Search for ‘Podscribe’

Podscribe released its Q3 2024 performance benchmark report. Among the findings in US podcast advertising:

Podscribe has launched a new IPv6 tracking solution, which the company says could prevent loss of up to 50% of attribution numbers. The system now collects IPv4 and IPv6 addresses.

IPv6 is the future of how our phones and devices connect to the internet - but, says Podscribe’s Pete Birsinger, IPv6 has a massive effect on attribution technologies: reducing results by up to around 50% for some campaigns. The company can correctly model for the differences, he says.

Run your podcast ad too often, and it won’t work as well. That’s according to the latest Podscribe Performance Benchmarks Q2 2024 report, which you can get free here. The fourth edition of the data suggests that host-read ads often work twice as well as others; and performance goes down by 60% if you play the same ad more than twice in the same show. There’s a free webinar tomorrow at 3.30pm ET to get more detail.

Ad analytics service Podscribe is now IAB v2.2 compliant. It gained compliance on Tuesday. We list all IAB certified podcast companies.

Ad attribution company Podscribe has launched “automated pixel distribution”, which automates the generation and distribution of pixels to multiple publishers.

In the Media Roundtable, Amelia Coomber from Podscribe and our Editor, James Cridland, talk about The Podcast Show in London - and the differences between podcast markets across the world.

Podscribe released its Q1/24 Podscribe Performance Benchmarks, showing how podcast advertising has been performing. Wednesday appears to be the best day for podcast ad effectiveness.

First look: Podscribe has announced “International Research”, with detailed insights into the top 600 shows in Germany, Mexico, France, the UK, Australia and Canada.

Podscribe has announced an integration with Rocker Box, a multi-touch attribution company. It allows advertisers to integrate podcast performance with social media, email marketing, and other channels.

Peter Birsinger from Podscribe joins the Media Roundtable this week to discuss the company's recent data. “If you are an advertiser who tried podcasting in the last two years, and it wasn't all that you ever dreamed it would be, it might be time to revisit it soon... because the performance has gotten better.”

The iOS 17 changes to Apple Podcasts have meant podcast ads are more effective, new data from Podscribe has revealed. As part of Podscribe’s performance benchmarks, we learn that ads have driven a higher amount of visitors and conversions since Apple Podcasts changed how auto-downloads work.

Livewire published a list of the top podcast trackers. Podtrac and Spotify’s Chartable are still top of the list. Podscribe, named as a preferred partner by Acast last year, is continuing to increase.

Podscribe has added “performance breakouts” to its ad analytics tool, allowing you to see how your campaign is doing across a number of different dimensions.

Podscribe has added a new bird's eye view of podcast ads, called Ad Placement Inspect - easily showing where ads are placed in shows.

Acast's Ross Adams and Podscribe's Pete Birsinger are the guests on the Podnews Weekly Review this week, explaining Acast's recent decision to stop accepting Spotify Ad Analytics and instead to offer Podscribe for free, along with using a number of other attribution partners. Ross tells us: "Relying solely on a one-publisher environment for data aggregation could, we believe, introduce bias and self-promotion. That hinders the objective analysis of data. Podscribe, it's worth noting, doesn't sell media. Spotify does." The interview is in full in the Podnews Weekly Review.

Acast has announced that from September 1, it will no longer accept new campaigns that use Spotify's Ad Analytics. "Acast remains focused on fostering an open and transparent environment, working together with partners who share the same vision for the podcast industry's future." Acast said it will offer attribution from independent analytics company Podscribe for free to all advertisers, as well as work with a set of local companies in each region.

Veritonic announced that it will add traffic from YouTube to its audio attribution tools. The company joins Magellan AI and Podscribe in offering these tools.

Podscribe has added YouTube conversion modelling to its attribution service, with YouTube stats appearing in its unified dashboard.

Podscribe has launched a new content analysis tool, powered by ChatGPT. It uses the existing GARM framework, but is better at understanding sarcasm, context and other factors to avoid un-needed "high risk" categorisation of content. You can join the waitlist if you'd like to try it.

Podscribe is now IAB certified. The company says it is the only measurement provider certifed by the IAB Tech Lab that does not currently sell media.

Podscribe has announced "simulcast reporting and attribution", a tool allowing publishers to sell their podcast and YouTube audiences combined.

Still with attribution, Podscribe has launched what they call independent, third-party attribution for advertising. The company already offers verification and reporting. (Independent? Third party? Both attribution companies Chartable and Podsights are owned by Spotify).

Does podcasting have an ad frequency problem? In Sounds Profitable with Podsights this week, Bryan Barletta works with Podscribe to discover how big the problem really is.

Podscribe has announced a third-party impression and verification tool. The prefix service offers placement verification, automation and brand safety monitoring.

How is podcast listening growing abroad? Good Data this week, from Sounds Profitable with Podscribe, looks at the numbers from other countries.

With Podscribe, the essential tool to verify your podcast and YouTube ads run correctly, Sounds Profitable this week looks at programmatic ads: and "why programmatic is a huge boon for all of podcasting." Bryan Barletta cautions, though: "To get there, we’re going to need more from our hosting platforms."

With the exception of Podcast Addict (see above), no major podcast app supports transcripts - Pocket Casts, Overcasts, or others. That seems an opportunity. Podscribe offers a transcript player which can be embedded on websites; Captivate's podcast player also includes transcripts.

Bryan Barletta's Sounds Profitable did a deep-dive on Podverifi, a new tool from Podscribe. The tool focuses on live airchecks at time of episode publishing and incredibly detailed transcription checks to make sure every scripted point, promo code, or URL was implemented correctly.

Podscribe has an embedded podcast transcript player: we've put a recent episode of Podnews on our embedded players page.

SXM Media has announced it is using Podscribe to allow advertisers to target podcast content at the episode level, in a brand-safe way.

Sounds Profitable is to launch a podcast to talk about adtech. Bryan Barletta announced the new podcast in this week's newsletter with Podscribe. It'll be produced by Evo Terra and hosted with Whooskhaa. Sounds Profitable is part of Podnews and you should subscribe.

Bryan Barletta did the first Sounds Profitable Deep Dive yesterday, with Podscribe. It's free to watch on the Sounds Profitable website.

Thank you to Podscribe, the only transcript service designed for podcasters, for becoming our latest supporter. They now also offer critical intelligence for advertisers, we notice in Sounds Profitable. We're grateful to you for your support.

Meanwhile, AdsWizz is making 1,000,000 podcast episodes available for advertising using contextual targeting. The technology enables advertisers to target shows based on subjects discussed, and helps them avoid inadvertently being on shows mentioning things they'd rather their brand wasn't next to, like shows featuring anti-vaccination conspiracy theories, for example.

After we linked to Reza Shirazian's sample search engine for Joe Rogan, Pete Birsinger notes that Podscribe offers a search tool through automated transcripts for many different podcasts. Here's a search through Podnews's audio for "Rogan" as an example.

AdsWizz, a digital audio advertising technology company, has launched PodScribe, a contextual ad-targeting solution for podcasts. Working with ComScore, the tool uses "advanced speech-to-text transcription technology to provide insight into podcast content, and enables advertisers to efficiently target by keywords, concepts, topics, and interests within the podcast".