Wondery and Tinkercast announce new strategic partnership and two new shows
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Today, Wondery and Amazon Music, the premium podcast studio and Amazon company, announced A STRATEGIC PARTNERSHIP THAT WILL BEGIN BY FOCUSING AROUND an exclusive licensing and ad sales partnership with all new and existing content from Tinkercast, the leading kids and family podcast company.
Starting in September and expanding into 2022, Wondery will gain exclusive rights to Tinkercast merchandise and exclusive distribution and ad sales rights to podcast content, including hit shows “Wow in the World,” “Two Whats and a Wow,” “Camp WeWow” and more to come.
Tinkercast will launch two new shows in the coming months: “Who, When, Wow!” and “Flip and Mozi’s Guide to How to Be an Earthling”. Created by Tinkercast and hosted by Rebecca Sheir (Circle Round), “Who, When, Wow!” is an auditory journey into the lives of unsung heroes, unknown heroines and amazing humans. Each episode immerses kids and their grown-ups in a historical narrative around one fascinating figure you might not hear about in school but who brought WOW to our world! The second new Tinkercast Original follows alien travel guides, Flip and Mozi ,who crash their UFO into Earth and have to call a “tow ship” from their home planet. So they do what any good travel writer, blogger, or podder would do, and they decide to wait out the 3,000 lightyears it will take to arrive learning How to Be An Earthling! Flip & Mozi’s Guide to How to be an Earthling features Tinkercast’s signature “cartoon-for-the-ear” audio animation and The Pop Ups award-winning musical stylings to inspire today’s kids to find harmony with the earth and to be caretakers of all our animal earthlings! Flip & Mozi are curious and not-so-courageous reporters that encourage listeners to explore their own world and submit “field reports” of animals they observe to be featured on the podcast!
New Tinkercast content will be released one week early, exclusively available on both Amazon Music, and ad-free on Wondery+. New episodes will continue to be available on all podcast services after the one-week exclusive window. Additionally, Amazon Music and Wondery will expand Tinkercast’s merchandising business with new products and Prime shipping, and its availability to even more listeners through voice with Alexa.
“Tinkercast has led the way in engaging the hearts, minds and imaginations of young listeners, creating fun ways to educate and enrich their lives,” said Jen Sargent, Wondery CEO. “ We are thrilled to partner with the leader in kids and family audio content as we continue to build our slate of content for everyone to enjoy.”
“We are beyond proud to have our kids and family content live alongside Wondery and Amazon Music shows and we can’t wait to wow audiences with our new original podcasts through this partnership this fall.” said Meredith Halpern-Ranzer, Tinkercast CEO.
Wondery is home to family storytime podcast “Little Stories Everywhere” hosted by Academy Award Nominated Actor Virginia Madsen and celebrated voice actor Robbie Daymond. Little Stories Everywhere brings you magical, adventurous, fantastical tales for the entire family. And first-of-its-kind immersive storytelling podcast “Imagined Life Family,” with the same hosts, will take you on an immersive journey into the life of someone who has made a positive impact on the world, from Lin Manuel to Jane Goodall. This new partnership with Tinkercast signals Wondery’s intent to expand even more into the kids and family content space.
Content will exclusively be one week early and ad-free on Wondery + and one week early on Amazon Music
UTA brokered the strategic partnership for Tinkercast and Wondery.
About Wondery
Wondery is a premium podcast studio known for character-driven, binge-worthy stories including “Dr. Death,” “The Shrink Next Door,” “American Scandal” and “Business Wars.” Wondery is behind 10 of the Top 20 New Shows of 2020, according to Podtrac. Thirty-five of Wondery’s shows have hit #1 on Apple Podcasts including “The Apology Line" and it’s latest series “In God We Lust”. Several of them are in the process of being adapted for scripted television, including Dirty John on USA, and the upcoming The Shrink Next Door on Apple TV+ and Dr. Death with Peacock. Wondery, acquired by Amazon in 2021, has gained critical acclaim and commercial success for its immersive approach to sonic, emotionally driven storytelling, which helps listeners to “Feel the Story.” Wondery’s unique podcast experience is now personalized for fans in the Wondery app. The app is home to their premium ad-free offer, Wondery+, which has over 14,000 episodes, including exclusive podcasts, bonus episodes and early release of some shows. https://wondery.com/
About Tinkercast
Tinkercast is an independent children’s media company founded by Guy Raz, Mindy Thomas and Meredith Halpern-Ranzer that inspires millions of families each month to keep their “eyes up, screens down and jaws dropped” with their award winning audio programs, playful learning experiences and New York Times best selling books. The company’s premiere podcast, Wow in the World, was created and is hosted by Guy Raz (NPR’s How I Built This) and Mindy Thomas (SiriusXM’s Absolutely Mindy Show) who lead listeners on a creative, humor-filled auditory journey into the most amazing stories in science, technology and innovation. To learn more, connect with us at www.tinkercast.com, Facebook, Twitter, and Instagram.
This is a press release which we link to from Podnews, our daily newsletter about podcasting and on-demand. We may make small edits for editorial reasons.
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