Wondery Extends Relationship with Wow in the World to Continue Building the First 360° Franchise Based on a Podcast IP

Trailblazing podcast studio, Wondery, and audio-first children’s media company, Tinkercast, extended their deal to continue establishing top kids & family podcast, Wow in the World, as the first 360° franchise originating from a podcast. Under the extended deal, Wondery has exclusive distribution, merchandise, ad sales, and YouTube distribution rights for Wow in the World and all Wow in the World-branded podcasts, including WeWow and Two Whats?! And A Wow!. In addition to distributing new episodes of Wow in the World and its podcast extensions, Wondery+ will continue to release new episodes ad-free and one week early.

Created by Tinkercast and hosted by renowned podcast pioneers and New York Times-bestselling children’s book authors Guy Raz and Mindy Thomas, Wow in the World is a beloved part of family routines everywhere. In 2025, Wow in the World celebrates its 10th season with special guest appearances, mash-ups with other well-known characters and celebrities, and brand new WOW episodes for its most “bonkerball” season yet! This Fall will also see the release of Wow in the World’s landmark 250th episode, which will be a special musical episode.

Wow in the World is hitting the road this year with the return of the Make It Wow! live tour. Hosted by Mindy Thomas and Carly Q. Ciarrocchi (Who, When, Wow: Mystery Edition), Make It Wow! is a fast-paced science-packed, laughter-inducing, interactive live game show where real kids are the stars. The tour kicks off in Bethesda, MD on March 29 before heading to Denver, CO on April 6. Additional cities and dates will be announced in the coming months.

Wow in the World fans can also look forward to the latest release from the franchise’s #1 New York Times-bestselling book series. Releasing this October from HarperCollins, the new book, Dinosaurs Are Wow: A Roaring Thunder of Prehistoric Wonder, will transport readers back to a prehistoric world filled with colossal creatures, dense jungle, and explosive volcanos. Packed with eye-popping illustrations, quizzes, jokes, astounding facts, and more, this book is readers’ ticket to a roaring adventure through time!

Building off last year’s momentum across toys, books, and live events, Wondery will further expand the Wow in the World line of STEM toys and figurines – the first-ever toy line based on a podcast – to deliver more moments that WOW! The Wow in the World toy line made its retail debut in Fall 2024 with a range of STEM toys, figurines, and more that connect laughter to learning and children to the world around them. These timeless toys and play patterns were reimagined for today’s kids by leveling up their play via unique features and companion audio recorded by Wow in the World hosts Guy Raz & Mindy Thomas - an industry first for a toy line.

New this Fall, award-winning toymaker Thames & Kosmos is releasing out-of-this-world science kits, enabling kids to explore new STEM themes including astronomy, the human body, and biology. Internationally renowned, family-owned toy and game company Goliath is releasing a new ocean creature collection, as they build on the success of last year’s dinosaur-themed lineup and bring even more genres of science to life. The line will feature an array of awe-inspiring interactive elements like color-changing effects and a glow-in-the-dark great white shark. In addition to the release of assorted new products, Wow in the World toys are expanding to additional retailers this Spring.

“The introduction of the first-of-its-kind Wow in the World toy line last year reinforced how well podcasts complement families’ daily routines, including playtime,” said Nicole Blake, Chief Brand Officer at Wondery. “As we continue to work with the team at Tinkercast to elevate and evolve the Wow in the World franchise, we are looking to collaborate with partners who create innovative products that spark kids’ curiosity and provide new ways for them to engage with the IP l beyond the podcast.”

Meredith Halpern-Ranzer, CEO, Tinkercast, added, “We are so excited for all that is to come in 2025, from our 10th season of Wow in the World, to the expansion of our live show, toy line, books and more. We are thrilled to continue building the Wow in the World franchise with the talented team at Wondery Kids who share our passion for creating content and experiences that make kids and their grown-ups say “WOW”!”

Listen along every Monday as Guy & Mindy share stories about the latest news in science, technology, and innovation that tickle our funny bones and make us all say “WOW”!

The latest Wondery Kids Wow in the World toy offerings are available now on the Wondery Kids Amazon Storefront.