Search for ‘Chartable’

Using Chartable? First, you need to remove the Chartable prefix (because it’ll break things if you leave it there); and secondly, here are some alternatives depending who you use Chartable for.

Just in time for the closure of Chartable, Magellan AI has posted a case study of an advertiser using Magellan’s attribution and performance tracking tools. The data suggests Magellan’s tracker was 32.9% more accurate.

Chartable has sent a further email about its closure - warning you to remove the Chartable analytics prefix by Dec 12. When the company closes, it’lll render your podcast entirely unplayable if you’re still using the Chartable prefix - or, in Spotify-speak, “you could risk episode playback issues”.

Using Chartable? The company is closing soon; we’ve got alternatives for you to consider.

Looking to replace Chartable with a different company, now we know it’s going away? You have options. We’ve written about them here.

Exclusive: Spotify is to close the podcast analytics platform Chartable, as part of a re-focus at the company. Chartable users will receive an email a little later today detailing next steps. The tool, bought by Spotify in Feb 2022, offered “SmartLinks and SmartPromos” attribution tools; which we reported in 2022 were to be incorporated into Megaphone. That’s still the plan for Megaphone-hosted customers; though Spotify has also recently announced generally available attribution tools similar to SmartLinks for the Spotify app. Chartable’s co-founder Dave Zohrob left Spotify in July; Spotify’s other purchase at the time, Podsights, was integrated into Spotify Ad Analytics in June last year.

Podtrac is now measuring over 14% of all new episodes, another record for the company, says Livewire. The second-largest, Chartable, slipped down to 6.7% last month. Chartable’s analytics was down for almost three weeks, but its analytics dashboard has now been restored.

All Chartable analytics have been down for the past week. A note on the website says the company is working to resolve the bug and restore service.

The number of shows being tracked by attribution companies like Chartable and Podsights have increased by more than 21% year-on-year. More than one-in-five shows have trackers on them, with Podtrac and Chartable being the biggest companies.

Dave Zohrob, the cofounder of Chartable, has left Spotify (which acquired the product in Feb 2022)

Ausha has achieved ISO/IEC 27001:2022 certification for security of customer data. It appears to be the first hosting platform to receive it; Podbean, Chartable, Megaphone, Riverside and Veritonic all have SOC 2 Type II certification, a US equivalent.

“Decisions in their best interest vs yours“: Sounds Profitable’s Bryan Barletta has written a strongly-worded article against Spotify. In it, he criticises the decision for Megaphone and Chartable to no longer be certified to IAB Podcast Measurement Guidelines; and criticises the decision to remove minimum pricing for the Spotify Ad Network. He suggests publishers call for IAB recertification, and actively investigate moving away from Megaphone for the benefit of the industry. “Walled garden solutions don’t require IAB Podcast Certification, after all.”

EXCLUSIVE: Spotify is no longer a member of the IAB, having quietly ceased its membership in the last three months. After a press enquiry from Podnews, Spotify’s Megaphone, Chartable and the Spotify for Podcasters host formerly known as Anchor were removed from the published list of compliant companies for podcast measurement. They last underwent certification in 2020.

AdsWizz has successfully recertified for v2.1 of the IAB Podcast Measurement program. Podtrac and Simplecast also recertified in March. On the IAB TechLab website, there are still a number of companies only certified to v2.0, who haven’t recertified in more than three years: Anchor (now Spotify), Buzzsprout, Captivate, Chartable, Libsyn, Megaphone and Podbean.

Ten podcast companies are still not certified for the latest version of the IAB’s podcast measurement guidelines v2.1, in spite of being asked to do so by the end of 2022. More than a year later, the IAB’s list of compliant companies still shows AdsWizz, Anchor (now Spotify), Buzzsprout, Captivate, Chartable, Libsyn, Megaphone, Podbean, Podtrac and Simplecast as only compliant to v2.0 of the guidelines, something that means “they will lose current status”, according to the IAB Tech Lab.

Livewire published a list of the top podcast trackers. Podtrac and Spotify’s Chartable are still top of the list. Podscribe, named as a preferred partner by Acast last year, is continuing to increase.

What’s the future for IAB Podcast Measurement? In November 2022, we reported that the IAB’s v2.0 certification would no longer be valid after Dec 31 2023. As of today, some of podcasting’s largest names are still only compliant to v2.0, and all will lose their claim to certification by the end of the year unless recertified: Adswizz, Buzzsprout, Captivate, Chartable, “EmpireStreaming” (now Soundstack), Libsyn, PodBean, Podtrac, Simplecast, and “Anchor” (now Spotify Creator Studio).

Correction: Yesterday, we said The Trial of Lucy Letby hadn't made it to #1, as the Daily Mail had claimed it had. In fact, we were misled by Spotify's Chartable, which lists the podcast twice. The "other" podcast had, in fact, hit #1 as the Mail had claimed.

Podcast Marketing Magic explains "how to actually use Chartable for podcast promos".

Chartable is to remove its integration with Apple Podcasts Connect from Jun 1 according to an email to customers. Apple-specific consumption data for your podcasts will no longer be available within Chartable, though Apple's trending charts will continue. Apple Podcasts does not offer a method to programmatically export podcast consumption data to other services.

Spotify's layoffs yesterday included some people at Podsights and Chartable, says The Verge. (We'd be happy to highlight those looking for new roles - editor@podnews.net).

Chartable co-founder Dave Zohrob is now Product Director for Spotify's enterprise podcast tools - leading the product team for Megaphone, the Spotify Audience Network, and Chartable.

Spotify's Chartable has updated its privacy policy (archived here for Oct 2021 and Jan 2023). Entirely rewritten, it is significantly clearer: new details include the company's use of Nielsen.

Chartable data suggests that true crime is the most effective genre for cross-promotion.

In other data, Podtrac remains the largest prefix tracking service, having signed iHeart's Spreaker. Spotify's Chartable and Podsights are #2. Amazon still runs podcasting: Cloudfront delivered 49.4% of all episodes in November (including ours).

Spotify has added free access to Podsights and Chartable for Megaphone customers in the UK, Germany, France, Italy and Spain. The company has also announced that Reach plc is the latest publisher to join Megaphone and the Spotify Audience Network.

Still with attribution, Podscribe has launched what they call independent, third-party attribution for advertising. The company already offers verification and reporting. (Independent? Third party? Both attribution companies Chartable and Podsights are owned by Spotify).

Exclusive: Are these plays counting for iHeart's "#1 for podcasting" Podtrac ranking? Podnews analysis confirms that the embedded podcast players used, as documented by DeepSee, make a call to Chartable and a call to Podtrac. Unless Podtrac filters out this traffic, the plays will count for iHeart's ranking: we've asked Podtrac for comment. In 2018, Podnews discovered that iHeartMedia was embedding podcasts on their radio station websites, leading to inflated play counts.

Spotify's Chartable, an analytics and attribution service, is to lower its prices by 50%.

Megaphone's integration with Podsights and Chartable is scheduled for September 19, according to the company's website. The company's announcement just said "September".

Megaphone clients will get free access to both Chartable audience insights and the starter plan for Podsights ad attribution from September, Spotify has announced.

Good news: Spotify's Chartable has a new Spotify integration - promising a more reliable connection with Spotify stats. Bad news: you've got until Friday before the old integration goes away.

Out of all podcast episodes published in June, Buzzsprout saw a decline of market share to 8.1%, according to Livewire. The company is still the #2 podcast host after Anchor. Amazon Cloudfront is still responsible for more than 50% of all podcast downloads; Spotify's Chartable and Podtrac both saw an increased amount of use as tracking tools.

In Build Your SaaS this week, Justin Jackson talks to Dave Zohrob from Chartable on what it's like to be acquired by Spotify.

The number of podcast episodes using Chartable, Podtrac and Podsights prefixes has increased. Of the top two, Chartable was seen on 4.87% of all episodes in May; Podtrac on 4.49%.

Chartable has clarified its future, in an email to users. The company will be focused on publisher tools and analytics, it says; it'll be available within Megaphone, but tools and insights will also be available to all publishers, whoever they host with. The company was bought by Spotify in February.

Podcast redirect trackers are being used on 12.6% of all podcast episodes, a number that's slightly shrunk from last month. Spotify's Chartable is on 4.71% (down by a tenth of a percent); Podtrac growing from 4.37% to 4.44% at #2.

How much did Spotify pay for Podsights and Chartable in February? €83m (US $87.5m), says its SEC report - but the company didn't split out how much was paid for each.

Podcast advertising "needs solutions to reach full potential", says a piece by Chris Kelly in Marketing Dive. Morning Brew explains how Podsights, Chartable and other attribution solutions work. Meanwhile, improved ad-tech is one reason why the UK's Press Gazette suggests that the UK is on the cusp of a golden age for podcasts, but the article highlights that the country sees significantly less podcast ad revenue than other markets.

Spurlock has also published the top episode trackers for March. Both Podsights and Chartable saw an increase in market share, despite their purchase by Spotify.

Chartable is deprecating its SmartAds product, starting this week. June 30, 2022 will be the last day that new impressions tagged with Chartable SmartAds will be measurable; you'll be offered the opportunity to switch to Podsights. Both companies were bought by Spotify earlier this year.

A few weeks back, but only surfacing for us now, Om Malik wrote analysis of Spotify's purchase of Chartable and Podsights. "In a few years, we will wake up and realize the immense impact of these two small tuck-in deals", he says.

Noting that Chartable and Podsights have been bought by Spotify, Podtrac is owned by Authentic, and Triton Digital owned by iHeart, podcast analytics service PodInch has launched, offering "podcast analytics by an independent team which care about user privacy". (Blubrry remains independent, too).

Responding to Spotify purchasing Podsights and Chartable, Bryan Barletta writes this week in Sounds Profitable that "Grading your own homework isn’t third-party measurement," adding "it’ll be a hard case to make to continue using Podsights when your actions in aggregate benefit a tool that is most beneficial to Spotify and their direct clients." You should subscribe to learn why he thinks we need to take collaborative action.

Spotify has acquired Podsights and Chartable. Spotify describes Podsights as "a leading podcast advertising measurement service that helps advertisers better measure and scale their podcast advertising", and Chartable as "a podcast analytics platform that enables publishers to know and grow their podcast audiences through promotional attribution and audience insight tools". No terms were given.

Chartable now offers a pixel-less onboarding option for SmartAds. The new solution is server-to-server, and unlike the pixel-based version, cannot be detected or disabled by ad blockers.

Chartable's tracking is pulling ahead of Podtrac, according to new data from John Spurlock. The company's tracking prefix was found on 4.3% of all new podcast episodes published in November.

Chartable has launched SmartFeeds, a new tool that mirrors your RSS feed and makes it easier to switch podcast hosts and enable Chartable analytics.

Chartable has launched additional remarketing pixels for SmartLinks. You can now add TikTok pixels or Google Tag Manager to your SmartLinks, helping you learn more about your podcast's marketing.

First look: Chartable has just launched Chartable Sales Sheets - a service that combines Chartable's IAB-verified stats with their Audience Demographics service (and Spotify's data, too). Chartable will help you share this independent data with prospective advertisers.

Brittany Hall, formerly of Sony Music, Pandora and Megaphone, is the new Head of Sales at podcast analytics and attribution company Chartable. The company has also recently hired Lhanzi Giambrone and Rae Knopf as Account Managers.

If you'd not heard of Audice Wellness Services, the #9 global podcast, it's Canadian, and released its last show on February 22. Audice Nasser, a Master Clinical Counseling Hypnotherapist, and each episode is either 1 or 3 hours long. It has no ratings on Podchaser; and appears in the Apple Podcasts mental health category chart in a few countries. It's a curious entry into the chart, but perhaps explained by listening to typical episodes, like 1 Hour Relaxing Music For Stress Relief. Soothing Music. Meditation. Sleep Music or 1 Hour Calming Clinical Hypnosis Meditation Music - Fall Asleep in 5 Minutes, or 3 HOURS Guitar Relaxing Music for Stress Release, Deep Sleep, Meditation - it seems to be a set of music tracks to promote a hynosis business in New York ON, Canada.

IP addresses are how we know how many people are listening to our podcast. But Apple's Private Relay, and VPNs, let multiple listeners use the same IP address. So what happens to podcasting when IP addresses go away? In Sounds Profitable this week with Chartable, Bryan Barletta highlights who wins - and who loses.

Audio quality impacts your brand, according to research quoted in this week's Sounds Profitable, with Chartable. Marcus dePaula shares data and compares eight types of microphones. You should subscribe!

Chartable has suffered a denial of service attack. The company suggests it is now resolved. Another podcast company also suffered a DDOS attack this week; it is suspected that the attackers deliberately chose the week of Podcast Movement.

Changes at Chartable? In May, CRO Christopher Calvi left the company, Account Exec Megan Johnson moved to Podsights, and COO Karo Chakhlasyan left this month to rejoin Wondery.

Chartable is removing integrations with Apple Podcasts and Spotify from its free analytics plan.

Podcast analytics company Chartable has added "episodic retention", a new metric to help understand the effects of your podcast marketing.

Chartable has achieved SOC 2 Type 2 certification, which tests a company on security and development practices. The company joins Megaphone and Whooshkaa.

Analytics and attribution company Chartable has launched Chartable for Brands. Marketers can now find out exactly which companies are listening to their branded podcast, and which episodes are drawing in new listeners from new firms. It also includes Brand Impact measurement to measure the ROI of branded content.

First look: Chartable has announced it is to make podcast demographics available for its paid users. It's getting household data, working with Epsilon.

Chartable has released The Ultimate Podcast Growth Playbook. In it, it says that it's best if people hear your ad five times.

Chartable has announced retention analytics - discovering how long your podcast listeners stick around.

How sticky is your content? Pacific Content's Matt Hird speaks with Chartable's Dave Zohrob about a new audience retention tool that they've added.

How do podcast prefix analytics work? Bryan Barletta looks into the tech used by companies like Podtrac, Podsights, Chartable and Blubrry, in Sounds Profitable this week, sponsored by Claritas. Subscribe here

Use Chartable or Podsights to measure your traffic? Overcast will no longer appear in your data: Marco Arment, the developer, has decided to skip those redirects entirely, after they have, he claims, become increasingly affected by ad-blocking DNS servers. "Most download links that would otherwise redirect through these widely-blocked domains will now try to skip that hop and go to whatever’s after them", he says on Overcast's Slack channel. "I keep getting emails and tweets from people whose downloads are being blocked at the network level by these DNS blocklists, and they’ve gotten frequent enough that I need to do something." Podtrac is currently unaffected by this action, though.

Chartable have announced custom attribution windows across all their attribution products. Their announcement blog post explains the current defaults, and why you might want to change them.

Sounds Profitable this week, sponsored by Chartable, focuses on how dynamic ad insertion actually works: with a live demo. Subscribe today, and look out for their new referral program for some awesome stickers (and a Podnews one).

The next newsletter from Sounds Profitable tomorrow, sponsored by Chartable, is a hands-on explainer of how dynamic ad insertion works. We'd have published today, but someone turned all the power off in Texas… ☃️

Have you considered syndicating your content to other podcasters? Sounds Profitable this week, with Chartable, suggests a way to do that with ad-tech. (One more reason to subscribe.

Sounds Profitable this week has Dave Zohrob from Chartable as a special guest: and a familiar voice if you listen to our own podcast.

First look: There were more than 885,000 new podcasts in 2020 - almost two new podcasts every minute. Spotify has grown the most in real terms, though the amount of plays through the iHeartRadio app has doubled over the last year, according to Chartable, who have just released a set of data covering the last twelve months.

Chartable has launched their 2021 Podcast Privacy Report. The free PDF explains how online privacy rules and tech will change next year.

Chartable, which supports Podnews this month, has added podcast-to-podcast advertising benchmark data. It shows more than 2,200 podcast promotions, and updates daily.

Experian has bought Tapad for $280m. Attribution company Podsights describes them this way: "A number of providers have sprung up in the last decade offering … massive [databases] of every household IP mapped to identifiers they have seen at that IP. Tapad and Drawbridge are two of the largest." Acast, AdsWizz, Podsights and Chartable use them among others.

The Q'd Up Podcast on Podcasting - 19'16" in, Jay "Podvader" Soderberg claims: "Chartable, who is IABv2 certified, tells me my podcast (Next Fan Up) gets three times the amount of downloads that my IABv2 certified host tells me I get." Hmm.

The new version of Overcast, an iOS app, has gone live. As Podnews started doing in January, the app shows podcast hosts and analytics companies like Podtrac and Chartable; and highlights privacy information.

First look: NPR is now using Chartable's SmartAds Attribution, joining over 11,000 podcasts doing so. The technology helps advertisers understand how well their podcast ads are doing.

Podcast analytics and attribution company Chartable has raised $2.25m in seed funding. The company is tracking 1bn downloads a month (Podtrac tracks 1.5bn). Podnews uses it.

15,000th newsletter subscriber yesterday. That's a nice big number - as is 78,205 - the monthly users on our website (Google Analytics) - and 6,864, the amount of monthly listeners to our podcast (Chartable). Exciting. Thank you. Here's to the next 15,000!

Podcast Junkies interviews Dave Zohrob from Chartable. "We’re really trying to do good work here. We’re not trying to do anything weird. We’re not trying to scam people. We’re not trying to collect data that we shouldn’t be or anything like that. We’re trying to help podcasters."

How successful was that promo that you got onto that podcast? Chartable has launched SmartPromos, a podcast-to-podcast attribution tool that can work out how many downloads you got from each promo. It's available for all publishers and advertisers on Chartable’s Enterprise plans.

Android phones don't use Apple Podcasts. Here are today's most popular Android podcast apps, all the podcast directories to get your show in, and how to get your podcast into Google Podcasts. Services like Podfollow, Podkite's Kitelinks, Chartable's SmartLinks, and our own podcast pages let you share one link that works for everyone.

First look: Downloads are down; listening is down more. So says Chartable, which has just published how coronavirus is changing podcast listening. Unlike other download numbers that we've linked-to so far, Chartable also has access to Spotify and Apple Podcasts listening data, which it aggregates into its platform. "Listening has dropped off much more than downloads have. This is likely because many podcast apps, like Apple Podcasts, will continue downloading podcast episodes even if they are not actually played." The number of reviews also dramatically dropped, as have downloads over cellular networks. There is a slow recovery on the way though.

Chartable had two short outages yesterday, thanks to tech provider Heroku (details), which impacted podcasts using their analytics prefix for a total of around twenty minutes. They plan to harden their systems, and move away from Heroku altogether to Amazon's API Gateway.

Chartable has added its own top 200 charts, based on numbers from its own opt-in measurement of audience size. Anyone can join, free.

Chartable has added a new tool, Incremental Lift, to their suite of products. Incremental Lift allows advertisers to know which ad works (and which doesn't), and to optimise their ad-buys more precisely.

Dan Misener from Pacific Content has published analysis on the most crowded Apple Podcasts categories. As he points out, you're guaranteed a place in the Apple Podcast charts if your podcast is in the "Swimming" category: there are only fourteen there!

Podcast measurement company Chartable has achieved IAB Certification. Today's announcement makes it the fourteenth company to achieve certified podcast measurement status from the IAB Tech Lab, and the third to achieve certification by prefix, after Podtrac and Blubrry. We've updated our podcast stats primer.

Exclusive: Apple vs Spotify: who is number one, really? Morgan Stanley and MIDiA have both released recent data showing Spotify could be #1 for "people", aka "unique devices" - but both surveys are based on human recall, not data. We were keen to see what the data said: so Podnews asked two podcasting companies whether they were able to work out "devices" vs "downloads". Libsyn did not reply to our email; but Chartable - which has oversight of a number of podcasts across different podcast hosts and services - has crunched the data and given a categorical, and final, answer to who is #1 for podcasting. Researchers may like to note that Chartable's "unique downloads" per app are, pleasingly, within 1% of Libsyn's reported percentages.

Here's how ours did this year - as we say, our podcast's good, but our newsletter's better.

New privacy laws come into effect in California today, dubbed the CCPA. Chartable have published a guide to how they affect podcasters. (They're also sponsoring Podnews this month, too: thanks!)

Dan Misener has chatted with Dave Zohrob from Chartable about SmartPromos, a way to work out whether that appearance as a guest on someone else's podcast actually meant your own podcast got downloads. (Disclosure: Chartable are sponsoring Podnews in January)

Libsyn has updated their platform, adding the ability for you to add Podtrac/Chartable/Blubrry "URL prepends" and author data per episode.

Chartable has quietly added a new feature for users of their SmartLinks which help you monitor your podcast marketing: now, there's a way for you to automatically pull in the latest episode if you've just published it.

Which social channels should you concentrate on for your podcast? The newly-minority-governmented Dan Misener uses Chartable's SmartLinks to look at conversion rates from different social media outlets. Spoiler: LinkedIn and Instagram. But the comparisons with Facebook and Twitter are interesting; and this is conversion rates, not total numbers.

A new "podfading" statistic: Apple Podcasts say they remove podcasts from their directory with technical problems, that violate rules or manipulate charts. So - how many have they removed from Apple Podcasts over the last 90 days? 23,460 according to data from podcast analytics and attribution company Chartable - that's 260 a day.

After allegations of plagiarism (even reported yesterday in the New York Times), Crime Junkie is attracting a number of one-star reviews. "The host of this show makes it seem like she spends endless hours doing research but she’s just stealing from other people and not citing any sources." reads one. The podcast removed five episodes earlier this week after others posted evidence. (Here's one such claim., and a Buzzfeed story with more details.)

Dave Zohrob from Chartable has spotted a new section in Google search - a podcast episode search result, complete with play buttons, which appeared on a desktop Google search for "podcast charts". We see it too, but only in an incognito window for some reason.

Exclusive: There's been a significant increase in one-star reviews in Apple Podcasts since 1st July, according to analytics company Chartable, which tracks rankings and reviews across a number of podcast directories. Of the most one-voted, four of the top ten shows are true crime podcasts, including the #1.

Chartable announce a new product called SmartLinks - a way to measure marketing and to link automatically to the right podcast app depending on device. It's free for all. They've also raised $1.5m in funding from a set of investors. Initialized, one of those investors, explain why they invested in Chartable, and founder Dave Zohrob explains why they raised the money.

Chartable say that we've just hit a total of 700,000 available podcasts. The company monitors Apple Podcasts, Spotify, Stitcher and other podcast apps. (Interesting fact: our average lifespan, in hours, is also 700,000).

John Lee Dumas was the first keynote speaker at Podfest. Slides from his talk, The top 4 tactics for creating, launching, growing and monetising your podcast, are available online. "JLD", as he calls himself, was also the target of the humorous "roast" at the end of the event, which took place in Orlando FL, USA and attracted podcasters from across the US and Canada. Other speakers included Libsyn's Rob Walch, Evo Terra, and Chartable's Dave Zohrob. It was sponsored by Himalaya.

People: Slate has a new Editor-in-Chief, Jared Hohlt. Analytics company Chartable has hired Karo Chakhlasyan as Chief Operating Officer.

Chartable think we're entering the global age of podcasts. There are lots of stats and data as to changing habits. If you read nothing else today, read this.

Our podcast pages have had a tweak: we now list Podchaser Creators like Answer Me This's Helen (Zaltzman) and Olly (Mann). We also show sparklines for the podcast chart information we list from Chartable, so you've a sense of whether a podcast is growing or falling. (Got data about podcasts? We'd love to integrate it).

The latest episode of Chartable Radio has, as a guest, the Editor of Podnews, James Cridland. If you fancy thirty minutes of an "aloof British accent", knock yourself out. (Tech note: recorded using CleanFeed). (Libsyn)

In a new episode of Chartable Radio, we learn that there have been 200,000 new podcasts in 2018. A quarter of all podcast reviews (on Apple and Stitcher) were written this year, too.

The first edition of Post Reports, the Washington Post's new daily podcast, was published yesterday afternoon. Chartable report it's #17 in the US Apple Podcast trending charts. Of note: you can subscribe to the podcast by email.

Chartable, a podcast analytics product, has added integration for Apple Podcasts Analytics. To use this, however, you need to share your Apple username/password with Chartable; the company told Podnews that "we triple encrypt all usernames and passwords with the same technology used by sites that ask for the same information for bank accounts". They've also launched Trackable, a redirect stats service much like Podtrac or Blubrry. (We're trying it out for our podcast).

Job: Chartable is looking for a product engineer, based anywhere in the US.

Thank you to Chartable - everything you need to know about your podcast, in one place - and to Sonic Influencer Marketing - a leading podcast and radio performance marketing agency - for being our newest silver supporters. Your support helps us continue publishing every day. Thank you!

Chartable focus on how spammers are targeting the Apple Podcast Charts, including a useful guide on how to spot a fake:

Chartable, which shows chart history for your podcasts, is now showing charts across all countries (we're killing it in Sweden!) For a sneak preview, search for your podcast at Podnews and press the button for chart data.

Chartable write a piece about how to get into the top ten (of the Apple Podcast charts) with three case studies, based on their analysis of the numbers.

What is really the top hosting service? After feedback, Chartable have re-examined their numbers in an illuminating blog post. Of note: just 2.8% of podcasts are measured by Podtrac; Libsyn is hosting 28.2% of top podcasts, and Anchor is easily the most popular host over the last six months - even limiting it to podcasts with more than ten episodes.

There might be about 540,000 shows in Apple Podcasts, but they're not all active. In fact, according to Todd Cochrane from Blubrry, 75% of podcast [shows] are no longer in production, he tells Stephen Goldstein - a phenomenon known as "podfade". Separately, Chartable's hosting data suggests only 16% of podcasts on the free podcast host Anchor have published more than 9 episodes: that figure rises to 77% of podcasts hosted on the paid platform Libsyn. (Anchor is considerably younger, of course.)

A correction - yesterday Podnews said that Anchor podcasters "were not subject to the same approval process as others". We were wrong: Anchor podcasts are subject to the same manual Apple Podcast Approval; although they're all posted under Anchor's account, which is a different process from other hosts. We've amended the post.

Chartable has published a "top podcast hosting platforms" piece of data work, analysing >500,000 podcasts in the Apple iTunes catalogue. It highlights hosts for popular podcasts and for podcasts with ten or more episodes (both of which are very different to the overall figures).

Our podcast pages now include recent chart information from Chartable, a new website that aggregates chart information from many different apps including Apple, Pocket Casts and Stitcher. The company offers email alerts for chart rankings and reviews. Search for your podcast within Podnews to see your information, including links to a variety of podcast apps like Google Podcasts, and technical advice.