WNYC Studios Partners with TPX in Global Expansion
PRESS RELEASE — June 14, 2018
Toronto ON, Canada—TPX, Canada’s leading podcast marketing and sales group, and WNYC Studios have announced a new partnership to sell its inventory in Canada.
WNYC Studios is the leading producer of award-winning, critically-acclaimed podcasts, including Radiolab, 2 Dope Queens, The New Yorker Radio Hour, and Here’s The Thing with Alec Baldwin.
This partnership reaffirms TPX's leadership position in Canada. President & CEO of TPX Jean- Marie Heimrath states that “Working with WNYC Studios will give our sponsorship sales group an opportunity to offer exemplary shows to advertisers and their agencies, capitalizing on an ever-growing appetite for a growing podcast audience.”
Hal Trencher, Senior Vice President Sponsorships, New York Public Radio explains that “Canada has a rich audio heritage and a growing passionate podcast fan-base. It is a significant market for WNYC Studios, and The Podcast Exchange brings the expertise to connect those fans with brands and advertisers."
”TPX has been selling premium podcast sponsorships for several international publishers since launching the company in January 2018. We have a deep understanding of the podcast marketplace in Canada. With this new partnership, our sales team can now apply their expertise in podcast sponsor messaging to an expanded network of commercial podcasts.”
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