Over 80% of creators are now using AI in their workflows, says Wondercraft report

Wondercraft, the AI Audio Studio, today released its first AI in Content Creation 2025 Report, a global study of how creators are using AI across video, audio, design, and text. The research, conducted with support from VEED, Luma, and ElevenLabs, reveals just how integral AI now is to creative workflows across multiple industries and job functions. Over 80% of the respondents confirmed they use AI at some stage of their work process, while nearly 40% rely on it from ideation right through to delivery.

“AI is becoming less of a shortcut and more of a studio partner, helping creators stay prolific without burning out or compromising quality.” said Oskar Serrander, Co-founder of Wondercraft “We’ve crossed the threshold where AI is no longer a novelty in content creation, it’s the connective tissue holding modern workflows together. The question isn’t if teams use AI any more, it’s how well it’s adopted and fits their voice, values, and velocity they want to achieve in order to compete in their market.”

The report draws on data from more than 500 content creators across North America, Europe, and beyond, spanning roles in marketing, education, HR, creative agencies, and entrepreneurship. The results also surface key behavioral shifts, tool preferences, and adoption patterns shaping the next chapter of AI-driven creativity.

As AI continues to evolve, Wondercraft believes the future of content creation is less about replacing humans and more about supporting them. “The most successful tools of tomorrow aren’t replacing creativity—they’re scaffolding it,” said Serrander.

Gender Parity in AI Adoption

The Wondercraft report reveals that women are slightly more likely than men to fully adopt AI across their creative workflows. While male respondents tend to experiment with more tools, women are more likely to stick with platforms they trust, particularly in roles where tone, consistency, and impact matter most.

This pattern is especially pronounced in HR, L&D, and education, where female-led teams are using AI to scale internal communications and training content efficiently and responsibly.

“The next phase of AI isn’t just smarter models. It’s really about smarter workflows—fast, collaborative, and UX/UI that lets you enjoy the creative journey in your day-to-day,” said Serrander. “Tools won’t win over users on flash alone. They’ll win by fitting into the daily grind and helping teams do more with what they have.”

The findings suggest that long-term AI adoption hinges not just on features, but on reliability, clarity, and user trust—especially in people-first professions.

The Generational Paradox: Why Older Creators Are Adopting Faster

Contrary to expectations, creators over 25, particularly those aged 35 to 54, are embracing AI tools more consistently than their younger counterparts. Only 42% of creators under 25 report using AI throughout their content workflows. well below the cross-age average.

This runs counter to typical tech adoption patterns, where younger users are seen as first movers. But the report suggests that younger creators may still be exploring their voice or working within budget constraints, while older professionals are focused on speed, scale, and sustaining creative output.

“It’s ironic, but the youngest creators, who live and breathe digital as the ‘AI natives’, aren’t yet going all-in on AI. That tells us adoption isn’t just about age or tools—it’s about mindset, trust, and the shape of creative ambition.” Oskar Serrander, Co-founder, Wondercraft

The data points to a shift in how maturity, not just age, drives AI adoption. Those with higher stakes, tighter schedules, or more complex workflows are embracing AI as a way to sustain momentum, not just experiment.

The Rise of Workflow-Integrated AI

AI is no longer just for brainstorming or content ideation. Wondercraft’s research found that nearly 40% of creators now use AI across their entire workflow, from drafting to production and distribution. Among creators producing content for external audiences, that number climbs even higher.

The leading benefit of AI? Time savings, cited by 24% of respondents. This is followed closely by AI’s ability to convert content across formats (19%) and help spark new creative directions (19%).

Interestingly, creators are not limiting themselves to a single platform. On average, they use three or more tools, including audio-first platforms like Wondercraft and ElevenLabs, video editors like VEED, and generative image tools such as Canva or Midjourney. The most successful workflows are now multimodal, blending scriptwriting, voice generation, and visual assets to deliver cross-channel content at speed.

Audio and AI’s Expanding Role

While video remains the dominant content type, audio is on the rise, especially in high-impact but often resource-limited sectors like HR, L&D, and education. Among these internal-facing teams, 100% of respondents reported using AI in some capacity, with one in three using it throughout their entire content process.

“AI-powered tools like Wondercraft are lowering the barrier to audio production, enabling marketing teams, internal communications, HR, and other departments to launch high-ROI podcasts for their organizations,” said Dimi Nikolau, Co-founder at Wondercraft.

These professionals are using AI to convert policy PDFs into narrated guides, localize onboarding content across regions, and transform dense materials into more accessible formats. Quality, consistency, and brand alignment remain top priorities, highlighting a need for tools that are intuitive, collaborative, and tone-aware.

The full AI in Content Creation 2025 report can be downloaded here.