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Adam Fruscella is now Director of Advertising Sales at RedCircle. He joins from Paramount, Spotify and Megaphone.

RedCircle asks Are You Maximizing Your Revenue? which explains where to put ads in your show, and not to forget about using your archive.

RedCircle investigates The Cycle of Podcast Advertising. In short: expect advertising to increase from September, as holiday season planning takes over.

RedCircle details why you need a trailer episode.

RedCircle’s OpenRAP now covers five times the amount of shows as it did in March, the company says. The service sells host-read ads at scale, and claims “industry-best CPMs”.

RedCircle suggest how to streamline your podcast process

RedCircle has launched a new reporting feature for advertisers, allowing for show comparisons based on spend or insertions.

RedCircle post how to turn your social media followers into your podcast listeners. We’d add: get a decent website for your podcast, either through your podcast host or by using Podpage; or use an embedded podcast player on your current site.

Don’t know your CPM from your CTA? Your soft end date from your hard end date? Your prefix URL from your pixel URL? RedCircle helps us all out with Podcast Advertising Terms You Need to Know

RedCircle has seen a 38% growth in downloads since announcing OpenRAP, a scalable technology for host-read ads.

How to sell your show to potential brand partners (RedCircle)

RedCircle looks at how to break into Apple Podcasts Collections.

How To Optimize RedCircle For Your Fiction Podcast (Evo Terra, The End)

RedCircle has launched OpenRAP, a scalable platform for host-read ads. Podcasters can now keep their existing (VAST-capable) hosting provider and have new fully-automated host-read ads inserted directly into their show by RedCircle's ad platform. RAP automatically manages ad insertion, measurement, reporting and payment.

How do podcasts make money? (RedCircle)

RedCircle takes a look at the technical side of podcasting. Editing makes perfect, the company says - but only if you remember to press record...

Podcast Guest-iquette - we see what you did there, RedCircle

How to use music in your podcast (RedCircle)

If you like numbers, though, RedCircle writes more detail about Understanding Your Download Numbers.

Everything You Need as a New Podcaster (RedCircle) is a good index page of articles from the podcast host

How to Build a Podcast Audience (Red Circle)

Best Practices for Recording a Podcast: RedCircle looks at equipment, your space, and... you.

RedCircle: Tips for growing your podcast in 2024.

We’ll see a dip in advertising in early January, predicts RedCircle in a new blog post today. It’s the natural way of things, the company says: as budgets and marketing strategies are set for the year.

RedCircle has launched a new vetting feature, allowing advertisers to send podcasters on the platform a questionnaire to discover which show is the right fit.

RedCircle's host-read ad platform, RAP, has grown 100% year-on-year, according to its Q3/23 update posted this morning. The company has also recently announced host-read frequency capping, to ensure your listener doesn't hear the same ads the same ads the same ads over and over.

RedCircle writes how to interview guests for your podcast. Researching the guest first, and avoiding any questions that can be answered with a "yes", are in the list.

How do you pick a topic for your podcast? RedCircle stresses the need for passion.

RedCircle covers the top 5 places to distribute your podcast.

Further reading… The host of Generally Spooky History talks about getting into the in-flight entertainment on British Airways … and RedCircle suggests embedding your podcast for more downloads (and we've a list of some embedded players you might want to use).

RedCircle has added a new help centre for advertisers.

RedCircle (booth #604) also writes a guide.

In an update, RedCircle says that in H1/23, its host-read ad platform revenue more than doubled year-on-year. The company closed Q2/23 in profit. It plans to invest further in its platform later this year.

Red Circle has added a host-read script management tool to help save brands and agencies time and production costs. It can turn a single host-read script into a personalized script with vanity url and promotion codes for each podcaster in the campaign.

Thank you to Red Circle, which becomes our latest gold supporter today. Red Circle is a place to host your podcast and grow your revenue, and have a number of great tools to help you do both. Podnews supporters like RedCircle help fund our free news, jobs and events boards - and more to come - for everyone; and our funding model means we don't rely on either advertising or supporters, allowing us to be objective in our reporting. We'd love it if you supported us too.

After seeing the number of daily host-read ads increase almost 5x last year on their platform, RedCircle launches Teams for Advertisers today, a tool to help agencies and advertisers add team members to build and send campaigns and monitor their results.

SEO is a thing for podcasting, too. RedCircle writes about tips to grow your podcast.

RedCircle suggests Things Every Podcast Should Have Before Accepting Host-Read Ads

How to Create an Astounding Host-Read Ad from RedCircle suggests creating a script that is conversational in nature.

RedCircle has a new logo and a new website. It focuses on the combination of hosting and the company's RAP advertising system.

There are seven warnings for the podcast industry from radio, says Tom Webster in this week's Sounds Profitable from RedCircle. Tom shares four of them, including the high number of ads you hear on-air (and, increasingly, on podcasts).

Podland News has an 'extra' episode today, containing a full-length interview with Persephonica's Dino Sofos; a look at RedCircle's new dynamic ads system for creators with Mike Kadin; and more from Eric Nuzum about his time at Audible.

RedCircle has improved its dynamic insertion tools with a new Custom Audio feature and Audio Blocks.

Kelly Gittleman has joined RedCircle as the company's new VP of Advertising Sales. She comes from iHeart where she's been in ad sales for 20+ years, and focused on podcasts on the tail end of her time there; she'll be leading the company's growing advertising sales effort.

Supernatural Then and Now has launched its second season, now powered by RedCircle. The show looks at the longest-running fantasy TV series, boasting 327 episodes over 15 seasons.

Four ways to monetise your podcast, from Eric Clark, includes affiliate marketing and merchandise. (RedCircle, this section's sponsor, can probably help too, #justsaying)

RedCircle has signed a partnership with Drew Binsky, the host of Roots of Humanity. A popular YouTuber, Binsky will monetise his show and grow his audience with the platform.

Tae Haahr gives us 5 Ways to Make Podcasting Easier, including some useful tools.

Apple has added Pinecast, Podigee, RedCircle and RSS·com to its podcast hosting providers page. If you're a hosting provider not listed, you should contact Apple here.

Justin Swarz has joined RedCircle, and will lead creator partnerships. He was previously with Outloud Media.

Sounds Profitable has published a deep-dive with RedCircle, a podcast hosting platform. Mike Kadin takes Bryan Barletta through the tools and how podcasters can monetise their content.

RedCircle has landed $6m in funding. The company monetises podcasts, selling host-read ads or programmatic advertising, as well as a method of selling podcast subscriptions. The company says many of their podcasters are earning six figures annually.

After a short hiatus, our podcast hosting company changes page has returned. As ever, it shows a significant amount of podcasts moving from paid hosting companies to Anchor. Overall, the biggest gains went to Anchor, RedCircle and Megaphone; the biggest losers were Whooshkaa, Soundcloud and Libsyn.

RedCircle has launched programmatic advertising today for its community of podcasters and advertisers. The company says it's the only podcast host offering a complete set of monetization options including donations, subscriptions (private feed), dynamic host-read ads, and programmatic ads.

Free podcast host RedCircle has launched programmatic advertising with Adswizz. Meanwhile, Sounder's monetization deals with DAX and Triton have gone live.

Some indie shows are earning five-figure annual run-rates on RedCircle, says CEO Mike Kadin, responding in a Reddit query.

Podcast host RedCircle has launched a new, automated ad platform that makes it easy to buy host-read ads on thousands of podcasts. "We’ve simplified the buying experience in what has traditionally been a very fractured market, helping brands buy on one podcast, a hundred, or more," says CEO Michael Kadin.

On our story yesterday, Mike Kadin from RedCircle says, in a Twitter thread, that "measures of true engagement and influence will be far more important" than downloads. Lindsay Patterson from Tumblecast tweets "if these rankings are so fallible, what's the point of publishing them?"

Welcome to new subscribers in November from companies including Acast, Spotify, the South China Morning Post, Sony Music, Mamamia, Magellan, RedCircle, PRX, Luminary, Megaphone, ART19, Voxnest, the BBC, Entale, and iHeartMedia. If you find us useful, please tell your colleagues! (And, use your unique link at the bottom of our emails and we'll send you nice stuff.)

Podcast host RedCircle has added dynamic insertion, allowing you to add ads or other content to podcasts in a dynamic way (perhaps adding today's ads to your back catalogue of shows). It's free for podcast creators.

Podcast host RedCircle has unveiled new monetisation options - exclusive content and monthly donations. Their monthly donations product joins a one-off tipping service which they launched earlier in the year.

Distributing your podcast to YouTube? Yesterday we linked to data saying not to bother; today, podcast host RedCircle explains why you should, and highlighting their YouTube integration.

New podcast host RedCircle has launched tipping. The new feature, for which RedCircle charges an "industry-leading" 4.5%, only works from the company's web player - they tell Podnews they will also support the standard donation link for podcast apps like Overcast or others that support it.

RedCircle launched. It's a podcast host offering tools like free hosting, analytics and a cross-promotion marketplace to help smaller podcasts get heard. The company has $1.5m of funding, and is built by five ex-Uber software people; it plans to earn revenue by selling advertising within podcasts. The Verge has more.