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A new report, The Impact of Branded Podcasts, has been released by CoHost and Sounds Profitable. 90% of brands are satisfied with their podcast’s performance, the data says.

Thank you to CoHost for returning as a gold supporter. CoHost is a podcast analytics and audience insights platform built for brands and podcast agencies - and are IAB certified. The company, and its owner Quill, have been long-term supporters of Podnews: helping us report on the industry. You can join them.

Podcast analytics and insights platform CoHost has announced the publication of its second annual State of Podcast Agencies report. The biggest issue for podcast agencies? Trackable ROI, which impacts 33% of agencies.

CoHost, the podcast analytics and audience insights platform created by Quill podcast agency (and this month’s sponsor of Podnews), has launched a pro podcaster research survey. If you're a pro podcaster, participate in the survey and you'll be entered to win a $100 Amazon gift card. It looks as if it’ll take a few minutes - please support them and take part!

CoHost has added episode consumption data to the company’s podcast analytics and audience insights platform. The tool aggregates data from both Spotify and Apple, to offer users deeper insights.

CoHost has announced a prefix tool to enable brands and agencies to access CoHost’s features without migrating from their current hosting provider. The tool gives advanced demographics, and allows B2B podcasters to know which companies are listening.

Alastair Campbell, host of The Rest Is Politics, is interviewed by Pod Bible. We learn that he did one pilot episode with his cohost, Rory Stewart; and that doing the show online from different places seems to work well.

In The Times, an article about The Rest Is Politics cohost Rory Stewart suggests he earns around £70,000 (US$88,000) a month from the podcast. The podcast was with Acast until July.

CoHost has announced Advanced Audience Demographics, a tool to offer data on audience age, gender, household income, interests & hobbies, family members, and social media consumption & habits.

Quill and CoHost have announced some promotions - Alison Osborne has been promoted to Vice President of Marketing, after leading the marketing team since she was brought on in 2020. Stephanie Andrews has been appointed Vice President of Product and Product Operations, working on CoHost since its inception in 2022. And Brittany Nguyen now serves as the Director of Design, overseeing both the agency’s production and product design departments.

Buzzsprout's AI service now automatically creates three tweets and writes a draft blog post for each new episode on the platform. Wondering what they look like? Here is the output from the Podnews Weekly Review this week, which is sponsored by Buzzsprout (and this week interviews Christopher Lydon and is co-hosted by Rob Greenlee).

Branded podcasts have been a thing for a while - so much so, there are now emerging trends for branded podcasts to keep your eye on, says CoHost

CoHost has released a white paper about podcast analytics - detailing key metrics, measurement techniques, and industry best practices. The free download also gives tips on how to take action with your data.

Radiodays North America is halfway through in Toronto ON, Canada. Among the speakers today, Fatima Zaidi from Quill and CoHost, Sharon Taylor from Omny Studio and Lina Kim from The Podcast Exchange are some of the panel talking about making money from podcasting; Edison Research's Larry Rosin discusses trends in audio, and our Editor James Cridland speaks about great tools from podcasting.

Thank you to CoHost, who offer powerful podcast hosting for agencies and brands, who return as a gold supporter. The reason Podnews is free is because of support from companies like CoHost: you can support us too.

CoHost share four audience growth lessons for branded podcasts.

Data: 45% of podcast agencies are struggling with their resourcing, says a new survey. CoHost has released The State of Podcast Agencies 2023, promising insights into the podcast agency landscape including the biggest constraints and opportunities facing them today.

CoHost share Podcast Statistics All Marketers Should Know and Why

At Podcast Movement this week, CoHost will unveil B2B Analytics, a feature designed to help B2B brands and agencies uncover which companies are listening to their podcast.

Pod the North, a newsletter about Canadian podcasting, shares insights from twelve of the largest podcast publishers in the country - including our sponsor, CoHost and Quill.

Ashley Carman has also written a review of the year in her newsletter; as has We Edit Podcasts; while Pacific Content has published its annual forecast for podcasting in 2023, as has our current sponsor CoHost and Quill

Libsyn is offering Sounder customers their first 6 months for free. The company joins Co-Host in offering migration. Sounder announced it was closing its podcast hosting for more than 5,000 shows.

Sounder has announced it is to close its podcast hosting platform, as it focuses on brand safety and contextual targeting. There are currently 5,425 podcasts hosted on Sounder, according to the Podcast Index. The company is moving "many of our largest creators" to Spreaker; Co-host is offering 6 months free (go here).

Spotify released a Fan Study for podcast creators. Fans who "follow" (aka subscribe to) your podcast will listen to 4x the number of episodes of those who don't, says the data; and episode completion rate varies from genre to genre, with true crime and fiction podcasts having the highest completion rates (at about 87%), while tech shows have one of the lowest (about 72%). Also in new research, The State of Branded Podcasts 2022 Report was released by CoHost, a podcast hosting company. Two-thirds of branded podcasts post every week, says that data.

Podcast hosting company CoHost has gained IAB Certification for its analytics. The company launched in May.

Podnews's Editor, James Cridland, will be speaking at Podcast Movement 2022 on how podcasters can effectively boost discoverability. The session is part of Quill Inc. and CoHost’s Growth Track, which will cover various sessions around growth, audience engagement, podcast analytics, and maintaining motivation.

First look: CoHost, a new podcast publishing, analytics and growth platform, has just launched. The launch coincides with the release of CoHost’s first annual Podcaster Insights Survey, which found that audience growth is the main challenge podcasters face. The platform has been created by Quill Podcasting.

Do you need a podcast co-host? DiscoverPods helps you find one.

Buzzfeed's weekly news show, The News, includes a co-host who is a "gender neutral bot" called JoJo, reports NiemenLab.

Anchor have written up a look at the first week of their Cohosts feature, which finds people to record a podcast with. They've also edited together a nice overview of what it sounds like, from podcasts on their platform.

Anchor launched a feature called Cohosts, which helps aspiring podcasters find a cohost that shares their interests. Their CEO, Michael Mignano, did an AMA on Reddit answering questions about the feature and the product in general. (I, of course, had a question).