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Oxford Road and Veritone One are to combine to form the world’s largest podcast agency. For now, both companies will continue to trade independently. “With Veritone One’s industry-leading tech and data platform, in combination with Oxford Road’s innovation on behalf of brands, we’re creating an agency that sets a new standard,” says Dan Granger, who is CEO of the newly combined organisation.
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Advertisers for facial aesthetics treatment? You don’t want TV - you want to advertise on podcasts and the radio, says Veritone One and Signal Hill Insights.
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Veritone is to reduce its workforce by 14%. The company produces a number of services to podcast advertising.
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Nathan Aminian has joined Oxford Road as EVP of Operations. He moves from Veritone. Oxford Road is the largest independent audio advertising agency.
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Acast has announced a number of new appointments in the US. Chief Business Officer for Acast globally will be Greg Glenday, joining from Lightbox. Ricardo Neto is VP of Sales, US, joining from Spotify. Gabriella Gregoris has been promoted to Group Business Director of National Performance. Tiffany Ashitey is now Interim US Managing Director. Stephen Smyk joins Acast's US Advisory Board; he'd been at Veritone One since the acquisition of Performance Bridge, where he was CEO.
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Data: Audacy shares its State of Audio guide with a number of case studies suggesting audio does better than social media, and specifically pushing the efficiency of podcast host reads. Data is from Nielsen, Veritone, Claritas, and others.
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Libsyn’s AdvertiseCast has hired Cody Kleitz as a Sales Associate. He was at Havas Edge, where he served as a Media Buyer for the performance marketing agency’s Influencer Marketing team. Before that, he was a Media Manager at Veritone One.
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Veritone released the company's 2022 financial results. The company saw a revenue increase of 30% y/y.
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Veritone published its financial report for Q3/22. It made a loss of $5.7m.
Can you help us grow? So far in October, we've welcomed 293 new subscribers from companies like Spotify, NPR, Pandora, Nova Entertainment, the Washington Post, TED, the BBC and Veritone. At the time of writing, we're on 24,963 subscribers. We'd quite like to be 25,000 by the end of this week, because that's a nicer number. Can you help by mentioning us on your favourite social networking platform, or telling your colleagues? We'll be your friend for life.%%promo-end%%
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A new version of AI voice tool Veritone Voice has been released. The press release that we publish includes an AI-voice rendition; you can watch a Sounds Profitable deep-dive into how the tool works, with Bryan Barletta and Fisher Robison of Veritone.
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Veritone's financial report for Q2/22 shows revenue up 78% year-on-year. It was below expectation, leading to a stock market slide. Neither their release, nor their earnings call, mentioned podcasting once.
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Veritone, which owns artifical speech company Veritone Voice, has acquired another synthetic voice company, VocaliD.
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iHeartMedia has signed with Veritone to use synthetic voices to translate shows into different languages. They'll start in the Spanish market - and if this sounds familiar, it's because Bryan Barletta from our adtech newsletter Sounds Profitable has been using this technology to host a podcast in Spanish, in spite of not speaking the language.
Happy Thanksgiving! We're thankful to our supporters and our more than 500 new subscribers so far this month, including people from Podimo, Novel, Samsung, Wondery, Acast, Veritone, Spotify, Squarespace and the BBC.
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Sounds Profitable en Español starts today, as Bryan Barletta explains in Sounds Profitable with Podsights. The podcast adtech newsletter will be translated and produced using technology from Veritone MARVEL․ai: and so will the Sounds Profitable en Español podcast, with Bryan sounding as if he speaks Spanish fluently… but he doesn't.
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Talkshoe isn't the only podcast host that doesn't offer a 301 redirect so you can never leave: Kajabi doesn't either. It's "another clueless company jumping into podcasting to prey on the uninformed", says Dave Jackson. We only hope he stops sitting on the fence and tells us how he really feels.
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Veritone has launched an audio licensing library, including audio from CBS News and Bloomberg. Already being used by companies like Stitcher and Audible, the service also allows podcasters to make their clips available for licensing too.
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Veritone has posted record revenue for Q3 2020. The company owns audio ad agency Veritone One.
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Veritone One has subscribed to Nielsen's Podcast Buying Power Service. "Veritone One will have access to podcast insights spanning 18 genres and over 150 individual podcast titles that can be cross-referenced among a variety of consumer purchase behavior patterns and services usage."
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Digiday reports a trend from podcasters to see how they can add more ads to their podcasts. Veritone's Stephen Smyk cautions that this makes ads less successful.
Thank you to more than 600 new subscribers so far in July, helping us reach 14,500 subscribers just before we published on Friday. Welcome to new faces from Veritone, Lawson Media, Pocket Casts, Oxford Road, Seeking Alpha, Spotify, Podimo, Nielsen, Tagesschau, the BBC, Wondery and Pandora. (Tell a friend!)
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Hilary Ross, VP of Podcast Media for Veritone One, is interviewed in MarTechSeries. "There are immense opportunities for endorsements and host-read ad reads in the podcasting space."
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Veritone has published a white paper around topic extraction from podcasts and what you can use this new technology for. (Google Podcasts has automatic topic extraction within its player, incidentally)
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During Veritone's earnings call, the company said that their podcasting business remains very strong. Time spent consuming podcasts, the company says, has increased during the coronavirus pandemic.
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Whooshkaa is offering free private podcasting accounts to schools worldwide. We covered fellow Australian company RØDE's offer of a free RØDECaster Pro kit to any NSW school a few days ago. Veritone is also giving free access to its applications. UK-based podcast host Podiant is offering a free 30-minute consultation to help you get started.
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Veritone has announced that its artificial intelligence software aiWARE will be used on the ART19 podcast platform. It'll automatically work out what individual podcast episodes are about, to allow programmatic ads to be based on the content of that episode.
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Breaking: Veritone One has announced Influencer Bridge, a pay-per-performance advertising platform for podcasters, YouTubers and Instagrammers. Podcasters earn money once a transaction takes place – for instance, when a listener uses a podcast's unique promo code to purchase an advertised product. You can sign up today.
Welcome to our 105 new subscribers this week, including The Guardian, Squadcast, WGBH, Veritone One, ART19, Podcast One, Panoply, Bauer Media Sweden, Podkite, Spreaker and APM.
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Veritone One have acquired Performance Bridge Media, "a leading and long-standing podcast agency". The headline claims that, with this acquisition, Veritone One will expand their market share to over 25% of all US-based podcast ad revenue.
Welcome/Bienvenue to new subscribers this week including Veritone, Slate, Panoply, 7digital, NPR, NOVA Entertainment, Radio Canada, Bauer Media and Radio France. Merci! Thanks!