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July 22, 2024:
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The majority of women in the US are sports fans, according to the Female Fans Sports Audio Report from Edison Research, which was released last week. The research, with SiriusXM Media and GroupM, discovered that a third of them listen to sports audio each week.
July 19, 2024:
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Christmas time is here again - at least, according to SiriusXM Media, which has released The Advertiser’s Guide to the Holidays, with everything you need to implement a successful audio campaign this season.
May 31, 2024:
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Edison Research, SiriusXM Media and GroupM will release the Sports Audio Report in a webinar on June 13.
April 19, 2024:
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Sports fans in the US spend more than two hours longer with audio content every day, according to a preview of the Sports Audio Report from Edison Research, SiriusXM Media and GroupM.
February 9, 2024:
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The Infinite Dial 2024 (for the US) will be unveiled at Evolutions by Podcast Movement in Los Angeles on Mar 28. The gold-standard study from Edison Research is America’s longest-running survey of digital media consumer behaviour. This year, it’s with support from Audacy, Cumulus Media, and SiriusXM Media.
February 1, 2024:
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SXM Media has a new logo and a new name: it’s now SiriusXM Media.
October 11, 2023:
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Chris Long has been hired as Chief Revenue Officer at Gemini XIII. He was Regional Vice President of Sales at SXM Media.
June 16, 2023:
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Gen Z podcast listeners discover shows through social media, according to a new study from Edison Research and SXM Media. The study also discovers that those who started listening as kids are consuming 10.6 hours of podcasts a week.
June 2, 2023:
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The Gen Z Podcast Listener Report was unveiled by SXM Media, focusing on US podcast listeners aged between 13-24. According to the study from Edison Research, 47% have listened to podcasts in the last month, and they are more diverse than US monthly podcast listeners as a whole. They discover shows by using YouTube, TikTok and Instagram. The report will be the subject of a free webinar on Jun 15.
February 23, 2023:
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The Black Listener Report was published by Edison Research with SXM Media and Mindshare. The data suggests that Black Americans are more likely to listen to podcasts monthly (43%) than the total US population (38%) (though less likely to listen weekly).
February 7, 2023:
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Exclusive: You'll spot a new name at the top of future Triton Digital and Edison Podcast Metrics reports: "SiriusXM Podcast Network". Previously, the company was listed as "Stitcher Media" or "SXM Media", but we're told they "saw an opportunity to unify our naming conventions across these trackers in order to improve SiriusXM's overall brand equity and recognition in the industry, and raise awareness and understanding of our robust podcast content network."
February 2, 2023:
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43% of Black Americans said they had listened to a podcast in the last month - five points higher than the total population, according to new data from SXM Media, Mindshare and Edison Research. The data was released in The Black Podcast Listener Report.
December 15, 2022:
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The Women's Podcast Report from SXM Media and Edison Research is now available to download.
December 7, 2022:
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SXM Media is, once more, #1 for podcasts according to Edison Podcast Metrics data for the 12 months ending Q3/22. Spotify is down to #2, while iHeartMedia is #3. The data was produced by surveying 11,675 listeners from across the US.
December 1, 2022:
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First look: Podcast listenership among women in the US is up, says a fact sheet from The Women's Podcast Report 2022, released today by SXM Media and Edison Research. 47 million women have listened in the past month: 35% of all women aged 18+, a figure that's grown by 67% over the past five years.
October 14, 2022:
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SXM Media has discovered where and when people listen to podcasts with others. 12% of podcast listeners often listen with someone else: and the company has calculated that podcast advertising gets 5% more impressions from those co-listeners. Listening with someone else is most likely to happen in the car, or when cooking and eating; comedy is the most co-listened genre. The data was conducted with Edison Research and Carat.
October 6, 2022:
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The Mel Robbins Podcast launches today. The motivational audio creator and international best-selling author has signed a multi-year deal with SiriusXM which gives SXM Media exclusive global ad sales rights.
September 14, 2022:
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Spotify is the top podcast network in the US based on reach, according to new data from Edison Research. The data measures total listeners to shows from each podcast publisher for the 12 months ending June 30 2022. Spotify's numbers include Spotify Originals, as well as shows from The Ringer, Gimlet, Parcast and others. iHeartRadio remains in third place, behind SXM Media.
August 9, 2022:
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A ranker already exists through Edison Podcast Metrics; SXM Media is #1. SXM aren't measured by Podtrac, though.
July 29, 2022:
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With SXM Media, Leslie Jones is to launch her first podcast, The Fckry, with comedian Lenny Marcus. On the weekly podcast, Jones and Marcus will discuss a range of goings-on, from how they started out in the comedy biz to topical political issues. The hosts will also interact with listeners, pledging “unfiltered, unwatered-down answers” with nothing off the table.
July 28, 2022:
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Triton Digital released the Canadian Podcast Report for June. SXM Media is still #1 for podcasts. Studio71 is a new publisher this month; excluding them, average weekly downloads fell by 2.2%.
July 22, 2022:
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Since records began (in early 2020), the top 3 downloaded podcasts in Triton Digital's US Podcast Report have been #1 NPR News Now, #2 Crime Junkie, and #3 The Ben Shapiro Show. But according to Triton Digital's US Podcast Report for June, released yesterday, NPR has been toppled: the new #1 is Cumulus's Ben Shapiro Show (which is also carried on radio stations across the US). SXM Media remains the #1 podcast network; Triton Digital is owned by iHeartRadio but doesn't measure them.
July 19, 2022:
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Podtrac has published its top US podcast publishers for June. iHeartRadio is still #1 for podcasts, though SXM Media, who are believed to be larger, is not a participating publisher. iHeartRadio downloads fell 3.8% month-on-month. Wondery is the new #2, overtaking NPR.
July 15, 2022:
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SiriusXM and Comscore have expanded their agreement, bringing Comscore Predictive Audiences to clients across both AdsWizz and SXM Media. This will allow advertisers to target audio ads to consumers based on their TV and streaming consumption, gaming habits and life stage - it's being promoted as being "cookie-free".
June 27, 2022:
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Triton Digital has published its Canada Podcast Report for May. WarnerMedia is a new participating publisher. Dateline NBC remains #1; SXM Media are the network that's #1 for podcasts.
June 8, 2022:
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Talking of which, Podtrac published its latest podcast rankers. iHeartRadio is still #1 network, though the company doesn't measure SXM Media. The Daily is still #1 podcast. There is no change in the top 5 of either ranker.
May 25, 2022:
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One of the biggest podcasts in the world, WTF with Marc Maron has signed with Acast. The thirteen-year-old show claims 55 million listens per year, primarily in North America, and is the 25th most popular show in the US according to Edison Podcast Metrics. It will also use Acast+, the company's paid subscriptions product. It was with SXM Media, and hosted by Omny Studio.
May 20, 2022:
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Triton Digital released its US Podcast Report for April. SXM Media is #1 for podcasts, with more than twice the unique weekly listeners for NPR podcasts at #2.
May 18, 2022:
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SXM Media is #1 for podcasts, reports Edison Podcast Metrics. The data for the top US podcast publishers places iHeartMedia at #3, after Spotify. iHeart claim they are #1, but quote Podtrac data that does not measure SXM Media.
May 16, 2022:
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Opinion: This 'top publisher' data is based on "the number of podcasts in the top 100", and not based on audience reach nor total downloads. While data from Podtrac and Triton Digital is incomplete, both align well with publisher data we already have from Edison Podcast Metrics, a more robust survey of the whole space, which shows SXM Media at #1, and NPR at #4. To suggest that NPR isn't in the top ten of US podcast publishers is obviously untrue; but helpful narrative for its competitor iHeartMedia. Coincidentally, iHeartMedia owns Media Monitors, a fact not disclosed.
May 13, 2022:
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The largest podcast publisher in the US, SXM Media released "The New New", the 2022 Podcast Trends Report. It looks at listeners, creators and advertisers. Doctors were the most targeted contextual audience, the report reveals.
May 4, 2022:
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Sarah van Mosel has joined iHeartMedia as Executive Vice President of the iHeart Audience Network. She'll also assist sales operations, publisher development and podcast slate partnerships for iHeartPodcasts. She was previously at Stitcher / SXM Media.
April 26, 2022:
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SiriusXM has signed a content deal with I Am Athlete, an athlete-led media network. The agreement will mean SXM Media will have exclusive ad representation, while I Am Athlete will get a new nightly show on SiriusXM's Mad Dog Sports Radio channel.
April 22, 2022:
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Triton Digital has released the US Podcast Report for March. SXM Media remains #1 for podcasts ahead of NPR who move up to #2. Total US downloads and users for the top five publishers dropped slightly. The ranker measures participating publishers only; iHeartMedia-owned Triton Digital doesn't measure iHeartMedia.
April 6, 2022:
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By comparison, Triton Digital's equivalent report for February says SXM Media is #1, with an equivalent 457m downloads over 31 days, we calculate. Triton Digital is owned by iHeart; but iHeartRadio doesn't participate.
March 21, 2022:
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Who are they? Webster didn't spell those out in his post, but here's the data, released last month. The four biggest, now reaching 50% of all weekly podcast listeners, are SXM Media, Spotify, iHeartRadio and NPR.
March 11, 2022:
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SiriusXM has announced its latest exclusive distribution and sales agreement: this time with with reVolver Podcasts. SXM Media gets exclusive ad sales rights.
February 25, 2022:
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Triton Digital's January Podcast Report for the US tells us that US podcast listeners downloaded 4 podcasts per week on average. NPR News Now is the new #1 podcast; SXM Media remains #1 for publishers.
February 18, 2022:
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Edison Research also released their first US Top Podcast Networks ranker. The data looks at all of 2021, measuring total reach. SXM Media is #1 for podcasts, the data finds (which is also what the latest Triton Digital US Podcast Ranker, based on server logs, says). "We've tracked this space for ten quarters with thousands of listeners, and the data we see has been incredibly stable over that period of time," said Edison Research SVP Tom Webster.
November 25, 2021:
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Lizzie Widhelm from SXM Media has spoken to Digiday on the challenges advertisers face with podcast buying.
November 5, 2021:
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Podcast listening among Black Americans is surging, says findings from the first-ever Edison Research Black Podcast Listener Report by SXM Media and Mindshare. The report says that Black podcast fans would listen more if there were more podcasts with Black hosts.
September 10, 2021:
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SXM Media is unveiling new programmatic capabilities for podcast advertising at the IAB Podcast Upfronts, producing a single access point for all SXM Media's inventory.
June 17, 2021:
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SXM Media has announced it is using Podscribe to allow advertisers to target podcast content at the episode level, in a brand-safe way.
June 3, 2021:
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How long should a podcast ad be? SXM Media has released data trying to understand whether longer is better. Spoiler: it is. And it isn't.
May 11, 2021:
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Stitcher's Midroll adsales has merged with Pandora and SiriusXM's sales teams. The new group is called SXM Media, and claims it has a reach of 150m listeners, which it calls "the largest digital audio advertising platform in North America".