 with 11%. (Apple Podcasts isn't on Android; Kantar says Android has a 51.6% share in Australia).
June 23, 2023:
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YouTube announced easier access to the YouTube Partner Program, with lower eligibility criteria. It unlocks monetisation options
June 22, 2023:
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First look: Magellan AI will announce today support for measuring the impact of traffic coming from YouTube alongside podcast and streaming audio. “In podcasting, there has historically been a gap in analytics with video viewership and results, leading to an over-reliance on modeling or guessing. We’re excited to bring a data-forward solution into the marketplace,” says Jim Ballas, Head of Publisher Partnerships at Magellan AI.
June 14, 2023:
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As part of the Digital News Report from the Reuters Institute, authored by Nic Newman, a chapter examines the consumption of news podcasts in a number of countries. Repackaged radio output dominates in less-developed podcast markets, the report finds; Spotify is the #1 place for listening to news podcasts except in the US, where the top spot is, apparently, YouTube.
June 12, 2023:
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First look: Podcast hosting company RSS.com has launched PodViz, an in-house visualisation tool to produce videos from audio podcasts for services like YouTube. The service supports chapter art and YouTube metadata; an example is here. It's not limited to the company's hosting customers: any podcaster can try it here.
June 6, 2023:
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YouTube is now the "most utilized podcast listening platform" in the U.S.: 29% say it is the platform they use the most, followed by Spotify (17%) and Apple (16%) - according to Cumulus Media and Signal Hill Insights, who have released the Spring 2023 Podcast Download Report.
June 5, 2023:
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50% of YouTube creators earn more than $500 per month, claims a new survey; but YouTuber Mike Figueredo posts that YouTube Revoked My Channel's Monetization and Won't Give Me Answers.
June 2, 2023:
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The Gen Z Podcast Listener Report was unveiled by SXM Media, focusing on US podcast listeners aged between 13-24. According to the study from Edison Research, 47% have listened to podcasts in the last month, and they are more diverse than US monthly podcast listeners as a whole. They discover shows by using YouTube, TikTok and Instagram. The report will be the subject of a free webinar on Jun 15.
May 31, 2023:
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Gabriel Galaza is looking for full time or freelance opportunities within the podcast and YouTube marketing space. He writes: "I have 9 years of experience with video audience development and recently moved into podcast marketing. Most recently, I worked at SiriusXM marketing numerous Stitcher podcasts to increase audiences and downloads (The Fckry with Leslie Jones, How Did This Get Made? to name a few)."
May 30, 2023:
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YouTube is to remove "Stories", a temporary post feature, later this month.
May 29, 2023:
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Our Editor has uploaded a copy of his speech from The Podcast Show 2023 - on the last twelve months in podcasting, and the kind of industry we want podcasting to be in the future.
May 25, 2023:
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Above: YouTube's UK Managing Director, Alison Lomax, spoke at a packed session yesterday at The Podcast Show in London, after we unveiled the company's RSS ingest trials. Asked whether she had any updates to share, she started by saying: "There is no big launch today, for anyone who's been reading Podnews. I hate to disappoint anyone on that." She did, though, confirm that podcast features on YouTube will be coming to the UK. "Can't say which part of the year, but what's launched in the US will be coming to the UK".
May 24, 2023:
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Exclusive: Podnews has obtained a document with full details of a YouTube "RSS Ingestion" pilot that it is running with some partners. The service pulls new audio from an RSS feed to upload it to YouTube, complete with a static image of the show art. Shows already using it are CNN's One Thing and CityCast Pittsburgh.
May 23, 2023:
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In his latest podcast, prominent podcaster and YouTuber Bandrew Scott explains why shows from companies like NPR and Slate are not doing well on YouTube. He suggests podcasters need to supply YouTube with video, and a specific re-edit, to make the most of the platform.
May 22, 2023:
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"I'm never going to click a podcast app to try and get into podcasting [for the first time]." Spotify's CEO Daniel Ek spoke to the Acquired podcast in a Spotify studio in Stockholm, and focuses on podcasts. Ek describes why podcasts are in the main Spotify app, rather than in a separate one; and when asked if Spotify should pay podcast creators, he replies that the company's goal is to be "the best partner for creators". (It's also in video).
May 17, 2023:
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A new podcast search experience in Google is being rolled out in the US. Users on mobile who search for generic terms like "kids podcasts" or "news podcasts" now get individual podcast cards, which, when clicked on, include links to players: Spotify, Apple Podcasts and Google Podcasts. The podcast pages also contain recent episode titles (and display on tablets as well as phones). Links to Apple Podcasts appear on Android, too (taking you to the web experience); the new search experience does not contain any podcast links to YouTube.
May 16, 2023:
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Let's get ready to Rumble; the online video platform is getting into podcasting with the acquisition of Callin, a social podcasting and live streaming platform. No terms were disclosed. Rumble hosts Donald Trump's Truth Social network, and the video platform is popular among American right and far-right users. Its competitor YouTube added podcasts last month.
May 11, 2023:
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Google unveiled a new household tablet with dock. During the launch the company, which owns YouTube, promoted Spotify as a way to listen to podcasts on the device. 🤦
May 10, 2023:
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As YouTube gets into the podcast world, how does the YouTube algorithm really work? How does it decide whether videos are any good? This video by Answer in Progress comes recommended by YouTuber Tom Scott.
May 8, 2023:
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Following reporting about dismal YouTube numbers on Friday… Folding Pocket contacted us with details of Up Front with Simon Jordan, which was launched last week. The podcast is #1 Sports Podcast on Spotify and on Apple Podcasts, but also has more than half a million views on YouTube in less than a week. (There are no podcasts on YouTube Music in the UK, either).
May 5, 2023:
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Podcasting on YouTube is a flop so far, reports Ashley Carman in her newsletter, examining audience numbers for shows from NPR and Slate.
May 1, 2023:
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SoundOut, a sonic brand tracking company, has published The SoundOut Index 2023, containing a look at company sonic brands in the US. Hot Pockets has the most recognisable sonic logo; Netflix is at 12; YouTube at 64; Audible at 104; and Acast's "North Star" sonic brand is at #111.
April 28, 2023:
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YouTube Music has officially launched its podcast service in the US. They have posted this advice for podcast creators, and badges (which, we note, talk about "listen on YouTube Music", despite the company suggesting we don't say that). It looks identical to our examination of the web version earlier this week. Two notable quotes:
April 27, 2023:
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Exclusive: Indonesia is going through a period of real and exciting change - some would even argue that it's reaching an inflection point. In our study of podcasting in Indonesia, we discover the Joe Rogan of the country, why many Indonesians confuse a YouTube video with a podcast, and the history of the medium.
April 26, 2023:
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YouTube Music now has podcasts - on the website version only for now. Use a US VPN, and you'll see a podcasts tab top left. Click it to see recommended episodes (Podnews Daily as #1 probably suggests it's personalised), and beneath, a list of featured podcasts showing the square images, like comedy and business. Searching for a podcast, like Podnews Daily, returns a list of podcasts and episodes. Podcast pages allow you to "add to library" (no subscribe or follow button here); and pressing play gives you the option of audio-only or video, as is standard with YouTube Music. The player automatically plays "similar content", which are not in any specific order; there's skip-forward 30 seconds and skip-back 10 seconds buttons (which aren't there for music). YouTube Music's web version is usually very similar to the app in UX and featureset; so podcasts through the app is presumably coming very soon.
April 19, 2023:
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Video podcasts are coming to APM. Financially Inclined, starting on Thursday, will break down money lessons for a teen and young adult audience. Episodes will be available on both YouTube and, in audio form, via RSS.
April 14, 2023:
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In a new study (here presented on video), "Hit Play, Boomer!", Edison Research and NPR have revealed that podcast listening among those aged 55+, so-called "boomers", has not grown in recent years. There is, however, a lot of opportunity in this age-group, said the President of Edison Research, Larry "boomer" Rosin, sharing opportunities to reach the audience.
April 13, 2023:
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Signal Hill Insights shares four bright signs for podcasting; a growth in podcast audience, continued ad spend, the buzz from YouTube, and much more room for growth. Get some positivity into your life.
April 12, 2023:
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NiemanLab report "why news outlets are putting their podcasts on YouTube", focusing on ESPN, Slate and NPR. Slate appear to be using Headliner, according to the article.
April 10, 2023:
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YouTube Music, which gets podcasting (in the US only) soon, is adding a sleep timer in readiness.
April 7, 2023:
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YouTube's "podcast" tab, which we reported on Monday, appears to have globally rolled out as promised in its apps (iOS and Android). Here's what it looks like. Meanwhile, Headliner has now generated more than 1.7mn full episode audiograms to places like YouTube. The company produces audiograms including automated uploading.
March 30, 2023:
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Highlighting the stories of never before told Jewish entrepreneurs who overcame the odds and built legendary businesses, Big Shot launches today - a podcast that looks like a documentary and feels like a conversation at a deli. Hosted by Harley Finkelstein (Shopify) and David Segal (DAVIDsTEA), the show is also in video on YouTube and Spotify.
March 28, 2023:
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First look: Gumball has expanded its host-read podcast advertising marketplace to YouTube. It allows marketers to work with YouTubers of all sizes, and has been already used by over fifty YouTube channels by some of the biggest ad brands.
March 27, 2023:
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Slate is the latest publisher to partner with YouTube to bring its podcasts to the platform. The Slate channel on YouTube includes archives of shows including Slow Burn, and new shows updated daily or weekly. Podcasts are available globally within YouTube, and will also be available in the US only on the YouTube Music app shortly.
March 24, 2023:
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Popular YouTube channel Linus Tech Tips has been hacked: the channel's 15.3mn subscribers got to see promotion for crypto scams instead. The videos now appear to have been restored.
March 23, 2023:
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YouTube appears to have turned-on specific UX for podcasting in the normal YouTube app. Our Editor sees it on iPad, iPhone and Android - with a full transcript and wording encouraging users to "Explore the podcast". The Podnews Daily podcast is on YouTube.
March 22, 2023:
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YouTube's Creator Insider has produced a video announcing the company's new podcast features and metrics. Unlike the announcement from the company earlier this week, this new video claims that the features are still rolling out; but that rollout will finish at the end of this week.
March 21, 2023:
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YouTube has confirmed our story/guess yesterday that podcast creation and analytics tools in YouTube Studio are now rolled-out to all creators. (Confusingly, those tools are still described as a test by YouTube, but we're told it's a full roll-out.)
March 20, 2023:
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In a tweet, YouTube has announced that "podcasts are a go!" We think this means that podcast tools are now available on YouTube Studio for all (and 9to5google suggests this too); though podcasts are not visible in YouTube Music for anyone yet. An explainer video has been published, along with a new section in YouTube's FAQs. YouTube has not responded to a request for comment.
March 17, 2023:
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The second season of Navigating Narcissism with Dr. Ramani has been released (and, also now has its own YouTube channel. Guests this season include Bill Cosby survivor Lili Bernard, Harvey Weinstein survivor Sarah Anne Masse, journalist Abby Ellin who was duped into falling in love with a conman and many others who have endured heartbreaking infidelity, devastating fraud, terrifying abuse and more.
March 16, 2023:
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9to5Google has spotted upcoming code in the YouTube Music app for podcasts. The data indicates that podcasts will appear in your library tab; and the search function in the app will search podcasts as well. You'll also be able to add episodes to your playback queue. YouTube Music gets podcasts in the US only later this year.
March 15, 2023:
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A YouTube video examines podcasting in Myanmar (Burma) since the military coup in 2021. It's produced by DVB, a banned media organisation within the country.
March 13, 2023:
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Data: Podcasting represents 12% of all time spent listening to ad-supported media, says Edison Research. Podcasting is beaten by AM/FM Radio and YouTube for all ages.
March 10, 2023:
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Our Editor James Cridland shared the results of the Podnews Report Card at Podcast Movement. We'll have this data in full in Monday's Podnews; but overall, Apple has increased its lead over Spotify as the most favoured podcast platform used by podcast creators. YouTube is eagerly awaited by many publishers; and Google Podcasts saw a disappointing fall in ratings from those in the industry.
March 9, 2023:
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A video "celebrating podcast creators" includes Joe Rogan saying how much he's enjoyed being on Spotify. The first promotion of Rogan for some time by the company, it could, perhaps, be read as a suggestion that he'll renew his contract later this year.
March 3, 2023:
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Podcast listening has hit record highs, according to The Infinite Dial® from Edison Research: now, 120mn Americans are listening to podcasts at least once a month (above); weekly podcast listening also increased. Find an infographic with podcast data below, watch the webinar, or download the full deck.
March 2, 2023:
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YouTube's new CEO, Neal Mohan, has written a blog post on the company's 2023 priorities. There's a paragraph about podcasting, which reflects the announcement made last week.
February 28, 2023:
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The Mark Levin Podcast has a new home on YouTube, as Cumulus Media launches Mark Levin's official podcast channel on YouTube. The channel will contain a number of different segments from the show.
February 27, 2023:
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YouTube podcasts: The Hollywood Reporter was present at the Hot Pod Summit last week, and the YouTube Music announcement. So was Axios, who said the mood was upbeat. Bandrew Scott calls the announcement confusing, asking how the "ad-funded background listening" is going to work for podcasters. In emails to Podnews, "I only think this will work if the podcasts are available both on YouTube and YouTube Music simultaneously. I’m not sure if that was clarified." says Anthony Frasier. (Our podcast playlist appears visible on YouTube too). "Upsetting it is US only at the moment," says a Canadian reader (echoing our thoughts); "they are totally fumbling a massive opportunity".
February 22, 2023:
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Here's a "confidential and proprietary" guide from YouTube about best practices for podcasting on the platform. In spite of being called a "new" guide, it dates from mid 2021, and doesn't yet detail any of the new podcast features in YouTube.
February 20, 2023:
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YouTube has announced a test to allow podcasters to "create and measure podcasts in YouTube Studio". If you're in this experiment (we're not), you can upload a podcast, view podcasts, and mark existing playlists as podcasts (presumably so that they appear on the YouTube podcasts homepage, which is a US-exclusive for now). It also adds analytics. It's another slow step towards podcasts on the platform.
February 17, 2023:
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Susan Wojcicki has stepped down as CEO of YouTube. She has been at Google for almost 25 years, and rented out garage space to Sergey Brin and Larry Page in 1998. Neal Mohan will be the new CEO; he's currently Chief Product Officer for the company.
February 15, 2023:
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YouTube's Head of Podcasting Kai Chuk is to speak at next week's Hot Pod Summit in Brooklyn NY, USA. Ariel Shapiro "will be doing a short interview with Chuk about how YouTube plans to leverage its position as the top streamer of podcasts". YouTube took part in a number of large events last year, but didn't make any announcements; and features in a leaked document shown to publishers last March have yet to materialise.
February 14, 2023:
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Here are the Hindenburg team demonstrating the new Hindenburg PRO v2.
February 8, 2023:
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Freakonomics Radio has announced a new YouTube channel with its podcasts. The network also plans to experiment with short- and long-form video, and animation. It claims the partnership will help with searchability for their shows, and will make the content more accessible, with captions and transcripts.
February 3, 2023:
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Headliner points us to modified YouTube rules on effing swearing, after some flipping great feedback from platform creators.
January 31, 2023:
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Libsyn has unveiled an integration with YouTube metrics data. Libsyn podcasters will see metrics for shows; AdvertiseCast will also use this data in its marketplace.
January 27, 2023:
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Remote recording tool Riverside has released a comprehensive report on the future of video podcasting for brands. 38% of consumers prefer YouTube as a podcast player, the company has found.
January 19, 2023:
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Exclusive: Adori is looking for podcasters to use the company's new tools to publish, share and grow their podcast on YouTube. The first 100 eligible podcasters get free access to AI-powered tools to upload and enhance their show on YouTube, and some bespoke support. There are demo videos and more details on their website.
January 18, 2023:
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The Google Podcasts app has had no feature updates for the last eighteen months; the Google Podcasts Creators Program closed this month; and now with the removal of the product from Google Search, the business unit that owns the app, we asked if Google Podcasts is to close. The answer: "YouTube and Google Podcasts serve different needs. Both serve podcast listeners today and we are not changing this right now. We have nothing more to share at this time."
January 17, 2023:
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Matt Medeiros writes that, due to downsizing, he left Castos last week. He was Director of Podcaster Success for the podcast hosting company; and tells us what he's good at in this YouTube video. "If there are any podcast companies hiring, I'd love to chat!"
January 16, 2023:
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Ausha has launched Deeplinks, a method to link directly to an episode on a number of different platforms. Here's an example linking to an episode of their own tips podcast. It's free for all Ausha customers.
January 13, 2023:
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46% of podcast listeners say they prefer listening to podcasts with video, according to a Morning Consult survey. Among the reasons why: "to see facial expressions and reactions from the hosts and guests", and "to better focus on the podcast". The same survey unsurprisingly puts YouTube as the most preferred podcast platform among podcast listeners; Spotify, Apple Podcasts and then Pandora.
January 12, 2023:
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Riverside has added a video editor to their remote recording tool; and a way to edit transcriptions.
January 6, 2023:
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The Google Podcasts app itself got no new feature updates in 2022. A press release announcing a Google-branded podcast forgot the platform existed in February. A YouTube document suggested it might merge into that product; but progress seems to have stalled. The third biggest podcast app, it was responsible for 2.6% of all podcast plays from Buzzsprout in December.
January 3, 2023:
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Exclusive: Spotify appears to have enhanced chapter support within the Spotify podcasts app. Nic Ivanov, founder of Vizzy, notes that there's a new Chapters section in an episode page, and chapter marks and titles within a new player which is rolling out to both iOS (above) and Android. However, Spotify isn't supporting either ID3 embedded chapters, nor chapters via the new podcast namespace: instead, Spotify uses timestamps in the episode description, much like YouTube. See these chapters in action on Spotify in the Decorating by the Book podcast, which Vizzy has helped build.
December 30, 2022:
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Podcast producer David Rosen releases a new album of instrumental music today, called More Content (YouTube Music|Spotify). In the Piecing It Together Podcast today - an album length commentary track featuring the songs from the new album, with Rosen recounting the stories behind the music.
December 26, 2022:
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In Dec 2021, Adobe revealed Project Shasta, which we noticed in Oct 2022 had rebranded to Adobe Express Podcast. It's now branded Adobe Podcast beta, and offers a mix of Descript-like "Edit words, not waveforms", SquadCast-like "Remote recording", and Auphonic-like "AI-powered audio" - and there's a waitlist on the website. But how does it compare to the market leaders? From Castos, Matt Medeiros gives it a full review.
December 23, 2022:
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Buzzsprout has published its 2022 Year in Review, as a YouTube video. Adam Curry, Jake Shapiro, and our Editor all make an appearance; and there are plenty of links in the description. Recommended!
December 22, 2022:
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The host of Sword and Scale, Mike Boudet has posted a racially unpleasant poll on Twitter. Boudet was sacked by Wondery in 2019 after similar Twitter comments, and was widely accused of orchestrating one-star reviews against a competitor. He has denied that he left one star reviews; and is also the subject of a YouTube documentary. We've again asked for comment.
December 21, 2022:
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First look: The Program has published its annual report, looking at where the fiction podcast grew and earnt money. Apple Podcasts Subscriptions were the second biggest revenue source, in spite of a relatively low price ($4/month). The producer also covers their experience with Libsyn's AdvertiseCast and Rusty Quill; and what happened when they started posting shows on YouTube.
December 8, 2022:
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Lateral with Tom Scott is a fun listen if you like "No Such Thing As A Fish" but you wished it was played like a game show. It features a number of top podcasters and YouTubers, and is hosted by YouTuber Tom Scott.
December 5, 2022:
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AudioLabs has just launched - a service that lets podcasters make videos from audio-only podcasts to help promote their shows on YouTube Shorts, TikTok or Reels. Here's an impressive example featuring sharks and pigs; the tool uses generative AI.
December 2, 2022:
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YouTube has launched a podcast. Like & Describe, YouTube’s first-ever official trends podcast, is of course available on YouTube itself, but also on all podcast platforms. It's hosted by Captivate.
November 29, 2022:
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Meet Your Podcast Editor is probably due a name-change today to "Meet Your Podnews Editor", because that's who the guest is today. James Cridland, our editor, talks about humour to host Stephanie Fuccio. Watch on video if you'd rather.
November 18, 2022:
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My Spouse Has Dementia is produced by Zita Christian, who started podcasting at 69 and is now 75. The show uses personal stories, occasional interviews, and simple rituals to support dementia caregiving spouses. Here's a separate post-produced short piece, My Alzheimer's Secret, which is worth a listen.
November 17, 2022:
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In the clearest sign yet of YouTube's growing podcast ambitions, the video website has published a full guide on how to podcast on the platform. "Podcasts on YouTube help creators expand their reach and build their community while providing monetization opportunities", the website says.
November 16, 2022:
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Podcast company Ausha has launched a new podcast called Tips - How to grow your podcast - hosted by Sarah Donnelly, an American comedian and podcaster, it's also available on YouTube. “Our goal is to create 10 minute bursts of joy, clarity, and inspiration for podcasters,” says Odile Beniflah, Head of US at Ausha.
November 15, 2022:
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Headliner is now letting you upload your entire podcast to YouTube - from your first episode to now. It's available for Pro or Enterprise users.
November 14, 2022:
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Podcastpage has released a major update to its website builder for podcasters: the service now has a drag and drop page builder, and nine new website templates. You can also import your YouTube channels and playlists; and the system is now multi-user to allow members of your team to control the pages.
November 10, 2022:
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Buzzsprout has won the internet with this helpful video about the secret to a great interview. For some reason not adequately explained, it's recorded in a style from the 1990s; or perhaps that's what Florida is still like.
November 9, 2022:
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Junkyard Mayhem with Squirmy & Grubs is new today from YEA Networks from popular YouTubers Hannah and Shane Burcaw. The married couple share a raw and unfiltered look into their interabled love life—Shane is disabled and uses a wheelchair; Hannah is non-disabled and performs all of Shane’s daily care.
November 7, 2022:
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Can a $798 AQVOX "audophile" network switch make an amazing difference to your audio? Linus Tech Tips take their claims apart.
October 31, 2022:
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Former podcast consultant Tanner Campbell has made his course on how to launch a podcast entirely free.
October 27, 2022:
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Audioship claims it's the easiest way to upload your podcast to YouTube, and comes well reviewed by a few podcasters we know.
October 24, 2022:
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On YouTube, Simon Owens interviewed a number of successful podcast creators including Brian McCullough, Nicco Mele, Jeremiah Staes, Kathy Doyle, Mignon Fogarty, Pete Davies, Stephanie Arakelian, Tameka Kee and Per Grankvist about building your podcast audience.
October 18, 2022:
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YouTube is rolling out enhanced advertising to podcast listeners. Advertisers will now be able to place up to 30" audio spots, and narrow their campaigns to specific genres.
October 14, 2022:
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The RØDE X is coming, says a mysterious YouTube video.
October 13, 2022:
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Podcaster Alex Jones has been told to pay $964.2m in damages after repeatedly telling harmful lies. Alex Jones's show Infowars was removed from Apple, Spotify, YouTube and Facebook in 2018 for promoting violence and hate speech, though is still available via RSS. He's indicated he'll appeal; his company has filed for bankruptcy.
October 12, 2022:
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Popular podcast platform Ausha ('Oh Sha') has launched in the US. The hosting platform, used by more than 7,000 podcasts in France, includes a social media manager, one-click sharing to YouTube, and monetisation options.
October 11, 2022:
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Almost three-quarters of podcast listeners in Poland in 2022 used YouTube to listen. Spotify was used by two in 10 respondents.
October 10, 2022:
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"Nos vamos de Spotify", says popular Argentinian podcast El Método Rebord. The podcast is leaving Spotify because "Spotify does not pay us - but YouTube does … Spotify pays for playback in the case of musical content, but does not pay the creators of podcast content" /via Via Podcast
October 5, 2022:
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PodcastOne has added a number of sports shows to its platform. The company has seen increased visibility on YouTube due to its use of the Adori platform.
September 28, 2022:
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Who is doing this? One ad company interviewed by Carman says its "main podcast client" is iHeartMedia. Here's a video showing two podcast ads within Subway Surfers - the podcasts in the video are from Bloomberg, which distributes and monetises its shows using iHeart.
September 27, 2022:
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NuVoodoo has shared its research "Six Things Listeners Love About Podcasts (And Four That Make Them Crazy!)" on YouTube.
September 22, 2022:
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YouTube has announced Creator Music, a music licensing service for YouTubers. Some tracks are available for purchase; others available as a rev share. The company has announced indie record labels it is working with: it'll launch in Q3/22 in the US only, and more widely next year. “Creators have told us, time and time again, that finding the right song isn’t the hard part. It’s actually figuring out how to license it,” said Amjad Hanif, VP of Creator Products at YouTube.
September 16, 2022:
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Headliner now supports YouTube videos from your podcasts up to four hours long. The company has also integrated with Podomatic.
September 14, 2022:
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Castos share the top 500 podcast search terms on YouTube.
September 7, 2022:
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Is podcast search broken? Justin Jackson took a tweet from Sounds Profitable's Bryan Barletta as inspiration to test the search facilities in podcast apps.
September 5, 2022:
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UK newspaper The Observer has looked at "how YouTube is transforming podcasting", containing quotes from QCode, Crowd Network and Message Heard.
September 2, 2022:
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Thinking about putting your podcast on YouTube? Elizabeth Hames from Pacific Content suggests making a playlist and adding SEO-friendly descriptions.
August 31, 2022:
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Sign of the times: a new youth podcast from a young entrepreneur in the UK, My Duvet Flip is being released on TikTok and YouTube only.
August 29, 2022:
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YouTuber (and podcaster) Bandrew Scott looks at YouTube's entrance to podcasting - if anyone will understand that, he will.
August 26, 2022:
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YouTube says that its new podcasts section will be enhanced later this year. "We will continue iterating on the current destination page and plan to launch new features meant to enhance the podcast listening experience for our users within the coming months," the company tells Podnews. It's currently available for US users only.
August 24, 2022:
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NPR has announced that more than twenty of its biggest podcasts are now available on YouTube. This is on the heels of a quiet launch of a podcast section in YouTube in the US.
August 23, 2022:
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YouTube appears to be rolling out YouTube Podcasts in the US. Available from the explore page, the podcast front page contains popular episodes, playlists and recommendations, then a list of creators and categories like true crime, sports and music. It's unclear how shows been chosen; NBC News bulletins appear in the list for some reason; Podnews doesn't.
August 22, 2022:
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Dave Jackson has made a video on how to set up your podcast for value4value with Alby
August 19, 2022:
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How do you take a documentary-style podcast and put it onto YouTube? Annalise Nielsen from Pacific Content shares the company's learnings.
August 18, 2022:
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Pew has published research on how teenagers are using the internet. One-in-five teens "visit or use YouTube almost constantly". Neither podcasts or Spotify get a mention though.
August 1, 2022:
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Audio geeks might enjoy this sound design tutorial to help you recreate some of those classic 80s synth sounds from Kate Bush's Running Up That Hill, seen in Web Audio Weekly. (Fans of that song might also enjoy The Pub Choir singing it in Podnews's home town of Brisbane QLD, Australia - your Editor is sometimes in this choir, but not this time).
July 15, 2022:
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Acast has launched a video series, First Words, interviewing some of their biggest podcasters to help others get started.
July 13, 2022:
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With Podscribe, the essential tool to verify your podcast and YouTube ads run correctly, Sounds Profitable this week looks at programmatic ads: and "why programmatic is a huge boon for all of podcasting." Bryan Barletta cautions, though: "To get there, we’re going to need more from our hosting platforms."
June 23, 2022:
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SquadCast has released a sneak preview of the redesigned SquadCast Studio and Backstage. Next week the Podland podcast will have a full interview with the co-founders, and the show will be co-hosted by SquadCast's Arielle Nissenblatt.
June 20, 2022:
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Erica, a Strategic Partner Manager from YouTube, has published a video with tips about posting podcasts on the platform. She talks about how to upload audio-only shows, monetisation, and suggests that you make a playlist for your podcast episodes. She ends "We'll keep you posted as we develop more tools for podcasters on YouTube".
June 16, 2022:
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Justaposition is new today from Audacy's Cadence13 and UTA, featuring Hyram Yarbro, a TikTok and YouTube star. Hyram will explore issues including mental health, navigating the complex world of social media, vulnerability, how to make a positive social impact, and skin care. The show will also be available on YouTube.
June 15, 2022:
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The Reuters Institute and University of Oxford has released the Digital News Report 2022. Interviewing a total of 92,000 people across 46 countries, the data shows podcasting use is growing again after a pause due to the pandemic. Spotify is continuing to gain ground over Apple and Google Podcasts, and YouTube also shows increasing use. Now, 34% of people in surveyed countries listen to podcasts (up from 31% in 2021): they are most popular in Ireland, Sweden and Norway. Choice quote: "In our qualitative research in both the UK and US, it was striking how many younger people regularly listen to The Joe Rogan Experience, even as they worry about some of the content."
June 7, 2022:
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Headliner now supports direct sharing to TikTok, as well as YouTube playlists.
June 3, 2022:
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The Vocaster interface from Focusrite comes with six months free access to Acast's Influencer hosting plan. It also interfaces with Hindenburg, and the studio bundle also comes with licences for the audio editor.
June 1, 2022:
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Law&Crime Sidebar is a new podcast which has hit the charts quickly: a daily recap of the Depp v Heard trial. From Law&Crime, the show is available both as a podcast and as a YouTube show, and regularly gets 300,000 views on YouTube alone.
May 25, 2022:
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Spotify is to bring back political advertising on the platform. It was suspended in early 2020. In the 2019-2020 election cycle, total political advertising spending reached $8.5 billion across TV, radio and digital media. The company recently drew ire from podcasters for adding ads for alcohol on podcast pages after a technical error, costing them a major advertiser.
May 24, 2022:
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Exclusive: In new research from Podtrac, YouTube is the most popular platform for podcasts that post full video. 22% of Podtrac's top 250 podcasts are posting full video episodes to YouTube - which do particularly well on the platform, with bigger and more engaged audiences. You can grab a copy of the research here.
May 23, 2022:
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Want to convert Twitter Spaces to YouTube? A new, automatic tool to do just that is launching today from AudioLabs. Among the benefits: unlike Twitter Spaces, YouTube videos aren't deleted after 30 days. Here's an example.
May 20, 2022:
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YouTube is now the most popular podcast app in the US, according to new data from Signal Hill Insights. The data suggests that listeners prefer podcasts with video. The question was "Which of the following places do you use the most to access the podcasts you listen to"; YouTube got 24.2%, Spotify 23.8%, and Apple Podcasts got 16% (despite being unavailable on Android).
May 11, 2022:
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Patreon has unveiled an update to the audio tab in the Patreon mobile app. It allows patrons to listen to all the creators they follow in one place. Here's a short video showing it off; the company says podcasting on Patreon has doubled in the last three years, with podcaster earnings increasing fourfold.
May 9, 2022:
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Should you advertise your podcast on YouTube? The cost for reaching 100,000 viewers is about $2,000, we learn from The Podcast Host.
April 29, 2022:
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It's less than a month to go until The Podcast Show 2022 in London, on May 25-26. The website currently lists 196 speakers (more on the way). Speaking to the Podland podcast yesterday, Tom Billington said that YouTube will be a partner at the event, sponsoring the "Talking Podcasts" stages. YouTube say it will "facilitate conversations with Podcasters who have found success on YouTube, while also leaning on other platform experts to help delegates understand best practices and the various podcast trends emerging on and off-YouTube."
April 28, 2022:
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And, YouTube has turned on tipping for all eligible creators in 68 countries around the world. YouTube also takes a 30% cut.
April 22, 2022:
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And, of course, there's always YouTube, which allows monetisation of your videos and access to the world's second-biggest search engine. Podnews recently gained access to YouTube's pitch deck detailing its podcasting plans. YouTube's announcements are, apparently, imminent; perhaps Anchor's news will awaken the video streaming giant.
April 20, 2022:
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Podnews's Editor, James Cridland, was a guest on Monocle 24's The Globalist today - talking about YouTube, Facebook and Spotify. The daily news show is available on online radio as well as a podcast.
April 19, 2022:
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There's a new global #1 - the Brazilian artist Anitta's Envolver. How did Anitta do it? By apparently asking her fans to game the Spotify algorithms - and by giving instructions on how to inflate her streaming numbers in ways that wouldn't be spotted by Spotify's systems.
April 18, 2022:
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Over six months, Jon McLernon reviewed four different podcast guest booking platforms that help you be a guest on other shows. After all of this testing, he has a clear recommendation.
April 14, 2022:
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In Sounds Profitable, Bryan Barletta takes a deep dive into Adori Labs, a piece of new technology which makes getting audio content into YouTube a simple and engaging experience.
April 11, 2022:
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Podcast host Anchor's creator interface is now available in 35 different languages. Of the top five podcast hosts, Omny Studio is in six languages, Spreaker available in four; Buzzsprout and Libsyn only offer English, though YouTube is in 82 different languages. It's unclear whether support is available in all of them. Podcasting is growing faster in non-English languages.
April 7, 2022:
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Lindsay Smith has been promoted to VP of Audio Insights at Ad Results Media. She's worked for the company for seven years.
April 5, 2022:
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The Parcast Union has threatened to strike, reports Bloomberg in a paid article, claiming no agreement has been reached with management. Parcast is owned by Spotify; we reported their stalled union negotiations last month.
April 1, 2022:
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Podland this week has an interview with Chris Messina - inventor of the hashtag and host of the Techmeme Ride Home Experience. Sam and James also discuss the latest YouTube news.
March 24, 2022:
import podcasts from RSS feeds or upload audio files, enhance them with visualizations, and upload those enriched assets directly to YouTube.
March 23, 2022:
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Breaking: PodcastOne have just announced a partnership with Adori Labs for their YouTube Podcast interface technology. The tech adds enriched visual content to podcasts, and uploads them automatically to YouTube.
March 21, 2022:
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Automatic posting of podcasts to YouTube is the number one use for Headliner, according to a company blog. The feature was launched in October last year.
March 16, 2022:
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Is Robert Riggs the first independent podcaster to turn a podcast into a TV show? (For the record, no, he isn't). But FOX Nation will debut a new docuseries, Freed to Kill, on Friday. It's fronted by the host of True Crime Reporter, Robert Riggs. The program will focus on serial killer Kenneth McDuff - a death row inmate, freed on parole under a cloud of corruption.
March 15, 2022:
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Podcast hosting company Transistor now supports multiple languages for its built-in podcast websites. They now support French and Spanish as well as English; and would like to add more. ¡Excelente! Merveilleux! The company has also announced a new podcast website builder with additional templates.
March 14, 2022:
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YouTube has removed an episode of the Nelk Boys podcast with former President Donald Trump, after Trump broke YouTube's election integrity policy by falsely claiming the US election was changed by widespread fraud. The podcast is still on Spotify and Apple.
March 11, 2022:
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Google's Area 120 has unveiled a product called Aloud, which automatically dubs videos into multiple languages (rather than the subtitles that happen on current YouTube clips). (It would work for audio, too, we guess; just add a blank video file).
March 10, 2022:
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Kai Chuk, YouTube’s Director of Podcasting and Next Gen Media Partnerships, will be speaking at Podcast Movement Evolutions. This will be the first public presentation from Chuk since starting his current position at the end of last year.
March 8, 2022:
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In case you, like us, missed it: ATEN has launched the Podcast AI Audio Mixer MicLIVE, which the company calls "the industry's first AI-optimised audio mixer". Here's the product page, a fancy video, and the manual.
March 7, 2022:
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YouTube is offering podcasters up to $50,000 to film their shows, and paying podcast networks up to $300,000, according to Bloomberg's Ashley Carman.
February 25, 2022:
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Snipd is an app that lets you highlight and take notes from podcasts. Here's a video demo. It's spent the day on ProductHunt.
February 24, 2022:
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Gumball has signed a "multi-year, seven figure exclusive sales deal" with Mandii B and Bridget Kelly's podcast See, The Thing Is… The show left the Joe Budden Podcast Network in October.
February 23, 2022:
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Libsyn has launched Libsyn Studio Beta, "an all-in-one free platform for new and casual creators to plan, launch, and distribute their podcasts". Here's a how-to video showing how it works. It publishes shows directly to Libsyn - here's a test show we made - and contains a midroll ad and postroll credit. Libsyn Studio builds on the company's acquisition of Auxbus a year ago.
February 16, 2022:
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Tonight at 7pm ET, our Editor James Cridland will be on Podcasters Live, talking about industry trends in 2022 and international growth.
February 11, 2022:
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Amazon Music and Wondery have signed How I Built This with Guy Raz. Wondery gets the exclusive ad sales and YouTube distribution rights for simulcasts; NPR keeps the radio distribution rights and the underwriting credits. Production of the show will double to two a week; and Amazon Music gets exclusive rights to air the podcast for a week.
February 4, 2022:
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The winners of the iHeartRadio Podcast Awards 2022 were announced. You can watch again on YouTube. The winner of the Podcast of the Year was You're Wrong About.
January 31, 2022:
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Spotify published its content policy in full, after The Verge published a leaked excerpt. When read literally, the policies appear not to have been broken by Rogan's guests. In addition, CEO Daniel Ek pledged to add content advisories to podcasts that contain COVID-19 discussions. He claims it's "the first of its kind by a major podcast platform", though YouTube has included automated COVID advisories for well over a year. It's unclear how Spotify will add these advisories, and what to.
January 26, 2022:
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CEO Susan Wojcicki, says YouTube saw a 40 percent year-on-year increase in channels making more than $10,000 a year.
December 30, 2021:
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Want to promote your podcast? Be known as experts in your field - the hosts of the Popcorn Podcast appeared on Australian TV in a five-minute segment to talk about what to watch in the cinema over the holiday period - on Channel 9s A Current Affair.
December 20, 2021:
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The company was selling "lifetime access" on AppSumo for over a year, for $79 (against a nominal $900 price), and had secured considerable support from AppSumo itself. Using this tactic, the company had earnt more than $78,000 by November last year (screenshot); it was still selling lifetime access in March this year, and still promoting bCast on the AppSumo platform in July.
December 17, 2021:
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Data: Why would Spotify want to bring more radio shows to their platform by buying Whooshkaa? Some numbers: 92% of US adults listen to radio every week; 28% listen to podcasts. 46% of all US audio listening (by time) is to AM/FM/satellite radio; 6% is to podcasts. US AM/FM radio brings in $14.1bn of yearly ad revenue (in 2019); US podcasting is around $824m (2020).
December 16, 2021:
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Amazon Music has a proprietary solution for transcripts, which are patchy and automated. There is no mechanism for publishers to supply their own transcripts.
December 15, 2021:
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Podcast host Transistor has released mid-rolls to their dynamic audio insertion tool. The tool is already available to folk on the Professional and Business plans.
December 9, 2021:
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Ian Urbina, a journalist, has been accused of operating a scam by musician Benn Jordan. Urbina is claimed to be collecting royalties for more than 400 artists, for music he didn't write, using a distribution company that, it appears, he owns. Urbina has partially apologised in three parts, and a fact check questions some of the claims made.
December 8, 2021:
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Data: Signal Hill Insights and Cumulus Media have released their Podcast Download Fall 2021 Report. It says that Spotify is the platform people say they use the most, beating Apple and YouTube. Newer podcast listeners are likely to be women, the research says, and two out of five weekly podcast listeners no longer have a cable TV subscription.
December 7, 2021:
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YouTube video creators had 729 million copyright claims in the first half of the year, almost all automated. There were 2.2m mistaken copyright claims, overturned on appeal by the creator. (The number of incorrect copyright claims that creators didn't bother trying to appeal, or didn't know how to, is unknown)
December 6, 2021:
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What is YouTube's plan for podcasting? YouTube's CEO, Susan Wojcicki, says she's "excited" about podcasts, and said in an interview that YouTube will be "a good opportunity for people who are producing podcasting to generate revenue, (and) have more distribution".
November 25, 2021:
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Fireside Chat is enabling streaming of your shows to YouTube. Their terms and conditions were quietly updated yesterday, with a new section about the use of the YouTube API "to make it easier for our users to simultaneously casts (sic) streams to YouTube".
November 18, 2021:
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Toronto's Random Order Podcast has signed with Acast. The comedy show from Jae and Trey Richards, who each appear to own an expanse of facial hair, will also celebrate its 100th episode in the next few weeks. The duo have achieved 100m views on YouTube, too. - read more
November 16, 2021:
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Captivate will give a demonstration of their new AMIE dynamic content tool on YouTube today at 11am Eastern. For "the serious independent podcasters of the world", it's available to anyone who hosts their podcast on Captivate. (Podnews's Editor is an advisor).
November 8, 2021:
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Our podcast on YouTube now include some subtle audio visualisation. Ffmpeg can do the visualisation for you: this post has more information on how; scroll to the bottom for the ffmpeg command we use.
November 4, 2021:
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Headliner has added auto-posting to YouTube, so you can add your shows there automatically. It uses your episode artwork and title, and you can produce a bespoke template.
November 2, 2021:
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"Spreaker from iHeart" focuses on unique ways to grow your podcast on YouTube.
October 29, 2021:
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Earlier today, the Australian Podcast Awards announced their nominations in this video. All Australian podcasts can take part in the Listener's Choice Award, as explained by a scruffy man in a cheap shirt about 22 minutes in. The awards will be in Sydney on 2 Dec.
October 27, 2021:
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Kai Chuk has been hired at YouTube, according to HotPod as Podcast Lead, to "manage the large volume of existing podcasts and relationships across the YouTube platform". He's been at YouTube for almost a decade.
October 25, 2021:
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Captivate is due to launch AMIE, their dynamic ad and content insertion tool, live on YouTube this Friday at 12pm Eastern. Podnews's Editor is an advisor.
October 20, 2021:
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Writing for Podnews, Matthew Stevens wonders: Is YouTube the answer to Google's Podcast woes?
October 14, 2021:
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Spotify is launching "its first video podcast in the UK". Internet Sensation is available in both audio and video (much like Joe Rogan). It's hosted by Alex Elmslie, a YouTuber, and launched on Tuesday.
October 11, 2021:
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YouTube Music is to make background listening available for free, starting with Canada. ChromeUnboxed suggests the app is to merge with Google Podcasts. The company is also rolling out live translations and a better subtitle editor.
October 6, 2021:
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YouTube is hiring an executive to look after podcasts, according to Bloomberg. The company is owned by Google, which also owns Google Podcasts - but if they can manage sixteen messaging apps...
October 4, 2021:
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Podpage has a new feature to import all videos from your YouTube channel into your podpage website. Here's an example from Miss Ileane's Anchor Show.
October 1, 2021:
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"We believe the future of podcasting is interactive", says Spotify. The answer, it suggests, is through proprietary Q&A and Polls, which it has launched through Anchor - here's a video of the process. Q&A and Polls are "only available in select markets", and, it goes without saying, only work in Spotify.
September 30, 2021:
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This International Podcast Day, podcasts have been added to the radio - the radio receiver, that is. If you own a Pure Elan Connect or Connect+, it's been updated today to include podcasts. Here's more details of how to update it. These radios are available across Europe, the UK and Australia.
September 28, 2021:
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Podcast hosting company Captivate revealed their new embeddable podcast player. Here's what it looks like - it's completely screenreader accessible, responsive and has a fully customisable design. The company also promises "a big reveal" on International Podcast Day. Podnews's Editor is an advisor.
September 27, 2021:
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The New York Times covers a strange tale about Ozy Media, and an impersonation of a YouTube executive in a call with an investment bank. The company produces podcasts with iHeartMedia.
September 21, 2021:
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Mere Mortals this week features a 100+ minute conversation with Podnews's Editor, James Cridland. The podcast features Podcasting 2.0 chapters, and is also available on YouTube; it was recorded on the banks of the Brisbane River.
September 16, 2021:
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YouTube has released its first podcast. The Upload: The Rise Of The Creator Economy is a partnership with National Public Media, and hosted by Brittany Luse. It launched today (on YouTube and, we're promised, "Spotify, Google Podcasts and Apple Music"), and is a five-episode series on the creator economy.
September 13, 2021:
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Boomcaster is a recently-launched remote recording tool that also livestreams to YouTube and Facebook.
September 9, 2021:
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Who could forget 80s hits like System Addict or Rain or Shine? Happily, The World of Five-Star, which has posted a teaser today, is actually a podcast about Five-Star Basketball, a six-part narrative podcast about the legendary basketball camp, its outspoken founder, and its role incubating basketball's talents.
September 8, 2021:
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YouTube has hit 50 million subscribers to YouTube Premium and YouTube Music. Spotify has 165m paid subscribers.
September 6, 2021:
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Data: in Germany, the Online Audio Monitor 2021 has been released. 25% of Germans are listening to podcasts at least once a month, a figure that's increased by 26% year-on-year. Spotify is the #1 podcast platform (48.5%), YouTube is #2 (44%), Apple Podcasts is #7 (12.5%), and Google Podcasts is #9 (9.5%). (Thanks, Steffen!)
September 3, 2021:
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Paid podcast subscriptions seem to be having a moment: Breaking Points, a podcast and YouTube show, has seen 10,000 paying subscribers in just two days using Supercast. The company tells Podnews that their top ten podcasters are earning more than $9 million in annual recurring revenue from paid subscribers on the platform; and that their growth rate is outperforming Substack's early published milestones.
September 1, 2021:
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The mass-market Android phone from Google, the Pixel 5a, launched last week, appears to have Google Podcasts as a suggested preinstalled app, according to this unboxing video - it was also preinstalled in the flagship Pixel 5 when that phone launched last year. The Android 12 setup also appears to suggest the app as standard. Google sold 7.2m Pixel phones in 2019, up more than 50% year-on-year, but Samsung sold 295m: and Apple sold a similar number. Pre-installed apps are mostly chosen by phone manufacturers and cellular operators.
August 30, 2021:
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Podcasting is constantly growing, said our Editor at the Podcon Arabic Podcast Conference.
August 27, 2021:
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Audioship is a new product that claims it is the "easiest way to upload your audio to YouTube".
August 26, 2021:
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The Verge reports that Joe Rogan's exclusivity on Spotify is hurting his influence, and that his social numbers have halved. Ashley Carman reports that searches for Joe Rogan also dropped after moving to Spotify, and YouTube data has also fallen.
August 19, 2021:
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Double Elvis release Blood On The Tracks: The John Lennon Story today: a deep dive into the story of John Lennon’s post-Beatles years in the turbulent, political, and violent 1970s, told from the perspective of those who knew him best, part true crime, part historical fiction. The first two episodes went live today. Here's a trailer
August 18, 2021:
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A detailed 133-page report with plenty of data about podcasting in Germany is now available. Spotify is the most-used podcast platform for 38.1% of all German podcast listeners; YouTube 12.3%; Apple Podcasts just 9.8%. Nice tip: it uses QR codes to help the reader listen to the shows they're writing about.
August 17, 2021:
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Niki Kottmann writes 7 Podcast Automation Tips That Will Save You Time. (We think we've automated uploads to YouTube for our podcast today.)
August 16, 2021:
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"Nearly one in five weekly listeners say that YouTube is their primary service for podcasts. This is why I twitch a little every time I hear a podcast tell listeners to 'subscribe or follow us wherever you get your podcasts.' Are you sure?" - in his latest newsletter, Tom Webster shares some data that might convince you to get your podcast onto YouTube.
August 11, 2021:
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Waveform: The MKBHD Podcast has joined the Vox Media Podcast network. Hosted by YouTube tech reviewer Marques Brownlee and Andrew Manganelli, it's a weekly show also shot for YouTube.
August 2, 2021:
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This has managed to be played 1 billion times on YouTube, says The Verge.
July 28, 2021:
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TEGNA's Locked On Podcast Network has announced that twenty local sports shows are now available on YouTube as well as on TEGNA tv station's apps.
July 27, 2021:
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LA Weekly carried an article praising 'king of podcasting' Peter Vincer, which appears to be paid content, linking to a 12-minute denial video from Vincer on YouTube tackling a number of accusations made by The Verge in early June. The video includes a number of screengrabs of messages that he says refutes points in The Verge's story, and ends with a quote from The Office.
July 13, 2021:
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СЛЫШ! The Russian Podcast Festival is free on YouTube between July 16-18, with more than seventy speakers.
July 12, 2021:
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The German company Podever write how to get your podcast onto YouTube, and why you might want to do that.
June 30, 2021:
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Podcast host Captivate has launched Captivate Growth Labs: described as "an actionable and continually expanding library of courses and workshops diving deep into all facets of podcast marketing, audience growth and monetization". The community is free to all Captivate customers. Podnews's Editor is an advisor.
June 29, 2021:
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Bandrew Scott was banned from YouTube by a bot, according to the Bandrew Says Podcast.
June 23, 2021:
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YouTube "mistakenly" suspended Bandrew Scott's Google account for spam, locking him out of all his YouTube accounts for a while. The microphone reviewer is now back: but, as our look at YouTube's terms of service makes clear, YouTube/Google can terminate your Google account in full if they think you've done something wrong. Opening a separate Google account for publishing on YouTube might be a good plan.
June 22, 2021:
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Ariel Helwani has announced he is to do an exclusive show for Spotify's The Ringer within Spotify Greenroom. "We'll do a live show, with callers and taking your questions, and it'll be made available as a podcast": this sounds like the first announcement of Greenroom being used as a podcast source. Additionally, The MMA Hour with Ariel Helwani returns to SB Nation and the Vox Media Network from mid-August, the companies have announced.
June 21, 2021:
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Squadcast launched v4 on Friday. The remote recording service adds integration with Dolby․io, spatial audio, 1-click audio mastering, up to ten people in a session, screensharing, an updated green room and plenty more.
June 15, 2021:
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Melon is a new livestreaming service for video, allowing you to stream on Facebook, YouTube, Twitch and LinkedIn simultaneously.
June 11, 2021:
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Also from Germany, YouGov has released data on podcast listening in the country. 41% of Germans listen 'at least occasionally'; YouTube and Spotify are the two biggest platforms.
June 4, 2021:
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Podcast host Captivate showed off a preview of Captivate 2.0, which offers a number of additional features for the growth-oriented podcast host. Podnews's Editor, James Cridland, is an advisor.
May 31, 2021:
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Bailey Sarian, a YouTuber and social media star, is to launch her own podcast. Called Dark History, it premieres on Wednesday.
May 25, 2021:
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YouTube is changing its terms and conditions - and has added something. We list all the weird and wonderful terms to look out for.
May 18, 2021:
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How to podcast on YouTube - Captivate did some experimentation recently and discovered some mistakes you want to avoid.
May 17, 2021:
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You can watch the show again online, or use this Podchaser list from Evo Terra to go and listen.<!-- LINKCHECK|20230903|403|https://www.podchaser.com/lists/ambies-2021-winners---the-podcast-academy-107aDrdG49|http://web.archive.org/web/20210517182644/https://www.podchaser.com/lists/ambies-2021-winners---the-podcast-academy-107aDrdG49| -->
May 13, 2021:
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The H3 Podcast has had a lawsuit filed against it for apparently using boxing footage without permission on YouTube.
May 3, 2021:
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Free editing software Audacity has 'been acquired' by a new company, Muse Group. The announcement video from Muse Group's Martin Keary claims he's "been asked to step up and manage Audacity in partnership with its open source community".
April 28, 2021:
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First look: Podcast hosting company Sounder has launched Sounder Plus, a tool to enable creators to reach bigger audiences. It gives you automatic distribution to YouTube, adds Videobites (transcription-powered video clips) for social media, analyses episodes for keywords and tagging,
April 16, 2021:
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A man called Tom Lum in 2018 made a YouTube video called The Apple Podcast App is UX garbage, which for some reason was shared on Hacker News today. It's quite good.
April 14, 2021:
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How much should you charge for sponsorship? - Gilon Marts from Buzzsprout talks about how pricing works, how to set your pricing and Alban Brooke interviews Agnes Kozera from Audacy's Podcorn.
April 7, 2021:
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QCODE's Unwanted podcast has released its series finale - along with the official theme song: from Rick Astley. Unwanted, the song, sounds like this.
April 6, 2021:
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Taylor Swift thought it was hilarious when Crime Junkie did an April Fools' Day episode based on the crime outlined in the lyrics of her No Body, No Crime track.
April 2, 2021:
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Ramble, part of Audacy's Cadence13, has signed YouTube star Elle Mills for Crazy Stupid Fangirls. The show also includes creator Michelle Platti as a co-host, and 'will dive into pop culture spanning decades from all angles'.
March 9, 2021:
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Exclusive: Apple Podcasts will no longer use the word "subscribe" in a few weeks. Listeners will be invited to "follow" their favourite podcasts instead. The new wording will be in iOS 14.5, which should be released later this month (and is available in beta). We expect Apple to communicate further with creators, and listeners, when this version of iOS is released.
March 4, 2021:
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YouTube videos are not podcasts. But, Nick Hilton writes, "they are, aren't they?"
March 1, 2021:
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Africa Podfest's Feb 12 event is available in full on their YouTube page, and the team have posted an overview of their event this year.
February 24, 2021:
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Fans of Michael Barbaro's Mmms, this is for you.
February 23, 2021:
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Anchor announced the launch of paid subscriptions later this year. Podcasters will be able to give their supporters additional paid-for features within Spotify. You can sign up for the waitlist. This will be "a limited beta in the US", starting this Spring, we're told. The demo in the announcement shows a podcaster being able to choose from $2.99, $4.99 and $7.99/month subscriptions as price points. Podnews was told that Spotify will take a small cut of the fee.
February 16, 2021:
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Acast UK shared stats and data from their 2020. They now have more than 60m UK monthly listens, and saw a 184% growth in UK brands spending more than £100,000 ($178,000). CEO Ross Adams also reaffirmed the company's commitment to an open podcasting ecosystem.
February 10, 2021:
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Justin Jackson from Transistor is doing a YouTube series looking at artwork and player descriptions, and how shows appear in search. Here's an example for Tech Unlocked.
February 4, 2021:
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Comeback Stories is a new podcast from Darren Waller and Donny Starkins. Waller's comeback story from drug addiction was a big hit on YouTube; and now they're getting others to tell their comeback stories. (The podcast has, unusually, deliberately launched on Apple Podcasts only).
January 29, 2021:
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Donald Trump's attorney, Rudy Guliani, has been suspended from YouTube's monetisation program after repeatedly sharing election misinformation.
January 25, 2021:
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A far-right publisher The NOQ Report's podcast has been removed from Spotify, and all its podcasts removed from Transistor. Meanwhile, in Niagara NY, the Niagara Arts & Cultural Center has decided to evict Yowawa Media Services, whos podcast studio was being used to produce a YouTube show for a right-wing group, the NY Watchmen.
January 22, 2021:
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YouTube now lets you search videos based on hashtag. Might be handy to know if you're also posting your podcast over there.
January 20, 2021:
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ProPublica is the latest publication to highlight that "Apple Podcasts" is being used by people banned from other platforms to reach large audiences. Steve Bannon's podcast, Bannon's War Room (hosted by Podbean), is highlighted.
January 18, 2021:
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The 2021 iHeartRadio Podcast Awards will be streamed live on YouTube this Thursday.
January 15, 2021:
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After an experiment, growth-orientated podcast host Captivate has stopped publishing one of their company podcasts to YouTube. In a blog post, Mark Asquith explains the steps they took, and concludes that focusing solely on audio helps grow a more specific and focused audience, rather than automatic repurposing to YouTube.
January 11, 2021:
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Dave Dillon reviews both the Podtrak P8 and the Rødecaster Pro in a Youtube video.
January 6, 2021:
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A UK radio broadcaster, talkRADIO, has been removed from YouTube for breaching their community guidelines. It had been critical of the UK government's lockdown policy. The broadcaster is overseen by Ofcom, the UK's media regulator, and is still broadcasting in the country; it's owned by Rupert Murdoch's News UK.
December 23, 2020:
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Tom Scott tells the story about the greatest opening titles ever seen on UK television. It's really a story about obsession, of sweating the details, of producing something that you're proud of - of producing something that isn't just "good enough". If you've fifteen minutes, it's worth a watch.
December 14, 2020:
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Spotify is to allow you to play your own music tracks on Android. It already supports this on desktop; and YouTube Music allows you to store your own tracks in the service.
December 10, 2020:
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YouTube says it will remove any content that falsely alleges fraud in the 2020 US Presidential Election - yes, even your podcast.
December 9, 2020:
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castYT is an upcoming service to make a podcast from your YouTube channel automatically.
December 8, 2020:
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Podfest Asia happened a few days ago. Here are videos of the full event
November 26, 2020:
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Can a local, daily podcast give your community something to be thankful for? The power of podcasting is excellently told in this video from Shaftesbury in Dorset, England. In a presentation made for a radio conference, Keri Jones tells a great story of a hyper-local podcast, The Alfred Daily.
November 25, 2020:
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RØDE Microphones has launched a set of all-in-one filmmaking kits for vloggers, including a microphone, gimbal phone grip and LED light. Aptly, here's a YouTube video.
November 20, 2020:
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On The Widow's Walk was released by Jake Smith, aka The White Buffalo, in April - but the pandemic almost buried it. "I feel like On The Widow’s Walk was almost a lost album. Buried in the pandemic, not being able to tour it," he says. Where The Buffalo Roams is a new podcast where he revisits the album and looks at its making.
November 19, 2020:
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YouTube Music is launching audio ads, says Variety. The product replaced Google Play Music this month; while podcasts now live in Google Podcasts, monetisation for audio could be useful here, too.
November 18, 2020:
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Vurbl, a free "creator-first audio streaming platform", launches today. The press release draws comparison with YouTube, claiming that Vurbl is a central place that any user can upload any audio content they own, not just podcasts, and earn money from it - monetization is supported by real-time programmatic ads. The company achieved $1.3m in funding in September. (We're on Vurbl).
November 17, 2020:
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Would podcasting be better without the headphones? Billboard reports on "sound beaming", a way of beaming sounds directly to you without wearing headphones. "The technology uses a 3D sensing module and locates and tracks the ear position sending audio via ultrasonic waves to create sound pockets by the user’s ears." Here's a video.
November 12, 2020:
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Australia's largest podcaster, the ABC, is to put 23 of its most popular podcasts onto Spotify in a six-month trial, after placing Coronacast on the platform earlier this year. The ABC's Cath Dwyer told Podnews: "It's a big opportunity for the ABC, and we're really excited to reach audiences that might not find us on other platforms." On Spotify, some shows will carry advertising, like YouTube and other platforms; revenues will help fund content making, and shows continue to be ad-free in the ABC's own apps. In total, the broadcaster, which is government funded, has more than 175 shows.
November 9, 2020:
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Spotify, Twitter, YouTube and Facebook have all pulled an episode of the Podbean-hosted Steve Bannon's War Room podcast, after Bannon called for the beheading of Dr. Anthony Fauci and FBI director Christopher Wray. Twitter have also permanently suspended Bannon's account. The episode in question is still available via Apple Podcasts and the Podcast Index.
November 5, 2020:
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Yesterday, we noted that YouTube, too, contains pirated podcasts - copied and uploaded without the podcaster's consent. Takedown Torrent LLC contacts us, telling us they find, report and remove pirated podcasts and other content from streaming video sites like YouTube and Vimeo. "Our clients have found that removal of pirated content from streaming video sites has increased their normal podcast downloads," they say. (If only there was some way they could attract more business...!).
November 4, 2020:
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Podcasts are being pirated on YouTube, if this channel is anything to go by. (We've confirmed that this is not an official channel). They're not alone. YouTube appears to have no audio watermarking to stop podcast piracy on their platform.
October 30, 2020:
-
Libsyn have demonstrated their much-awaited Libsyn5 podcast dashboard. It features a new visual look and feel for stats, and simpler podcast publishing.
October 29, 2020:
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Alex Jones guested on The Joe Rogan Experience, featuring anti-vaccination conspiracy theories. They've no basis in truth and threaten public health, and critics have called Jones's appearance 'disgusting'. Spotify's legal officer sent an internal memo defending the company's stance on 'diverse points of view'; Jones was kicked off Apple, Spotify, Facebook and YouTube earlier this year.
October 23, 2020:
-
The University of Canberra in Australia has released Podcast Trends and Issues in Australia and Beyond: Global Perspectives. It claims that 32% of Australian news consumers have listened to podcasts in the last month; and that 42% of Australian podcast listeners use YouTube to consume podcasts (Spotify at 33%, Apple at 21%, Google at 15%). It asked 692 podcast listeners in the country.
October 21, 2020:
-
Remember Billy McFarland, the convicted fraudster from the Fyre Festival? He's been in the Elkton Federal Correctional Institution for the past 29 months - but with Jordan Harbinger, he's done a podcast from prison called Dumpster Fyre - promising to 'set the record straight'. Here's a short clip. (And catch Good Morning America this morning for more.)
October 20, 2020:
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iJustine, a YouTuber, is now a podcaster. Looks like she was sent lots of stuff from RØDE.
October 12, 2020:
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PodcastPing - an upcoming "monitoring system just for podcasters" - has worked to integrate Podcast Index into its service.
September 30, 2020:
-
Libsyn's YouTube publishing isn't working at the moment - the company is blaming YouTube. Their Annual Meeting for stockholders will be on November 17; the company has also announced fewer stockholders will be required to make decisions at these meetings. And is this the new Libsyn5 player?
September 29, 2020:
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How to grow a podcast with email marketing - with Kelly Forst from AWeber.
September 25, 2020:
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Almost two years after the release of the RØDECaster Pro, Zoom has announced their competitor product, the PodTrak P8, which will be available from November for US$499. Here's a fancy video from the company.
September 23, 2020:
-
Chris Ducker talks to Mark Asquith about How to Build a Powerful Podcasting Brand.
September 21, 2020:
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The hosts of The Doughboys have apologised after a recent episode with actor Rob Lowe. The podcast has donated $10,000 to split between two women's homeless organisations. Lowe was also on Joe Rogan in August.
September 14, 2020:
-
JaackMaate's Happy Hour from Stakhanov has become a Spotify exclusive. "Spotify has offered me a life-changing amount of money. This is a game-changer for us." Jack announces in a YouTube video. "I have never had any communication with YouTube," he adds, saying that the negotiations took over six months. The comments from YouTube viewers are all positive.
September 7, 2020:
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Podbay, "the best podcast player on the web", has had a number of updates including an updated player, position sync (so you'll never forget where you got up to), and YouTube integration (if the podcast is also on YouTube, you can watch it too - like this). Of course, we're there.
September 2, 2020:
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Spotify is now the place to find the Joe Rogan Experience - at least, most of it. 46 episodes haven't been switched over, including conspiracy theorist Alex Jones, far-right journalist Milo Yiannopoulos, and anti-semite Owen Benjamin. Rogan had promised the entire JRE library will be available. The first show on Spotify is with Duncan Trussell, and lasts over five hours, Rogan posts on Instagram; which also gives the date of 1 December as being the date when the show will be removed from other platforms.
September 1, 2020:
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In quarantine, we're listening to podcasts for an extra half-hour a week. That's the findings of Edison Research, which unveiled data from its studies in a short, 13-minute presentation.
August 31, 2020:
-
Here's an unnamed tool to automatically upload the audio from videos you post on your YouTube channel to Anchor.
August 27, 2020:
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How to Use Your Existing Podcast's Platform to Discuss Current Events (Jamila Souffrant of Journey to Launch & Stephen Hart of Trailblazers·fm, at Podcast Movement's Shift 2020 event).
August 24, 2020:
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9to5Mac opine that "Spotify isn’t trying to take over podcasting, but rather become the YouTube of audio", highlighting the lack of RSS support.
August 19, 2020:
-
The Kottke Ride Home describes itself as the antidote to depressing headlines. Hosted by author and YouTuber Jackson Bird, it contains new ideas, hopeful news, life-hacks and inventions - and is a partnership between Ride Home Media and Jason Kottke's kottke·org blog.
August 14, 2020:
-
Fun Friday Fact: The Guinness World Record for the largest glass of orange juice was set by podcasting's Rob Greenlee in June 1998. It measured 2,313 litres. Here's a TV report featuring a youthful Rob and a quite laborious setup for a joke.
August 5, 2020:
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At long last, Google Play Music will be shut down in October in favour of YouTube Music, the company has announced. Google Play Music contains a podcast player for some users: confusingly unconnected to Google Podcasts, a separate podcast app that Google launched 778 days ago.
July 22, 2020:
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When we mentioned
podcast-cli
yesterday, we weren't expecting too many people to use it. Justin Jackson from Transistor made a video about it.
July 20, 2020:
-
Linus Sebastian, a popular YouTube reviewer, has been entirely synthesized for a review video. Youtube hosts are not all out of work yet, though: the final product still required two actors, weeks of work, a lot of technology, and still doesn't quite look, or sound, human.
July 13, 2020:
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The winners of the British Podcast Awards 2020 were announced over the weekend, in a gitzy, star-studded live ceremony. You can hear a selection of winners on this Spotify playlist, and you can hear the awards again tomorrow on BBC Radio 4 Extra. The winner of the Podcast of the Year was Brown Girls Do It Too from the BBC Asian Network; the Listeners' Choice award went to Sh**ged Married Annoyed from Rosie and Chris Ramsey.
July 10, 2020:
-
Americans are spending less time listening to YouTube, according to new data from Edison Research. 6% fewer Americans used it 'last week' according to the data. Joe Rogan comes off the platform in September. YouTube Music, the company's Spotify competitor, is likely to replace Google Play Music later this year: and hopefully Google Play Music Podcasts will stop being a thing.
July 9, 2020:
-
The Passion Economy is "now available outside a paywall", their press release says: it's no longer a Luminary-exclusive show. Adam Davidson, New Yorker writer, longtime contributor to This American Life and co-creator of NPR's Planet Money, unearths stories from people who have cracked the code to success in our new economic reality. Here's a video trailer.
June 30, 2020:
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YouTube temporarily removed a chess "podcast" for being 'harmful or dangerous'. The Agadmator Podcast was discussing the current pandemic; it appears an automated algorithm pulled the live stream after it spotted the c-word.
June 25, 2020:
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Podcast Movement looks at How podcasters can leverage YouTube
June 24, 2020:
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On The Jordan Harbinger Show Coffeezilla: a prolific YouTuber who exposes fake guru scam artists and alerts would-be victims to the tactics used to part them from their hard-earned money. Learn what to spot
June 23, 2020:
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On The Jordan Harbinger Show Coffeezilla: a prolific YouTuber who exposes fake guru scam artists and alerts would-be victims to the tactics used to part them from their hard-earned money. Learn what to spot
June 11, 2020:
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The RØDECaster Pro has released firmware 2.1 which offers a set of new features. They've added a master bus compressor, broadcast-style level metering (in dBFS, not PPM nor short-term LUFS), and multitrack recording can now be achieved "post-fader". The companion app has also been improved, including direct uploads to podcast platforms and firmware updating straight from the app itself.
June 9, 2020:
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All Ears, a clippings service for spoken content, has raised US $760,000 in funding. The company claims it's operating close to break-even, and allows companies to monitor what's being said about them on TV, radio, podcasts and YouTube. One of their new customers is Walmart, a large US retailer.
June 8, 2020:
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Writing in his personal newsletter, Tom Webster says the #2 isn't anywhere near the popularity of Rogan's show - and highlights the discoverability benefits of YouTube, one of the reasons he says Rogan is so large. "It’s easy to get hung up on definitions about what is and isn’t a podcast, but my interest here is on your show, and I’m here to tell you that the most straightforward way to grow your show is to get it on YouTube."
June 4, 2020:
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How to do a podcast like Joe Rogan (Dave Jackson)
June 3, 2020:
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An estimated 8% of all Canadians listened to Joe Rogan in the past month: that's an audience the size of Vancouver. But will they follow him to Spotify? New data from The Canadian Podcast Listener suggests that not all will - 18% say they will listen or watch less often, and 23% will stop altogether. His viewers on YouTube are even less likely to carry on, with 50% saying they'll watch less often or stop. Spotify users, however, say they'll listen more. The full data is at The Canadian Podcast Listener website.
June 1, 2020:
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The RØDECaster Pro is a fine mixer, but Quentin Howard, a broadcast engineer, reckons it's missing a PPM meter. So he's built one.
May 28, 2020:
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Spotify wants to become the go-to for podcasts. Creators and audiences should worry, says Hank Green, the creator of VicCon and YouTuber in the Washington Post; meanwhile Steven Goldstein wonders What's next on Spotify's shopping list?
May 27, 2020:
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Uncommon has an interview today with our Editor, James Cridland, on how pandemics are affecting podcasting and radio. Here's a YouTube clip.
May 15, 2020:
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How to get the best audio possible from your guests (Podcast Fast Track)
May 14, 2020:
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Transistor have unveiled a new user interface for podcasters with a new set of features. Here's a sneak peek.
May 13, 2020:
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Google has released a set of tools to help us move away from Google Play Music - the music service is switching to YouTube Music. For podcast listeners who still use it, the company has added tools for listeners to transfer podcast subscriptions to Google Podcasts and for publishers to transfer their podcasts to Google Podcasts Manager. It should hopefully start to end confusion about these two products.
May 7, 2020:
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Spotify is testing video podcasts, says The Verge. The company says they test things all the time.
April 29, 2020:
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"I am a professional podcast promoter iTunes store and YouTube and providers." Think podcast promoters have gone away? They haven't. Podnews's Editor chatted with a podcast promoter yesterday - but, as he explains in a personal blog, he isn't going to unmask the podcasts who are spending money to manipulate the Apple Podcast charts.
April 27, 2020:
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Got a beefy Nvidia RTX video card? Why not use it to remove background noise from your recordings? Nvidia RTX Voice uses artificial intelligence to work out which is your voice, and which is the clack-clack of your keyboard. This review seems glowing.
April 23, 2020:
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This video from Pulse Conference 2020 comes highly recommended: one of the panelists, Lauren Jarvis, is Spotify's Head of Content Partnerships for North America. "She's the best Podder inside the Spotify business: I love her vision, grounded in practical realities", says our informant.
April 22, 2020:
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The host of cyber-security podcast The CyberWire, Dave Bittner, is the only one in the office according to this video. Hang in there, Dave.
April 6, 2020:
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Tom Webster from Edison Research took us inside the Infinite Dial, the company's media research, in a webinar late last week. The recording is now available.
March 20, 2020:
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YouTube is warning that more videos than normal may be removed from the service: content moderation on YouTube, and many other platforms, is now being done by algorithms rather than human beings. This may impact podcasters, many of whom use the service for posting video versions of their show.
March 17, 2020:
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Apple is not allowing anything about the coronavirus into its app store, excepting from governments, medical or educational institutions, or health-focused NGOs. This doesn't affect podcasts (though we'd encourage you to report anything that's wrong). Meanwhile, Facebook, Google, LinkedIn, Microsoft, Reddit, Twitter and YouTube have released a joint statement.
March 11, 2020:
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Pivot has launched its own YouTube channel, with an in-video version of the podcast. We're told that the hosts "see the channel as another way of engaging with the show’s devoted fanbase". (Vox Media)
March 9, 2020:
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After Tech Guerrero asked, our podcast subscribe pages now include direct links to iVoox, the large Spanish-language podcast service. We'll also let you know if you're not there. Search for your podcast, or take a peek at This American Life. (And here's more about international podcasting).
February 27, 2020:
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Got an idea for a new TV show or movie? Because You Watched explores new ideas based on obscure Netflix categories like "Deep Sea Creature Features" or "Gory Mad Scientist Horror Movies". It's new from Warner Bros. UK, and is also filmed for YouTube. (knit)
February 13, 2020:
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Business and Life interviewed Rob Greenlee in a recent episode, covering the career of the podcast hall-of-famer. (Also, on YouTube).
February 7, 2020:
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Meantime, YouTube Music is closer to replacing Google Play Music, with testing going on for a cloud locker service. One source for 9to5google suggests this means that Google Play Music will be closed in the second half of 2020. Hopefully, Google Play Music Podcasts won't still be a thing for much longer.
January 21, 2020:
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In an email to customers, podcast host Transistor says that it now hosts 4,481 podcasts. They've just announced a method of sharing links to private podcasts, too.
January 9, 2020:
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Talking about podcast advertising, try this clip from Family Guy, broadcast last Sunday.
December 13, 2019:
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Subscriber numbers gone down in YouTube? Don't panic - they're just removing numbers related to closed accounts.
December 9, 2019:
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Podcast advertising company Midroll is "bullying" podcaster David Pakman to switch his podcast host from Libsyn to Omny Studio, he says in a YouTube video. Pakman is unhappy at leaving Libsyn, and claims Omny Studio "tracks listeners using a tracking pixel". He is, he says, ending his relationship with Midroll as a result. We've approached Midroll for comment, and will carry that tomorrow; however, Sharon Taylor, CEO of Omny Studio, has clarified to Podnews (our bold):
December 4, 2019:
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There are more than 700,000 podcasts, but only 15% are making money - according to Podcorn, a new self-service advertising platform which has launched today. Podcorn promises to "streamline podcaster discovery and provide the tools to run native podcast ads at scale". The product has a good ancestor - it has been built by the founders of FameBit, a service which allowed YouTubers to connect with brands: Google thought it was so good, they bought it.
November 20, 2019:
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ClipGain·io is open for beta testers. The product is "one-click audio engineering", promising to take your audio and filter it, level it, and make it "sound better than Roman Mars in one click". There's a video explaining it.
November 12, 2019:
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YouTube have released new terms of service, which allow the company to terminate your access if YouTube think you're "no longer commercially viable". The company says this is nothing to worry about. We've added them to our unusual terms of service section.
November 8, 2019:
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Adobe have given a preview of automatic de-umming, in a piece of work they've called #ProjectSoundSeek powered by Adobe Sensei. They also demonstrated #ProjectAwesomeAudio, a way to remove noise, fix EQ, compression and more at the touch of a button. The sessions are described as 'Sneaks', and the website notes that "some of these innovations actually make it into Adobe products", so it's unlikely that they'll be launched imminently.
November 6, 2019:
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Uncommon, a long-form interview podcast "helping you build your knowledge, skills and mindset through interviews with unique individuals", interviews James Cridland, Podnews's Editor. Here's the episode on YouTube. (Neuralle Media / Simplecast)
November 4, 2019:
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YouTuber News, a should-be-horrible-but-actually-is-quite-good YouTube show about YouTube celebrities, is launching a podcast, astonishingly called YouTuber News: The Podcast. It's presented by Benedict Townsend, and will start on November 5th. (Global)
November 1, 2019:
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Radio Rental, a horror anthology podcast from Tenderfoot TV, has launched with its first two episodes. (Not this Radio Rentals. Or this Radio Rentals). (Tenderfoot TV / Cadence 13 / Megaphone)
October 25, 2019:
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Podcast Movement filmed a bunch of mini-documentaries about podcasters. They've just released Helena Watkis-Porter and Dave Cross (and here's our editor.
October 24, 2019:
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Like comparing microphones? Bandrew Scott from Podcastage compares fourteen dynamic microphones in a YouTube video.
October 14, 2019:
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Marco Raaphorst notes that Spotify appears to be normalising the audio level of podcasts. Meanwhile, the method YouTube uses to normalise audio for their platform appears to have changed - it now aims for -14 LUFS rather than the previous algorithm, which didn't, apparently, use LUFS at all.
October 10, 2019:
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Our Editor, James Cridland, has written a short explainer on how to turn your podcast into a YouTube video on a Mac, using the command-line. Probably one if you're suffering from insomnia.
October 9, 2019:
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Want to find our what makes our Editor excited about podcasting? This mini-documentary from Podcast Movement might be the thing you want. Includes a cameo appearance from Evo Terra, and a surprising amount of shaking hands.
October 3, 2019:
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Headliner's automatic video generation tool now works on mobile phones. Here's an example automated video.
September 30, 2019:
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The Messengers: A Podcast Documentary is now available, for everyone to watch, for free. The documentary was originally released in March 2017, starring a number of familiar faces, and produced by Chris Krimitsos who has now released the movie for everyone. We've put the hour-long documentary here on YouTube; and you can also watch and share via Chris's page on Facebook.
September 27, 2019:
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The IAB in the UK is to start their first-ever Podcast Upfronts. It's on October 3, and will feature Acast, Audioboom, DAX, Spotify and The Guardian. Meanwhile, the IAB in the US posted promo videos from their recent NewFronts West event. Here's Lex Friedman from ART19.
September 17, 2019:
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Distributing your podcast to YouTube? Yesterday we linked to data saying not to bother; today, podcast host RedCircle explains why you should, and highlighting their YouTube integration.
September 16, 2019:
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Is it worth auto-posting your podcast to YouTube? Mark Steadman from Podiant works out whether he should continue supporting this feature from his podcast hosting service, by looking at the data.
September 13, 2019:
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Fireside have released a new web player, with a bunch of new features including speed controls and a waveform visualisation. Meanwhile, Transistor have also rolled-out their own new web player.
September 10, 2019:
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YouTube is "a podcast network", says The Verge. The article highlights some podcasters who post full shows, and clipped highlights, onto the video sharing platform.
August 28, 2019:
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Also at Radiodays Asia, Moldavia Aurora and Amelia Butterly from the BBC discussed My Indian Life, a successful podcast for young Indian people. (It's mostly consumed on YouTube).
August 23, 2019:
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After allegations of plagiarism (even reported yesterday in the New York Times), Crime Junkie is attracting a number of one-star reviews. "The host of this show makes it seem like she spends endless hours doing research but she’s just stealing from other people and not citing any sources." reads one. The podcast removed five episodes earlier this week after others posted evidence. (Here's one such claim., and a Buzzfeed story with more details.)
August 22, 2019:
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If you missed our Editor talking about Google Podcasts at Podcast Movement this year, here's the talk, painstakingly recreated on YouTube.
August 16, 2019:
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A detailed study into Spanish-speaking podcast listeners has been released by Podcaster@s. Based from a self-selecting sample, it shows that Spotify is most popular, and that Apple is just as popular as YouTube for podcast listening. It also touches on ideal podcast length, attitude to advertisers, and more. (Go to the end for a summary).
August 13, 2019:
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Is YouTube really the #1 destination for podcasts? Here's a sneak preview from the Canadian Podcast Listener with more information from the hundreds of people they surveyed who said just that. "What we’re learning about podcast listening on YouTube could create some strategic opportunities for podcast networks and content creators."
August 7, 2019:
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Breaking: Veritone One has announced Influencer Bridge, a pay-per-performance advertising platform for podcasters, YouTubers and Instagrammers. Podcasters earn money once a transaction takes place – for instance, when a listener uses a podcast's unique promo code to purchase an advertised product. You can sign up today.
June 26, 2019:
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Paul Spain was on the AM Show in New Zealand the other day, on Three TV and Magic Talk Radio, talking about podcasting. We liked this response to: "What's your favourite podcast" - a brilliant answer, and one we'd suggest if anyone asks you.
June 24, 2019:
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If you use it to produce podcasts, be aware that Google Hangouts On Air is going away later this year.
June 20, 2019:
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The CBC have launched Chosen Family: it's their first long-form interview podcast. The first episode is an interview with Special star Ryan O'Connell.
June 18, 2019:
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Here's Gustav Söderström, the Chief R&D Officer, giving a 40-minute presentation on the company's history.
June 17, 2019:
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Spotify's redesign, which gives music and podcasts equal parity in 'Your Library', is now being promoted on YouTube. (We're not seeing the feature yet.) They've also added Rob Riggle and Sarah Tiana, US comedians, to their roster.
May 20, 2019:
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The Australian Podcast Awards were also held on Saturday night, in Sydney NSW, Australia. Wrong Skin won the podcast of the year; the ABC won seven awards. You can watch the entire ceremony here; and listen to all the winners of the best Australian podcasts on our website.
May 1, 2019:
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Producing almost religious veneration in their preparation and consumption, Cult Foods generate queues, make restaurants and crash Instagram. Food Busker's Cult Food Stories is a journey to discover the history of these dishes, hosted by John Quilter, aka YouTuber "Food Busker". (DAX)
April 29, 2019:
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Here's Ben Running, Head of Design at Luminary, speaking at Design Driven NYC, five days before launch. (Podnews made it to Luminary's slide deck!)
April 18, 2019:
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Happy Birthday This Week In Tech, which is 14 years old. Leo Laporte and the team have posted their very first episode, then called Revenge of the Screensavers, on YouTube - oddly, acted out by puppets.
April 5, 2019:
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On Mar 29 we reported on YouTube seemingly allowing someone to upload other peoples' podcasts and put advertising on them. YouTube tells us that if the copyright owners of any podcasts find that their works are posted without permission, they can make a copyright removal request; copyright removals result in strikes for the uploading channel; and if a channel has three strikes, it will be terminated.
April 4, 2019:
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Tom Webster and another guy were interviewed after their session at Radiodays Europe.
March 29, 2019:
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YouTube's latest misstep: allowing unscrupulous people like this to upload other peoples' podcasts and fill them with advertising. (We tried to report these, but couldn't work out how to do it.) Podcaster Helen Zaltzman successfully removed one, but now YouTube has shared her name with the copyright infringer, who's now hassling her.
March 28, 2019:
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YouTuber Savannah Brown is the guest on the new episode of 17 Questions today.
March 25, 2019:
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17 Questions is a new weekly podcast that asks celebrities, authors and YouTubers 17 of the most weird and wonderful questions. It's from a London-based youth-focused content marketing agency called The Big Shot. (The Big Shot / Acast)
March 18, 2019:
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Patreon's CEO, Jack Conte, has posted a video on strategies to grow your Patreon support.
March 13, 2019:
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Just Between Us launches today. Featuring New York Times best-selling authors and YouTube series hosts Allison Raskin and Gaby Dunn, the podcast is a Stitcher production. It's a podcast version of a popular YouTube channel with 750,000 subscribers. (Stitcher)
March 11, 2019:
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Can Anchor be "the YouTube of Podcasts", asks The Verge. #thesomethingofpodcasts
March 7, 2019:
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Over half of US adults have listened to a podcast. Edison Research and Triton Digital have published Infinite Dial 2019, a set of research on US media consumption. One third of US adults (90 million people) listened to a podcast over the last month, the survey also reports. You can view the webinar here; or grab the slides. There is lots of data in the release, but - happily for us - the media have focused on podcasting's growth.
March 1, 2019:
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The company behind the RØDECaster Pro has released v1.1.0 of their firmware, which adds mix-minus on USB, enhanced UX, as well as multitrack recordings. It's available for download now.
February 27, 2019:
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Edison Research has given a sneak preview of one slide of their Infinite Dial data release next week. "This year, for the first time ever, half of the population uses YouTube as a music service every week," they say. You can register for the free webinar.
February 18, 2019:
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The Simpsons featured podcasting, and Marc Maron, on their show over the weekend. Krusty the Clown was interviewed in Marc Maron's garage.
February 7, 2019:
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The case against Adnan Syed has a trailer up - it's a TV show on HBO, premiering on March 10th, focusing on the original Serial case.
January 21, 2019:
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Apple have released a set of online video adverts for the new iPad, including how to make a podcast on one. The ad highlights the Anchor app.
January 15, 2019:
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Are YouTubers migrating to podcasting? Podchaser gives four reasons why.
January 7, 2019:
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How much of the internet is fake? Quite a lot, actually - according to the New York Magazine. "For a period of time in 2013 a full half of YouTube traffic was “bots masquerading as people,” a portion so high that employees feared an inflection point after which YouTube’s systems for detecting fraudulent traffic would begin to regard bot traffic as real and human traffic as fake." Are there questions about podcast dowloads?
December 27, 2018:
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Philip DeFranco, a YouTuber, has announced that he's bringing back a monthly "Conversations With" podcast for 2019.
December 24, 2018:
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Want another video review of the Røde Rødecaster Pro? Here's one that starts with someone trying to break it.
December 18, 2018:
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Patreon, a crowd-funding platform used by many podcasters, has removed a number of far-right creators including Milo Yiannopoulos and Carl Benjamin, a YouTuber known as Sargon of Akkad, for what Patreon claims is hate speech. (Last year, the company's CEO Jack Conte explained when Patreon removes creator pages, using "manifest observable behaviour"). However, Sam Harris, host of The Waking Up Podcast, one of the top-grossing Patreon creators, has deleted his account in response, accusing the company of political bias; and other Patreon creators, Dave Rubin and Jordan Petersen, have promised to build an alternative platform "that will not be susceptible to arbitrary censorship". There are reports of many Patreon supporters leaving the platform in protest.
December 17, 2018:
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Something strange is happening in the Apple Podcasts app: podcast ratings in some cases are being recalculated and can even entirely disappear. Reader Josh sends us this example. Meanwhile, many others are seeing their number of ratings being significantly reduced in the app - "trying to figure out why it said I had 33 reviews when I could only see 25 to read", says one Facebook commenter, "I went from 60 to 30" says another. Are you seeing this too? Hit reply and tell us.
December 13, 2018:
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NPR's Wait Wait Don't Tell Me is to become a TV show. The broadcaster is working with Wilshire Studios, a part of NBCUniversal. This is the second time a TV version of the show has been attempted. In the UK, BBC Radio 4's The News Quiz (available as part of the Friday Night Comedy podcast) was made as a successful TV show in 1990, called Have I Got News For You, which still airs today. It's regularly pirated on YouTube - here's last Friday's edition.
November 30, 2018:
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Acast have launched personalised podcast ads, working with AMillionAds, a UK company that produces over 20,000 versions of ads using external data like location, time of day, and device details. The first ad, for iD Mobile, calls out different cities based on where the listener is, different deals depending on what they’ve heard before, different messaging depending on when they’re listening and different podcast names based on what show the listener is hearing. (Watch - from Next Radio in 2016, Sam Crowther from AMillionAds gave an overview of how the technology works.)
November 29, 2018:
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Omny Studio has also announced an upgrade to their automated transcription service; transcripts can now be published to the web. This video has more information; and this episode from Monocle24 is an example of a transcript within a playback page.
November 20, 2018:
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Positive advice for podcasters from a Redditor - stick with it. "Even if you think you're not any good when you start." (We like also listening to Ira Glass on this subject).
November 15, 2018:
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Watch: Three tips for training your voice, from NPR.
November 12, 2018:
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Podcasting made it to TV comedy show Saturday Night Live over the weekend, with a lampoon of a podcast award. The skit featured "Michael Barbaro" and "Sarah Koenig". (Outside the US? You might need a VPN - we like Tunnelbear).
November 9, 2018:
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WNYC Studios is launching SciShow Tangents with Hank Green and John Green. It's based on their SciShow YouTube show. The company is also relaunching Dear Hank and John and The Anthropocene Reviewed
November 1, 2018:
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Logan Paul, a former YouTuber who was kicked off the platform earlier in the year, is pivoting to podcasting report Vulture.
October 22, 2018:
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From Australia's OzPod 2018 last week, watch the full keynote from James Cridland, Podnews's editor, with all data from Australia's podcast consumption.
October 18, 2018:
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RadioINFO covers our Editor, James Cridland, highlighting podcasting's changing audience at OzPod yesterday. The full presentation should be on YouTube soon.
October 12, 2018:
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Google Podcasts "will be launching a feature to help podcasters monetize their work", according to a report of Google's Luis Collado's talk at JPOD18 in Spain recently (audio). There's an interview with him in the NotiPod Hoy podcast. (Does this relate to the "donate" button? Or something else? Spanish speakers welcome!)
October 1, 2018:
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Radio and podcast consultant Valerie Geller spoke at Next Radio 2018: there are no boring stories, only boring storytellers. You can watch the full video, free, here.
September 25, 2018:
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Acast's Susie Warhurst spoke at Next Radio about how to make a great branded podcast. Among other things she advises to keep branding low and to have a promotional strategy.
September 24, 2018:
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Dave Jackson shares the proper way to use a Blue Yeti microphone. "It's not a bad microphone, but you need to know how to use it".
September 13, 2018:
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Molly Beck, who runs Messy·fm, a podcast host, is profiled by Northeastern University
September 12, 2018:
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How does the YouTube algorithm work? It's based on how long users stay watching a video, it seems.
September 7, 2018:
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Research: which is more emotionally engaging: audiobooks, or films? Audible Deutschland share a study from University College London (the video's in English, with German subtitles available).
September 6, 2018:
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In an astonishing video, Twitter user Lime Link posts a video that shows the extent of Apple Podcasts Chart manipulation: it shows a clever way of how to spot the podcasts gaming the system, and how to do it yourself (don't).
September 5, 2018:
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Five lessons learnt from making my first podcast (Patrick Page)
August 13, 2018:
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In the middle of this YouTube video, Australia's Hamish and Andy let slip their current weekly download figure for their podcast is 970,000.
August 8, 2018:
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Podcasting shows the value of an open internet, writes John Bergmayer, highlighting the difference between podcasting and, say, YouTube.
August 7, 2018:
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Buzzfeed News reports that Apple has now removed Alex Jones's podcasts from its platform, saying "Apple does not tolerate hate speech". Previously, Spotify had removed specific episodes. Infowars content has additionally been removed from Stitcher, Facebook, YouTube and Pinterest. Spreaker, who describe themselves as the "secondary host" of the podcast, have also removed the podcast from their listings: "it violates our Terms and Service Conditions because of Hate Speech," said a spokesperson for the company. Spreaker's action will effectively pull it off most third-party podcast apps. In a response, the radio host claims "this is the modern day electronic equivalent of book burning"; as of press time, his self-hosted RSS feed is still available.
August 3, 2018:
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Alitu, the podcast maker, has launched a "make an intro for your podcast" tool. Here's a video of it working.
August 1, 2018:
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Spotify, the second largest podcast platform, is attracting criticism for hosting on its platform The Alex Jones Show Podcast from the conspiracy theorist and far-right broadcaster. Jones has had some material removed from YouTube, and Spotify recently removed some music as part of its Hateful Conduct policy. The Alex Jones Show podcast is also hosted on Apple Podcasts and Google Podcasts, and two further podcasts featuring Jones are also available. Meanwhile, in subscriber numbers, Spotify is pulling away from Apple Music.
July 30, 2018:
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More coverage of Podcast Movement: RadioINK asks why was radio out in force at Podcast Movement, and claims that podcasters [were] suspicious of broadcasters. The Philadelphia Inquirer posts an article about the conference with a Netflix headline. Podcast consultant Richard Davies posts the fabulous thing about Podcast Movement, while radio and podcast owner Westwood One posts about the four pillars of podcast advertising. Buffer has published their slides for How Buffer Drove 500,000+ Downloads In One Year With a Podcast Side Project. Radio World posted about local podcasts. Podcast Movement have also posted their own sizzle reel - Podnews has avoided being caught on camera, but if you like people pulling faces or dodgy dance moves, you're in for a treat.
July 16, 2018:
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Satire: the Australian ABC explains: What the devil is a podcast? - a watch that's both funny and perhaps a little too close to home...
June 29, 2018:
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Last week, we reported on Ramble, a YouTube talent-led podcast network. Today, YouTube network Studio71 has formed a podcast division producing shows with YouTube stars; the deal is with Castbox, who jointly sell ads for the network.
June 22, 2018:
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Facebook has launched "subscription groups", a premium, paid-for Facebook group (which you could imagine podcasters using as a revenue earner). On the same day, Bloomberg says that YouTube, too, is building a subscription product for video publishers.
June 21, 2018:
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Here's a video demonstration of how Google Podcasts works. If you only have an iPhone, it's worth a watch to understand the benefit of adding a Google Podcasts link to your website. Slightly strangely, we start the demo by uninstalling it.
June 14, 2018:
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Gossip is a new scripted podcast from Allison Raskin (comedian, author and YouTuber), launching today. The Guardian say it "is devised as a soap opera and promises Desperate Housewives-style intrigue that you can dip in and out of". Elle had an exclusive on the trailer. Raskin has 750,000 YouTube subscribers and her videos have been viewed more than 120m times.
June 8, 2018:
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Tech news website Fast Company have launched two new podcasts - Secrets of the most productive people and Creative Conversation ("icons from art and business to break down the secrets of their success and their tricks for overcoming creative deserts").
May 25, 2018:
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Mike Russell from Music Radio Creative has discovered Audacity - How To Make Your Voice Sound Better in Audacity is a new video from him. While we're on "making your voice sound better" - here's a new app for an iPhone, Astound - a personal voice coach, good for everyone who uses their voice professionally.
May 24, 2018:
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A new tool, called upload-dot-fm, makes video from your podcast and uploads it to YouTube automatically.
May 7, 2018:
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In Melbourne, the winners of the Australian Podcast Awards were announced. The venue was filled to capacity (and most of the ceremony was streamed live). The winners are:
April 27, 2018:
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The Next Web claims that the podcast industry wants to befriend Alexa; but the story is really an interview with people from Acast. "Acast wants to be for audio what Netflix and Youtube are for videos".
April 17, 2018:
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Radiodays Europe's Podcast Day has shared a presentation originally done at Radiodays Europe about podcasting trends from podnews's editor, James Cridland.
April 3, 2018:
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Not sure about binaural? Here's nine minutes explanation from the Next Radio Conference.
March 16, 2018:
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Ezra Klein, the editor-at-large and co-founder from VOX, spoke at SXSW. They've posted video of his hour-long session.
March 9, 2018:
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A new UK podcast about Japan has been launched - Abroad in Japan is from Radio Stakhanov, hosted by Acast; it's a podcast adaptation of Chris Broad's YouTube channel.
March 8, 2018:
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YouTube is giving all creators a new dashboard, including new metrics. One new metric includes "how many people saw my video's thumbnail?" This may inform the debate about podcasting's lack of centralisation.
February 15, 2018:
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In case you missed it: my 25 minute keynote at OzPod 2017, with lots of data from Australian and global companies about podcasting. And a few jokes, mostly about beer. I'm available to speak at your event, too.
January 23, 2018:
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The BBC announce they're making all their podcasts -18 LUFS - LKFS if you speak American. (If you're keeping tabs: Google wants -16 LUFS, Amazon want -14 LUFS (as do Spotify), YouTube normalise to -13 LUFS, and the AES want anywhere between -16 and -20 LUFS. I try hard to keep personal opinion out of podnews, so won't pass comment as to how crazy this situation is.
January 18, 2018:
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YouTube makes significant changes to their monetisation platform: they now require creators to have, at a mimimum, 1,000 subscribers and 4,000 hours of watchtime within the past twelve months: otherwise they will no longer share revenue. In a discussion on Reddit, one Redditor makes the point that this probably ensures quality content for advertisers. (Of interest: 4,000 hours of watchtime will reward creators who make longer videos).
January 11, 2018:
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In case you missed it - here's Podnews's Managing Editor James Cridland, talking at Ozpod 2017 in Sydney wth lots of data about podcasting. He would like you to know that he is a very good conference speaker and is available for your event. He is also massively handsome, excellent value, and a really very, very nice man who would never hijack an edition of Podnews to promote himself.
January 10, 2018:
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2018 must be the year of the podcast, as it goes primetime on US television. ABC premieres Alex, Inc on March 28, based on Alex Blumberg's Startup. As the trailer will show you, it focuses on a man who quits his job and launches a podcast company. Hilarity ensues.
January 8, 2018:
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Two explanatory videos from the archives, of interest - How to listen to a podcast, from Ira Glass and a lady called Mary Ahearn. Also, How to listen to a podcast, from Tim Watkin of RNZ.
January 5, 2018:
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From Next Radio 2017, here's Megan Lazovick discussing Edison Research's data (18 minutes)
January 1, 2018:
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Tim Ferris shares his podcast setup, on a YouTube video.
December 22, 2017:
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A TV report about the state of podcasting in the UK, including interviews with AudioBoom and Panoply UK. It was aired on Turkish news channel TRT World.
December 14, 2017:
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Yesterday, we noted that Google recommends -16 LUFS for audio intended for Google Home. Amazon recommend -14 LUFS. YouTube will alter audio to meet -13 LUFS. The AES recommend -16 to -20 LUFS. Standards? We don't need no stinkin' standards!
December 8, 2017:
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How loud should my podcast be? - an interesting YouTube video from Andy Maher, which mentions the free Orban loudness meter, and discusses the loudness unit LUFS.
December 7, 2017:
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Matt Deegan from Fun Kids, a children's radio station and podcaster in the UK, posts YouTube's Rewind for 2017, and a stark note for people making media for under 30s.
December 5, 2017:
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Podcasting on Amazon Web Services - a presentation from Amazon and Australian podcast company Whooshkaa, at the recent Amazon re:Invent conference in Las Vegas NV USA.
November 28, 2017:
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Omny Studio have launched automated podcasting tools for radio stations. In this story is a YouTube video with a look at their backend for producing them. The product's available now to their enterprise customers.
November 27, 2017:
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"How to record a phone interview for a podcast (without using a phone)" - this is certainly one way of doing it, though it does seem quite complex...
November 24, 2017:
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The BBC is experimenting with producing "perceptive media", and a new blog post from their R&D department pre-announces an Android app experiment. Imagine a podcast that knows if you're walking or in a car; a podcast that knows if you're outside in the cold or inside in the warm; a podcast that knows if it's raining or sunny; one that knows if you're at home or at work. For a predecessor, see this talk from Tony Churnside at the Next Radio conference.
November 21, 2017:
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A Libsyn webinar on YouTube, including explanation of the change in stats with LibSyn (describing some of their previous stats as 'buggy'). Some podcasters are seeing over 50% smaller stats, it transpires. From 31 minutes in, some actual stats (using the new methodology): 50% of podcast episodes in September got less than 162 downloads; 80% mobile; 5.3 iOS downloads to every one Android download. Lots more in here. From 49 minutes in, how to talk to advertisers about the falling stats. From 54 minutes, their dashboard. You could criticise Libsyn for previously wildly inaccurate stats with no filtering at all; or commend them for trying to put it right even if it meant them losing customers; both are probably valid viewpoints.
November 16, 2017:
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Data (in dutch) from dutch broadcaster BNR Nieuwsradio about their podcast numbers, split between "iTunes and Spotify" and "BNR web and app". Excepting a spike when a podcast was featured by iTunes, their own web/app delivers twice as much audience. 600,000 downloads in September. The population of the Netherlands is 17m; all programming is in Dutch. Also - watch Sjors Fröhlich at Next Radio talk about how they use data to help their programming.
November 8, 2017:
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ComScore claim 37.1m British adults used YouTube in July. 79% of views on a mobile device. Average is 311 videos per person; 3.7minutes per video. (That's 19 hours a month, or 4.75 hours a week. Rajar's MIDAS research says podcast listeners do so for 6 hours a week, radio listeners about 21 hours).
November 2, 2017:
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Al Jazeera (Doha, Qatar) launches Jetty, a new podcast network. NiemanLab reports that it plans to "groom some new voices and bring more perspectives to the table and embrace diversity in all sorts of ways". (As a matter of interest, Al Jazeera streams on YouTube in 1080p).
October 23, 2017:
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Todd Cochrane posts "proven social media strategies for podcasters" - a YouTube video
October 3, 2017:
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Videos: the output of the Ignite Podcast Movement set, consisting of short five minute presentations.
September 25, 2017:
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Video: thumbnails for radio (and podcasts) - the BBC's Liz Jaynes talks about the corporation's learnings about podcast artwork and branding. From Next Radio.
September 21, 2017:
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Video - the BBC are creating interactive audio drama for smart speakers. Here's Nicky Birch explaining more at Next Radio.
September 20, 2017:
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Video: the Penguin Podcast - how it is put together. Nan Davies from production company Somethin'Else at Next Radio, discussing the podcast they make for book publisher Penguin.
September 14, 2017:
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The Humble Mechanic, a car mechanic podcast and YouTube channel, gets a writeup fro GoDaddy. "He knew nothing about podcasting when he started six years ago. Five hundred episodes later, he quit his day job. Here’s his story."
September 11, 2017:
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A 25-minute talk about the state of the podcasting industry in Australia, with stats. Not exclusively AU-specific, so there's probably something in here for everyone, especially those who like a carefully-crafted S-Town joke.
September 7, 2017:
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Spotify swiftly replaces their head of video and podcasts. The new guy is Courtney Holt. He was previously CEO of Maker Studios, a YouTube channel company acquired by Disney, and EVP of media and strategy at Disney. It would appear he is a) a video guy, not a podcast guy, and b) owns a very impressive beard.
September 1, 2017:
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A new platform to listen to podcasts - Feedcast. Being developed open-source, with a crowd-funding plan for infrastructure costs; using machine learning for recommendations. "If you can imagine netflix's recommendation with youtube's content, that is close to what we think."
August 17, 2017:
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Google is rolling out free hands-free phone calls (for US and Canada) to their smart speaker, Google Home.
August 8, 2017:
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Another tech discovery: Repurpose, a service that can connect to your RSS feed to automatically republish your podcast as a video for Facebook and YouTube. Nicely done.
July 28, 2017:
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In what they claim is a world first, Leela Labs launches a kids podcast app, Leela Kids. Nice idea to produce curated content for younger ears (in this case, 3-15 year-olds). Demo on YouTube. Their FAQ includes an email address for content submission.
July 18, 2017:
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The Boston Globe notes the growing trend for listening to podcasts at 1.3, 1.5 or even 2.0 speed. Interesting note: you can do this with YouTube videos too. This tells you how.
July 13, 2017:
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Also - here's Tom Webster at Next Radio in September 2016 - tickets for September 2017 at the Next Radio website.
July 10, 2017:
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Video (6m) from TWiT on how iOS 11 "supercharges podcasts".
July 4, 2017:
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A talk from Adam Gamwell, a Design Anthropologist. "Reflecting on four years of podcasting at This Anthro Life and challenging academic tradition, Adam will share some key lessons learned about storytelling and data and speculate on where podcasting may be taking us."
June 20, 2017:
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One of the brightest brains in podcasting, Tom Webster, writes about the partially-filled glass of Apple's new podcast statistics. If you want more, here's a great speech from last year's Next Radio conference.
June 13, 2017:
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A piece on Triangulation about 60db - if you're a podcaster, why you should be on it. (Spoiler: analytics)