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Stew Redwine, Head of Creative at Oxford Road and host of the award-winning podcast Ad Infinitum is venturing into fiction podcasting with Gypsy Vampire Slayers from Kansas. In 1990, four teenagers in Faith, Kansas, are forced to choose between devotion and doubt as they confront an ancient evil determined to destroy their town. It's co-created with Audio Producer Zach Hahn.

Oxford Road and Veritone One are to combine to form the world’s largest podcast agency. For now, both companies will continue to trade independently. “With Veritone One’s industry-leading tech and data platform, in combination with Oxford Road’s innovation on behalf of brands, we’re creating an agency that sets a new standard,” says Dan Granger, who is CEO of the newly combined organisation.

“Brand Safety is Broken”. Oxford Road has released a new report on the challenges and opportunities for audio advertising. The report highlights 2024’s podcast deals, the growth of video, and digs deep into the current state of brand suitability after the dismantling of GARM.

Podcasts Used to Be Ad-Light Oases. Not Anymore. “Some hosts and industry executives worry ad creep will hurt the medium for both listeners and marketers,” says this article from The Wall Street Journal. Oxford Road’s Dan Granger is quoted: “This is not going in a direction that’s going to end well for any of us.”

Since 2021, there has been a 39% increase in the amount of ads in podcast shows - so says podcast advertising agency Oxford Road, which has launched a new report: “The Danger of Rising PodLoad”. Higher adload means ads perform worse, says the company: suggesting the “Oxford Clock” - a maximum of six minutes of ads an hour, spaced evenly throughout.

Ad Infinitum this week has Mike Jensen, the CEO of Rhapsody Voices, discussing different dimensions of making audio ads work with authenticity, including the ingredients of a persuasive host-read ad. The show is produced by Stew Redwine of Oxford Road.

Exclusive: Do keyword-based brand suitability tools mean news podcasts aren’t getting the ad revenue they deserve? Writing for Podnews today, Seekr’s Pat LaCroix shares ten popular news podcasts which are flagged by blunt keyword-based tools as being a risk to advertisers - yet gain high ‘civility’ scores. There’s more at Oxford Road’s annual CAO Summit today.

The Media Roundtable celebrates eleven years of podcast ad agency Oxford Road with a special guest: Adam Curry, the inventor of the podcast.

Oxford Road's Media Roundtable looks at Spotify's hosting dominance, the IAB Australia's Crime Pays report, and media buyer and planner Spencer Semonson's new phone. Guests include our Editor, James Cridland.

In the Podnews Weekly Review this week, Stew Redwine from Oxford Road talks about what makes a good podcast ad; and James and Sam are in a proper podcast studio for the first time.

When should you declare use of AI? That's one of the topics in the Media Roundtable this week; Dan Granger (Oxford Road's Founder & CEO) is joined by Kristen Duenas, Stew Redwine, and Podnews's Editor, James Cridland.

Nathan Aminian has joined Oxford Road as EVP of Operations. He moves from Veritone. Oxford Road is the largest independent audio advertising agency.

Spencer Semonson hosts the Oxford Road podcast Media Roundtable this week, with Neal Lucey, Julia Palermo, Stew Redwine and our Editor. The team discuss YouTube's RSS ingest rollout, and the requirement to have no ads in podcasts over there.

Virtual Fools is a podcast entirely generated by AI, first created by Oxford Road Creative Services in February this year to explore how much of a podcast can be generated with AI with as little human intervention as possible. VP of Creative Services Stew Redwine likes the true crime episode the most.

Further reading/viewing: "Don't make podcasts radio," said Oxford Road CEO Dan Granger in a speech made at Podcast Movement which was made available this week on the company's YouTube channel … Acast's Megan Davies has posted about what she calls a revolutionary female podcast landscape in Saudi Arabia … NPR left Twitter six months ago; but the broadcaster says traffic to its websites has dropped by only one percentage point … and The Verge covers more about redundancies and cancellations at WNYC.

This week's Media Roundtable from Oxford Road looks at the $18k "white noise gravy train", the rise of the Podhead, and SXM’s new brand safety tool. Dan Granger hosts; Neal Lucey, Kristen Duenas and our Editor are guests.

In the Media Roundtable, Oxford Road's Jennifer Laine and guests, including our Editor, look at the week's podcasting news.

What's the job title that should be at every company? According to a white paper from Oxford Road and a number of marketers, the Chief Audio Officer is the missing ingredient to unlock the power of audio advertising.

Seekr and Oxford Road have launched what they call the first-ever "civility score" for podcasts. Using AI, the tool scans podcast episodes in their entirety, enabling it to spot instances of ad hominem attacks that occur at any point in a program, so brands can avoid getting caught in the crossfire. "Now, we can reward the most responsible voices, rather than those that are simply the loudest", says Oxford Road CEO Dan Granger.

Congratulations to podcast advertising agency Oxford Road, which is ten years old this week. Media Roundtable looks back at the company's bootstrapped beginnings.

Media Roundtable has a new mini-series in its feed: Ad Infinitum. It's "the only podcast solely focused on audio ads, the creatives who make them, and the latest thinking that informs them". The show’s first guest is Dallas Taylor, the Creative Director of Defacto Sound; it's hosted by Oxford Road's Stew Redwine.

Oxford Road's Dan Granger considers programmatic advertising on podcasts is a "shortsighted compromise". Speaking to the Podcast Business Journal this week, he describes it as a way to "get away from even associating hosts with the advertising". You can read his thoughts in the latest Podcast Business Journal newsletter.

First look: vanity URLs are the best way to get attribution for advertising in your podcast, right? Not according to new research published this morning from Bambee and Oxford Road. "It's time to toss vanity URLs onto the bonfire", says Oxford Road CEO Dan Granger, preferring a "How Did You Hear About Us" method, which asks listeners, rather than them having to remember a URL. The data suggests it's more than 7 times more successful capturing podcast attribution this way. Expect more details later today at Oxford Road's website.

Further reading: Oxford Road's Dan Granger highlighted What the New York Times Didn’t Say About the Podcasting Industry in a blog post.

Podcast Movement Evolutions has announced a third set of speakers. Among those announced, Dan Granger from Oxford Road will discuss brand suitability. Podnews will be there.

The last Podnews Weekly Review for this year is an epic - more than two hours, including interviews with Barometer, Oxford Road, the Podcast Index and Ad Aures, and 2023 predictions and 2022 highlights from 12 different podcast folk. Sponsored by Buzzsprout, it's available now.

Exclusive: Podnews will publish a free monthly listing of podcast content scores that all advertisers can reference. It's part of an announcement from Barometer and Oxford Road, who have rolled out two new brand safety and suitability solutions for audio advertisers.

How much research do you put into your podcast advert or trailer? Oxford Road has shared a case study showing the work they did for a meat company - making their audio ads work significantly better than before.

Barometer and Oxford Road have launched a tool to help advertisers understand what content is in the podcasts they're considering advertising in. The tool allows advertisers to filter podcast shows and episodes that do not align with their brand values and safety requirements; and also monitors for positive messages, like tolerance.

Here's what we need to do in 2022, writes Dan Granger of Oxford Road with ideas to expand and optimise the podcast (advertising) industry. The article includes suggestions for better standards and tools.

How do you write podcast ads that sell? For an answer with a full bibliography and careful reasoning, Sounds Profitable this week is written by Stew Redwine from Oxford Road. (Subscribe!)

Nielsen's Podcast Buying Power Service, which 'matches podcast listeners with their buying habits', has three new subscribers: Active International, Ad Results Media and Oxford Road.

"While big brands are coming into the space and driving CPMs higher, there’s more going on than meets the eye." says Oxford Road's Anna Sunshine. (It sounds like some ad partners are still using 5-minute windows to calculate audience levels instead of 24 hours).

Oxford Road has made three appointments to their executive team, including Steven Abraham as President.

On Oxford Road Presents: The Divided States of Media tomorrow is Katie Herzog, a host of Blocked and Reported. "I'm totally free because I'm not dependent on a paycheck from anybody else. Our podcast is funded totally through Patreon. So, we don't have corporate sponsors yet. Our funders are all fans of the show."

How did Jordan Harbinger get into podcasting? In the latest episode of Oxford Road Presents: Divided States of Media we learn how he got into podcasting, plus his thoughts on self-censorship, and defending yourself against misinformation. Listen, or - exclusive to Podnews - read the transcript.

'Oxford Road Presents:' has launched a new series: The Divided States of Media. Launching in partnership with The National Institute for Civil Discourse, it's focused on the current state of media against a backdrop of an increasingly polarized populace.

Thank you to more than 600 new subscribers so far in July, helping us reach 14,500 subscribers just before we published on Friday. Welcome to new faces from Veritone, Lawson Media, Pocket Casts, Oxford Road, Seeking Alpha, Spotify, Podimo, Nielsen, Tagesschau, the BBC, Wondery and Pandora. (Tell a friend!)

Oxford Road Presents: Media's New Deal interviews Nick Quah (see above). Quah talks about his concerns of power and capitalisation in the podcast space, and ad space trends. We also learn he listens to all podcasts at 1.2x.

Thank you to our latest subscribers, including folks from Penguin Random House, New Zealand's Mediaworks, Colorado Public Radio, Sony Music, PRX and Oxford Road. Tell your colleagues!

Oxford Road's Media's New Deal interviews Adam Carolla, who's been podcasting since 2009. "I constantly carry around a note pad and I just scribble. I constantly write notes on it, and it's content, it's jokes, it's ideas, and philosophically that's all I can do. My plan is: let's do the best version of this thing that we're setting out to do."

The Dan Bongino Show updates every weekday, but at an hour long, it's a bit long for a smart speaker. Westwood One and Oxford Road are producing a short-form report, The Bongino Brief, which is available through smart speakers - and not via podcast apps. It's the first "personality-driven flash briefing" from the company.

Media's New Deal is a new podcast from the founder and CEO of Oxford Road, Dan Granger. The first episode had an interview with Wondery's Hernan Lopez; today's episode features David Field, the CEO of Entercom (which owns Cadence13 and Pineapple Street Studios).

Direct-to-consumer brands love advertising in podcasts, but aren't sure whether these ads work, says a story in Digiday. It includes an interview with Podnews supporters Oxford Road.

Digiday discusses podcast measurement and attribution. Dan Granger, from media agency Oxford Road: "Attribution has been a challenge for more than a century and will likely be a challenge a century from now. It never goes away."